Classic Mode

Presto

Issue: 1928 2200

12
September 29, 1928
PRESTO-TIMES
OTTO SCHULZ, JR., MAKING
GOOD AS A PIANO MAN
Son of President Otto Schulz Seems to Like
the Business Which Grew Great Under
His Father's Work.
of Joe Reed, president of the Paragon Piano Plate
Foundry at Oregon, 111., on September 20, in the
annual tournament of the Oregon Golf Club. Mr.
Schulz frankly admits that the Chicago boys did
not win a trophy, but declares they had a very en-
joyable outing. Mr. Schulz said his father, Otto
Schulz, Sr., appreciated very much the flowers that
were sent him from the diners at the recent Illinois
Music Merchants' convention.
E. J. RADLE SEES
CHEERFULJTRADE SIGNS
Head of F. Radle, Inc., New York, Observes
Evidences of Improvement in the Busi-
ness, and Comments on Conditions.
"It is cheering to note an unmistakable improve-
ment in the piano industry, made clear by an increase
GOOD PROSPECTS IN WISCONSIN.
For many generations the piano business has been
of orders week after week," said E. J. Radle, presi-
kept in the foreground by ambitious sons of ambi-
"I saw splendid crops and every evidence of pros-
dent of F. Radle, Inc., New York, this week. "A
tious fathers, the younger men taking hold before perity among the farmers in a long drive through
variety of causes have been accountable for a slowing
the older ones left off. In fact, the history of the Wisconsin, from which I have just returned," said
up of piano orders for the past few months and
A. C. Stadler, advertising manager of the Operators' perhaps it may make the piano men more patient to
Piano Company, 715 North Kedzie avenue, Chicago,
be aware that other lines have been similarly affected.
to a Presto-Times representative on Monday of this
"The spread of the piano classes in schools and the
week. "I drove to within a few miles of the northern
dealers' efforts in promoting group piano classes are
Michigan line, so, of course, I saw a great deal of encouraging piano sales and the success of the move-
Wisconsin on the trip on various highways and on ments naturally has a pleasant effect on the piano
some of the byways. With such bumper crops, Wis- production in factories," Mr. Radle continued. "That
consin ought to be very good piano territory this
species of activity in the piano trade is of the sensible
fall."
kind that shows immediate results and at the same
time assures piano sales for the future.
P. T. STARCK ON EASTERN TRIP.
"The discussions at trade conventions about the
necessity of increasing the efficiency of piano sales-
P. T. Starck, president of the P. A. Starck Piano
men recognizes the desirability of such a result.
Company, Chicago, left for Detroit on Wednesday
of this week. It is likely that Mr. Starck will also The piano's position among manufactured commodi-
ties is one of undoubted strength but nevertheless it
visit his company's store in Cleveland on this trip and
requires suitable methods of presentation. The in-
he will probably not return until he has made calls
at the Starck headquarters in New York. Business crease in the sale of pianos of the cheap, carelessly-
made kind has been due to the employment by deal-
at Starck's retail store in Chicago is showing im-
provement with the drop in temperature that Jack ers of salesmen who had no pride in the piano as a
musical instrument nor no knowledge of its construc-
Frost provided this week.
tion. About twenty years ago dealers were more
ambitious. A majority of them had been graduated
NEW INDIANA STORE.
from the ranks of the tuners and repairmen and
A new music store will be opened in Bloomfield,
possessed a valuable technical knowledge of the
Ind., in the Stalcup hotel and will be known as the instruments that encouraged pride in the pianos they
Wright Music Store, with Miss Madeline Wright as
handled. It was only severe competition which
the manager. Baldwin pianos, Orthophonic Vic-
drove them to take on the cheap kinds.
trolas, Victor records, Conn instruments, Atwater-
"In looking over the field of piano selling today it
Kent radios and sheet music will be handled.
is encouraging to note the earnestness of many deal-
ers who are not scared by a period of dull business
NEW TENNESSEE STORE,
but who find the remedies in their own well-directed
L. J. Hood and Sons Music Store, Lawrenceburg,
activities."
OTTO SCHULZ, JR.
Tenn., was formally opened last week with a special
musical
program.
