Presto

Issue: 1928 2202

October 13, 1928
11
PRESTO-TIMES
appointments for officers and board of governors for
the ensuing term were presented as follows:
New Officers.
1'resident, Roger O'Connor; vice-president, Gurney
R. Brownell; secretary, Benjamin Duval; treasurer,
Presenting Prizes to Winners in Membership George S. McLaughlin.
Board of Governors (two-year term)—Eugene
Contest to Be Made Interesting Event
Whelan, Harry B. Bibb, Edward Benedict, Charles
A. Doutschmann; (to fill vacancy) Harry Schoenwald;
at Annual Banquet.
R. J. Cook, A. M. Koch (one-year term).
The luncheon or. Monday of this week of the Piano
According to a report of the secretary for the fiscal
Club of Chicago at the Illinois Athletic Club was the year ending October 8. 1928, 1,751 persons attended
occasion of the annual meeting, at which the reports
the weekly luncheons and other functions.
of officers were presented. That of the treasurer was
Social activities or special events consisted of An-
a particular source of satisfaction.
After a keen
nual Ladies' Xight Party, held at the Chez-Pierre,
scrutiny, it even got the glad woetl of commendation
February 9. 1928—200 present—and the First Annual
from Adam Schneider, the consistent proponent of
Piano Club Golf Tournament September 18, 1928. at
indefatigable collecting and resolute protecting of
the Wilmette Country Club, which was voted a big-
piano club funds. "Xot so bad,'* said Mr. Schneider
success in every particular. Following our usual cus-
when the treasurer announced a balance of $5,0(10 in
tom the club sponsored a "Piano Club Special" train
cash and bonds in the treasury.
in June to the Annual Convention in New York City.
Ed F. Lapham proposed a vote of congratulation to
"The advancement or music is one of the reasons
the officers for the satisfactory character of their re-
for our being and this year we made a substantial
ports, which was passed with noisy unanimity.
i subscription of $501) to the Second Annual Greater
When the winners of the first, second and third ..-.. Chicago Children's Piano Playing Tournament. In
prizes for the membership contest—Messrs. BrMv addition to supporting this project financially the mas-
ter committee of the tournament was composed en-
Brownell and McLaughlin—signified their unwilling-
tirely of members of the Piano Club," said the report.
ness to accept the prizes, the meeting overrode their
proposal. The presentation of the prizes will be
made an event of the annual banquet.
The board of governors was re-elected with the
The traveling salesmen of the country have enlisted
exception of Matt Kennedy, who begged to be ex-
the services of twenty four governors in their move-
cused from service because of pressure of business
ment to endow a home and hospital for aged, in-
His place on the board was tilled by Harry Schoen-
capacitated or indigent traveling salesmen at W'in-
wald.
ston-Salem, X. C. Two of the twenty-four governors
In recognition of his able, alert and dignified ser-
on the committee were once traveling salesmen them-
vices as president of the club during the recent mem-
selves. Governor Zimmerman of Wisconsin traveled
orable term, Harry Bibb was presented with a gavel.
over the entire United States as a salesman in his
Mr. Bibb said that no gift he had ever received meant
youth and has been a member of the Iowa and Illi-
so much to him as a token of friendship and a re-
nois traveling men's associations. Governor Long of
minder of delightful incidents.
Louisiana was also a traveling salesman for several
years before he decided on a political career.
The Nominating Committee's recommendation of
PIANO CLUB HOLDS
ITS ANNUAL MEETING
TRAVELERS N O W GOVERNORS.
STRONG PUBLICITY
FOR BALDWIN PIANOS
Appeal to Piano Buyers in Display in Chicago
Newspapers This Week Is Particularly
Forceful in Character.
The retail advert.sing for the Baldwin piano is al-
ways marked by originality of display as well as
by a convincing force in the statements. A display
for the Baldwin Piano Co., 323 South Wabash avenue,
Chicago, in the daily newspapers on Tuesday of this
week had the assertive strength and attractiveness
of layout in a particularly notable way.
The theme was prestige and that word in bold
italics in the heading drew the eye in an irresistible
way. This w.'i.-' said:
^
"Prestige in a person is a result of character a^d
past achievements plus the fact that these things
have gained public recognition.
"Prestige in the Haldwin is a result of superlative
quality and past achievements plus the fact that these
things are known ot the IWildwin the world over.
