Presto

Issue: 1928 2193

August 11, 1928
13
PRESTO-TIMES
COL. W. E. EASTERWOOD
BUYS FISCHER AMPICO
Dallas Man Prominent in Encouragement of
Commercial Aviation Expresses Satisfac-
tion in Letter to Will A. Watkin Co.
The Will A. Watkin Company of Dallas, Tex., has
made public the following complimentary letter re-
ceived from Colonel William E. Easterwood, Jr.:
"You know how very busy I am, yet I greatly
enjoy music. While visiting a New York friend, I
heard in his apartments an Ampico piano. I had
has done most to favorably advertise the city of Dal-
las to the nation and to the world at large. He has
probably done more to stimulate commercial and pro-
fessional aviation in the United States than any other
private citizen. Well does he merit the sobriquet "The
Sir Thomas Lipton of Commercial Aviation." At
forty-four he is a self-made millionaire, probably the
most popular business man in his home state. His
interest in aviation and his sponsorship of flights has
won for him the admiration of the entire country
and the friendship of the great Lindbergh himself.
Colonel Easterwood's interest in aviation is not a
matter of business or of advertising. It is a matter of
sentiment with him, combined with a keen appre-
ciation and understanding of what aviation means to
the future welfare of this nation. He is a pioneer
in this respect.
PERIOD FOLDER BY
JESSE FRENCH & SONS
Excellent Aid to Evoking Interest of Public
in New Models Provided for Use
of Alert Dealers.
A new folder for use by dealers in interesting their
piano prospects has been issued by the Jesse French
& Sons Piano Co., New Castle, Ind. It is devoted
to Period grands made by the company and some of
the most popular models are shown in pictures printed
in two colors, among them the Spanish Renaissance
grand, the Queen Anne grand and the Louis XVI
grand.
The origin of the style in furniture from which
the piano cases were developed is given in each
instance. Other information is supplied such as the
dimensions, finish, weight when boxed, etc. This is
added:
"Each of these instruments, besides containing those
Elusiveness of a Possible Ad Space Buyer Puzzles
elements
for producing music perfectly for which
Presto-Times' Detroit Correspondent.
the name Jesse French has been famous since 1875,
The following tells of the elusiveness of a possible is a thing of beauty in itself . . . . . in its smallest
advertiser. The letter:
detail represents perfection to the eye as well as to
"Editors Presto-Times—Dear Sirs—What is the the ear. When you buy a Jesse French & Sons
subscription price to your journal and what are the Period Grand you do so secure in the knowledge that
ad rates?
the quality of each small part of the action, the tension
"Richard W. Robinson, 2509 Ferris Ave., Porter of each string, the strength of each hinge has received
the same careful consideration as those outward fea-
St. Station, Detroit, Mich."
The Detroit correspondent of Presto-Times did not tures of design and construction which you yourself
discover Mr. Robinson but he found the following may see and stamp as perfect. .
interesting facts about the extent of Detroit:
"Happy are the homes for which are being built
"Richard W. Robinson's name does not appear in the Jesse French & Sons Period grands . . . for
the latest issue of Detroit City Directory; it does not a beautiful piano makes a home more pleasing to
COL. EASTBRWOOD ENJOYS HIS AMPICO.
appear in the latest city telephone book, nor among the eye and produces that element which, through
often heard of the Ampico, but had not realized how music men. Still more confusing, there are four all the ages has drawn the home ties tighter . . .
wonderfully natural is its reproduction of the pianist's Ferris avenues in Detroit, every one of them miles MUSIC."
playing.
beyond nowhere. On the latest map of Detroit
"I came back to Dallas determined to possess a spread out before me as I write, Ferris 17 to 20 Q
reproducing piano. I made a thorough investigation is in Highland Park north of Henry Ford's High-
of reproducing pianos. To my mind there is but one land Park plant; Ferris 21 P runs in a different
of all these that does just what the pianist does. direction in far northeastern Detroit a few miles from
The Indianapolis Music Shop, Inc., at 4170 College
1 gave you my order for a Fischer Ampico, and to Macomb county; Ferris 23 O is miles southeast of
avenue, Indianapolis, Ind., has been bought by Eu-
say that I am enjoying it does not fully express the that, running over to Mount Olivet cemetery near gene Wilder, who for the last fifteen years has been
situation. I am desighted with it.
