Presto

Issue: 1928 2192

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, AUGUST 4, 1928
C. A. HADDORFF
DIES IN ROCKFORD
Sudden Death of Vice-President of Haddorff
Piano Co. Removes Prominent Figure
from the Roster of Expert Piano
Builders in the United States.
ARMER JOHNSON'S TRIBUTE
Feelings of His Associates in the Company and Atti-
tude of the Business Element in Rockford
Admirably Expressed in Few Words.
Charles A. Haddorff, vice-president of the Haddorff
Piano Company, Rockford, 111., since its organization
in 1902, died suddenly on Thursday morning of last
week at his home, 1532 East State street, Rockford,
from heart trouble. He was 64 years of age.
The death of Mr. Haddorff, for whom the pro-
gressive piano manufacturing company was named, is
brought to Rockford from Minneapolis, where he had
been connected with the Raudenbush Company, and
on January 1, 1902, he assumed full charge of the
production of pianos of the new firm, which at that
time was housed in a building one-sixth the size of
the present plant.
Mr. Haddorff was born in Sweden February 2,
1864. He early learned the piano making trade, study-
ing every detail of piano construction and its tech-
nique in the thorough manner of Europe. Having
learned the trade in Sweden, but desirous of attaining
further knowledge, he studied and learned the German
language principally so that he might read the German
technical authorities on acoustics.
Having worked in several Swedish firms and feel-
ing that he knew everything about piano making that
Sweden could teach him, he went to Germany where
he worked in piano factories and studied closely all
technical features.
To America in 1893.
In 1893, while still a young man of 29, Mr. Had-
dorff came to the United States. He worked for a
time in piano factories in New York City and then
went to Minneapolis where he was connected with
the Raudenbush firm.
Thus, in 1902, when Mr. Haddorff arrived in Rock-
ford, he came with the extensive piano building knowl-
edge and technique of both the old world and the
United States.
Other Interests.
Eesides his connection with the Haddorff Piano
Company, he was a member of the board of directors
of the Swedish-American National Bank and also on
the board of directors of the Consolidated Industries,
of which firm he had been a part since the first of
the year.
He was an active member of First Swedish Baptist
Church and was a member of its board of trustees.
He married Miss Agnes M. Lilja in Minneapolis in
18S4. She survives him, as do two sons, Irving R.
Haddorff and Carl L. Haddorff.
Funeral services were held Saturday afternoon at
2:30 o'clock at the home. The Rev. Jacob Peterson
officiated and burial was in the Scandinavian cemetery.
Pallbearers were Armer E. Johnson, Linus I. John-
son, Arthur Rohlen, Albin Nordin, Victor Johnson,
and Birger Gabrielson.
LIKES WURLITZER TREASURE CHEST
A. E. Tipling, proprietor of the Edwards Piano Co.
of Perth Amboy, N. J., and Mrs. Tipling were visit-
ors last week to the plant of the Rudolph Wurlitzer
Mfg. Co., North Tonawanda, N. Y. Mr. and Mrs.
Tipling were enjoying a vacation in Canada and North
Tonawanda was a stop-over on their return to Perth
Amboy. Mr. Tipling is very optimistic about the new
Wurlitzer Treasure Chest of Music in the upright
and reports selling six of these instruments in a short
period of time since they have been on the market.
C. A. HADDORFF.

a distinct loss to the piano industry, in which he had
achieved fame as a piano builder. In that field he
had been considered an expert for years. The city of
Rockford mourns him as an industrial and commer-
cial leader and associate of the late P. A. Peterson.
The feelings of Mr. Haddorff's associates in the com-
pany and the general opinion of the business element
of Rockford are well expressed in the tribute by
Armer Johnson, president of the Haddorff Piano
Company, who said:
"I have been associated with Mr. Haddorff for 27
years, and I have never met a man I have had such
a high regard for, both as to his character and ability.
"He was an unusual man, always faithful, always
painstaking in his work, and very just in dealing with
his men. No man at the head of a factory has had
the love and confidence of his employes as Mr.
Haddorff.
"He was even lempered, gentlemanly and thought-
ful of others. He was very modest, never putting
himself forward. His character was perfect.
"As for his ability and skill, he cannot be replaced.
There was no problem in the piano trade or in the
manufacturing business which he could not handle."
A Wise Choice
When P. A. Peterson and Armer Johnson planned
the organization of a piano factory at Rockford in
October of 1901, it was Mr. Haddorff whom they
CONGRATULATIONS
Congratulations of friends in and out of the trade
are be : ng showered upon Mr. and Mrs. Robert S.
Steinert, Boston, over the arrival of a son, born on
Saturday, July 28. Mr. Steinert is the newly-elected
president of M. Steinert & Sons Co., and the presi-
dent of the Jewett Piano Co. Before her marriage
Mrs. Steinert was Lucy Currier of Peterboro and
Boston.