Hundreds
of
Lawrence
people
vis-
piano manufacturing industry in the United States
abounds in instances of this description. So it has ited the new music store and evinced great admira-
become "quite the thing" for the onlooking public to tion for completeness of the new institution. The
watch the development of the younger men in taking company gave away chances on a free Victrola.
hold and helping to continue the businesses. And the
younger men, like Otto Schulz, Jr., must get used
to it.
Young Mr. Schulz has taken hold of such parts of
the work at the M. Schulz headquarters as have
fallen to him, and so far has proved that he is a
good piano man.
Otto Schulz, Jr., second vice-president of the M.
Schulz Company, Chicago, and Ken. Kraft, of the
J. E. Seeburg Piano Company, Chicago, were guests
Wanted. Ibung Men!
—to become specialists in a field which will n o t
only pay them exceptionally well b u t which
•will give t h e m social standing and prominence!
O young men looking for such an opportunity we
have an unusual offer. Right now in numberless
cities and towns in the United States, there is a great
shortage of piano experts, technicians and tuners.
The few masters there are, are earning large salaries
for this exceptionally pleasant work. Their time is
rnrc
theirown. They meet the best peo-
rREt
pie and soon establish a wealthy cllien-
T
and thorough train- ce ° nUt o f'" ur graduates'never took a music
ing course, bend ],„,,„„. And now they are earning from
for it now!
j 2 50 to $5110 a month!
This is the opportunity you are looking for I'ull yourself out
of the rut. Make a place for yourself among the
bestpeople. Our complete course in ournew SM,,
OIK). 110 laboratory fitii you for a real pitying pro-
fession. You can doit. Others have with no better
backing than you have. Kind out the facts anyway.
POLK COLLEGE OF PIANO TUNING
Polk Building, D.pt. i o
La Porte, Ind.
TheCABLE COMPANY
Makers of Grand, Upright
and Inner'Player Pianos,
including Conover, Cable,
Kingsbury, Wellington and
Euphona.
Chicago
ALWAYS
a p r o d u c t w o r t h y of
"A Name Well Known Since
1875"
JESSE FRENCH & SONS PIANO CO.
I'olk Collcirc of Piano Tuning. La Porte. In.I.
Please Hend me a copy of your free booklet
1 like the idea of becoming a professional
piano expert.
NEWCASTLE, INDIANA
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
W E S T E R N ELECTRIC P I A N O CO., 832-850 Blackhawk St., Chicago, ID.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 29, 1928
QULBRANSEN CO.'S
DISPLAY AT HURON, S. D.
Splendid Showing of Piano Line at State Fair
One of the Notably Attractive Ex-
hibits of the Week.
One hundred forty-six thousand persons saw the
exhibit of the Gulbransen Co. at the State Fair held
in»the Beadle County Building in Huron, S. D., re-
cently.
Every afternoon at two o'clock there was a concert
in the Gulbransen Exhibit Booth, with vocal and in-
strumental talent. The Gulbransen Small Grand Piano
was used for these numbers, and every musician
who tried it commented on the remarkable tone for
an instrument of such limited size.
Gulbransen dealers in the state of South Dakota
gave every co-operation in making' the Gulbransen
display a successful one. In addition to the small
grand, the instruments displayed were a Melody
Model Upright Piano, the Cosmopolitan Registering
Piano, one of the handsome new Art Model Grands,
an Art Model Minuet with dainty decorations on the
case and the Autograph Model Registering Piano.
The Gulbransen display was in charge of L. Mat-
son, salesman in the territorv.
GROWTH OF HARDMAN
FAVOR IN LOS ANGELES
Active Methods of Representation by the Fitz-
gerald Music Company in Newspaper Ads
and Window Displays Bring Results.
13
PRESTO-TIMES
started in a tiny shop in the pioneer days of 1892 with
a small stock of sheet music and small goods. His
business has grown to be -one of the largest distribu-
tors of musical instruments in the west.
To announce the Hardman a special letter was
mailed to the entire prospect file extending an invi-
tation to a special preview of the new models before
general announcement to the public. Then followed
large newspaper advertisements at week intervals.
General announcement letters were mailed to a large
list of possible purchasers which were timed for deliv-
ery just as the newspaper advertising appeared.
These were fol'owed up by a mailing of reprints of
the newspaper advertising. The Fitzgerald house
makes frequent displays with attractive windows fea-
turing the Hardman piano.
