Presto

Issue: 1928 2198

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, SEPTEMBER 15, 1928
$2 The Year
GREAT TRADE ASSEMBLAGE IN TOLEDO
ENTHUSIASM MARKS
EVERY EVENT
Admirable Planning and Wise Forethought
Results in Satisfactory Outcome of Nine-
teenth Annual Convention of Music Mer-
chants' Association of Ohio.
The annual convention of the Music Merchants'
Association of Ohio was held this week at the Com-
modore Perry Hotel, Toledo, and proved an annual
reunion in every respect. It was the nineteenth
event of the kind and its successes may be attributed
to the experiences of previous years. The efforts
this year were towards making the convention of
1928 the most interesting and pleasurable in the ros-
ter of annual meetings of the Ohio music trade and
the promoters succeeded in a notable way in realiz-
ing the aspiration.
As every member of the trade attending the con-
vention benefited thereby, the business as a whole
is better off for the experiences of individuals. The
better the dealers of a state know each other per-
sonally, the greater is the assurance of a straight-
forward, ethical operation of the music business.
In view of this fact the management introduced an
innovation in the convention proceedings. This was
the "Get-Acquainted Meeting" in the Ballroom of
the Commodore Perry Hotel on Monday evening.
In addition to its assured business effects the event
was a social one of great importance.
Welcomed by Mayor.
Mayor William T. Jackson welcomed delegates at
a luncheon Tuesday in the ballroom of the hotel and
response was made by Robert E. Taylor, president.
Henry C. Wildermuth acted as chairman. Music
was furnished by the Ice House quartet.
Badges Original and Beautiful.
The badges granted to all who registered were
the prettiest yet seen at any convention of the
music trade. Stamped and golden gilt the metal
part was a circular disk with a grand piano and
photograph in the center, encircled by the words:
"The Music Merchants' Association of Ohio, founded
1911." On the red ribbon connecting the pin plate
for the name of the wearer the words in gold letter-
ing: "Nineteenth Annual Meeting, Sept. 10, 11 and
12, 1928, Toledo." On the obverse side of the disk,
the name of the manufacturer, Bastan Bros. Co.,
Rochester, N. Y., and "Copyrighted 1922 by R. C.
Hyre, secretary."
Greetings from D. L. Loomis.
Delbert L. Loomis, executive secretary of the Na-
tional Association of Music Merchants, at the first
business -session on Wednesday, September 12, ex-
tended greetings and most cordial good wishes for
the continued success of the Ohio organization from
the national association. He voiced President C. J.
Roberts' regrets at his inability to accept an invita-
tion to be in Toledo, and read the following message
from President Roberts, "To the officers and mem-
bers of the Music Merchants' Association of Ohio":
President Roberts' Message.
"On behalf of the officers and members of the
National Association of Music Merchants, I wish to
extend cordial greetings and best wishes for the suc-
cess of your Nineteenth Annual Convention. Your
association has done a great deal for its members
and for the cause of music and deserves the support
of every merchant in your state.
"The National Association stands ready at all times
to cooperate with you in any way possible.
"Music is an actual human necessity if mankind is
to continue to progress morally, intellectually and
spiritually. Our industry based upon a prime neces-
sity of life rests upon a sure and safe foundation
and may, therefore, be considered a solid, permanent
business. The future of the music business in our
country is assured beyond any doubt whatever.
"I confidently predict that later in the fall,
when the political situation has cleared up, the music
business will begin an upward climb and that we
will have increasingly better times throughout 1929."
Praise for Ohio.
Continuing, Mr. Loomis said that Ohio has always
occupied a place of distinction in the trade, and mem-
bers of the trade in that state are known for their
ability and their staunch adherence to the highest
standards of business ethics.
"You all know of the changes which are to be
made in the setup of the National Association with
THE COMMODORE PEURY HOTEL.
reference to state, local and regional organizations,
whereby there will be no financial or chartered con-
nection between these associations and the National
in the future," said Mr. Loomis. "The National
Association will foster in every way possible state
and local associations and the new Constitution and
By-Laws will make possible the affiliation of all asso-
ciations which desire to have such connection with
the National."
Official Photograph Taken.
At 2:00 p. m. Tuesday an official photograph of the
convention was taken on the Superior street side of
the Commodore Perry Hotel when everybody was
invited to be in the picture. Seemingly everybody
did respond and the photograph should prove an
interesting record of who was present at the nine-
teenth annual convention of the Music Merchants'
Association of Ohio.
The Automobile Trip
When the official photograph was taken the ladies
were invited to occupy the automobiles for sight-
seeing trips along the famous Maumee River belt.
