Presto

16
August 25, 1928
P R E S T 0-T I M E S
ZENITH'S CAMPAIGN
Zenith Radio Corporation Doing Extensive*
Advertising Helping Dealers to
Put on "National Adver-
tising Week."
Zenith is setting the stage for the higgest week
in radio history with Zenith distributors and dealers
throughout the country prepared for a gigantic sales
campaign on the new Zenith Automatic, featuring
"automatic tuning," radio's newest and greatest for-
ward step since the advent of all-electric reception.
Since its premier demonstration to the press by
E. F. McDonald, president of the Zenith Corporation,
last spring, automatic tuning on which Zenith now
owns and controls sole patent rights, aroused imme-
diate extreme public interest. Now, with automatic
tuning incorporated on many of its new beautiful 1929
models, Zenith has planned and announced a "National
Zenith Automatic Week," September 9 to 15 inclu-
sive, for a smashing and effective introduction of
Zenith automatic tuning to the radio public.
Zenith has prepared in connection with this na-
tional drive a most extensive advertising campaign
We Supply More Than
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concisely outlined in an attractive portfolio headed
"Radio's Biggest Week" containing powerful adver-
tising and exploitation ideas for a mammoth sales
invasion with the new Zenith automatic.
Included in the advertising material are found life-
size cut-outs in natural colors; extremely attractive
window display cards and window streamers; cloth
banners lithographed in colors; demonstration cards
and electric window signs. Attention commanding
24-sheet posters, two direct-by-mail campaigns and
twenty-four distinctive newspaper ads from full page
to 2-column size all contain mighty sales-winning
copy.
Girl Demonstrator for Windows.
A window demonstration, which will be national in
scope, will be one of the outstanding advertising fea-
tures employing the use of a live-model girl demon-
strator. A fully detailed series of unique exploitation
ideas are also included in the campaign, the use of
which will enable each distributor and dealer to clev-
erly attract public attention to Zenith Automatic
tuning and his particular store.
Zenith's magnificent array of 1929 receivers, listing
in price from $100 to $2,500, comprises thirty different
models in beautiful cabinets of various Period design
furniture. Two combination Zenith radio and phono-
graph models are included, representing what is
claimed to be the most perfect combination of this
kind to be found on the market today.
Zenith's last season's sales are predicted to be sur-
passed more than threefold with the inauguration of
"National Zenith Automatic Week" and the intro-
duction of the new Automatic models. Zenith's motto
for 1928-1929—"On to greater sales with Zenith Auto-
matic Tuning"—brilliantly forecasts a trumphant vic-
torv in radio sales for Zenith distributors and dealers.
GOOD MOVERS' SUPPLIES
Self-Lifting Piano Truck Company, Findlay,
Ohio, Provides Every Device for Safe
Moving of Pianos.
The progressive piano dealer and piano mover is
naturally interested in every means that will make
labor easier and less expensive, and make service as
good as possible. The mover who economizes time
and thereby lessens the overhead in his business, takes
advantage of every device for facilitating work.
For that reason the observant ones recognize the
value of the trucks made by the Self-Lifting Piano
Truck Co., Findlay, Ohio. They are clever devices
designed and built by practical men and accepted by
the most experienced movers in the country. The
trucks are admitted to be up-to-date devices for the
use of the piano mover.
The trucks made by the Self-Lifting Piano Truck
Co. are complete and sturdy, with a frame that is
cross braced and riveted so it cannot rack. The Self-
Lifting Piano Truck Co. also manufactures piano
hoists, covers and special straps for the use of the
mover.
The Self-Lifting Piano Truck Co. has a new price
list for the trade and the folder is made more inter-
esting by descriptions and pictures of several valuable
devices for the piano mover. Among them is the
"Stair Roller" for use on the back end of the motor
truck and on the top step of the porch or stairs. The
merits of this are obvious.
Another meritorious device in the list is the "Jam
Strap" which protects the front of the piano when
going through doors. It costs less than the repairs
on one scarred piano. It is made of 8-inch 4-ply
webbing and should last a lifetime. Wagon straps
BAND INSTRUMENT TRADE GOOD.
listed hold the piano in place on the wagon or truck.
Dealers in band instruments at Evansville, Ind.,
Other supplies in the list are roller hangers, roller-
and other towns in southern Indiana report their trade
for this year up to this time has been as good as it bearing truck casters, bail or lifting levers, old-style
side straps, top straps, new-style straps with
was for the corresponding period of last year, but leather
patent tighteners, straps for Findlay truck or Bilger
that business for August had slumped some. Dealers truck, lock dogs, lock springs, lock levers and all
are looking for a very good trade the remainder of
kinds of webbing.
the year.
4 0 SPRUCE ST.. NEW YORK.N.Y.
RADIO CORPORATION ANSWERS.
HIGH GRADE
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. Le WHITE MFG. CO.
215 Englev/cod Ava., CHICAGO, ILL.
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinois
The Radio Corporation of America last week filed
an answer to the Trade Commission's complaint issued
some weeks ago in the tube case, in which the com-
mission charged the corporation with using unfair
methods of competition in requiring radio manufac-
turers to use its tubes under a licensing agreement
for the initial installation. The Radio Corporation
made a general denial of the charges contained in the
complaint. The Trade Commission based its charges
on Section 9 of the agreement between the Radio
Corporation and the various radio manufacturers of
the country.
E. J. Disler of Tiffin, Ohio, was one of the tuners in
attendance at the convention in Cleveland last week.
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interested prospects become customers
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PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
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