During the short time that Fitzgeralds have repre-
sented the Hardman, more than a score of leading
concert artists of the southwest, including Charles
Wakefield Cadman, composer; Carrie Jacobs Bond,
composer; Modest Altschuler, former conductor of
the Russian Symphony Orchestra; Calmon Luboviski,
concert violinist; John Smallman. choral conductor;
Marjorie Dodge, soprano; Will Garroway, pianist;
Hugo Kirchhofer, choral conductor; Sylvian Noack,
concert master of the Hollywood Bowl Orchestra;
Claire Mellonino, pianist; Abby DeAvirett, pianist;
Henry Svedrofsky, concert master of the Los Ange-
les Symphony Orchestra, and others, purchased the
Hardman for their homes and concert work. This
was the subject for a convincing ad and furnished a
strik'ng testimonial to its musical excellence.
A GREAT SINGER'S OPINION.
Mine. Ernestine Schumann-Heink has this to say of
children's contact with the piano: "Being a mother,
T know so well what the piano means to children.
Every child should be brought in contact with music
through the piano. The ability to play the piano is
something that can never be taken away—with it go
character, charm and all those things that a mother
wants to see most in her children."
The sales of pianos by the Fitzgerald Music Com-
pany, Los Angeles, since it secured the exclusive
distribution in Los Angeles and vicinity of the pianos
of Hardman, Peck & Co., New York, is one of the
striking features of business there. The announce-
GOOD SLOGAN IN VIRGINIA.
ment of the placing of the agency came a few months
Hanson & Hodges, who conduct a music house at
ago, just as this linn was celebrating its thirty-sixth
Covington, Ya.. under the efficient management of
anniversary.
Alice Hanson, advertise their full line by using a
James Tabor Fitzgerald, founder and present head. most excellent slogan, ''Everything in Music."
W. L. BUSH SOLD 150
PIANOS IN ONE WEEK
Other Activities of Mr. Bush Include a Party
He Gave with 364 in Attendance, and
His School Promotion.
"I have sold ISO pianos this week," said William
L. Bush at his office, 1405 Auditorium Tower, Chi-
cago, to a Presto-Times reporter on Wednesday of
this week. Mr. Bush is hustling for the Bush &
Lane Piano Company, of Holland, Mich. Mr. Bush
added: "As you broaden your mind with good read-
ing, inspire your soul with good music. The Bush
& Lane Ceci'ian with its marvelous responsiveness
to your control brings to your home the wealth and
the charm of the best music.
"The piano is establishing its rightful place in our
public, parochial and music schools as a primary
medium of child education and lending itself as a
medium for mental, moral and social betterment."
Mr. and Mrs. Bush gave a party at the St. Clair
Hotel, Ohio street and St. Clair place, Chicago, on
Monday night, which was attended by 364 peop'e, and
the attendance would have been 450 if it had not
been a Jewish holiday.
The directorship of the educational department of
ihe Bush & Lane Piano Company, of Holland, Mich.,
is under the supervision of W. L. Bush, the founder
of the Bush Conservatory of Music, Chicago, and
the Bush Temple School of Music in Dallas, Texas.
The children in piano classes are arranged and
classified according to their school grade standing
while adult classes are arranged to meet business and
social convenience of the applicants. Special evening
classes are also provided for. The cost is estimated
to be about one-tenth of private tuition.
AT THE PLAYHOUSE.
For the week starting Sunday, September 26, the
Playhouse Theater, Chicago, will present the thrilling
play, "Ivan the Terrible." This film is a wonderful
realistic record of an episode of Russian history that
prompted the production of a play of the most
absorbing kind. The play has attracted audiences of
unusual size wherever shown.
Schiller Facts
that conduce to growth
of Schiller Piano SALES!
Scientific Correctness of Scale.
Constructive Features That Embody
Schiller Individuality.
Economy in Production that adds to
the Profit-making Character of Schiller
Piano Sales.
The Admirable Tone That Satisfies
Discriminating Customers and Adds
to the Standing of any Firm Repre-
senting the Schiller Line.
Schiller Grand, Style F
Florentine
SCHILLER PIANO CO., Oregon, III.
Chicago Office: 209 S. State Street, Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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