The trip was under the direction of Henry F. Stucke.
Another automobile ride was along the pictur-
esque road to La Tabernvilla, which was begun at
5:00 p. m. on Tuesday. At La Tabernvilla a Bay
Shore fish dinner was provided, followed by dancing.
Get-Acquainted Night.
The Get-Acquainted meeting and Monte Carlo
party prizes made a lot of fun Monday night. It
was held on the mezzanine floor of the Commodore
Perry Hotel and two efficient floor managers were
Fred M. Goosman and Warren L. Kellogg. The
element of expectancy added to the interest in the
proceedings. "Try your luck and win a prize—be
sure and introduce yourself to every one present as
the twentieth person to greet an undisclosed official
handshaker wins a big prize. There will be a roll-
call a la Rotary—Booster prizes—Stunts. Be on hand
to get acquainted," was the inducement to conven-
tion visitors to sample the fun of "Monte Carlo
Night."
A Mystifying Rite.
One of the mystifying and amusing events on Mon-
day night was the hand-shaking contest. It was
called "the 13th Wonder" and no one could know in
(Continued on page . 9.)
EXHIBITS ADD TO
SUCCESS OF WEEK
Notable Showing of Pianos and Other Music
Goods Makes Plain the Progressive
Character of the Music Industry
in All Its Varied Phases.
The exhibitors of the Nineteenth Annual Conven-
tion, Music Merchants' Association of Ohio, at the
Commodore Perry Hotel, Toledo, were as follows:
Autopiano Co.
Bacon Piano Co., Baldwin Piano Co., Bankers
Commercial Security Co., Behning Piano Co., Behr
Bros. & Co., Inc., Brambach Piano Co., Brinkerhoff
Piano Co., Brunswick-Balke-Collender Co., Bush &
Lane Piano Co..
Capehart Automatic Phonograph Corp., Chase-
Emerson Corp., A. B., Cleveland Distributing Co.,
Columbia Phonograph Co., Conn Ltd., C. G.
Davenport-Treacy Piano Co.
Frederick Investment Co., Freshman Co. Inc., Chas.
Grossman Bros. Music Co., Gulbransen Co.
Hazelton Bros., Inc.
Kohler & Campbell, Inc., Kroeger Piano Co.
Milton Piano Co.
Packard Piano Co., Phonograph Supply Co.
Q R S Co.
Schiller Piano Co., Schubert Tri-IIarmonic Co.,
Schultz, Inc.. H. C, Schulz Co., M., Stadlmair Co.,
Inc., Henry, Stein, Charles Frederick, Stultz & Bauer.
Tonk Bros. Co.
Welte-Mignon Corp., Wurlitzer Grand Piano Co.
Slagle Radio Exhibit.
The Slagle Radio at Fort Wayne, Ind., had an
exhibit in the hotel in charge of Jacob Hess and
A. T. Mortlock. This company has an agent in
Cleveland in Mr. Williams. The agency at Cincinnati
is in the hands of the Tovan Co. At Detroit the
agent is H. L. Walker, 8 East Jefferson avenue.
Gulbransen's Big Show.
The Gulbransen Co. of Chicago had a fine exhibit
in charge of Clark F. Gross, whose territory is Ohio
and West Virginia. This show was in room No. 1301.
In addition the company was represented by John S
Gorman, the vice-president, and by Walter Kiehn,
the advertising manager.
Harris and the Packard.
H. B. Harris, Central Western traveler for the
Packard Piano Co., Fort Wayne, Ind., was present in
the hotel with a very fine exhibit of the products of
that house. He had an X Adam and R. ITeppelwhite
and a plain style R; also a small Bond upright, style 6,
"Most of our business has been in grands," said Mr.
Harris. "We are doing a nice business in grands at
the present time."
Brunswick-Balke-Collender Co.
The Brunswick-Balke-Collender Co. had a fine ex-
hibit in room 1101, in charge of W. M. Purnell of
the Panatrope Division, 708 Broadway, Cincinnati.
Mr. Scott from Cleveland was also in attendance. Mr.
Veigh represents the company in Detroit and Mr.
Fitzpatrick of Detroit was also present. The instru-
ments he had on exhibit in this room were: 3 K R O,
5 X O, 5 K R O, 5 K R, A Speaker, P R 138 C.
A Toledo Exhibit.
The Phonograph Supply Co. of Toledo had a fine
show. In this room also was F. Usher of the Plaza
Music Co., 10 West Twentieth street. New York. Leo
Bernstein is advertising manager of the Plaza Music
Company.
