Presto

Issue: 1928 2193

August 11, 1928
HOW CITIES MAY
ENCOURAGE MUSIC
Achievements of Municipal Director of Music
in Baltimore, Md., Suggest the Extent to
Which Other Municipalities May Go
in Cultural Developments.
By C. J. ROBERTS.
In an important interview with Frederick R. Huber,
municipal director of music of Baltimore, recently
published in the trade press and elsewhere, Mr. Huber
revealed some extraordinarily interesting data regard-
ing the remarkable strides which hive been made in
the development of music and musical activities in
Baltimore in recent years. I am convinced that the
authorities of many cities are only waiting to be
properly approached by those who are interested in
music, to do what they can to promote music as a
municipal benefit.
Some months ago when I had the pleasure of at-
tending the convention of the Pennsylvania Associa-
tion of Music Merchants and in listening to the fine
address of Mayor Harry A. Mackey, I was greatly
impressed by His Honor's actual eagerness to do
something for the cause of music in the name of the
great city of Philadelphia. He was then seeking in-
formation as to the best way to proceed in establish-
ing a city department or bureau for the advancement
of music in all its phases. It is only a question of
time when the city of Philadelphia will promote music
as a city activity in a very prominent way.
Effect in Philadelphia.
I have talked with a number of other mayors and
other officials of cities and I am sure that most pro-
gressive and up-to-date cities are only waiting to
secure the necessary information before proceeding to
do something worthwhile for music. None are better
qualified or have a greater right to approach city gov-
ernments on the behalf of music than music mer-
chants.
The Dealer's Part.
Every music merchant in this country should con-
sult with the authorities of h\s city and urge the
establishment of a department of musr'c. Most en-
lightened city governments would not hesitate to
make a reasonable appropriation for the cause of
music if the matter is properly presented. The most
important thing to be done is to secure the appoint-
ment of the proper man in the city as municipal direc-
tor of music. In the case of Baltimore, the city has
been most fortunate in having Mr. Huber, who has
done more for music in Baltimore than any other
man in the entire history of the city. He has retained
the respect and cooperation of succeeding adminis-
trations and only recently, when he sought to resign,
there was such a volume of protest from the city
government and from Baltimore citizens, that he sim-
ply could not resign. The right man in the position
of municipal director of music in any city will do a
very great deal for the cause of music.
A Suggestion.
I am sure that Mr. Huber would give me any in-
formation that he has as to how best to proceed to
interest municipalities in a department of music and
any members of the trade who are interested in the
subject may communicate with me and I will be
very pleased to forward such information as Mr.
Huber will give me.
A very comprehensive analysis of a survey made
by the National Bureau for the Advancement of
PRESTO-TIMES
Music, entitled "Municipal Aid to Music in America,"
contains a large amount of exceedingly valuable in-
formation and this book may be purchased from the
bureau at a nominal price.
MUSIC FOR BALTIMORE
FIRE FIGHTERS—BUT
Fire Board Will Not Be Responsible for Price
of Anything Purchased by Any
of the Laddies.
QUICK GROWTH OF
PIANO CONTEST IDEA
Future Plans of Dealers' Associations in Many
Cities Will Make the Piano Playing
Tournament Potent Means for
Creating Piano Sales.
The piano contest with its accompanying activities
:n piano lessons will be a more notable feature in the
piano trade for the coming year. The contests
have been so productive of interest in the piano that
it is acknowledged to be the most potent aid to piano
sales. The contest is a creator of business now and
its accompanying methods of including the young
people in its activities are assurance of good sales
in the future.
Spirit Grows.
The contest spirit grows. Now in the quiescent
summer months, the active agene'es for promoting
contests are at work in many cities. The piano play-
ing contests are promised features in the musical
activities in many cities throughout the country and
are stirring up the kind of interest that insures
activity in the industry and trade. Whether or not
many pianos are sold, as an immediate result of the
contests in any community, it is positively true that
eventually the effect must be to stimulate the people
to buy pianos. The seed must be planted before the
harvest can be expected. It may requ : re some wait-
ing, but as sure as the sun shines the crop will
develop.
The First Serious Effort.
