August 11, 1928
17
PRESTO-TIMES
out becoming particular as to the merits of the outfit
he uses.
Neither the professional nor the amateur coming
to buy a drum at a store will say "Wrap it up" right
High Character of Materials Used in Manufac- off, because the drum shown is handsome. The dealer
may assure the customer that the drum is the best
ture as Well as Personal Element in
made, while at the same time the latter is wondering
Processes Make for Excellence.
how it will sound on the job. The dealer with faith
The Schaff Piano String Co., 2009-2021 Clybourn in his line is always anxious to give the customer an
avenue, Chicago, has for very many years been dis- opportunity to try out the drum; he provides a room
tinguished for the unchallenged merit of its bass where the try-outs will not disturb any other cus-
strings. Piano manufacturers know that the good tomers.
The main part of a drum is not the looks but the
will of his trade is the keystone of his business.
Without it the whole structure of his business would playing qualities. That does not mean that the drum-
fall to pieces. He knows that fine tone may be mers are not particular about appearance. As a fact,
effected by the use of perfect strings, and the manu- they are most particular, and among the bandsmen
facturer who uses the Schaff strings is assured of are the most progressive buyers the music dealer has.
one of the prime secrets of tonal merit for his instru- Drummers want the latest and it must look right as
well as play right. The dealer who would cultivate
ments.
this class of musicians must set the stage properly
The quality of the bass strings in a piano is one of
for them. He must present the best and give the
the most important consideration for the maker, the customer an opportunity to prove the dealer's claims.
dealer and the ultimate retail buyer. Pianists know
the tonal value of good bass strings in the instru-
ments they play. Fullness, resonance in an instru-
ment, power, are accomplished by the selection of
the bass strings by the piano maker. A piano rated
as "fine" is an instrument in the building of which
the maker is satisfied with nothing but the best in How the Scheme Stimulates the Sales Departments
materials. And in the list of materials the bass strings
and Results in Sales Is Told.
are notably important.
SCHAFF STRING QUALITY
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
EFFECTIVENESS OF THE
PIANO CLASS LESSON
The Schaff bass strings are made by experts most
of whom are veterans who cpnsider their occupation
among the arts. The most modern machinery is
used, but there is a personal element in the making
of Schaff strings that makes them distinctive in the
industry.
PROMINENCE OF DRUM LINE
Important Phase of Musical Merchandise Business
Interests Professional and Amateur Drummers.
Never before has the interest in drums been so
keen. The formation of fife and drum corps and
regular bands and orchestras necessitate the purchase
of drums, so that when the musical merchandise
dealer anywhere is advertising drums, he is talking
to the professional drummers as well as the amateur.
The professoinal is exacting. But even the amateur
does not play the drum for any length of time with
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
.
>
•
Pennsylvania
The group piano lesson scheme, which interests the
piano trade with growing intensity every month that
passes, is an exigency or the piano trade conditions.
It is a real means to a desired result—piano sales.
One of the most enthusiastic proponents of the group
piano class is William L. Bush, who tells what the
class lesson especially excels in, and how it possesses
many advantages over any other form of teaching, is
seen in these facts:
"First, economy in cost of lessons; second, its in-
spiration to ambition through competitive spirit and
desire to excel; third, the combining of sight reading,
ear training, transposition, rhythm, composition and
technic, body and hand positions, deportment, con-
centration of mind, plus actual practice on piano in
class room; fourth, social contact, environment and
benefit from cooperation and coordination.
"For piano dealers and manufacturers the great
possibilities of the class piano lesson as a stimulus
to sales cannot be overestimated, for sales will in-
crease in proportion to the development of this form
of teaching, which, is made universal or national, as
we hope it will be through our private schools, paro-
chial and public schools, the demand for pianos will
increase beyond our fondest hopes or wildest dreams."
FROM THE BIGGEST
ORCHESTRION
GEO. W. ALLEN SELLS JANSSEN.
George W. Allen, widely known piano traveler,
has joined the forces of the Janssen Piano Co., New
York, and will devote his energy to effectively pro-
mote the fine old Janssen piano. Friends of Mr.
Allen are assured his new associations will be pro-
ductive of an increased favor for the reputable line,
which includes grands, uprights and reproducing in-
struments.
Robert Higgins, formerly of Grinnell Bros., Toledo,
has been appointed sales manager of Grinnell Bros.'
branch at Pontiac, Mich.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Prea.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to six days' free trial. Branch stores
0T agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
Style C-2
DEPT. MS.
ELKHART, IND.
PRESTO BUYERS' GUIDE—The Invaluable Aid to Dealers and Salesmen
flny Coinola
THE SMALLEST
KEYLESS
Manufactured by
the Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
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