Presto

Issue: 1928 2194

August 18, 1928
15
PRESTO-TIMES
The Sonora Company is headed by men who have
been closely allied with highly successful concerns
in the past and its research facilities are such that
the highest type of product will be produced. The
line to be manufactured for the fall trade will include
radio receiving sels, electrical and acoustical phono-
Trebles Working Force for Production of
graphs, combination radio and record playing instru-
ments, dynamic loud speakers, tubes and records.
New Line in Sonora's
Manufacturing operations will be largely centered
Saginaw Plant.
in the Saginaw plant, though some of the production
'"After several months of development and prepar- will be in the company's plants in the east. The
atory work the Sonora Phonograph Co., Inc., has cabinets for all instruments will be produced at Sag-
started production of its new line of phonographs, inaw, as well as most of the assembly of phonographs
radios and combination instruments that are expected and radios. The electrical apparatus will be manu-
to set a new standard in the industry," announced
factured at the Acoustic Products Manufacturing
P. L. Deutsch, president of the Acoustic Prod- Company's plant at Stamford, Conn.
ucts Co. and the Sonora Phonograph Co. The com-
The Sonora Sales Organization is getting under
pany's plant is working at full capacity.
way for an energetic sales campaign and an exten-
The Sonora Phonograph Co. several months ago sive advertising schedule in various high class me-
figured as one of ;he most important units in a big diums is being undertaken. The appeal will be on a
merger of radio and phonograph concerns, headed by strict quality basis, both as to performance and cab-
the Acoustic Products Co. Sonora and its allied com- inet design.
panies have excellent prospects for a good business.
The line of products will be among the most com-
plete on the market and advance showings of the PROGRESS AT FRANKLIN PARK, ILL.
various instruments, all of which will be presented to
The Ferris & Me Fall Music Store and Studio will
the public in September have been most enthusias- occupy rooms that are being remodeled in the Rupp
tically met by dealers.
Ruilding at Franklin Park, 111.
SONORA PLANT AT
FULL CAPACITY
Piano Dealers
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their
r e n o \v n c d tonal
qualities.
The continued prestige of Fly Bram'
Pins and Poehlmann Wire is clue solely
to quality.
Every detail is watch el
minutely. Made from special drawn wir»
by men who have done nothing else fo a
lifetime, they embody every kmm n
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand
Poehlmann W i r e
and
Fl/
Brand Pins.
We Supply More Than
90%
^TUTKINSJ
EATHERST
You can sell more pianos if you give
the purchaser one of the wonderful
new Ensco Piano Units. It makes a
Perfect Radio Loudspeaker of any
piano in two minutes.
*.A
of the Piano, Organ
and Action Trade in
U. S. and Canada
Pouch Skins
a Specialty
SOLE AGENT, U.S.A.
AMERICAN PIANO SUPPLY CO.
Write for sample book
Write tor Full Details
Supply especially
for REPAIR MEN
ENGINEERS' SERVICE CO.
NEW YORK
25 Church Street
DISTINCTIVE
TONE QUALITY
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
T.L.LUTKINSInc
4 0 SPRUCE ST.. NEW YORK.N.Y.
WESSELL, NICKEL & GROSS
Manufacturers of
MOVING TRUCKS
for
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
PIANOS
The Wessett, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
VJP117 Y H D V
45th St., 10th AT«. &W46th. l i d VV
I ISfxlV.
Orthophonic Victrolas
Electric Refrigerators
OFFICE*
457 w. 45th Streel
Write for catalog and prices for End Trucks, Sill
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co.
Manufactures* of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings*
J BRECKWOLDT, Prea.
W. A. BRECKWOLDT. Sac. & Treaa.
THE O. S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
High
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
THE COMSTOCK, CHENEY & CO,
IVORYTON, CONN.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF

Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
August 18, 1928
PRESTO-TIMES
BANJO'S DEVELOPMENT
Amazing Growth in Favor of Tenor Banjo
Type Stimulated by Earnest Work in
Development by Manufacturers.
To the professional musician may be credited the
amazing growth of popularity of the tenor banjo.
Ten years ago the banjo had only limited uses, on
the stage almost entirely. With the increase of dance
orchestras, however, arose the demand for something
new that would impart a novel character to the music.
It provided the occasion for the banjo.
But the banjo was not accepted at first in a class
with the violin or other stringed instruments used
in the orchestra. Many of the musicians were dis-
dainful of the banjo, which had a history associated
with the comedy of negro minstrelsy. There seemed
at the time no incentive to study it. But as the
advantages of the banjo in the dance orchestra be-
came more evident, professionals in the orchestras
soon realized that the effort to master the banjo
would be worth while.
The introduction of the banjo-mandolin, or rather
its development, prompted the violinists to turn to it
to supply the demand of the orchestra leaders for the
dance music novelty. But when the banjo-mandolin
HIGH GRADE
IF
•HHH
Folding Organs
School Organs
Practice Keyboards
•^-w ft' / j Dealers' Attention Solicited
A. L. WHITE MFG. CO.
fell short of the requirements of the snappy music,
the tenor banjo became the logical solution of the
problem. The musicians who had adopted the banjo-
mandolin readily turned to the use of the banjo or
doubled on it in their dance organizations. Anyway
they aided in the rapid growth of popularity for the
tenor banjo. It was then that the most popular ban-
joists today made their first appearance playing the
instrument.
In time, of course, the pioneers became teachers
and their demonstrations aided the increase in the
favorable impression of the banjo in the public mind.
The orchestra leaders also effected the practical adap-
tation of the banjo to dance orchestra needs. It nat-
urally followed that the banjo obtained a fast growing
following among amateurs.
POPULAR GIRL TO WED
Miss Ruth Brayer of Marks Music Co., New York, Is
to Be Married Shortly.
The forthcoming marriage of Miss Ruth Brayer of
the Edward B. Marks Music Co. has been announced
by her mother, Mrs. David Brayer of New York city.
Miss Brayer and Michael Zwerling, also of New York,
are to be married on August 26.
For several years Miss Brayer has been the personal
secretary of Max B. Marks, brother of E. B., and
executive head of all the business departments of the
firm. Through her work she has been in contact
with scores of song writers, music men and foreign
publishers, all of whom unite in calling her one of
the most popular girls of "Melody Lane," as "Tin Pan
Alley" is now called.
Mr. Zwerling is successfully established in the
haberdashery line. The young couple's honeymoon
trip will embrace a four weeks' automobile tour
through thfi South, culminating in a visit to Havana,
by way of Key West. Upon their return they will
live in Jackson Heights.
AUGUST CAPITOL ROLLS
215 Englewood Av«., CHICAGO, ILL.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb. Illinois
Pepful Music for Coinola Electric Pianos Just An-
nounced by Capitol Music Roll Co., Chicago.
The new list of music rolls for August has been
issued by the Capitol Music Roll Co., Chicago. The
following rolls for Coinola Electric Pianos, Styles
D, C-2, X, AF, AX, CF, CB, K, and all other Or-
chestrion Combinations, are included in the new
issue:
0874—Dance Hits Reviewed: Raraona, waltz;
Lucky in Love, one step; Dolores, one step; Laugh,
Clown, Laugh, waltz; Sweet Sue, fox trot; Together,
waltz; The Man I Love, fox trot; Rag Doll; After
My daughter Came Tears, fox trot; Just Across the
Sthlfet from Heaven, fox trot.
0875—Very Latest Hits, All New; I Must Be
TABS ON CLARK ROLLS
The Dependability of the Tops Used on Music
of the Clark Orchestra Roll Company-
Is Pointed Out.
Nothing is so aggravating to the user of automatic
music rolls as to have the "tab" or fastener which
attaches the music roll to the take-up spool break
loose or come unfastened, says The Slot, published
by the Clark Orchestra Roll Company, De Kalb, 111.
Yet this happens so frequently and at one time caused
lengthy experiment on the part of the company, that
it is a point which should be taken into account in the
buying of automatic music.
"The chain is no stronger than its weakest link," it
has been truthfully stated and the music roll which
breaks away from the roll just as it is about to play
not only causes annoyance but sometimes monetary
loss. Putting on the tab is the last process in the
manufacture of Clark orchestra rolls, but by no
means the least important. The best linen, the strong-
est adhesive and a correctly eyeletted assembly are
required and the cost of tabs for Clark orchestra rolls
is high in comparison to the size of the unit.
Shipments of tabs, made to careful specifications,
are further tested in the factory before being used in
the roll manufacture. Applied to the V-trimmed end
of the music paper with the best quality fish glue,
the tab is then rolled down with a roller to secure
perfect adhesion and then allowed to dry carefully
before being rolled up on the spool or core.
Little things make or mar the success of a product
and Earnest Clark, president of the Clark Orchestra
Roll Company, insists on only the best of parts in
the manufacture of the rolls bearing his name.
AL JOLSON'S DISCOVERY
"Boy, you ain't heard nothin' yet until you hear the
Baldwin—the perfect piano," says the star of "The
Jazz Singer," the first moving picture to be produced
in combination with the Vitaphone. The Baldwin is
the official piano for all Vitaphone productions.
Dreaming, fox trot; Japansy, waltz; My Heart Keeps
on Speaking of Love, fox trot; You Can't Blame Me
For That, one step; Dear Little Boy of Mine, waltz;
The Dance of the Blue Danube, one step; I'm
Wingin' Home, fox trot; Whisper Sweet, Whisper
Low, fox trot; I Get the Blues When It Rains, fox
trot; Old Pals Are the Best Pals, fox trot.
0877—Big Hits, All New: Angela Mia, fox trot;
Good-Night, military waltz; If You Don't Love Me,
fox trot; F'r Instance, fox trot; I Tore Up Your Pic-
ture, waltz; Etiquette Blues, fox trot; Dream House,
fox trot; Just a Little Bit of Driftwood; When
You're Smiling, one step; Love Affairs, fox trot.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER.
THE OTTO
CINCINNATI,
ZIMMERMAN
fie SON
CO.INC
OHIO.
99%
interested prospects become customers
W I«* £> \ t j ^ *p
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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