And so it is in any special line of business. Until
recently pianos have never been promoted in the
same sense that some other things have been pushed
forward. The real need of pianos has never been
made a part of the public consciousness; never in an
organized way been presented as an active influence
in the cultural training of children and the preserva-
tion of the home feeling. The piano has been per-
mitted to make its appeal through the urge of family
pride, and because of its place in the social attain-
ments, rather than because it is an essential in educa-
New Piano Ventures, Ownership Transfers tion and the mental development of the young. That
it is not only a sign of refinement, but a necessary
and Location Changes Are Items
part of the educational equipment has never until now
of Interest.
been given great emphasis. The contests are doing
The Harmony Music Shop of 376 Grand street, this, and doing it effectively.
Brooklyn, N. Y., has opened a new branch at 1727
The International Contest.
Emmons avenue.
An illustration of the interest in the piano playing
The Geo. A. Cassedy Co., which operates a store contest are the plans for a great international piano
at 466 State street, Schenectady, N. Y., has opened a play'ng tournament as a musical feature of the pro-
branch in Fort Plain, N. Y.
posed World's Fair in Chicago in 1933. It will be
Emanuel Berger has opened a store at 1309-11 Wal- the continuation of a national piano playing tourna-
nut street, Philadelphia, Pa., devoted to the sale of
ment in which American cities will participate and
phonographs, radios, etc.
grand finals be held in Chicago. The winners would
The Kahn & Kahn Piano Co., Pine Bluff, Ark., is compete in the international tournament during the
remodeling its quarters.
World's Fair.
The Sampson Music Co. has opened a new store in
The Growth of Contest.
Emmett, Idaho.
And
the
playing
contest has developed into other
R. M. Rhodes has opened a new music store in
realms than that of the piano. It has taken hold of
Miller, S. D.
The State Music Co., Mansfield, Ohio, recently held the other instruments of music. Bands are now form-
an opening of the new store in the Van Ness Building. ing into classes and meeting in competition. The
The opening'of the Hall M^tsic Co., Inc., Fulton, annual school band contest is now an important fea-
N. Y., took place on July 28 at 10 South First street ture in musical events. Study of the band instru-
in the store formerly occupied by the Metropolitan ments is becoming almost a regular feature in the
music life of many cities and towns. Even the hum-
Chain Stores, Inc.
ble harmonica is coming in for its share of the con-
test plans for spreading music, and prominent men
W. C. HEATON'S ENERGY.
in community life are taking personal interest in the
William C. Heaton, general sales manager of the practical side of music. Which means the spread of
Welte Mignon Corporation, has-recently moved from the demand and sale of musical instruments of all
the second floor of 665 Fifth avenue, New York, to kinds.
suite 914 on the ninth floor of the same building.
It looks like the day of the music store. And there
The display warerooms remain on the second floor, is no place so indifferent to music but that the live
and a very fine display it is.
dealer may help along the playing contest with direct
"Here in 914 Mr. Heaton has the best office facili- profit to his business.
ties and equipment in the world, and he can do his
work undisturbed by callers in the store. When it
BUYS MACON, GA., BUSINESS.
comes to turning out work, Mr. Heaton is a whole
The Custis S. Guttenberger Music Co., 208 Cotton
office force in himself, as any one of his assistants is
willing to affirm," writes Presto-Times correspondent. avenue, Macon, Ga., has been purchased by Cliff
Gordon, who has already taken possession of the new
store, for which he will act as manager. The Custis
WEST VIRGINIA FIRM MOVES.
S. Guttenberger Music Co. is favorably known
The S. A. Phillips Music Co., established in Mor- throughout a wide section of the state and Mr. Gor-
gautown, W. Va., about twenty-two years ago, has don has the ability and experience to successfully
moved to its new store in the Standish Building on continue its activities.
High street. The concern handles Mason & Hamlin,
Chickeriug, Knabe, Baldwin and Gulbransen pianos
EXPORTS IN NASHUA, N. H.
and the Ampico as well as phonographs, sheet music
An important Nashua, N. H., new addition to the
and radios. Samuel A. Phillips is proprietor.
William L. Nutting Music Salon was recently made.
Schillings Music Store, Oswego, N. Y., which was The addition is fifty-five feet long by eighteen feet
closed some time ago due to the illness of John Schil- wide, adjoining the main warerooms. The new dis-
ling, proprietor, has been reopened. Mr. Schilling, play room is furnished to provide a suitable showroom
recovered from his illness, is again back in the har- for the piano line, which includes the full American
Piano Co. line.
ness with his old energy.
The Fire Board of Baltimore, Md., has decreed
there was no particular reason, so far as it was con-
cerned, why members of the fire department should
not have musical instruments, radios, automobiles and
"other luxuries" for members of their families and
themselves on their days off.
