October 6, 1928
P R E S T O-TI M E S
LIVELY PUBLICITY
OF STRAUBE PIANO CO.
Sonata Model Grande and Style L Upright
Presented to Dealers as Pianos to Excite
Buying Interest.
In a circular letter to dealers mailed last week the
Straube Piano Co., Hammond, Ind., asks: "Why
not try out the Straube now? Wouldn't this be the
logical time?''
This suggestion follows: "The piano situation has
changed, as you know. And, so has the salability of
pianos. There are just as competent merchants in
the piano field as in any other and just as competent
salesmen. But, what do they have to work with?
Isn't it very largely the same type of merchandise
and the same type of sales story they have had to
use for twenty years? You know it.
"Other classes of merchandise have been changed,
improved, brought up to date and given public appeal.
The merchants and salesmen have something modern
with a present day snap to it that attracts people and
makes them want to buy—and which is not true of
the ordinary piano. There isn't any question but that
a piano can be surrounded with beauty, musical ex-
cellence, price appeal, quality, up-to-date construc-
tion and a newness of sales presentation that will
make it as formidable against outside competition as
outside competition now is against the piano.
"Consider the Sonata Model Grande and the Style
'L' upright. They contain class distinction, smart-
ness, price appeal, stability and appropriateness.
Those pianos excite interest. They stimulate sales.
Hundreds of dealers are investigating the Straube
through those models and they are getting a real
active response to their efforts."
WORLD'S FAIR SUPPORT.
Every state in the Union; more than half of
Europe, and virtually all of South America have re-
ceived the message of Chicago's Centennial Celebra-
tion and have reacted favorably. Japan has already
appropriated an initial fund of $3,OCO,000. Canada
through her newspapers has declared herself ready to
go, and the Philippines are preparing for their ex-
hibit. More than 1,000 posters have been received
in the contest to design the official poster for the
coming World's Fair. Artists from all over the
world have entered the competition, and this has
been the particular means whereby the big news has
been conveyed through Europe.
BROADCASTING
FROM RALEIGH, N. C.
PIANO CLASSES IN
CHICAGO SCHOOLS
Meeting of State Association Made Occasion
of Important Discussions on Vital Music
Trade Problems When Prominent
Personages Voice Their Views.
Instruction in Piano to Be Inaugurated This Week by
Dr. J. Lewis Browne, Music Director.
Class instruction in piano in Chicago, one of the
new educational departures planned by Dr. J. Lewis
Browne, director of music under the regime of
Superintendent of Schools William J. Bogan, will
be started in a few of the city's schools in about ten
days, it w T as announced this week by Mrs. Carrie
Ruarc, superintendent in charge of class piano in-
struction.
A questionnaire sent out to principals by Dr.
Browne seeking their attitude upon this form of musi-
cal instruction has met with response from 100 prin-
cipals asking for immediate installation of this work,
he said.
Rudiments of piano playing are taught school pupils
through the use of "dummy" keyboards" placed upon
their desks, while one of the students or the teacher
uses a regular piano in the front of the room.
A preliminary class in piano instruction was held
last week at the Dewey School at 5415 South Union
avenue, where the students were initiated into the
mysteries of this type of class instruction. Principal
Frank W r . Stoker expressed great interest in piano
work for his pupils.
Six methods, all working toward the same end, will
allow each principal to choose the method best suited
to his school's needs.
TOO LATE TO BE CLASSIFIED.
PIANO SALESMAN WANTED.
PIANO SALESMAN WANTED to work out of our fac-
tory. An unusual opportunity for an ambitious, enter-
prising man. A sample line of new goods and entire
second-hand reserve stock from which to work. Ad-
dress "R. J. C.," Cable Piano Co., Wabash and Jack-
son Blvd., Chicago.
J. BRECKWOLDT, President
The recent meeting of the North Carolina Music
Merchants Association at Raleigh was of the con-
structive kind that radiates its benefits to the entire
trade. It was an admirable forum for a true state-
ment of conditions and an occasion for presenting
individual views of men of the music trade on cor-
rective measures where necessary.
The Speakers.
The principal speakers and guests of honor at this
convention meeting were C. J. Roberts, president of
the National Association of Music Merchants; Delbert
L. Loomis, the executive secretary of the national
body; Frederick Philip Stieff, of Baltimore, who is
president of the Maryland Music Merchants' Asso-
ciation; John S. Gorman, vice-president and general
manager of the Gulbransen Co., Chicago; Mack E.
Giles, of the Commercial Investment Trust Co.
Frederick P. Stieff, of Charles M. Stieff, Inc., Balti-
more, and president of the Maryland Music Mer-
chants' Association, talked to the dealers on ''Selling
Pianos on Instalments," and offered them much valu-
able information on the various phases of this rather
broad subject, drawing liberally on the extended ex-
periences of his company in the retailing of pianos.
Another speaker was John S. Gorman, sales man-
ager of the Gulbransen Co., Chicago, who talked on
''Piano Problems of To-day," and reiterated his opin-
ion that the retail piano industry is sadly under-
manned and that w r hat is needed is more salesmen
to keep contact with prospects.
"There never was a time in the history of the
world," declared Mr. Gorman, "when men should
gather together to discuss this great problem as there
is right now. What is needed is an interchange of
ideas. The piano has lost its foremost position in the
(Continued on Next Page.)
W. A. BRECKWOLDT, Sec'y and Treas.
JULIUS BRECKWOLDT & SON, Inc.
DOLGEVIIXE, N. Y.
Make a Specialty of Manufacturing
PIANO BACKS,
SOUNDING BOARDS,
BARS, BRIDGES,
TRAP LEVERS AND
HAMMER MOULDINGS
Main Factory and Office
DOLGEVILLE,
NEW YORK
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