September 22, 1928
11
PRESTO-TIMES
ns ation
rportttnitv ZAcclaimed bvPress
~s
ilcL I n an. a? andPublia
Demand D
>retical or experimental about The Cable
e result of a very conservative sales promo-
lquiries regarding this marvelous little in-
d distributed to Cable Dealers*
lividuals responded by buying The Cable
:ess as a background, a campaign triple in
ow well under way. Results will be reaped
r, extending the usual busy last quarter of
-month period. Prepare for this longer sell-
itage of this better opportunity!
mths, we have conducted a Cable Midget
which has proved to be a veritable musical
»t interesting, this sensation has set a new
idget sales. Cable Dealers will cash in on
the coming months. They will repeat in
n we produced in Chicago. They will only
d tested plans we have ready to deliver to
: Grasp this opportunity* Take full advan*
"ompany has done in producing a Piano
ings meets today's every demand.
in any way interfering with your present
issary that you take full advantage of the
The Midget occupies a distinct, a different,
:e in Piano merchandising. With it, domi-
>1 field is assured*
id our representative will arrange to con-
URING The Midget Style Show i n
Chicago, the Press devoted more than
twelve full pages of favorable comment to
this latest, greatest Cable accomplishment.
The Public, seeing in The Midget a real
standard Piano, which would fit the restrict-
ed areas of the modern home and apartment,
came in to look and remained to marvel.
They found in The Midget, tone value
which they could not believe it was possible
to get in an instrument smaller than a Baby
Grand. They found a sturdiness of construc-
tion of which few pianos can boast.
They found beauty, utility, and reasonable
price combined in a complete Piano. In fact,
the public found the Piano for which they
had long been looking. The result is a new
and greater interest in the Upright Piano.
The NEW Movement
The new easy play method and group
instruction has entered the public school
systems and promises speedy adoption
everywhere, as a major part of all public
school education. This means new and
widespread interest in the Piano, far
exceeding any past popularity. It means
increased sales into the homes of these
children all over the country and in a
few years this new generation of home
makers will have become staunch Piano
lovers. For the bulk of this demand, the
Upright—the Cable Midget Upright—is
the fitting instrument.
'^^S^S^rMB^Ki/ #3K?K
\r complete description of the
[l models in the Style Show
!BLE COMPANY - Chicago
.ers of Grand, Upright, Inner-Player and Reproducing Pianos
iiding Conover, Cable, Kingsbury, Wellington and Euphona
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