"But this board is not a collection agency for deal-
ers who sell these things to firemen," it was asserted.
"Necessities are all that the board requires the mem-
bers of the department to pay for.
"Dealers who sell them musical instruments, radios,
automobiles and other luxuries must assume respon-
sibility for the payment for the bills. This board
will not."
This announcement of the Fire Board was a result
of a claim against a fireman for a musical instru-
ment, and the notice that the board was "not a col-
lection agency" was served on the dealer who pre-
sented the bill and asked that the fireman be ordered
to pay it.
The board said it had been "annoyed of late by
claims against firemen for musical instruments, radios
and automobiles."
A. & J. Oldewurtel, local musical instrument deal-
ers, will relocate on North Howard street, Baltimore,
Md. The brothers, who operate musical instrument
stores on South Broadway and North Gay street,
formerly conducted the Talking Machine Shop at 305
North Howard street for a number of years.
NEW STORETOPENINGS
SHOW TRADE PROGRESS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
Editor
F R A N K D. A B B O T T
- - - - - - - -
(C. A. D A N I ELL—1904-1927.)
Managing Editor
J. FERGUS O'RYAN
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and If of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
sible places where the parking privileges were
greater and freer.
It is the force of circumstances which has
caused reforms in the building of store fronts.
Street traffic was bad enough, but crowded
sidewalks had taken away the selling power of
the show windows in many places. Thus came
the necessity for recessed show windows and
so-called arcades paralleling the sidewalks.
This increase of window display space means
a relief of existing sidewalk congestion.
The space wherein to show the pianos and
other musical instruments in the proper man-
ner is no longer the most important thing. A
store in a busy center is all right, but when
the streets of the busy center become frantic
with a gorge of traffic and the sidewalks al-
most impassable from the immensity of the
crowds, the "busy center" is no longer desir-
able. In the search of a new location it may
be wise to look in the new centers that are
not vet too busv.
August 11, 1928
in his ability to make and keep friends. One
doesn't have to mention names to prove the
point. Readers of Presto-Times can do their
own naming and selecting of the drumming
geniuses who have bound their friends to them
by bands of steel.
Someone may arise to remark that the old
days when the successful drummer's progress
through his territory was a frolicsome one has
departed, and that high art has given place to
highballs and all that sort of thing. Very
true, but the quality with which some of the
men won in the old days is an essential re-
quirement today. Processes are less lush to-
day than in the old days and more laudable on
that account. But the ability to make friends
and keep them is just as necessary in these
later matter-of-fact days as in the old ones.
True friendship between roadman and cus-
tomer helps the growth of business without
irrigation.
The aim of the piano trade frankly is to
sell
pianos. Advertising induces the prospects
AUTOMATIC PIANO PROFITS
to
select
certain pianos from the stocks of cer-
For steady, persistent profit, there are few
tain
dealers
and so its purposes are affected.
things that beat an automatic piano in a good
Pianos,
piano
music and piano playing already
place and properly managed. But, no matter
are
features
of
life so that the purposes of
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South how good the instrument may be, or how well pianos do not have to be explained in the man-
Dearborn Street, Chicago, III.
situated, profits will be poor if there is not
good management applied to it. Good man- ner that other nationally advertised things
SATURDAY, AUGUST 11, 1928.
agement is a simple thing and consists in con- have to be explained to readers. But the gen-
sistent renewal of the rolls. It is something, eral knowledge of the piano's uses is not of
The last form of Presto-Times goes to press
itself potent to prompt piano sales. Pianos are
at 11 a. m. Thursday. Any news transpiring too, that does not require constant thinking bought because they are the means to making
after that hour cannot be expected in the cur- by the busy cafe manager or manager of any music and their sales appeal most strongly in-
rent issue. Nothing received at the office that other kind of business made more profitable
is not strictly news of importance can have by good music. A standing arrangement with fluences those who are able to make use of the
attention after 9 a. m. on Thursday. If they dealer or roll manufacturer will bring an as- means.
concern the interests of manufacturers or sortment of new rolls at the proper time.
dealers such items will appear the week follow-
ing. Copy for advertising designed for the Few owners of automatic pianos are indif-
current issue must reach the office not later ferent to profits from their instrument, but
fhan Wednesday noon of each week.
quite a few do not realize the necessity of re-
(From Presto August 18, 1898.)