'"Prestige of the future is assured the Baldwin
owner because the financial, manufacturing, adver-
tising and selling resources of the Baldwin are greater
than those of any other piano concern."
The ad was illustrated with four cuts showing the
most desirable models in Baldwin grands.
TRIBUTE TO ERNEST URCHS.
The newspaper tribute to Ernest Urchs, written by
( )lin Downes and printed at the time of his death
recent 'y, has been reprinted from the Xevv York Sun-
day T imes of July 22, 1928. It is dedicated to Ernest
I r c h s . the Man—The Friend—The Amateur and
Spoils or of Music. Included in the booklet are ex-
tract: from messages from Paderewski, Ernest Xevv-
man. Wagner and John Erskine.
MERITS OF THE MARIONETTE GRAND
The accompanying cut is a sample of the artistic
pictorial aids which the M. Schulz Company use in
adding greater strength to forceful typed statements
of piano merits. The telling of the features which
interest dealers and ultimate customers is usually ac-
companied by attractiveness in display and. as in the
cut printed herewith, an incident suggestive of the
piano's use is chosen as the artist's theme.
The painting from which the beautiful picture
shown herewith is by Ingved Soderberg, the noted
artist, who formerly lived in Chicago but who now
resides in New York city.
The Marionette, made by the M. Schulz Co., Chi-
cago, is an achievement made possible by the experi-
ences of six decades in the M. Schulz Company. The
Marionette is a new grand piano built for the mod-
ern home. It is designed to conserve space and yet
retain the mus : cal depth and tonal beauty of a truly
great pianoforte. Exquisite shading of tone color,
sensitiveness of action, a light and easy touch are
features of this newest musical instrument.
The reproducing Marionette is the outstanding
achievement in the musical world. Within its limited
dimensions, it contains the finest of reproducing
mechanisms, a device that makes possible the re-
creation of the art of world famous pianists in one's
own home. As a fund of entertainment, it is unsur-
passed. For dance melodies, for song accompaniment,
for the latest Broadway hits, its pure clean tone,
superb rhythm and faithful rendition of the leading
dance band pianists cannot be equalled. The repro-
ducing Marionette may also be played by hand, the
drawer mechanism in no way interfering with the
touch or tone quality.
An amazing little reproducing grand with a mar-
velously ingenious action which reproduces every
characteristic of a pianist's technique and tone volume.
Abso'utely silent mechanism—noiseless electric mo-
tor—no hum o>- vibration—metal expression control
providing constant air pressures—automatic repeat
and re-play device—will play all standard reproducing
ro'ls and '<. 8-note player rolls.
The case is a Louis XVI design with six turned
legs—five-ply construction throughout with American
walnut or mottled mahogany face veneers—lacquer
finish beautifully shaded and high-lighted—one piece
fallboard—clear white ivory keys—heavy hammers—
imported music wire—white mountain spruce sound-
ing board—solid brass hardware. Size and scale are
identical to that of the hand-played Marionette.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
PRESTO-TIMES
AT POLK COLLEGE
OF PIANO TUNING
Fall Registration Normal and Unusual Enthu-
siasm Is Evidenced by Students in the
Instruction in Action Repairing Reg-
ulating and Service Work.
coin-operated pianos. Even the old-fashioned and
almost extinct square model is there.
The technical phase of the work is taught by illus-
trated lectures in class, given by well-known instruc-
tors. Aside from this, however, the course consists
of entirely private lessons, and additional examinations
from which the student is graded. By this method
approximately twelve weeks are required to thor-
oughly enable the average student to master the
course of instruction and graduate as a master piano
tuner and technician.
Every effort is being made to make the January
1920 class the largest in the history of Polk College.
October 13, 1928
CHICAGO APPOINTEES
OF AMERICAN PIANO CO.
E. C. Hill, Retail Manager, and Lathrop Res-
seguie Heads Artists' Department—Gen-
eral Manager L. Schoenewald on Job.
E. C. Hill, formerly with The Baldwin Piano Com-
pany in Chicago, is the new retail sales manager
for the American Piano Company's Chicago house,
and has taken charge already. A staff of the best
The fall registration at Polk College of Piano
available salesmen in Chicago has been gathered to-
Tuning, Laporte, Ind., is normal and the students
gether to push piano selling in the city and its
are displaying unusual enthusiasm in their instruction
suburbs and an interesting campaign is being planned.