CHARTER FOR ILLINOIS FIRM.
The Hurtt, Jones & Koeder Co. of Pekin, 111., last
week was granted a charter by Secretary of State
Emmerson to deal in and manufacture musical in-
struments. The company is incorporated for $25,000.
F. L. Hurtt, H. G. Jones and T. M. Koeder are the
officers of the company.
ANNUAL OUTING ENJOYED.
C. M. Sigler, Inc., Steinway representative in Har-
risburg, Pa., held its annual outing recently at Red
Quill Cabin in Perry county. An enjoyable program
of sport was provided for the participants which in-
cluded members of the firm and employes and fam-
ilies.
Silbert's Music and Radio Market has been opened
at 42 Stuart street, Boston, Mass., by William Miller.
$2 The Year
BOOK AIDS CAUSE OF
PIANO INSTRUCTION
Guide to Conducting Piano Classes in Schools
Published for Music Supervisors' National
Conference Is Valuable Publication
Now Made Available to Schools
STIMULUS TO MOVEMENT
New Work Anticipates the Increased Interest in
Group Piano Classes Assured at the Opening of
the New School Year.
The cause of piano instruction is served by the
recent publication, the "Guide for Conducting Piano
Classes in the Schools," published for the Piano Sec-
tion of the Committee on Instrumental Affairs of
the Music Supervisors' National Conference by the
National Bureau for the Advancement of Music, 45
West 54th street, New York. This book is now avail-
able for distribution among parent-teacher associa-
tions, music clubs, women's clubs, music dealers and
others actively interested in the formation of piano
classes in the public schools.
The book is in response to the widespread interest
in piano classes and anticipates the greater activity
of dealers and school heads at the close of the vaca-
tion period.
Mr. Tremaine's Preface.
A significant foreword to the new manual has been
written by C. M. Tremaine, director of the National
Bureau for the Advancement of Music. He states, in
part:
"The tendency of the times, the restlessness of the
people, the assertiveness and independence of the
younger generation—all these point to a need for self-
expression. Music offers an ideal outlet for the emo-
tions and is becoming so recognized by leading edu-
cators, statesmen and sociologists. That the appre-
ciation and enjoyment of music through passive lis-
tening is beneficial is a generally accepted fact. There
is, however, a growing need for active participation in
music, which not only increases appreciation, through
a more intimate understanding, but gives a pleasure
all its own, in addition to supplying a wholesome out-
let for the energies.
"The piano being the basic musical instrument, as
well as the popular home instrument, it is natural
for the schools to supply the necessary instruction,
now that the class method of teaching has proved
to be practical. The school can do much to solve
our leisure time problems and realize our leisure-time
opportunities. Music is unquestionably an effective
means of accomplishing both these objectives."
Suggests Effective Action.
The book should suggest effective action to every
alert dealer. No one can better appreciate the signifi-
cance of the movement than the mus ; c dealers of the
country, for if there is anything that is going to insure
the growth of the industry, it is the more widespread
introduction of piano instruction in the public schools.
The increasing interest in piano classes, and also the
services which such a group as the Committee on
Instrumental affairs could render, became apparent
through the revelations of the survey in the booklet
"Piano Classes in the Schools" previously published
by the National Bureau for the Advancement of
Music. These showed above all the need for more
positive guidance to those who would soon be put-
ting the plan in operation in large and small communi-
ties all over the country. To meet that need the
present manual was prepared. It has sought to re-
duce to a minimum the dangers of narrowness, and
at the same time to increase the authority and under-
standing of its suggestions.
The Interesting Contests.
Among the topics mentioned are: "The Part that
Piano Education Should Take in the Child's Music
Education," "Aims of the Piano Class," "Practicabil-
ity of Piano Classes, "Results, Aims and Objectives
of Education," "Trained Teachers, Thorough Prep-
aration Necessary," "Effect on the Private Teacher,"
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
"Approach Through Singing" and "When to Start
Instruction."
The General Organization Plan goes right to the
crux of the situation and suggests just how to intro-
duce piano instruction into the schools, how to organ-
ize the classes and how to arrange fees, where it is
required that pupils pay for such instruction. On the
subject of "Organization Within the Schools," valua-
ble forms are given for questionnaire, notes to parents,
registration blanks, proposed curriculums and a sum-
mary of methods and results as reported from various
sections of the country.
Further details for the formation of classes, the
room and its equipment, class routine, seating, tech-
nique, home practice, and piano playing contests are
given. In the rear of the work are typical forms for
piano report cards, enrollment blanks, and pupil's ad-
mission and progress card.
The Active Ones.