Hamtramck township and Macomb county; and the central states representative of the Robert Mor-
"Very truly yours,
Ferris 2 B is some 27 miles southwest of that in ton Organ Company. The shop will carry a full line
"COL. W. E. EASTERWOOD, JR."
Ecorse township in some new plats in behind Wyan- of talking machines and records and several of the
Col. William E. Easterwood, Jr., is the man who dotte, Ecorse Village and Lincoln Park city. Number leading makes of radios. Mr. Wilder is having the
2509 is too big to be right for the first one, but it building in which the shop is situated remodeled and
might be one of the more remote ones. Detroit is plans to install an innovation along musical lines, so
incorporated over one-half as much territory as Chi- far as Indianapolis is concerned—an organ studio,
cago, but Greater Detroit covers far more than 200 where organ playing, particularly moving picture
THE LATEST JESSE
square miles. More than 800 suburbs have sprung theater organ playing, will be taught. In addition
FRENCH PRODUCTIONS
to the courses in organ playing there will be a com-
up in the grass in the last ten or twelve years."
petent staff of teachers of piano, violin and voice,
The LaSalle & Koch Co. department store in To- and it is expected that the studio will be able to
ledo, O., has added the Victor line of phonographs receive pupils by September. Mr. Wilder will also
and records. In the past the house has carried only carry a line of organs to be installed in homes, for
which there is an increasing demand. He moved to
the Brunswick line.
Indianapolis from Chicago two years ago.
HAS ANYBODY HERE
SEEN R.W. ROBINSON
BUYS INDIANAPOLIS STORE
The LEADING LINE
WEAVER PIANOS
Qrand*, Uprights and Playen
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Upright* and Player Pianos
A high grade piano of great
value and with charming tone quality.
Livingston Pi&nos— Uprights and Player Pianos
A popular piano at a popular price.
FOLLOW THE TRADITION OF
UNQUESTIONABLE QUALITY
Over 70,000 instruments made by this qompany are sing-
Ing their own praises in all parts o( the civilised world.
Write (or catalogues and state on what terms you would
like to deal, and we will make you a proposition i> yon are
located In open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, PA.
Established 1870
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
W E S T E R N ELECTRIC P I A N O CO., 832-850 Blackhawk St., Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
14
August 11, 1928
P R E S T 0-T I M E S
CLARK ROLL ADVICE
rolls as in the case of newspapers? Give your cus-
tomers the very latest musical "news" and an occa-
sional feature and watch your circulation increase.
When the fourth of July comes around, see to it
that your piano is playing some good snappy marches
and patriotic music: at Christmas time, make use of
appropriate music for the occasion and so on, the
year 'round. In .other words, give your patrons
the music they want and derive the benefits of their
pleasure. If you will but adopt this comparison
and avail yourself of its advantages you will find
that really, your automatic piano is like a huge
printing press. You are the editor and the responsi-
bility of the "news" offered is up to you.
SHEET MUSIC NOTES
The new releases of the Oliver Ditson Co., Boston,
include six preludes for piano in book three by
Abram Chasins, this being the third of a series of
four books by this composer. Other new piano pieces
are "Five Little Tone Stories," by Mildred Hinman,
two pieces, "The Donkey Ride" and "The Strolling
Harp Player" by Milton Harding, and three numbers
The Clark Orchestra Roll Company, De Kalb, 111.,
by Gardner Leland, entitled "In Early Spring," "Lark-
uses The Coin Slot, its lively little house journal, to
spur and Lavender" and "Strollnig in Summer."
stimulate dealers in methods of presenting the rolls
The Crown Music Co., New York, jobbers in sheet
The Circulation Manager.
to the customers. The value of timeliness is par-
music, was placed in receivership recently, following
ticularly impressed. A list of rolls may have a newsy
The Coin Slot is the circulation manager, and your a recent voluntary petition in bankruptcy in which
character that induces sales. This argument is printed selection of music that will have real "news" value its liabilities were listed at $215,000 and assets at about
in The Coin Slot:
will boost your enterprise and build up a larger $75,000. E. C. Mills, chairman of the Music Publish-
"circulation."
