September 15, 1928
PRESTO-TIMES
PROMINENT MEN TO
PICK BEST SLOGANS
Active Men Famed in Literary, Advertising
and Theatrical Fields Selected by Commit-
tee to Select the Most Desirable From
the Thousands of Submitted Phrases.
The campaign to secure a slogan for the music
industry launched under most favorable circum-
stances, has already gripped the attention of the
music profession. Thousands of bright minds are
now engaged in creating a phrase that will lie de-
scriptive of the best purposes of music and have a
general appeal.
A two-color leaflet for distribution by dealers and
a placard announcing the contest will be distributed
extensively to the irade and dealers are instructed
tlie concise expression in its application to publicity.
Mr. Rothafel, widely known as "Roxy," will do effec-
tive service in the selection of a music trade slogan.
ALERT MAINE TUNERS
ADVISE PIANO OWNERS
J. N. and M. J. Smith of Skowhegan, Use the News-
papers to Convey Helpful Message.
J. N. and M. J. Smith, piano tuners of Skowhegan,
Me., in their printed publicity in the newspapers, re-
mind piano owners of their responsibility in preserv-
ing the tunefulness of their pianos. This "Advice to
Piano Owners" is printed:
"All manufacturers strongly advise tuning pianos
from two to four times a year, whether of high or
low grade. Don't allow yours to go more than that
time without attention. Don't forget that good care
means a rich tone and long life, while neglect means
a poor tone and short life.
"Do not wait from two to six years to have jour
piano tuned and then expect the tuner to do a good
job and your piano to stay in tune. It can not be
done.
"Do not wait, until it is barely possible to use the
piano before you call a tuner, but have it attended to
at regular intervals, in order to keep it up to pitch,
prevent the accumulation of dust, and the ravages of
mo;hs and mice, - and correct any wear and tear,
remembering the old principle, 'A Stitch in Time
Saves Nine.' "
M. SCHULZ CO. VERY BUSY.
DR. PRANK CI1ANR
to put on local campaigns through clubs, schools,
musical organizations and young peoples' groups.
The placard, which reads as follows, briefly de-
scribes the contest:
The Music Industries Chamber of Commerce is
offering $l,0C0.00 for a slogan best expressing the
idea of playing a musical instrument. The contest is
open to everybody. Step inside and ask for free
descriptive leaflet.
The contest judges are Frank Presbey, advertising
authority; Dr. Frank Crane, eminent journalist, and
F. L. Rothafel "Roxy," famed radio artisl.
Dr. Frank Crane, who is widely known to news-
paper readers from his instructive and entertaining
articles, recently wrote a special article headed, "The
The M. Schulz Company, 711 Milwaukee avenue,
Chicago, was found to be a very busy place on Sat-
urday morning when a representative of Presto-
Times called. F. P. Bassett, secretary and treasurer,
had just returned from an outing around Lake Michi-
gan . in his automobile, accompanied by his son,
Robert. He enjoyed the scenery every step of the
way—or rather at every turn of the wheels. The trip
included a stop-over at Minocqua, Wisconsin, and then
up through the northern peninsula of Michigan, and
across the Mackinaw Straits and into Leelanau
county in the northwest angle of the southern penin-
sula of Michigan. This was the most beautiful part
of the whole panorama, according to Mr. Bassett,
for Leelanau county is made up of peninsulas and
islands, and the necks of land and islands are studded
here and there with cottages of wealthy people who
summer there.
CHICAGO PIANO CLUB
OPENS NEW SEASON
Practical Plans for Success of Convention
Next Week of Illinois Music Dealers' As-
sociation and Other Matters Discussed.
The first Monday noonday luncheon of the season
was held this week by the Piano Club of Chicago
at the old quarters in the Illinois Athletic Club. A
program of entertainment and short talks by members
of music trade activities varied the gastronomic joys
of the event. Plans for the success of the convention
of the Illinois Music Dealers' Association September
19 were discussed.
Speaking for President Herman H. Fleer of the
state association, Roger O'Conner pointed out the
duty of every member to do something to contribute
to the success of the gathering at the Palmer House.
The promised pleasures of the golf tournament to be
held Thursday, September 20, in connection with the
Illinois dealers' meeting, were pointed out by Mr.
O'Conner.