L. Schoenewald, the general manager at Chicago,
has arrived in the city, having come from Xew York
some time ago. Mr. Schoenewald is not new to Chi-
By Attaching It to the Piano or Organ It cago, having sold pianos in the midwestern metrop-
olis some years ago. Hut he now has behind him a
Adds Its Own Charming
background of having made good as manager of the
Story & Clark Piano Company, and later as man-
Tones.
ager of the Chickering & Sons store on West 57th
The new Aromora Choralcelo is the latest type of
street in Gotham.
the Choralcelo. This instrument consists of a com-
plete scale of metal bars and is so designed as to Lathrop Resseguie is the man appointed as man-
permit its being easily attached to any piano, either ager of the artists' department of the American Piano
Company at Chicago. He also has taken hold of his
grand or upright, as well as an organ console. It
is not only available for hand playing but in cases new work with vim.
These men have all been moving into the new
where it is attached to automatic instruments it re-
sponds perfectly to music rolls, adding its charming quarters of the American Piano Company on Wabash
avenue, near Jackson boulevard, during this week—
tones to those previously existing.
not quite settled, but nearly so.
The principle of this instrument is developed by
electro-magnetic power, the tone qualities being pro-
duced by electrical vibration. The Aromora Choral-
celo is equipped with the means of building up com- AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
posite tones of the ideal character of the flute, clari-
net, oboe, horn, diapason, together with its own
simple tones, sub-octave, and super-octave.
In attaching this instrument to the piano or organ
console the original instrument meets with no inter-
POLK COLLEGE OP PIANO TUNING.
ference. The equipment permits of the playing of
the piano alone or the Aromora Choralcelo alone
of piano tuning, repairing actions, regulating player and of the joining of the two instruments into one
actions, repairing and all the service branches of the as desired.
trade.
The Aromora Corporation of Chicago, an Illinois
It is important that the members of the piano in- corporation, has been organized to manufacture and
dustry and trade fully realize the size of the Polk distribute the Aromora Choralcelo in the United
College of Piano Tuning and its importance in con- States.
tributing to accurate knowledge of trade manufac-
turing and service problems.
AROMORA CHORALCELO
AS A MUSIC MAKER
The School Building.
The school building itself is acoustically correct.
Its twenty-four private studios on one floor are sound-
proof and each equipped with a high grade piano for
instruction and actual tuning work. The floor below
is devoted to laboratory work on piano actions.
Every known type of action is represented, including
well-known makes of upright, players, electric and
Wanted: Ibung Men!
—to become specialists in a field which will not
only pay them exceptionally well but which
will give them social standing and prominence!
T
O young men looking for such an opportunity we
have an unusual offer. Right now in numberless
cities and towns in the United States, there is a great
shortage of piano experts, technicians and tuners.
The few masters there are, are earning large salaries
for this exceptionally pleasant work. Their time is
mrr-'
their own. They meet the best peo-
rKCC
P 1 ' 1 and soon establish a wealthy dlien-
tell.-. We can fit you for this profession
Send for frer book- in approximately 12 short weeks' time!
at which tells al
N o w don . t
a r e n o t m mugjejan!
md thorough train- c e n t o f o u r graduates never took a music
ins
e. Send
Ann
'they i
xnine; fr,
lor it now!
J250 to $500
This is the opportunity you are looking for. Pull yourself out
^ ^ .
of the rut. Make a place for yoursolf among the
—=~"^ best people. Our complete course in our new $85,-
000.00 laboratory fits you for a real paying pro-
fession. You can do it. Others have with noijetter
backing than you have. Find out the facts anyway.
POLK COLLEGE OF PIANO TUNING
. Polk Building. Dopt. 1O
TheCABLECOMPANY
Makers of Grand, Upright
and Inner'Player Pianos,
including Conover, Cable,
Kingsbury, Wellington and
Euphona.
Chicago
La Porte, Ind.
Folk College of Piano Tuning, La Porte. Ind.
Please send me a copy of your free booklet.
I like the idea of becoming a professional
piano expert.
Name
Addr.
ALWAYS
a p r o d u c t w o r t h y of
"A Name Well Known Since
1875"
JESSE FRENCH & SONS PIANO CO.
AAiAAAiAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
NEWCASTLE, INDIANA
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
WESTERN ELECTRIC PIANO CO., 832-850 Blackhawk St., Chicago, ID.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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