10
October 6, 1928
PRESTO-TIMES
Period Mo
dCABI±
'""THE Piano Dealer who can meet the Period
*- demand this fall with an attractive display
of authentic models will secure a surprising
amount of additional business. The fall trade
is already unusually active—everywhere there
is increasing interest in the Piano. The Period
Model will crystallize that interest. It is the
stimulant which can convert a good fall busi-
ness into an out-of-the-ordinary selling activity.
Period cases have made the Player Piano more salable.
The potential selling power of the Cable Line of Period
Uprights has already been demonstrated. Now, we are
presenting in Period designs the small Upright, the Cable
Midget, which is already the most popular instrument
for the school, studio, and apartment. The sales impetus
which this will give cannot be over-estimated.
Cable's offers you an unusual selection of Uprights, Players,
and Grands in true Period Styles, combined with rich hi-lites,
rare veneers, and varied finishes. The Dealer who stocks these
instruments will have a tremendous advantage—an advantage
that will mean increased sales and profits.
JACOBEAN—Grand
THE CABLE COMPANY
Makers of Grand, Upright, Inner-Player and Reproducing Pianos
including Conover, Cable, Kingsbury, Wellington and Euphona
CHICAGO
W
SPANISH RENAISSANCE
Midget
RITE today for complete in-
formation about the Cable
Period Line and the Cable Dealer
Franchise, which gives you not
only one of the largest and most
complete lines in the entire trade,
but also the active co-operation
of the Home Office in advertis-
ing, sales promotion, collections,
finance, and other problems that
confront the dealer.
JACOBEAN—Upright
(Double Truss )
WILLIAM &. MARY—Midget
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/