newing the rolls frequently. But only the
In the course of a pleasant talk with a Presto rep-
dullest can't understand why the coin box does resentative one day recently, Wm. L. Bush thus
A NEW CONDITION
not
give up its expected amount of nickels if expressed himself on trade conditions generally and
The increased use of the automobile has
new
rolls do not allure the money from the the Bush & Gerts interests in particular: "Business
vastly changed the relation of the buyer to the
the past thirty days has fallen off, as is usual
patrons'
pockets. Few people will spend their during
seller. It has given the buyers a bigger field
in the months of July and August, but in spite of that
of choice. This applies to the smallest town money twice to hear the same tune. A new fact we are considerably ahead of the business of the
corresponding months of last year, and there has been
as well as to the largest city. A piano store roll each week will work wonders in reju- quite
a number of dealers in Chicago during the past
venating
a
non-productive
electric
piano.
that was once remote from certain people is
month who express every confidence in the general
condition of trade and its early improvement."
now close up, considering the element of time.
THE TRAVELER'S FUNCTION
Even in the music store in the smallest village
The Chicago Title & Trust Company, which on
the range of customers has been greatly en-
The relation of manufacturer to dealer in July 8 was named assignee of the A. Reed & Sons
Company, was appointed receiver for the same
larged.
the piano trade has considerably changed with- Piano
firm by Judge Burke yesterday in the Circuit Court.
The limited "carriage trade" of the old days in a decade, an inevitable result of circum-
The Strich & Ziedler grand piano was used ex-
is replaced by the creation of automobile cus- stances in the piano manufacturing industry. clusively at the Eighteenth National Saengerfest of
tomers who may be attracted from what a few The sales department admittedly is more im- the Saengerbund of the Northwest, held in Daven-
years ago would be considered incredible dis- personal today than heretofore although the port, Iowa, on the 28th, 29th and 30th ult.
S. Bond, of the Fort Wayne Organ Coi,
tances. But unfortunately the advantages of personality of the representatives of the house was Mr. in A.
Chicago last Friday and made The Presto a
quick travel over long distances often results is still considered an important element in the pleasant call. Mr. Bond is particularly pleased with
in a congestion which lessens the opportunities pursuit of new customers and particularly in business, as it now exists, and believes there will be
a continuation and even gradual increase in piano
the retaining of all old ones.
of merchants in the large cities.
trade prosperity.
The effort of ambitious piano manufactur-
The growth of automobile shoppers has
The death of Mr. Rudolph Gross, which was an-
changed opinions on what is desirable in a ing concerns is to make the goods "sell them- nounced last week, will cause no interruption oir
in the distinguished house of Wessell, Nickel
music store's location. The creation of shop- selves." It is a trite and joyful phrase often change
& Gross. The loss is a great one to the surviving
heard
in
the
trade
and
occasionally
seen
in
ping centers outside of the "downtown" dis-
members of the firm, among the partners of which
trict is a result of the increase of automobile print. It is more or less a poetic license of there has been a warm personal attachment from the
of the house more than a quarter cen-
shopping. A question that confronts the music the gentlemen of the advertising departments. establishment
tury ago.
True,
there
are
pianos
so
worthy
that
they
merchant down town is, "Can my automobile
With the return of peace and increasing prosperity
customer find a place to park his or her car possess the self-selling character.
the time is ripe for the application of the good old
after I have attracted him or her to my store?"
But the piano traveler is a necessary factor rule of trade which runneth thuswise: "Now is the
time to advertise."
Music merchants in many of the large and even in the case of a lot of pianos that possess
The Weaver Organ & Piano Co. of York, Pa.,
growing cities have recognized that traffic undoubted worthiness. Under present condi- are preparing two special exhibits of organs and
congestion was an interference with business. tions the trade is not ready to bounce the road pianos, one for the Farmers' Encampment at Mt.
Gretna, Lebanon County, Pa., to be held the third
The more automobiles and street cars on the missionaries en masse.
week in August.
streets after a certain point is reached, the
Somebody has said that genius is but the George B. Chaney of Terre Haute, Ind., agent for
fewer customers reaching the counters. The ability for work; the taste for untiring indus- D. H. Baldwin & Co., celebrated manufacturers of
music merchants solved the difficulty by at- try, or words to that effect. It might also be pianos and organs, has sold to J. W. McClane of
tracting trade to branch stores in more acces- said that the genius of the piano traveler lies Salem, 111., an Ellington piano, which is a "thing of
beauty and a joy forever."
Forms close at noon on Thursday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
vertising' copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Full page display copy
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
THIRTY YEARS AGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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