Classic Mode

Presto

Issue: 1928 2199

Established 1884-THE AMERICAN MUSIC TRADE WEEKLY-Established 1881
NUMBER
2 i 9 9.
ifV.! CHICAGO, SEPTEMBER 22, 1928
Published weakly by Presto Publishing
Co., 417 S. Dearborn St., Chicago, 111.
operation
42ND YEAR
.. Hud helps you sett/
True leadership can only come to
the manufacturer who best serves the
dealers, and through them, the public.
Wurlitzer may justly claim the posi-
tion of leadership in the piano indus-
try. For Wurlitzer co-operates with
its dealers—gives them co-operation
that actually helps sell more pianos.
Take the new Wurlitzer Upright
Treasure Chest of Music, for instance.
No greater piano value was ever of-
fered to the dealer. If is beautiful in
design, rich in tonal quality and easy
to operate. It plays electrically the
melodies of your choice—the music
of the masters or modern syncopation.
Just slip the plug in the electric light
socket and your favorite artist will
play as though actually in your pres-
ence. Specially recorded Treasure
Chest Rolls or Q. R. S. Recordo Rolls
with recorded expression may be used.
Or it may be played manually. A new
exclusive Wurlitzer feature—the Ex-
pression Control—gives accurate ex-
pression when any standard 88-note
roll is used. And the price is low—
easily within the reach of the most
modest income. A new series of
dealer newspaper advertisements is
ready. They are absolutely free to all
Wurlitzer dealers. They will help
you, as a Wurlitzer dealer, sell more
pianos in 1928-1929. Join the Wur-
litzer dealer organization now. Get
your share of the profits that the
Wurlitzer franchise will bring to you.
Write today for details regarding the
Wurlitzer franchise and most liberal
finance plan.
TREASURE CHEST OF MUSIC
UPRIGHT MODEL
"The Piano that Plays for You "
The RUDOLPH WURLITZER MFG. CO., North Tonawanda, N. Y.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 22, 1928
P R E S T 0-T I M E S
POPULAR!
WITH THE PUBLIC *-, WITH THE DEALER
The STYLE "F" SERIES
A NEW IDEA
IN PIANO
PRODUCTION
The Style F
Beautifully Lacquered finish in
Brown Mahogany or very fancy
Walnut. Full metal, extra heavy
flanged plate bronzed from top to
bottom. Triple strung with finest
music wire, copper-wound bass.
Double veneered case of sturdy and
beautiful construction. Seven and
one-third octaves, ivory keys,
enamel sharps, hardware finished in
brass. Easy, responsive action of
our manufacture.
Height 48 in.; Width 5 ft. 1 in.
Weight boxed, 643 lbs; 74 cubic
feet.
The Style F C
Beautifully Lacquered finish in
Brown Mahogany or fancy curly
Walnut. Full metal, extra heavy
flanged plate bronzed from top to
bottom. Triple strung with the
finest music wire, copper-wound
bass. Double veneered case of
sturdy and beautiful construction.
Seven and one-third octaves, ivory
keys, enamel sharps, hardware fin-
ished in brass. Easy, responsive
action of our manufacture. Turned
octagon trusses and pilasters.
The Style F B
Beautifully Lacquered finish in
Brown Mahogany or extra fancy
Walnut. Full metal, extra heavy
flanged plate bronzed from top to
bottom. Triple strung with the
finest music Avire, copper-wound
bass. Double veneered case of
sturdy and beautiful construction,
beaded decorations. Seven and one-
third octaves, ivory keys, enamel
sharps, hardware finished in brass.
Easy, responsive action of our man-
ufacture.
Height 48 in.; Width 5 ft., 1 in.
Weight boxed. 643 lbs. 74 cubic
feet.
Height 48 in; Width 5 ft., 1 in.
Weight boxed, 643 lbs.; 74 cubic
feet.
The Style F Series of uprights represents a new idea in piano production. The Series,
consisting of three instruments of the same size, is 48" in height, the difference lying in the
manner of decoration. The Style F is in a plain case, the Style F B is decorated with a delicate
moulding at the base of the keybed and around the lid and the Style F C has, in addition to the
mouldings, carved pilasters and legs.
The Series is designed to give a choice of finish style on the same basic instrument. The
48" height permits a sound board area and string length capable of colorful results and is, at
the same time, small enough to allow it to be moved about easily and to permit its occupying
a very limited space.
The JESSE FRENCH & SONS PIANO CO.
NEW CASTLE, INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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