Presto

Issue: 1928 2193

August 11, 1928
PRESTO-TIMES
THE MERCHANT AS
A MUSIC UPLIFTER
The Personal Equation Is Important in Small
Town Merchants' Efforts to Promote Love
of Music in Community and in Every
Community the Means Are Found.
From time to time in a general way the music
dealer reads advice from associations and individuals
to aid in the musical uplift so that musical taste will
be developed and sales of musical instruments follow.
A great many things are proposed, from inviting
grand opera companies to visit the town to joint
action in causing to be printed suggestive reading in
the pages of the local papers. These ideas are good
under certain circumstances, but they are not practi-
cable for the purpose in view in a small town in a
remote section unaffected by the progressive spirit
of the growing cities.
Waiting for the musical page in the local paper to
get the public to the musical instrument buying point
by the theory route is as painful as watching for the
century plant to bloom. And as for hoping for opera
companies! Why many of the little places would
consider it dizzy to see a barn-storming musical com-
edy company replace the movies for a one-night stand
in the Film Palace once in five years.
Up to Dealer.
The truth is that the music dealer in a place of that
kind must be his own musical uplifter and the way to
do it, too, is as old as pioneering. Telling the people
in syndicated pieces in the local newspaper to sing
and play music and love the harmonious generally
reads fine, but it doesn't produce the desired results.
What the musical merchandise dealer should do is
to get groups of the young people together and make
them.play. Sales will follow.
A common fact has been discovered by music
dealers who have solved the problem of creating
musical instrument prospects in Main street. It is
that while comparatively few people can play musi-
cal instruments, a great many are found to have the
life-long desire to do so. Another thing the pros-
pect creators discovered was that the more primitive
a town or rural community is the more the commu-
nity spirit prevails. It is a survival of the pioneers'
attitude of dependence on one another. And the in-
vestigating dealers found how easy it is to deepen
and enrich it.
Community Music.
Community music is a wonderful mover. When
the alert music dealer brings the musical groups to-
gether he at the same time develops sociableness and
an appreciation of the finer things of life. He organ-
izes the instinctive desire for music. The town band,
school band, church orchestras, fraternal organization
orchestras, family groups of players, are the evidences
of his results. And if this is not musical uplift,
what is?
The music dealer is his own uplifter and the per-
sonal equation is an important thing in his efforts to
promote a love of music in a community and the
natural result—musical instrument sales.
Geissler is of the opinion that trade is going to show
considerable improvement after the first of September.
Mr. Geissler has been engaged in the music business
in Evansville for a number of years and is well known
to the southern Indiana trade.
HARRY E. FREUND TELLS
INTERESTING STORY
HERE'S SOMETHING MORE
ABOUT FOLDING PIANO
Recent Event in Chicago Reminds Him of
Thrilling Moment in New York in
Days Before the War.
In writing in "Views of Many Topics" in the Chi-
cago Daily News last week Harry Edward Freund
contributes an interesting reminiscence h e a d e d
"Prophets of Poland":
A correspondent of Presto-Times recently asked for
"The visit to Chicago of my friend, Ignace Jan
information about a "folding piano" which he believed
was made somewhere. The editor had no knowledge Paderewski, to deliver the oration of the evening at
the memorial services at the Audito-rum in honor of
of such an instrument and invited readers aware of
its manufacturer to inform him of the maker and the John Francis Smulski, brought to my mind a notable
location of the industry. The following was received event many years ago, on which occasion the freedom
of Poland was predicted in a very dramatic manner.
this week:
"A luncheon (at a New York club to which I be-
"There is a very good folding piano, it is made in
longed)
was tendered to Paderewski, Jean de Reszke,
London, invention of a German, is used on yachts,
and I cannot recall the name of any of the London the celebrated tenor, and Edouard de Reszke, the
stores. Murdock Piano Co., Regent Piano Co. or renowned basso. During the course of the afternoon
Paderewski suddenly got up from the table, went
Chappel Piano Co. will give you the information.
over
to the piano and started to play Polish national
"Mr. Foster of the American Piano Co., when he
was in London, looked at this piano and at the time, anthems when Jean de Reszke joined by singing the
I understand, arranged to make it here in the U. S., solos and Edouard de Reszke the choruses. It was a
but, as you know, the American Piano Co. has been marvelous and thrilling performance of three great
too busy in reorganizing the retail distribution of its Polish musicians giving expression to their sentiment
product to give attention to a new product like a for their beloved country.
"The guests present, among whom were the late Wil-
folding piano.
liam
Steinway and Walter Damrosch, were over-
"A friend of Mr. Abbott—XX.
come by enthusiasm and emotion, and Steinway, a
"Box 279, Madison Sq. Station, New York."
g'ant in intellect and physique, said in his emphatic
manner:
A JAPANESE REQUIREMENT.
