August 25, 1928
17
PRESTO-TIMES
FACTS THAT MARK
NEW MUSICAL ERA
New Generation of Young Folks Need Sugges-
tion Rather Than Guidance to Swing
Them Into Line as Boosters
for Piano Music.
GIVE YOUTH WINGS
The Impulse to Do Something Different Arises in
Each New Generation, So It's Foolish
to Try to Curb It.
By HENRY MAC MULLAN.
The new generation of young people that have
become grown-ups since the World's War are un-
consciously economists only in delight; in many other
ways they seem extravagant to the older men and
women—to the people in control of financial ventures
of all kinds.
Don't Dampen Glad Spirit.
In seeking short cuts and going in for frothier
music, the young folks have been criticized by their
elders as too apt to ignore the merits of the piano,
the basic musical instrument; but isn't such criticism
ill-timed? Such criticism can but sober and clip the
wings of the glad spirit of youth—energetic youth,
which has had a vigorous influence upon other youth.
For, isn't it understood that the unmusical part of
the young folks of any neighborhood receive their
primary musical impulses from some more musically
technical young man or woman of their community?
Piano Man's Duty.
Now it seems to be the duty of the piano man to
be party of the first part in ushering in the new era,
embodying its characteristics, ideas and ambitions.
In man's self arise august anticipations, symbols,
types of a dim splendor ever on before. Progress is
the law of life and the great world "spins forever
down the ringing grooves of change."
The Traveler's Problems.
Every piano man must consider his duties as well
as his prerogatives; nor is there any check on a
good piano man's courage so long as his weapons
endure. The wholesale traveler is the go-between
who has much to do with establishing the pecuniary
relations of manufacturer and dealer, tie knows his
field; he is not discounting any new-born adoration
of shortcuts to music; he wants to be backed by the
sympathetic energy and intelligence of the new gen-
eration. Above and beyond the vulgar business of
making an income, he wants something to live for as
well as something to live on; and he must realize that
it takes more than his wit to maintain him; he must
make sales.
Must Annex New World.
"A mad world, my masters," say you. Yes, it is,
but the traveling salesman must understand the exact
relations of things; he must know what goes on
every day in his world. And this new world of the
young folks—he must discover it, travel it and annex
it.
It seems wrong, therefore, to assume that the
present young folks live only for a riotous super-
fluity; that they resent the old method of attaining
musical proficiency by laborious practice; that they
are opposed to an unremitting course of endeavor in
anything or everything. This not being true, it
behooves the salesman to call forth the requisite
nervous stimulus in the youth he approaches, arous-
ing him to advance notwithstanding every obstacle,
to undertake a part that greatly exercises his ability,
to become strong enough to contemn all difficulties.
Quantity Production.
The manufacturer, on the other hand, is contend-
ing with output. How can he get orders enough for
large quantity production? He keenly realizes that
what is good for the bee is also good for the whole
swarm. This has been proved again and again in
piano manufacture as well as in automobile produc-
tion.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
STARR APARTMENT PIANOS.
The Starr Piano Company, Richmond, lnd., is
manufacturing small grands for small apartments
where space is at a premium. Many of these small
flats are not the undesirable, crowded places that per-
sons who have lots of room, like the residents of
"the great open spaces" imagine them to be. The
new apartments in Detroit, Chicago, New York—
three of our great cities—are not crowded, but con-
venient; every non-essential is dispensed with. They
have no garret-rubbish; they are exceedingly attrac-
tive and they simplify housekeeping. There is an
increasing demand for small grands from thousands
of these wee but convenient apartments, declares
President Harry Gennett of the Starr Piano Com-
pany.
MUSICIANS OFFER TO TAKE WAGE CUT.
In a further effort to curtail the inroad of sound
pictures into the movie houses of St. Louis union
musicians have volunteered to accept a wage reduc-
tion of $4 a week. The offer was made to fifty-eight
independent neighborhood movie theaters, it was an-
nounced by Fred Wehrenberg, president of a group
of independent owners. Talking and sound devices
have been installed in five of the larger St. Louis
theaters.
Style C-2
FROM THE BIGGEST
ORCHESTRION
PHONOGRAPHS FOR FOREIGNERS.
The Superior Automatic Phonograph Company,
Huntington, lnd., has filed incorporation papers at
Indianapolis; capital stock, $50,000; objects, manu-
facture and sell automatic phonographs in foreign
countries and for that purpose only; incorporators,
Thomas W. Small, Stanton A. Guest, John M. Sayler.
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
-
-
-
Pennsylvania
9est
x
ANY PUBLISHER
OUR REFERENCE
<" • - • WORK DONE B Y
A L L PROCESSES
RAYNER DALfl[EIM &_C^
., Chicago Jll.
Tiny Colnol
C. G. CONN, Ltd., Elkhart, lnd.
C. D. GREENLEAF, Pre>.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to six clays' free trial. Branch stores
•r agencies will he found in all large cities. Write for catalogues, prices, etc.
C G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
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