August 11, 1928
13
PRESTO-TIMES
COL. W. E. EASTERWOOD
BUYS FISCHER AMPICO
Dallas Man Prominent in Encouragement of
Commercial Aviation Expresses Satisfac-
tion in Letter to Will A. Watkin Co.
The Will A. Watkin Company of Dallas, Tex., has
made public the following complimentary letter re-
ceived from Colonel William E. Easterwood, Jr.:
"You know how very busy I am, yet I greatly
enjoy music. While visiting a New York friend, I
heard in his apartments an Ampico piano. I had
has done most to favorably advertise the city of Dal-
las to the nation and to the world at large. He has
probably done more to stimulate commercial and pro-
fessional aviation in the United States than any other
private citizen. Well does he merit the sobriquet "The
Sir Thomas Lipton of Commercial Aviation." At
forty-four he is a self-made millionaire, probably the
most popular business man in his home state. His
interest in aviation and his sponsorship of flights has
won for him the admiration of the entire country
and the friendship of the great Lindbergh himself.
Colonel Easterwood's interest in aviation is not a
matter of business or of advertising. It is a matter of
sentiment with him, combined with a keen appre-
ciation and understanding of what aviation means to
the future welfare of this nation. He is a pioneer
in this respect.
PERIOD FOLDER BY
JESSE FRENCH & SONS
Excellent Aid to Evoking Interest of Public
in New Models Provided for Use
of Alert Dealers.
A new folder for use by dealers in interesting their
piano prospects has been issued by the Jesse French
& Sons Piano Co., New Castle, Ind. It is devoted
to Period grands made by the company and some of
the most popular models are shown in pictures printed
in two colors, among them the Spanish Renaissance
grand, the Queen Anne grand and the Louis XVI
grand.
The origin of the style in furniture from which
the piano cases were developed is given in each
instance. Other information is supplied such as the
dimensions, finish, weight when boxed, etc. This is
added:
"Each of these instruments, besides containing those
Elusiveness of a Possible Ad Space Buyer Puzzles
elements
for producing music perfectly for which
Presto-Times' Detroit Correspondent.
the name Jesse French has been famous since 1875,
The following tells of the elusiveness of a possible is a thing of beauty in itself . . . . . in its smallest
advertiser. The letter:
detail represents perfection to the eye as well as to
"Editors Presto-Times—Dear Sirs—What is the the ear. When you buy a Jesse French & Sons
subscription price to your journal and what are the Period Grand you do so secure in the knowledge that
ad rates?
the quality of each small part of the action, the tension
"Richard W. Robinson, 2509 Ferris Ave., Porter of each string, the strength of each hinge has received
the same careful consideration as those outward fea-
St. Station, Detroit, Mich."
The Detroit correspondent of Presto-Times did not tures of design and construction which you yourself
discover Mr. Robinson but he found the following may see and stamp as perfect. .
interesting facts about the extent of Detroit:
"Happy are the homes for which are being built
"Richard W. Robinson's name does not appear in the Jesse French & Sons Period grands . . . for
the latest issue of Detroit City Directory; it does not a beautiful piano makes a home more pleasing to
COL. EASTBRWOOD ENJOYS HIS AMPICO.
appear in the latest city telephone book, nor among the eye and produces that element which, through
often heard of the Ampico, but had not realized how music men. Still more confusing, there are four all the ages has drawn the home ties tighter . . .
wonderfully natural is its reproduction of the pianist's Ferris avenues in Detroit, every one of them miles MUSIC."
playing.
beyond nowhere. On the latest map of Detroit
"I came back to Dallas determined to possess a spread out before me as I write, Ferris 17 to 20 Q
reproducing piano. I made a thorough investigation is in Highland Park north of Henry Ford's High-
of reproducing pianos. To my mind there is but one land Park plant; Ferris 21 P runs in a different
of all these that does just what the pianist does. direction in far northeastern Detroit a few miles from
The Indianapolis Music Shop, Inc., at 4170 College
1 gave you my order for a Fischer Ampico, and to Macomb county; Ferris 23 O is miles southeast of
avenue, Indianapolis, Ind., has been bought by Eu-
say that I am enjoying it does not fully express the that, running over to Mount Olivet cemetery near gene Wilder, who for the last fifteen years has been
situation. I am desighted with it.
Hamtramck township and Macomb county; and the central states representative of the Robert Mor-
"Very truly yours,
Ferris 2 B is some 27 miles southwest of that in ton Organ Company. The shop will carry a full line
"COL. W. E. EASTERWOOD, JR."
Ecorse township in some new plats in behind Wyan- of talking machines and records and several of the
Col. William E. Easterwood, Jr., is the man who dotte, Ecorse Village and Lincoln Park city. Number leading makes of radios. Mr. Wilder is having the
2509 is too big to be right for the first one, but it building in which the shop is situated remodeled and
might be one of the more remote ones. Detroit is plans to install an innovation along musical lines, so
incorporated over one-half as much territory as Chi- far as Indianapolis is concerned—an organ studio,
cago, but Greater Detroit covers far more than 200 where organ playing, particularly moving picture
THE LATEST JESSE
square miles. More than 800 suburbs have sprung theater organ playing, will be taught. In addition
FRENCH PRODUCTIONS
to the courses in organ playing there will be a com-
up in the grass in the last ten or twelve years."
petent staff of teachers of piano, violin and voice,
The LaSalle & Koch Co. department store in To- and it is expected that the studio will be able to
ledo, O., has added the Victor line of phonographs receive pupils by September. Mr. Wilder will also
and records. In the past the house has carried only carry a line of organs to be installed in homes, for
which there is an increasing demand. He moved to
the Brunswick line.
Indianapolis from Chicago two years ago.
HAS ANYBODY HERE
SEEN R.W. ROBINSON
BUYS INDIANAPOLIS STORE
The LEADING LINE
WEAVER PIANOS
Qrand*, Uprights and Playen
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Upright* and Player Pianos
A high grade piano of great
value and with charming tone quality.
Livingston Pi&nos— Uprights and Player Pianos
A popular piano at a popular price.
FOLLOW THE TRADITION OF
UNQUESTIONABLE QUALITY
Over 70,000 instruments made by this qompany are sing-
Ing their own praises in all parts o( the civilised world.
Write (or catalogues and state on what terms you would
like to deal, and we will make you a proposition i> yon are
located In open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, PA.
Established 1870
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
W E S T E R N ELECTRIC P I A N O CO., 832-850 Blackhawk St., Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/