" 'I thought 1 knew all the worlds of music, but this
The most popular Japanese instrument seems to is a new world to me.' "
be an upright piano made in 7 and 7j/j octaves with
"Another guest dramatically declared: 'Poland is
a fine lacquer finish, superior in finish, perhaps, to not yet lost!'
foreign pianos. Many of the locally made instru-
"The De Reszkes have passed on, and when Pade-
ments contain actions and parts of American manu- rewski paid his eloquent and heartfelt tribute to his
facture, native woods being used in the cases. On old friend, John Francis Smulski, his brother patriot
the whole, their pianos are not equal in tone and for the freedom of Poland, the memory of the earl:'er
action to the better makes of instruments imported event came suddenly to my mind, for the truth of the
from America.
prophecy for Poland's freedom had been fulfilled."
Correspondent, Replying to Invitat'on of Presto-
Times, States Some Facts About the Instrument.
IMPORTANT BRANCH STORE.
NEW LANDAY STORE-
A thoroughly modern music store conveniently lo-
cated is provided residents of North Riverdale and
Upper Dayton View, section of Dayton, Ohio, with
the establishment of the Anderson-Soward Music Co.
branch at 1925 North Main street. The newest and
best musical merchandise is handled at this branch
store.
Landay Bros., Inc., New York, which includes musi-
cal instruments in its stock, will shortly open a new
store at 583 Fifth avenue. The new location is near
Forty-eighth street. The new quarters will be remod-
eled to suit the special purposes of the company.
Another important addition to the chain of the Lan-
day stores will be one opened at 540 East Fordham
road. There the company will occupy a complete
bu'lding. This makes the third store opened by it in
the Bronx. No change will be made regarding the
Landay Auditorium, now located at headquarters,
Landay Hall, corner Forty-second street and Sixth
avenue.
The Sterchi Music Co., Inc., Terre Haute, Ind.,
composed of Arbey Anderson, Victor Harkness and
Merle Sterchi, recently succeeded to the business for-
merly conducted by Sam H. Sturchi at Fourth street
and Wabash avenue.
PRIZE=WINNING WINDOW SHOW
BUSINESS IMPROVES
IN SOUTHERN INDIANA
Reports from Evansville and Other Points in That
Direction Considered Satisfactory.
N. F. Hutchinson, superintendent of the public
schools at Salem, Ind., has completed arrangements
for a new music course to be offered under the aus-
pices of the schools of that city. The course to be
offered will be in the violin and will embrace 45
lessons which will start at the opening of school in
September. The lessons will be given at $1 for each
pupil per lesson. The pupil who finishes the course
will be awarded a $35 string instrument by the school.
This plan of viol : n instruction was inaugurated in
the public schools at Bloomington, Ind., three years
ago by Prof. Fred Sharp, of the music department
and it was a marked success, over 200 pupils having
taken the course last year.
Music dealers at Evansville and other towns ri
southern Indiana report trade has shown some little
improvement during the past week. While buriness
has not been rushing, the dealers say they have been
do'ng about as much business as they did this ti y.e
last year.
Arthur Willem, sales manager for the Stahlschmidt
Piano Co., Evansville, Ind., will play the organ during
the three days convocation of the Scottish Rite Ma-
cons at Evansville during the coming fall.
Walter Geissler, of the Geissler Music Co., Evans-
ville, Ind., has returned from a trip to Chicago. Mr.
The accompanying cut shows a prize winning win-
dow display of M. A. Weymann & Sons Co., Phila-
delphia, Pa. This display reflects great credit on this
old and well-known eastern music house.
The award was made in connection with a nation-
wide contest among Gulbransen dealers. The window
is prepared in the very best of taste and bespeaks
refinement and elegance in every feature. The back-
ground is of black velvet. The silk cloth extends
from one to the other of the Candelabra. There is a
va"se of flowers oil t!ie piano and a- violin: Gulbran-
sen ad enlargement is used, special Gulbransen display
card and a copy of the book used in Gulbransen sell-
ing, "Artistic Interiors."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 11, 1928
HOW CITIES MAY
ENCOURAGE MUSIC
Achievements of Municipal Director of Music
in Baltimore, Md., Suggest the Extent to
Which Other Municipalities May Go
in Cultural Developments.
By C. J. ROBERTS.
In an important interview with Frederick R. Huber,
municipal director of music of Baltimore, recently
published in the trade press and elsewhere, Mr. Huber
revealed some extraordinarily interesting data regard-
ing the remarkable strides which hive been made in
the development of music and musical activities in
Baltimore in recent years. I am convinced that the
authorities of many cities are only waiting to be
properly approached by those who are interested in
music, to do what they can to promote music as a
municipal benefit.