The Schubert Harmonic
W. H. Bowles was present with a show represent-
ing the Schubert Harmonic Co. in room 1302. The
home office is at Fifth avenue and 139th street, New
York. Mr. Bowles had two combinations on exhibit—
a radio-phonograph with an all-electric pick-up.
Some Great Conn Instruments.
C. J. Fairchild, representing the C. G. Conn Corp.
of Elkhart, Ind., had a great show in room 534. Here
(Continued on page 9.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 15, 1928
PRESTO-TIMES
PROMINENT MEN TO
PICK BEST SLOGANS
Active Men Famed in Literary, Advertising
and Theatrical Fields Selected by Commit-
tee to Select the Most Desirable From
the Thousands of Submitted Phrases.
The campaign to secure a slogan for the music
industry launched under most favorable circum-
stances, has already gripped the attention of the
music profession. Thousands of bright minds are
now engaged in creating a phrase that will lie de-
scriptive of the best purposes of music and have a
general appeal.
A two-color leaflet for distribution by dealers and
a placard announcing the contest will be distributed
extensively to the irade and dealers are instructed
tlie concise expression in its application to publicity.
Mr. Rothafel, widely known as "Roxy," will do effec-
tive service in the selection of a music trade slogan.
ALERT MAINE TUNERS
ADVISE PIANO OWNERS
J. N. and M. J. Smith of Skowhegan, Use the News-
papers to Convey Helpful Message.
J. N. and M. J. Smith, piano tuners of Skowhegan,
Me., in their printed publicity in the newspapers, re-
mind piano owners of their responsibility in preserv-
ing the tunefulness of their pianos. This "Advice to
Piano Owners" is printed:
"All manufacturers strongly advise tuning pianos
from two to four times a year, whether of high or
low grade. Don't allow yours to go more than that
time without attention. Don't forget that good care
means a rich tone and long life, while neglect means
a poor tone and short life.
"Do not wait from two to six years to have jour
piano tuned and then expect the tuner to do a good
job and your piano to stay in tune. It can not be
done.
"Do not wait, until it is barely possible to use the
piano before you call a tuner, but have it attended to
at regular intervals, in order to keep it up to pitch,
prevent the accumulation of dust, and the ravages of
mo;hs and mice, - and correct any wear and tear,
remembering the old principle, 'A Stitch in Time
Saves Nine.' "
M. SCHULZ CO. VERY BUSY.
DR. PRANK CI1ANR
to put on local campaigns through clubs, schools,
musical organizations and young peoples' groups.
The placard, which reads as follows, briefly de-
scribes the contest:
The Music Industries Chamber of Commerce is
offering $l,0C0.00 for a slogan best expressing the
idea of playing a musical instrument. The contest is
open to everybody. Step inside and ask for free
descriptive leaflet.
The contest judges are Frank Presbey, advertising
authority; Dr. Frank Crane, eminent journalist, and
F. L. Rothafel "Roxy," famed radio artisl.
Dr. Frank Crane, who is widely known to news-
paper readers from his instructive and entertaining
articles, recently wrote a special article headed, "The
The M. Schulz Company, 711 Milwaukee avenue,
Chicago, was found to be a very busy place on Sat-
urday morning when a representative of Presto-
Times called. F. P. Bassett, secretary and treasurer,
had just returned from an outing around Lake Michi-
gan . in his automobile, accompanied by his son,
Robert. He enjoyed the scenery every step of the
way—or rather at every turn of the wheels. The trip
included a stop-over at Minocqua, Wisconsin, and then
up through the northern peninsula of Michigan, and
across the Mackinaw Straits and into Leelanau
county in the northwest angle of the southern penin-
sula of Michigan. This was the most beautiful part
of the whole panorama, according to Mr. Bassett,
for Leelanau county is made up of peninsulas and
islands, and the necks of land and islands are studded
here and there with cottages of wealthy people who
summer there.
CHICAGO PIANO CLUB
OPENS NEW SEASON
Practical Plans for Success of Convention
Next Week of Illinois Music Dealers' As-
sociation and Other Matters Discussed.
The first Monday noonday luncheon of the season
was held this week by the Piano Club of Chicago
at the old quarters in the Illinois Athletic Club. A
program of entertainment and short talks by members
of music trade activities varied the gastronomic joys
of the event. Plans for the success of the convention
of the Illinois Music Dealers' Association September
19 were discussed.
Speaking for President Herman H. Fleer of the
state association, Roger O'Conner pointed out the
duty of every member to do something to contribute
to the success of the gathering at the Palmer House.
The promised pleasures of the golf tournament to be
held Thursday, September 20, in connection with the
Illinois dealers' meeting, were pointed out by Mr.
O'Conner.
