Classic Mode

Presto

Issue: 1928 2191

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
$2 The Year
CHICAGO, SATURDAY, JULY 28, 1928
LATE TRADE NEWS
FROM INDIANAPOLIS
Opening of New Suburban Store by Starr Sales
Corporation Is Evidence of Activity
E. W. Stockdale Makes an Interest-
ing Comparison Between Cities.
The Starr Sales Corporation announces the open-
ing of a suburban music store at 722 East Forty-sixth
street. Lee M. Taylor, who has been connected with
the music industry in Indianapolis for some years,
has the store in charge, which has been nicely fitted
and decorated, and displaying a line of Starr pianos
and other makes made by the Starr Piano Co. in
very attractive homey settings. This is practically the
first suburban music shop in the city, however, many
other lines of merchandise being sold very success-
fully in suburban shops.
John Pearson dropped into the city from his sum-
mer home in Michigan and will spend several days in
Indianapolis. T. H. McPheters, office manager of
the Pearson Piano Company, has taken a short vaca-
tion and will visit relatives in Tennessee and Alabama
during the next two weeks.
E. W. Stockdale, manager of the Wilking Music
Company, states that business in Indianapolis is very
much better than in Louisville, Ky.; in fact, there is
more activity and better prospects. Alterations at the
store of the Wilking Music Company are being
rounded into shope, and from all appearances the
store will be very attractive when completed.
In discussing business with Frank Carlin of the
Carlin Music Company, Mr. Carlin said: "Not until
the piano business offers better inducements for the
real salesman, will present conditions improve. Real
good salesmen are attracted to other lines of busi-
ness offering more money than the piano business,
and until music merchants wake up to the fact that
good salesmen demand good salaries conditions will
remain just as they are."
Visitors in Indianapolis during the week were:
Ted Perkins of the Gulbransen company, Chicago,
and John Krumme of the Hardman Peck Piano Co..
New York.
THE FOLDING PIANO
An inquiry by a Presto-Times reader this week
sought information about a "folding piano," presumed
to be made and sold, but Presto-Times frankly had
to admit ignorance of the instrument. Folding organs
and folding practice claviers are much in use for
well-understood purposes but the folding piano is
something new to the editor. The advertisement of
the A. L. White Manufacturing Co., 215 Englewood
avenue, Chicago, on page 16 of this paper, describes
folding organs and practice keyboards made by that
company, but its activities do not include folding
p : anos. Presto-Times would be glad to learn if such
a stvle of instrument is being manufactured.
FILES DISSOLUTION SUIT
Asserting that the objects of the corporation have
failed and that their accomplishment is impracticable,
officers and directors of the Butler Brothers Piano
Manufacturing Company, 1915 Race street, Cincinnati,
filed suit in Common Pleas Court last week seeking
dissolution of the company and appointment of a
receiver to wind up the business. Those filing the
suit were: N. M. Butler, president; L. B. Butler,
vice-president; W. J. Butler, secretary and treasurer,
and Joseph Lemkuhl. They own all of the stock in
the company.
ADAM SCHAAF APARTMENT GRAND
One of the spirited sellers in pianos of
Adam Schaaf, Inc., Chicago, is the Small
Apartment Grands, which model is being
persistently featured by the manufacturers
and their representatives throughout the
country. A striking display for the piano
in Chicago Sunday newspapers was a
sample of the effective publicity which
distinguishes activity for Adam Schaaf
products. It is made clear to piano pros-
pects that the Small Apartment Grand of
the Adam Schaaf line is the realization of
continuous ambition since the foundling
of the company in 1873. In the special
announcement this is said:
"A Piano Made for You.—In the Small
Apartment Grand Adam Schaaf has real-
ized a lifelong ambition—to make a piano
possessing all the musical qualities of a
larger instrument at a price within the
means of the average income. This finer
small grand is the result of fifty years'
experience spent in the manufacture of
good pianos."
The test of time is the argument ad-
vanced by the representatives of the old
Chicago house. Pride in its merits and
enthusiasm at its performances are emo-
tions that make every Adam Schaaf owner
an effective aid to further sales. To make
still better the best Adam Schaaf piano
has been the aim of the company at every
period of its existence. Today the Adam
Schaaf piano occupies the high plane of
musical quality, the result of many years
of ambition and effort. The evidences
of efficiency are in every department of
the commodious modern factory at South
Central Park avenue and Fillmore street,
Chicago, where judicious arrangement of space and
equipment conduces to proficiency and economy in
production.
