Presto

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
$2 The Year
CHICAGO, SATURDAY, JULY 28, 1928
LATE TRADE NEWS
FROM INDIANAPOLIS
Opening of New Suburban Store by Starr Sales
Corporation Is Evidence of Activity
E. W. Stockdale Makes an Interest-
ing Comparison Between Cities.
The Starr Sales Corporation announces the open-
ing of a suburban music store at 722 East Forty-sixth
street. Lee M. Taylor, who has been connected with
the music industry in Indianapolis for some years,
has the store in charge, which has been nicely fitted
and decorated, and displaying a line of Starr pianos
and other makes made by the Starr Piano Co. in
very attractive homey settings. This is practically the
first suburban music shop in the city, however, many
other lines of merchandise being sold very success-
fully in suburban shops.
John Pearson dropped into the city from his sum-
mer home in Michigan and will spend several days in
Indianapolis. T. H. McPheters, office manager of
the Pearson Piano Company, has taken a short vaca-
tion and will visit relatives in Tennessee and Alabama
during the next two weeks.
E. W. Stockdale, manager of the Wilking Music
Company, states that business in Indianapolis is very
much better than in Louisville, Ky.; in fact, there is
more activity and better prospects. Alterations at the
store of the Wilking Music Company are being
rounded into shope, and from all appearances the
store will be very attractive when completed.
In discussing business with Frank Carlin of the
Carlin Music Company, Mr. Carlin said: "Not until
the piano business offers better inducements for the
real salesman, will present conditions improve. Real
good salesmen are attracted to other lines of busi-
ness offering more money than the piano business,
and until music merchants wake up to the fact that
good salesmen demand good salaries conditions will
remain just as they are."
Visitors in Indianapolis during the week were:
Ted Perkins of the Gulbransen company, Chicago,
and John Krumme of the Hardman Peck Piano Co..
New York.
THE FOLDING PIANO
An inquiry by a Presto-Times reader this week
sought information about a "folding piano," presumed
to be made and sold, but Presto-Times frankly had
to admit ignorance of the instrument. Folding organs
and folding practice claviers are much in use for
well-understood purposes but the folding piano is
something new to the editor. The advertisement of
the A. L. White Manufacturing Co., 215 Englewood
avenue, Chicago, on page 16 of this paper, describes
folding organs and practice keyboards made by that
company, but its activities do not include folding
p : anos. Presto-Times would be glad to learn if such
a stvle of instrument is being manufactured.
FILES DISSOLUTION SUIT
Asserting that the objects of the corporation have
failed and that their accomplishment is impracticable,
officers and directors of the Butler Brothers Piano
Manufacturing Company, 1915 Race street, Cincinnati,
filed suit in Common Pleas Court last week seeking
dissolution of the company and appointment of a
receiver to wind up the business. Those filing the
suit were: N. M. Butler, president; L. B. Butler,
vice-president; W. J. Butler, secretary and treasurer,
and Joseph Lemkuhl. They own all of the stock in
the company.
ADAM SCHAAF APARTMENT GRAND
One of the spirited sellers in pianos of
Adam Schaaf, Inc., Chicago, is the Small
Apartment Grands, which model is being
persistently featured by the manufacturers
and their representatives throughout the
country. A striking display for the piano
in Chicago Sunday newspapers was a
sample of the effective publicity which
distinguishes activity for Adam Schaaf
products. It is made clear to piano pros-
pects that the Small Apartment Grand of
the Adam Schaaf line is the realization of
continuous ambition since the foundling
of the company in 1873. In the special
announcement this is said:
"A Piano Made for You.—In the Small
Apartment Grand Adam Schaaf has real-
ized a lifelong ambition—to make a piano
possessing all the musical qualities of a
larger instrument at a price within the
means of the average income. This finer
small grand is the result of fifty years'
experience spent in the manufacture of
good pianos."
The test of time is the argument ad-
vanced by the representatives of the old
Chicago house. Pride in its merits and
enthusiasm at its performances are emo-
tions that make every Adam Schaaf owner
an effective aid to further sales. To make
still better the best Adam Schaaf piano
has been the aim of the company at every
period of its existence. Today the Adam
Schaaf piano occupies the high plane of
musical quality, the result of many years
of ambition and effort. The evidences
of efficiency are in every department of
the commodious modern factory at South
Central Park avenue and Fillmore street,
Chicago, where judicious arrangement of space and
equipment conduces to proficiency and economy in
production.
NEW JESSE FRENCH
& SONS STYLE F
Winning Series of Upright Pianos of Desirable
Proportions, Fine Tonal Quality and
Artistic Case Designs Are An-
nounced by Manufacturers.
The announcement this week by the Jesse French
& Sons Piano Co., New Castle, Ind., is significant
of the desire of the company to the most marked
requirement of the piano dealers and the piano cus-
tomers. The Style F series of upright pianos pro-
vides the trade with a range of irresistible little in-
struments in which the merits are of the kind that
command easy sales.
Desirable Measurements.
The little pianos of the Style F series are only forty-
eight inches high and live feet one inch wide. They
are small enough for the tiniest apartment, but their
musical qualities meet the most exacting requirements.
The instruments of the series are furnished in plain
and carved cases and the variety gives a wonderful
opportunity to the alert dealer.
Fine Musical Qualities.
Like all the other instruments in the Jesse French
& Sons line, the pianos of the new series are notable
for their fine musical qualities in addition to their
remarkably beautiful cases. These instruments at
once attain a place of distinction in a day of exacting
buyers. Dealers remarkable for progressiveness have
greeted the new Style F series as instruments with
the strongest k : nd of sales appeal.
Dealers Assured.
The name Jesse French & Sons is one long asso-
ciated with pianos and artistic case design as well
as of high tonal merit. The new pianos fulfill every
expectation of exacting dealers. In these pianos the
question of quality is paramount and they show the
company's desire to excel as a potent force. They
verify the motto, "Quality First and First Quality,"
in every particular.
NEW OKLAHOMA STORE
HAS FORMAL OPENING
Clinton Music Store Attracts Large Crowd of Inter-
ested People in Joyous Event.
%£• A crowd of Clinton. Okla., people estimated at
almost 2,000, visited the new Clinton Music Store at
its formal opening recently. Although many came
merely to inspect the new store and hear some of
the music, numerous others remained to dance, and
see Tied content to continue dancing as long as the
volunteer orchestra continued its efforts. Much en-
thusiasm was expressed over the new store, and over
the music turned out by the orchestra.
"We are very much pleased over the reception,"
declared Joseph Hofacre, "and we feel that the people
of Clinton have shown a genuine interest in our new
enterprise. We certainly appreciate the response, and
we hope and intend to conduct the new store with
standards high enough to merit the continued patron-
age of the people of th : s community."
DEDICATES KIMBALL ORGAN.
The new large W. W. Kimball Company's pipe
organ, a three-manual instrument, installed in the
Marion, Ohio, theatre, was formally opened by E. C.
Benedict this week with a recital. This instrument
replaces the Kimball organ in use there since the
opening of t!iat auditorium in 1914, and its equipment
includes not only that of the classic concert organ
but all the modern orchestra novelty effects suitable
for use in a theater.
MOVES IN OKLAHOMA
In addition to the style shown in cut, the Adam
Schaaf Apartment Grand is made to all other des-r-
able Period models.
Last week the Clark Music Co.. Cherokee, Okla.,
wnKn
a u D been
e e n ] located
o c a t e a m in part of the News building,
which n had
moved
to
jts
new
]ocatjon
{n
a
Grand.
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