Some months ago when I had the pleasure of at-
tending the convention of the Pennsylvania Associa-
tion of Music Merchants and in listening to the fine
address of Mayor Harry A. Mackey, I was greatly
impressed by His Honor's actual eagerness to do
something for the cause of music in the name of the
great city of Philadelphia. He was then seeking in-
formation as to the best way to proceed in establish-
ing a city department or bureau for the advancement
of music in all its phases. It is only a question of
time when the city of Philadelphia will promote music
as a city activity in a very prominent way.
Effect in Philadelphia.
I have talked with a number of other mayors and
other officials of cities and I am sure that most pro-
gressive and up-to-date cities are only waiting to
secure the necessary information before proceeding to
do something worthwhile for music. None are better
qualified or have a greater right to approach city gov-
ernments on the behalf of music than music mer-
chants.
The Dealer's Part.
Every music merchant in this country should con-
sult with the authorities of h\s city and urge the
establishment of a department of musr'c. Most en-
lightened city governments would not hesitate to
make a reasonable appropriation for the cause of
music if the matter is properly presented. The most
important thing to be done is to secure the appoint-
ment of the proper man in the city as municipal direc-
tor of music. In the case of Baltimore, the city has
been most fortunate in having Mr. Huber, who has
done more for music in Baltimore than any other
man in the entire history of the city. He has retained
the respect and cooperation of succeeding adminis-
trations and only recently, when he sought to resign,
there was such a volume of protest from the city
government and from Baltimore citizens, that he sim-
ply could not resign. The right man in the position
of municipal director of music in any city will do a
very great deal for the cause of music.
A Suggestion.
I am sure that Mr. Huber would give me any in-
formation that he has as to how best to proceed to
interest municipalities in a department of music and
any members of the trade who are interested in the
subject may communicate with me and I will be
very pleased to forward such information as Mr.
Huber will give me.
A very comprehensive analysis of a survey made
by the National Bureau for the Advancement of
PRESTO-TIMES
Music, entitled "Municipal Aid to Music in America,"
contains a large amount of exceedingly valuable in-
formation and this book may be purchased from the
bureau at a nominal price.
MUSIC FOR BALTIMORE
FIRE FIGHTERS—BUT
Fire Board Will Not Be Responsible for Price
of Anything Purchased by Any
of the Laddies.
QUICK GROWTH OF
PIANO CONTEST IDEA
Future Plans of Dealers' Associations in Many
Cities Will Make the Piano Playing
Tournament Potent Means for
Creating Piano Sales.
The piano contest with its accompanying activities
:n piano lessons will be a more notable feature in the
piano trade for the coming year. The contests
have been so productive of interest in the piano that
it is acknowledged to be the most potent aid to piano
sales. The contest is a creator of business now and
its accompanying methods of including the young
people in its activities are assurance of good sales
in the future.
Spirit Grows.
The contest spirit grows. Now in the quiescent
summer months, the active agene'es for promoting
contests are at work in many cities. The piano play-
ing contests are promised features in the musical
activities in many cities throughout the country and
are stirring up the kind of interest that insures
activity in the industry and trade. Whether or not
many pianos are sold, as an immediate result of the
contests in any community, it is positively true that
eventually the effect must be to stimulate the people
to buy pianos. The seed must be planted before the
harvest can be expected. It may requ : re some wait-
ing, but as sure as the sun shines the crop will
develop.
The First Serious Effort.
And so it is in any special line of business. Until
recently pianos have never been promoted in the
same sense that some other things have been pushed
forward. The real need of pianos has never been
made a part of the public consciousness; never in an
organized way been presented as an active influence
in the cultural training of children and the preserva-
tion of the home feeling. The piano has been per-
mitted to make its appeal through the urge of family
pride, and because of its place in the social attain-
ments, rather than because it is an essential in educa-
New Piano Ventures, Ownership Transfers tion and the mental development of the young. That
it is not only a sign of refinement, but a necessary
and Location Changes Are Items
part of the educational equipment has never until now
of Interest.
been given great emphasis. The contests are doing
The Harmony Music Shop of 376 Grand street, this, and doing it effectively.
Brooklyn, N. Y., has opened a new branch at 1727
The International Contest.
Emmons avenue.