The piano section of the Committee on Instrumental
Affairs of the Music Supervisors National Conference
includes. J. F. Maddy, chairman; Jay \V. Fay, Lee
M. Lockhart, Russell V. Morgan, Victor L. F. Reb-
raann, Helen Curtis, T. P. Giddings, Osbourne Mc-
Conathy, W. Otto Miessner and C. M. Tremaine,
secretary. The piano section includes the last five
mentioned, together with Mr. Maddy.
NEWS OF TRADE
IN INDIANAPOLIS
July Business Reported Excellent, in Spite of
Extremely Warm Weather—Starr Con-
test Peps Things Up—Other News
of the Music Business.
In spite of the extremely hot weather during the
month of July, and as a rule a very poor month for
the piano dealer, Indianapolis dealers unanimously
report the business of the month satisfactory. Noth-
ing, in fact, to boast of, but in some cases an agree-
able surprise.
The contest at the Starr Sales Corporation comes
to a close this week. The two teams have been run-
ning very close, and Ned Clay, sales manager, looks
for a victory by a nose. At the close of Monday's
business it required only one more sale on the part
of either team to win the laurels. One thing the
contest has done, said Clay, "it has pepped things up";
it is reported that some of the salesmen have shown
unusual interest and have actually worked very hard
with good results. It appears that contests, according
to Clay, might liven up many sales forces who at
present are in a dormant state. Since many pieno
dealers look with envy at the automobile business
and the volume, they should not overlook that prac-
tically all automobile dealers offer monthly prizes to
the : r salesmen showing the highest record at the end
of the month. More contests might lead the industry
out of the wilderness. Period model grands and Starr
Studio pianos have shown some activity during the
contest, and the same plans are being talked of for
August.
William Christena Resigns.
William Christena of the Christena-Teague Piano
Company has tendered his resignation as secretary
of the Indianapolis Music Merchants' Association, to
Mr. Hook, president. The reason given is the condi-
tion of Mr. Christena's health and his added respon-
sibilities since taking on the entire line of the Amer-
ican Piano Company.
The House of Baldwin has added the Majest ; c radio.
The instrument will be sold under the management
of the talking machine unit, with the same force of
employes, according to Mr. Frank Davis, manager.
The Pearson Piano Company is in the midst of
some changes on its street floor. The record division,
which was formerly housed in the basement, will be
moved to the street floor.
Ned Clay, sales manager of the Starr Sales Cor-
poration, is preparing to take a two weeks' vacation,
and will motor to Eagle River, Wisconsin, with his
family. The entire two weeks' trip will be spent in
the open, camping along the route. He will return v : a
Sault Ste. Marie and Mackinaw Island, and from there
along the eastern shore of Lake Michigan home.
Buys Music Shop.
The Indianapolis Music Shop, Inc., at 4170 College
avenue, has been bought by Eugene Wilder, who
for the last fifteen years has hern the central states
representative of the Robert Morton Orf-an Company
of Chicago. T'.ie shop will carry a f'lll line of Victor
Talking Machines and records and several leading
makes of rad : os. Mr. Wilder is having the building
remodeled and plans to install a - i innovation along
rrusic lines, so far ai Indianapolis is concerned—an
organ studio, where organ playing, particularly mov-
August 4, 1928.
STRAUBE FOR ATLANTA CHURCH
Quality merchandise and competent
service to the customer was again dem-
onstrated as a selling asset by the
Ludden & Bates Southern Music
House, Atlanta, Ga., through the sale
of a Straube grand piano, Conserva-
tory Model, to the Stewart Avenue
Methodist Church. When the purchas-
ing committee made known its re-
quirements, a Conservatory Model
Straube grand piano was recommended.
How conscientious the advice and how
satisfactory the purchase is indicated
in the following letter received by Lud-
den & Bates from D. C. Hale, well
known choir director of the Stewart
Avenue Methodist Church.
"We wish to write a few lines ex-
STEWART AVENl E METHODIHT r H l ' I i C H HAS CONSERVATORY
pressing our complete satisfaction with
MODEL STRAUBE PIANO.
the new Strauble grand piano pur-
chased from you in January for the
Stewart Avenue Methodist Church. Our purchasing ciation of the very far and courteous treatment re-
committee visited all the local piano houses, so you ceived in your store."
had plenty of competition on this deal. Their final
Ludden & Bates Southern Music House is one of
selection of a Strauble Conservatory Model grand the oldest music houses in the South, having been
was made only after a most careful comparison with continuously in business since 1870. It is very well
numerous other fine instruments in the same price and favorably known. J. A. Stewart, president of
class.
