Presto

13
PRESTO-TIMES
July 28, 1928
means 'seeing at a distance." Mr. Langley declares,
"On this basis, any method of recreating on the
screen a moving distant scene, simultaneously with
New Interest Aroused in Ukulele and Other Fretted the action itself, is television. The simultaneity is.
however, absolutely essential. A motion picture is a And Rules Governing the Best Operation of
Instruments by Action of National Board.
record of a moving scene and a motion picture in itself
the Music Roll Department Applies
constitutes television except that it lacks the essential
A widespread fostering of the growing interest in element of simultaneity. The transmission over wires
Equally Well to Record Section.
the various fretted instruments is being taken by the and recreation on the screen of a distant moving scene
There can be no orderly operation of a music roll
National Bureau for the Advancement of Music, as a is television. The transmission and reproduction of
result of its study of the educational and recreational a still scene or a still picture is not television and department without some kind of a classification sys-
possibilities of these instruments. Following its study should be called picture transmission whether by wire tem. One devised by an ingenious roll department
manager may serve or one of the schemes prepared
of the available instruction material on the plectrun or by radio,"
by music roll companies may lend itself to the greatest
instruments, the bureau has issued the first of a series
possible enlargement of the roll section. But what-
of pamphlets for use in this work. It is a "Cimplified
OPENS IN DANVILLE, KY.
ever is the plan adopted it will need attention. A sys-
Course in Ukulele Planig," already widely used when
originally issued by the Playground and Recreation
Fred Smith. Danville, Ky., recently opened his new tem of classification is a necessity all the time. Con-
Association of America, and now amplified and re- music store with a complete stock of pianos, other fusion means unpleasantness in sales, trials on the
issued by the bureau.
musical instruments, supplies, etc. The new store is patience of customers, decrease in the turnover and of
A second pamphlet, now in preparation by the in the handsome new Pushiu building on Third street, course a diminution of profits. The rules applying to
the classification of music rolls equally applies to the
bureau, is one on "Fretted Instrument Clubs." This and is up-to-date in every respect.
classification of talking machine records.
will be a guide for the organization of such clubs. Tt
AMERICAN BAND ABROAD.
will also include accounts of existing clubs of this
Helps the Sales Force.
nature. Members of the trade are requested to notify
New world music, much of it more ancient than
Classification is a helpful thing for the sales force in
the bureau at 45 West 45th street, New York city, that of the old word, will be played at the Interna-
as to any such clubs of which they are cognizant.
tional Exposition at Seville. The United States Army addition to its benefits to the stock generally. It edu-
At the unanimous invitation of the American Guild Band will present these programs as part of the cates the salesmen and saleswomen in musical titles
and types of music. And it has been found that clas-
of Mandolinists, Banjoists and Guitarists. Mr. Clark participation of our government in the exposition
sification greatly increases the sales of certain num-
addressed its convention in Hartford, Conn., pointing- which is scheduled to open next March. Many of
bers generally considered slow sellers. But it is cer-
out various ways in which the trade and the profes- the numbers are rare; some of them have never been
sion might cooperate to advance the status of these published before. They have been located here and in tainly a sure cure for overstocking as well as for
instruments.
South America. Capt. William J. Stannard, leader understocking and it creates an inviting effect on cus-
Recreation leaders from twelve states formed a of the band, has arranged thirty complete programs tomers.
ukulele class taught by Mr. Clark at a recreation from more than 400 selections collected from unpub-
In systematizing things in the roll and record de-
school in Washington, D. C., under the auspices of lished music in Latin-American countries. The
partments the dealer really is promoting sales, be-
the Playground and Recreation Association of Amer- United States, as well as other nations, will have an cause he is making buying easier for the customers.
ica. Another similar class, made up of public school official exhibit at the exposition and there will be Often there is created the desire for certain numbers
supervisors, was instructed by Mr. Clark at the sum- private exhibits from manufacturers and commercial
that otherwise would not be called to mind. A classi-
mer session of Teachers' College, Columbia Univer- organizations in the United States.
fied list is a suggestion to the buyers and it makes the
sity. The group learned in less than fifty minutes
selling easier.
to accompany itself in singing songs in three keys
"THE RAIDER EMDEN."
Effect on Customer.
by the use of the "Simplified Course in Ukulele
"The Raider Emden," which was shown last week
Classification lets the customer decide what he
Playing."
for two special performances at Orchestra Hall, Chi- wants or suggests what he might want. Customers
cago, began a limited engagement at The Play- are always better satisfied with selections of their own
TELEVISION EXPLAINED.
house beginning Sunday. July 22.
choosing. A classified system acquaints sales people
Maintaining that the public, not realizing the essen-
This is an official German Admiralty film of the with the actual musical tastes and desires of customers
tial differences and the technical difficulties involved exploits of "the terror of the seas," as the "Emden" and saves time by immediately showing them just
may be easily misled by the loose use of the expres- was called. The Playhouse has recently acked its what they want.
sion, R. H. Langley, a leading radio engineer, explains patrons to suggest some outstanding picture they
Pleasant conditions of trading always makes friends
what television is and what it is not. "Television would like to have revived, and the picture which
received the most votes, "The Dark Angel," with for a store. Classifying the rolls and records works
that way. It stimulates enjoyment in players, repro-
Ronald Colman and Yilma Banky, will also be shown
ducing pianos and new and old type phonographs.
the coming week.
In short, classification is a means to many ends.
CLASSIFYING THE ROLLS
HELPS FRETTED INSTRUMENTS
THE LATEST JESSE
FRENCH PRODUCTIONS
CONVENTION DATE
AUGUST 13 TO 16.
National Association of Piano Tuners, Inc., at the
Hotel Statler, Cleveland, O. Annual convention and
election and important exhibition of piano, players,
reproducing pianos and supplies.
PATHE COMPANY MOVES.
The general offices of the Pathe Phonograph &
Record Corporation and the Perfect Record Company
have been removed to 114 East 32nd street. New
York city. The factory remains at 10 Grand avenue,
Brooklyn.
The LEADING LINE
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