An illustration of the interest in the piano playing
The Geo. A. Cassedy Co., which operates a store contest are the plans for a great international piano
at 466 State street, Schenectady, N. Y., has opened a play'ng tournament as a musical feature of the pro-
branch in Fort Plain, N. Y.
posed World's Fair in Chicago in 1933. It will be
Emanuel Berger has opened a store at 1309-11 Wal- the continuation of a national piano playing tourna-
nut street, Philadelphia, Pa., devoted to the sale of
ment in which American cities will participate and
phonographs, radios, etc.
grand finals be held in Chicago. The winners would
The Kahn & Kahn Piano Co., Pine Bluff, Ark., is compete in the international tournament during the
remodeling its quarters.
World's Fair.
The Sampson Music Co. has opened a new store in
The Growth of Contest.
Emmett, Idaho.
And
the
playing
contest has developed into other
R. M. Rhodes has opened a new music store in
realms than that of the piano. It has taken hold of
Miller, S. D.
The State Music Co., Mansfield, Ohio, recently held the other instruments of music. Bands are now form-
an opening of the new store in the Van Ness Building. ing into classes and meeting in competition. The
The opening'of the Hall M^tsic Co., Inc., Fulton, annual school band contest is now an important fea-
N. Y., took place on July 28 at 10 South First street ture in musical events. Study of the band instru-
in the store formerly occupied by the Metropolitan ments is becoming almost a regular feature in the
music life of many cities and towns. Even the hum-
Chain Stores, Inc.
ble harmonica is coming in for its share of the con-
test plans for spreading music, and prominent men
W. C. HEATON'S ENERGY.
in community life are taking personal interest in the
William C. Heaton, general sales manager of the practical side of music. Which means the spread of
Welte Mignon Corporation, has-recently moved from the demand and sale of musical instruments of all
the second floor of 665 Fifth avenue, New York, to kinds.
suite 914 on the ninth floor of the same building.
It looks like the day of the music store. And there
The display warerooms remain on the second floor, is no place so indifferent to music but that the live
and a very fine display it is.
dealer may help along the playing contest with direct
"Here in 914 Mr. Heaton has the best office facili- profit to his business.
ties and equipment in the world, and he can do his
work undisturbed by callers in the store. When it
BUYS MACON, GA., BUSINESS.
comes to turning out work, Mr. Heaton is a whole
The Custis S. Guttenberger Music Co., 208 Cotton
office force in himself, as any one of his assistants is
willing to affirm," writes Presto-Times correspondent. avenue, Macon, Ga., has been purchased by Cliff
Gordon, who has already taken possession of the new
store, for which he will act as manager. The Custis
WEST VIRGINIA FIRM MOVES.
S. Guttenberger Music Co. is favorably known
The S. A. Phillips Music Co., established in Mor- throughout a wide section of the state and Mr. Gor-
gautown, W. Va., about twenty-two years ago, has don has the ability and experience to successfully
moved to its new store in the Standish Building on continue its activities.
High street. The concern handles Mason & Hamlin,
Chickeriug, Knabe, Baldwin and Gulbransen pianos
EXPORTS IN NASHUA, N. H.
and the Ampico as well as phonographs, sheet music
An important Nashua, N. H., new addition to the
and radios. Samuel A. Phillips is proprietor.
William L. Nutting Music Salon was recently made.
Schillings Music Store, Oswego, N. Y., which was The addition is fifty-five feet long by eighteen feet
closed some time ago due to the illness of John Schil- wide, adjoining the main warerooms. The new dis-
ling, proprietor, has been reopened. Mr. Schilling, play room is furnished to provide a suitable showroom
recovered from his illness, is again back in the har- for the piano line, which includes the full American
Piano Co. line.
ness with his old energy.
The Fire Board of Baltimore, Md., has decreed
there was no particular reason, so far as it was con-
cerned, why members of the fire department should
not have musical instruments, radios, automobiles and
"other luxuries" for members of their families and
themselves on their days off.
"But this board is not a collection agency for deal-
ers who sell these things to firemen," it was asserted.
"Necessities are all that the board requires the mem-
bers of the department to pay for.
"Dealers who sell them musical instruments, radios,
automobiles and other luxuries must assume respon-
sibility for the payment for the bills. This board
will not."
This announcement of the Fire Board was a result
of a claim against a fireman for a musical instru-
ment, and the notice that the board was "not a col-
lection agency" was served on the dealer who pre-
sented the bill and asked that the fireman be ordered
to pay it.
The board said it had been "annoyed of late by
claims against firemen for musical instruments, radios
and automobiles."
A. & J. Oldewurtel, local musical instrument deal-
ers, will relocate on North Howard street, Baltimore,
Md. The brothers, who operate musical instrument
stores on South Broadway and North Gay street,
formerly conducted the Talking Machine Shop at 305
North Howard street for a number of years.
NEW STORETOPENINGS
SHOW TRADE PROGRESS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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