A committee in charge of ihe golf tournament has
announced that the games will be played at the Wil-
mette Country Club. A charge of $7 covers green
fees, midday luncheon at the clubhouse, and the privi-
lege of the course for the entire day. The plans for
the evening of the events have not been completed
but it is expected that a dinner at the Hunting Club
will be an enjoyable close to the day. Details will be
forthcoming at the luncheon of the Chicago Piano
Club, Monday, September 17.
The members were made aware of the success of
i he piano class promotion work fostered by the Piano
and Organ Association and the Piano Club of Chi-
cago.
Mr. O'Conner announced a demonstration of
methods to be given at an early date at the old Julius
Bauer & Co. store on Piano Row, the use of which
has been acquired through the courtesy of William
M. Bauer.
An item of entertainment was a fish story by Ed.
Laphani, who recently returned from the muskie coun-
try in northern Wisconsin. It concerned a fish of
dual identity which at its normal weight did good
advertising service for one resort. Then with its
weight increased by an assortment of weights, spikes
and miscellaneous trifles of hardware, it was trans-
ported to another resort where it figured as the heftiest
muskie of the season.
ACTIVE IOWA DEALER.
OPENS MILWAUKEE BRANCH.
Cranston's Piano Store, De Witt. Iowa, is making
a vigorous personal canvass for piano sales in its
territory, which marks a continuation of its belief in
that form of solicitation. Mr. Cranston has faith in
the efficiency of the plan to "bring the store to the
customer." A want ad in this issue of Presto-Times
shows his purpose to increase his equipment for that
purpose. He wants to buy another Bowen Loader.
A new music store handling pianos, radios, talking
machines, records and music rolls, has been opened at
824 Third street. Milwaukee, by the Manufacturers'
Distributing Co.. Inc., which also has an establishment
on the south side of Milwaukee. Otto A. Vogel will
be in charge of the new store, and the former estab-
lishment on the south side will be in charge of Francis
(iarstecki.
Amazing Profit in Gulbransen Radio
We Asked 1500 Dealers to Give Us the Facts
W
E ASKED 1500 Gulbransen dealers to study the Gulbransen Radio, from their own stand-
point, and to tell us what possibilities they saw in it. Hundreds of them, after inspecting
the Gulbransen Radio and analyzing its salability, set surprisingly large quotas for themselves.
One of the questions on our questionnaire was:
estimate you can handle yearly?"
Another:
"How many Gulbransen Radio Sets do you
"Do you want us to authorize you as a franchised Gulbransen dealer?"
Many different angles of the Radio were covered by this questionnaire:
practices, separation of radio activities from other departments, etc.
Sales policy, price
We felt it wise to face the facts—to get the true picture of the Gulbransen Radio as dealers see it.
A full endorsement has been given the Gulbransen Radio by hundreds of merchants. Others
made valuable suggestions, the practical ones having already been put into effect.
'
The Gulbransen Radio has back of it one of the most substantial and successful indus- »
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tries in the music business. We understand music merchants' problems. In the piano
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business, Gulbransen has attained leadership that all recognize. Gulbransen has name
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value on any musical instrument.
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KKAXK
l'KKSREV.
Piano," and which appeared in all the Hearst news-
papers throughout the coun.ry. It was an effective
bit of publicity for the piano and has been used to
good effect by alert dealers in many places.
Frank Presbey, the well-known New York adver-
tising expert, is another who will help pick a win-
ning phrase to stimulate the public thought on music.
The value of Mr. Presbey's opinion on an effective
wording of a thought.
Samuel Rothafel needs no introduction to the pub-
lic, especially in the East. He knows the value of
Gulbransen stands for sound, sane methods. Gulbransen is now presenting to ^ ^
the piano trade the most aggressive, most practical business-building program j-^^f
that the piano trade has ever known.
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T h e s e r e s o u r c e s of a five m i l l i o n
Gulbransen Radio franchise.
dollar
company
become yours
when
you hold
a
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tinn'
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Gulbransen Radio in table and console models—A. C. sets only. Gulbransen
> ^ . l>'i'nsen
Radio Speakers. Unsurpassed cabinet work—real piano finish. A highly Be- A % S
Speaker.
leetive set that radio experts and the lay public recognize as far ahead of the . ^^r
ordinary run. We understand tone. We understand eye-appeal. Popular prices.
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Gulbransen Radio franchise requests from desirable dealers are being
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Name
filled in the order of their receipt. Use the handy coupon and get com-
piete information on a radio proposition that will make money and
build substantially for you.
GULBRANSEN COMPANY
3232W. Chicago Ave.
CHICAGO
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