NEW JESSE FRENCH
& SONS STYLE F
Winning Series of Upright Pianos of Desirable
Proportions, Fine Tonal Quality and
Artistic Case Designs Are An-
nounced by Manufacturers.
The announcement this week by the Jesse French
& Sons Piano Co., New Castle, Ind., is significant
of the desire of the company to the most marked
requirement of the piano dealers and the piano cus-
tomers. The Style F series of upright pianos pro-
vides the trade with a range of irresistible little in-
struments in which the merits are of the kind that
command easy sales.
Desirable Measurements.
The little pianos of the Style F series are only forty-
eight inches high and live feet one inch wide. They
are small enough for the tiniest apartment, but their
musical qualities meet the most exacting requirements.
The instruments of the series are furnished in plain
and carved cases and the variety gives a wonderful
opportunity to the alert dealer.
Fine Musical Qualities.
Like all the other instruments in the Jesse French
& Sons line, the pianos of the new series are notable
for their fine musical qualities in addition to their
remarkably beautiful cases. These instruments at
once attain a place of distinction in a day of exacting
buyers. Dealers remarkable for progressiveness have
greeted the new Style F series as instruments with
the strongest k : nd of sales appeal.
Dealers Assured.
The name Jesse French & Sons is one long asso-
ciated with pianos and artistic case design as well
as of high tonal merit. The new pianos fulfill every
expectation of exacting dealers. In these pianos the
question of quality is paramount and they show the
company's desire to excel as a potent force. They
verify the motto, "Quality First and First Quality,"
in every particular.
NEW OKLAHOMA STORE
HAS FORMAL OPENING
Clinton Music Store Attracts Large Crowd of Inter-
ested People in Joyous Event.
%£• A crowd of Clinton. Okla., people estimated at
almost 2,000, visited the new Clinton Music Store at
its formal opening recently. Although many came
merely to inspect the new store and hear some of
the music, numerous others remained to dance, and
see Tied content to continue dancing as long as the
volunteer orchestra continued its efforts. Much en-
thusiasm was expressed over the new store, and over
the music turned out by the orchestra.
"We are very much pleased over the reception,"
declared Joseph Hofacre, "and we feel that the people
of Clinton have shown a genuine interest in our new
enterprise. We certainly appreciate the response, and
we hope and intend to conduct the new store with
standards high enough to merit the continued patron-
age of the people of th : s community."
DEDICATES KIMBALL ORGAN.
The new large W. W. Kimball Company's pipe
organ, a three-manual instrument, installed in the
Marion, Ohio, theatre, was formally opened by E. C.
Benedict this week with a recital. This instrument
replaces the Kimball organ in use there since the
opening of t!iat auditorium in 1914, and its equipment
includes not only that of the classic concert organ
but all the modern orchestra novelty effects suitable
for use in a theater.
MOVES IN OKLAHOMA
In addition to the style shown in cut, the Adam
Schaaf Apartment Grand is made to all other des-r-
able Period models.
Last week the Clark Music Co.. Cherokee, Okla.,
wnKn
a u D been
e e n ] located
o c a t e a m in part of the News building,
which n had
moved
to
jts
new
]ocatjon
{n
a
Grand.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
THE AMERICAN PIANO
SUPPLY COMPANY
Characteristics of The Division of Hammacher,
Schlemmer & Co., New York City, Which
Conduce to the Satisfaction of Customers.
Among the convincing facts impressed on the cus-
tomers of the American Piano Supply Co. division of
Hammacher, Schlemmer & Co., New York, is that
the orders can always be filled in a complete way.
A desired commodity is never "out" and the assurance
of that condition is a great satisfaction to the cus-
tomers. Tuners and piano repairmen particularly ap-
preciate that characteristic of the company, as often
a great deal depends on their ability to get the neces-
sities ordered. It is a source of further satisfaction
for customers of the American Piano Supply Co.
division of Hammacher, Schlemmer & Co. to feel
assured that the orders will be shipped promptly.
Of course there is another important thing that
influences customers of the co npany and keeps them
loyal. That is the dependable quality of the goods.