Ludden & Bates, says: "The Straube is a remark-
"We have now used this beautiful piano in our ably fine piano employing many unusual features.
services for two months and the entire congregation These instruments are very highly thought of in the
have confirmed the good judgment of our purchasing South, where we have many critical musicians and
committee. We also want to add a word of appre- many difficult climatic conditions to contend with."
ing picture theater organ playing, will be taught. In
addition to the courses in organ playing, there will
be a competent staff of teachers of piano, violin and
voice, and it is expected thai the studio will enroll
students by September. Mr. Wilder will also carry
a line of organs to be installed in homes, for which
there is an increasing demand. Mr. Wilder has been
a resident of this city for two years, and came here
from Chicago.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
The Wm. H. Pohle Music Co., of Philadelphia, with
two thousand shares of common stock.
The Hall of Music, Fulton, N. Y., with five hundred
shares of common stack.
The Hurtt-Jones-Koeder Co., maker of musical
instruments at Pekin, 111.; $25,000. F. L. Hurtt, H. G.
Jones and T. M. Koeder.
Perry & Co., 1744 North Robey street, Chicago;
$25,000. W. H. Mathews, Walter Maher and Donald
A. Beeler.
The Charles Music Store, 1440 Broadway, New
York city; $10,000. G. M. Fayies.
Hurtt-Jones Koeder Company, 110 Court street,
Pekin, 111.; $25,000; to manufacture and sell musical
instruments. P. L. Hurtt, H. G. Jones and T. M.
Koeder.
The William H. Pohls Music Co., Philadelphia,
with a capital stock of 2,000 shares of common; no
par.
The Paradise Music Co., New York City; to deal
in musical instruments; $2,000. N. B. Schenckman.
Hughes, Bailey & Co., New York, with 200 shares
of capital stock; no par common; to deal in music
goods. L. J. Rossett.
LIVELY OHIO FIRM
The State Music Company, Mansfield, Ohio, which
recently moved to the Van Ness Building, was started
fourteen years ago in a small store room in the
Southern Hotel Building on South Park street. Four
years ago the State Music Company was incorporated,
with Miss Isabelle Van Ness as president and treas-
urer, and R. E. Taylor vice-president and secretary.
The executive board of directors include the two
officers and S. A. Toomey. C. E. Corbett and W. H.
Kreig, of Cleveland.
GROUP STUDY IN LOS ANGELES.
The Platt Music Co., Los Angeles, has opened
group piano classes under the direction of Rutherford
M. Perry, who formerly operated a similar scheme for
Koh!er & Chase, San Francisco. A large registration
is reported for the Fun Method Piano Classes. The
average age of those registered is thirty-eight, wh : ch
indicates a timely interest in the classes by the grown-
up folk.
NEWS FROM SOUTHERN
INDIANA POINTS
N. W. Bryant, Evansville, Dies—Other Items
Tell of Activities in Music Trade in
That Section.
N. W. Bryant, 77 years old, until recently president
of the N. W. Bryant Piano Company at 226 Main
street, Evansville, Ind., was stricken with a heart at-
tack while standing in his yard on Outer Slaughter
Ave., at Evansville, Ind., on Friday, July 27th and
died before a physician could be summoned. He had
been in apparent good health right up to his death.
He was widely known in musical circles in southern
Indiana, southern Illinois and western and northern
Indiana.
Music dealers at Evansville and other towns in
southern Indiana report trade has been a little slug-
gish during the past month or two, but they are
looking for some improvement in business after the
first of September.
Injunction and damage suits have been filed in the
federal court at Evansville, Ind., against Lillian Pen-
nington, owner of the Oak Hill club and Robert
Taffel, Fulton avenue theater owner, both of Evans-
ville, both for alleging playing of popular songs with-
out the payment of royalties. Alleging that an elec-
tric piano played "Do, Do, Do," Harms Inc., of New
York, music publishers asked an injunction against
Taffel and judgment for $250 damages and costs.
Ager, Yellen and Bornstein, of New York, filed a
similar suit against Miss Pennington for the playing
of "Dream Kisses." The su : ts are to be tried in the
near future, it was stated by William Russell Judd,
who represents the two musical companies.
Thieves entered the Galloway Music Shop at Evans-
ville, Ind., a few nights ago and stole a ukulele, sev-
eral harmonicas and 12 sets of ukulele strings, En-
trance was gained into the store through a rear tran-
som. The police have no clew.
Dealers in band instruments at Evansville and other
towns in southern Indiana report their trade has
shown some improvement during the past two weeks
and they are looking for a fairly good volume of
business during the remainder of the year. Dealers
say that a presidential campaign year usually helps
their band business.
PLEA FOR DISSOLUTION.
H. W. McFarland, Hulda McFarland, K. B. Allen
and Theresa Allen, principal stockholders of the de-
fendant company, have filed suit in common pleas
court against the McFarland Music Company, Mid-
dletown, asking its dissolution, on the grounds that
assets are insufficient to meet liabilities.
The Gunn-Ahrens Co., of Little Rock, radio equip-
ment dealers, has been incorporated with a capital of
$50,000. H. L. Gunn is pres : dent, and L. E. Thomp-
son, secretary-treasurer.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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