The Suggestion.
ers' Protective Association, was named as receiver.
Our monthly bulletins carry a complete list of
Successful newspaper publisheis realize that print-
The Music Corp. of America, located in the Para-
ing whatever is timely is the big factor in the sale music rolls appropriate to almost any occasion, and
of their newspapers. All of our national holidays the many popular rolls released each month assure mount Building, New York, which manages many of
and important events are "played-up" in an interest- you of obtaining musical hits that are "right off the the leading dance orchestras of the country, has or-
ganized a music department for the publication and
ing manner the feature news thus provided, at the press."
appropriate time is a stimulus toward a successful
Do you employ any unusual method in selling distribution of popular music. George D. Lottman,;
business.
music rolls? Perhaps your ideas of servicing are out former manager for Roger Wolfe Kahn and for many
Why not make use of news in the case of music of the ordinary. Successful business methods, can years identified with various branches of the music
and really should be passed along among the dealers. industry, has been placed in charge of the new enter-
We invite your ideas and opinions through the "coin prise.
slot." Write us and we -will gladly publish your
The third annual exposition of school music ma-
"tips" on the sale of music rolls.
terials was held in Aeolian Hall, 689 Fifth avenue,
KEYS RETURNED IN 24 HOURS
New York, from July 17 to 20, inclusive, under thei
GIVES RADIO DEMONSTRATION
BEST GRADE IVORINE
auspices of the educational department of Aeolian Co.
Louis J. Livingston, Chicago composer, advertises
RECOVERING
$8.00
BUSHING
3.50
his music compositions by mailing a card to radio
BUYS CONN EQUIPMENT.
SHARPS
2.50
owners worded as follows:
The Euclid Music Co., Cleveland, O., agents for;
NEW FRONTS
2.00
"You are invited to listen in to the playing of my the line of band instruments made by C. G. Conn,'
PLAYER ACTIONS REPAIRED
composition, 'Betty Blythe's Waltz,' by the superb Ltd., Elkhart, Ind., has equipped Ace Brigode and his
Prompt and efficient service
Chicago Daily News Concert Orchestra, over Sta- orchestra at Dance Land, the largest dance hall in
Striking Pneumatics
tion WQJ, Chicago, between 6 and 6:30 p. m., Chi- Cleveland, and Joe Smith and his orchestra at Euclid
Air Motors, Governors, etc., Recovered
cago daylight savings time, Saturday, July 21, 1928. Beach. The company has had a lot of success in
Please let me know what you think of it, and oblige." selling professional musicians in Cleveland.
The Newsy Way of Presenting Lists of NeW
Music Recommended to Alert Dealers
by the Clark Orchestra
Roll Company.
PIANO KEY REPAIRING
E. A. BOUSLOG, Inc.
2106 Boulevard Plate
INDIANAPOLIS, IND.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
1305-09 North 27th St.,
PHILADELPHIA, PA.
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole AgentM for
Worry Over Player Details
Grand and Upright Hammen
Mad* of Weicktrt Felt
Fine Action Bushing Cloths, etc
p
SCHAFF
iano String Co.
Ivory Sanding, Polishing
and Re-Gluing
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
Felts
General Key Repairs,
Sharps, Etc.
is avoided by the manufac-
turer who uses the
Our Ivorine Keys
Heaviest
and
Highest Quality
Mc.MacKin
PianoSerVice
Standard Prices
1 7 1 0 - 2 1 1»1OIMDAI»1IN A V E
DESMOINES.IOWA.
Very Prompt Service
at
UNITED SPECIALTY CO.
WEICKERT
Hammer and Damper
PIANO KEYS RECOVERED
EXPERIENCED FACTORY SERVICE
The Piano Repair Shop
Recovering and Rebushing Keys
Repairing Pneumatics
Pianos and Phonographs Rebuilt by
Expert Workmen
We Make Them the Same as New
Playei-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
33t South Wabath AT«.
FAST SERVICE
We do first-class work at lowest prices
and will not be undersold.
Estimates on special service and prices
on regular work gladly furnished.
Give us a Trial Job and be Convinced
UNITED SPECIALTY CO.
Chicago
Monticello, Indiana
Manufacturers of
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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