This division of Hammacher, Schlemmer & Co. shares
the admirable reputation of the firm for high grade
goods in every phase of the comprehensive line. It
is a desirable reputation which has been built up in
a great many years of serving the piano industry as
well as others. The piano manufacturer, piano tuner,
piano repairman and piano dealer can call on a big
line of felts, cloths, hammers, punchings, wire and
tuner pins and feel assured that every want will be
supplied promptly.
MANY EXHIBITS OF
THE WELTE=MIGNON ACTION
Pianos Equipped with Action and Integral Parts
Shown in Music Pageant in Los Angeles.
One of the outstanding features of the great Music
Pageant held recently in Los Angeles, Calif., was the
stupendous showing of Welte-Mignon (Licensee)
equipped reproducing pianos. Of the many attractive
booths and exhibits, none attracted greater interest
and won more favorable comment than those fea-
turing the Welte instruments. In one pretentious
salon, in striking Moorish architecture, Welte repro-
ducing pianos were shown as well as interesting
displays of the integral parts of the famous action
itself.
Many other dealers and manufacturers featured in
their own exhibits reproducing grands equipped with
the Welte-Mignon (Licensee) action. Among some
of these beautiful displays are the Martin Music Com-
pany showing the Hazelton Welte-Mignon (Licensee)
piano; Barker Bros, showing the Sohmer Welte-
Mignon (Licensee) piano; Southern California Music
Company showing the Baldwin Welte-Mignon (Li-
censee) piano; Richardson, Inc., showing the Stieff
Welte-Mignon (Licensee) piano and the Fitzgerald
Music Company showing the Hardman Welte-Mig-
non (Licensee) piano.
Such an overwhelming preference for Welte-Mig-
non (Licensee) on the part of both dealers and manu-
facturers, coupled with the great public interest shown
in this action as evidenced by the attendance at the
various exhibits, is but mute testimony to the far-
reaching effect the Welte-Mignon (Licensee) has had
and will continue to exert on the lives and happiness
of music-lovers everywhere.
July 28, 1928
LEVINE & BLACK TRY
WINDOW AUCTION PLAN
Detroit Representatives of Milton, Davenport
& Treacy and Hazelton Pianos Stimulate
Midsummer Selling in Effective Way.
A large printed placard will be put up inside the
plate-glass front window of the Le Vine & Black
Piano Company, 313 Woodward avenue, Detroit,
Mich., this week announcing an auction, and that "this
Two Steinway pianos were provided by the Metro- new 88-note playerpiano will be given to the person
politan Music Co., Minneapolis, Minn., recently, for bidding the highest by August 10, 1928."
use by the Paul Whiteman Orchestra at the new Min-
The method of stimulating trade in this manner
nesota Theater. The advertisement of the music comes to Le Vine & Black from the Milton Piano
house carried a letter of appreciation from Whiteman Company, New York, which says it has worked very
in which he expressed his thanks to Mr. Dyer for the satisfactorily with several dealers in other cities.
prompt way in which the two Steinway concert
The Le Vine & Black Piano Co.'s personnel con-
grands were delivered in time for his first appearance. sist of Fred E. Le Vine, senior member, and H. P.
Black, junior member. Mr. Le Vine is one of the
war-horses of the trade in Detroit, and was widely
BRITISH PIANO CONTEST.
known for many years in association with Grinnell
A great London newspaper, the Daily Express, has Bros., for whom he sold a great many instruments.
announced a scheme of piano promotion which in- Mr. Black, a younger man, has made a name for him-
cludes a piano playing contest covering England, Scot- self among the leading piano salesmen of Detroit as
land and Wales. The contests are to be British a man always courteous and reliable and he has
throughout—open to British subjects only—with scores of friends in the great metropolis of Michigan.
British pianos as prizes—British compositions as test
The Le Vine & Black Piano Company are Detroit
pieces, supported and helped by all British musicians.
Most of the famous adjudicators of the day will be representatives of the Milton, the Davenport & Treacy
amongst the host of examr'ners and special British and the Hazelton makers of instruments, all produced
compositions have been specially written for the con- in New York. The company's telephone number is
Cadillac 9462.
tests.