A committee in charge of ihe golf tournament has
announced that the games will be played at the Wil-
mette Country Club. A charge of $7 covers green
fees, midday luncheon at the clubhouse, and the privi-
lege of the course for the entire day. The plans for
the evening of the events have not been completed
but it is expected that a dinner at the Hunting Club
will be an enjoyable close to the day. Details will be
forthcoming at the luncheon of the Chicago Piano
Club, Monday, September 17.
The members were made aware of the success of
i he piano class promotion work fostered by the Piano
and Organ Association and the Piano Club of Chi-
cago.
Mr. O'Conner announced a demonstration of
methods to be given at an early date at the old Julius
Bauer & Co. store on Piano Row, the use of which
has been acquired through the courtesy of William
M. Bauer.
An item of entertainment was a fish story by Ed.
Laphani, who recently returned from the muskie coun-
try in northern Wisconsin. It concerned a fish of
dual identity which at its normal weight did good
advertising service for one resort. Then with its
weight increased by an assortment of weights, spikes
and miscellaneous trifles of hardware, it was trans-
ported to another resort where it figured as the heftiest
muskie of the season.
ACTIVE IOWA DEALER.
OPENS MILWAUKEE BRANCH.
Cranston's Piano Store, De Witt. Iowa, is making
a vigorous personal canvass for piano sales in its
territory, which marks a continuation of its belief in
that form of solicitation. Mr. Cranston has faith in
the efficiency of the plan to "bring the store to the
customer." A want ad in this issue of Presto-Times
shows his purpose to increase his equipment for that
purpose. He wants to buy another Bowen Loader.
A new music store handling pianos, radios, talking
machines, records and music rolls, has been opened at
824 Third street. Milwaukee, by the Manufacturers'
Distributing Co.. Inc., which also has an establishment
on the south side of Milwaukee. Otto A. Vogel will
be in charge of the new store, and the former estab-
lishment on the south side will be in charge of Francis
(iarstecki.
Amazing Profit in Gulbransen Radio
We Asked 1500 Dealers to Give Us the Facts
W
E ASKED 1500 Gulbransen dealers to study the Gulbransen Radio, from their own stand-
point, and to tell us what possibilities they saw in it. Hundreds of them, after inspecting
the Gulbransen Radio and analyzing its salability, set surprisingly large quotas for themselves.
One of the questions on our questionnaire was:
estimate you can handle yearly?"
Another:
"How many Gulbransen Radio Sets do you
"Do you want us to authorize you as a franchised Gulbransen dealer?"
Many different angles of the Radio were covered by this questionnaire:
practices, separation of radio activities from other departments, etc.
Sales policy, price
We felt it wise to face the facts—to get the true picture of the Gulbransen Radio as dealers see it.
A full endorsement has been given the Gulbransen Radio by hundreds of merchants. Others
made valuable suggestions, the practical ones having already been put into effect.
'
The Gulbransen Radio has back of it one of the most substantial and successful indus- »
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tries in the music business. We understand music merchants' problems. In the piano
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business, Gulbransen has attained leadership that all recognize. Gulbransen has name
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value on any musical instrument.
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KKAXK
l'KKSREV.
Piano," and which appeared in all the Hearst news-
papers throughout the coun.ry. It was an effective
bit of publicity for the piano and has been used to
good effect by alert dealers in many places.
Frank Presbey, the well-known New York adver-
tising expert, is another who will help pick a win-
ning phrase to stimulate the public thought on music.
The value of Mr. Presbey's opinion on an effective
wording of a thought.
Samuel Rothafel needs no introduction to the pub-
lic, especially in the East. He knows the value of
Gulbransen stands for sound, sane methods. Gulbransen is now presenting to ^ ^
the piano trade the most aggressive, most practical business-building program j-^^f
that the piano trade has ever known.
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T h e s e r e s o u r c e s of a five m i l l i o n
Gulbransen Radio franchise.
dollar
company
become yours
when
you hold
a
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tinn'
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Gulbransen Radio in table and console models—A. C. sets only. Gulbransen
> ^ . l>'i'nsen
Radio Speakers. Unsurpassed cabinet work—real piano finish. A highly Be- A % S
Speaker.
leetive set that radio experts and the lay public recognize as far ahead of the . ^^r
ordinary run. We understand tone. We understand eye-appeal. Popular prices.
^^
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Gulbransen Radio franchise requests from desirable dealers are being
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Name
filled in the order of their receipt. Use the handy coupon and get com-
piete information on a radio proposition that will make money and
build substantially for you.
GULBRANSEN COMPANY
3232W. Chicago Ave.
CHICAGO
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Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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