Mr. Le Vine assured Presto-Times Detroit corre-
spondent that he believed the piano business outlook
LEE PIANO COMPANY'S OFFICERS.
for the coming fall season is much more propitious of
The Lee Piano Company, Lynchburg, Va., has an- sales at Detroit than it was at this time last year, and
nounced the continued operation of the firm, and to this belief Mr. Black gave assent, although both
the election of Ben L. Sykes as president. Mrs. E. M. men admitted that those who make record sales will
Anderson was named secretary and treasurer of the have to work hard to achieve such happy results.
new organization. Mr. Sykes is widely known in the
trade, having served as manager of the Stieff branch,
in Lynchburg, for twelve years, and has been asso-
ciated with the Lee Piano Company since the closing
of the Stieff branch last spring.
STEINWAYS FOR WHITEMAN
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
OPENS IN WILLIAMSPORT, PA.
Hawley Bros., Williamsport, Pa., recently held a
formal opening of the newly acquired store at 216
West Fourth street. The head of the firm is Hobart
A. Hawley, who resigned from the Philadelphia
branch of the Brunswick Company to enter business
with his brother Oliver. Besides Brunswick phono-
graphs and records a complete line of musical instru-
ments and pianos will be carried.
NAN HALPERIN BUYS AMPICO.
Nan Halperin, well-known musical comedy actress
and vaudeville star, recently purchased a Fischer Am-
pico Grand, Louis .XV style, through the New York
Knabe Warerooms, for use in her New York City
apartment.
Miss Halperin achieved nation-wide
prominence as the star of "Little Jesse James."
BALDWIN PIANOS FOR CONVENT
New and Old Concerns Secure Charters in Various
Places.
Bennab Music and Sport Shop, New York City,;
$10,000; by Abbott Yelin. 1192 Walton avenue.
Pianos, musical instruments, and radios will be han-
dled.
Academy of Musical Arts, Lodi, N. J.; with 100
shares no par to deal in musical instruments.
The Moses Melody Shop, Little Rock, Ark.; with
a capital stock of $25,000 and 1,000 shares of common;
sheet music and musical instruments. G. C. Moses,
Sarah C. Moses and Julia O. Smith.
The Music Shop, McLeansboro, 111.; $6,000; it will
deal in musical instruments, radios, etc.
Perfection Radio Stores, Inc., Newark, N. J.; with
1,000 shares no par to deal in radios.
The Robt. S. Smith Co., Bangor, Pa.; an established
concern, has been incorporated and capitalized at
$20,000.
The American Musical Supply Co., Jersey City,
N. J.; Trenton, N. J., with 23,000 shares common to
deal in musical instruments.
Caldwell Radio and Music Salon, Inc., Caldwell,
N. J.; at Trenton, N. J.; with 100 shares no par to
deal in radios.
The Lexington Music Shop, 40 West Lexington
Sireet, Baltimore, Md.; Walter V. Jackson, and
others.
CHANGE IN TENNESSEE.
J. L. Diffee, Jackson, Tenn., succeeds R. H.
Williams Piano Co. as distributor of Baldwin pianos
throughout West Tennessee outside of Memphis. Mr.
Diffee also will carry a full line of phonographs,
records and sheet music. The location is the same,
211 N. Liberty.
NEW MARYLAND COMPANY.
The Minimum-Conrad-Hause Co., 17 South Poto-
mac street, Hagerstown, Md., was recently incorpo-
rated with a capital stock of $25.00. S. E. Minimum is
president; H. M. Conrad, secretary, and William G.
Hause, treasurer. Wilnore Harp, former proprietor
of the Harp Victor Shoppe, is manager of phono-
graph and record department. The concern will
handle the Steinway and Stieff lines of pianos.
NEW OHIO BRANCH.
Ramona Convent of the Holy Names, Alhambra,
Calif., recently purchased a Baldwin grand and five
Ellington uprights. (Upper center) Ramona Convent
vf the Holy Names, Alhambra, Calif., where the Bald-
Mr. C. J. Argus, manager of the Wurlitzer Co., in
win Concert Grand is the official instrument in all Ironton, Ohio, is in temporary charge of the new
recitals, and five Ellington pianos are used for in- store which was opened by this music firm in Ash-
struction purposes. (Left) Picturesque view on cam- land recently. Miss Agues Gorman assisted in the
pus. (Lower center) Porch that invites you to "Please opening. The new branch store is located in the
s.'t down." (Right) Approach to the convent.
Ventura Hotel Building.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.