11
P R E S T O-T I M E S
July 21, 1928
GOOD PUBLICITY FOR AMPICO
The accompanying cut is a reduced reproduction of
an advertisement of the American Piano Co., New
York, for the Ampico. Because the company firmly
believes that the future of the Ampico depends en-
t : rely upon the popularity of piano music, one of
the primary aims of the Ampico advertising copy is to
will appear regularly for the balance of this year in
the following magazines: Golden Book, Harper's
Magazine, Scribner's, Atlantic Monthly, Review of
Reviews, World's Work, Harper's Bazar, Vogue,
Vanity Fair, House and Garden, House Beautiful, Lit-
erary Digest, New Yorker.
The loveliest miracle
in a cetituni
of miracles
A piano » pUiinf. Rich and reionanr, [he »lo.v
• ™clin*-tl™l>-w b,«.k .
•hower, of «~nd.
.
Tkc
Th;>Uihci.onl)K»kevi!Gcniui
i. painting, in IT«n.ccn,W colors, the Jream. of
gemm. flJv'hnianinolfia playing Chopin.
Vet RjchmininolTls haif a norlj away! It t> ine
Ampico you hear.
^
i
.
,
,.
mpiro is
acu ou» ins rumem wnjert—aj
Ra.hmamnort'. Orl.f, U , , , , , , , H.,.wmhil.
BloomrirlJ.'/cbtcr. Ltjin.-ka, Orti.lcm. LciltHi
—j hn-t i>l ihcni—all are >i>ur>. The mialCfi .>l
" n»opjii..n —Lopei. Del. imp. Conl'rcv. m w
olhcr.—iho ire vour.. Ai the mere l.iuih ..f In
electric buiton the, »vi!l pli\ f..r * .iu—nhi!c\»u
^ ) j ( i n ^ ^ ^^ r ( ( | - i [ < n i u n ji, r i J r i v j
|petl"ecr!vastho>ighhi.hinJ>ivereonthe
le. >! So perlectlv that even ihcgren musicijni,
h>tetiing blindt'uM. cannot tell the difference.
w
Through the Ampico \ou hear the real voice
i>t the piano, in all it* beauic! Xhe Anipko i>
ilif piano it.-elt. It l» the artist at the piann—
'*\ aWng to lite the greatest, the beM-bel.n vj, of
B* 1 »v»tem of recording «hicn registers tone lo
an mlinilclv liner degree than the human ear can
detm. the Ampico hrtn s , to you laiihnilly every
^uhtletv, tA'ery shading, ol the artist's technique.
I heindindualgeniusthatdrawss.jutoruMrcertiin
punists Dpon the concert platform iveaves its un-
. hangedspcHaboutvouinyourottnhome,tri;mthe
Hit itnuiNjef i, ,.a T ali
Icnofjnuro^n piano—bynwinioTiheAmvion.
_,„.„„ ,„ lh< . Affl k . o h j j
„„,
llu .
p | j m > 1 „,-„,. J j v „ ^ ' ^ j n J ,.,„;
^ ^
'"»" "»•. >'ou'>elf, iviji 1,. pijv, the Amph-n
IcaveMhepiin.ieniiri-K-i.uir*—a,ti.inuiv-h.iiii; J,
lone unchanged. AnJm [hepun>>'»l«:iijiilulk>rin
•
'
Among the warmeM atjniirrr* nl the Ampico ire
mu*ic!an> and tnii>tc Muifcnl*. Tn rhec it tiring*.
f et '
mj tcr>
'
- ' UM / " ' e " u L n t a t muv1 ' P r $flIi
""" I g ' h e I" 1 * 1 '* '""""• "' *"" ?""""•
" h c <""*" b > k«">ngilieinihr.«i K fcthe Ampuo.
There i.» onK" one stay to bellese in trm mira. le
of the Ampico Von must hear it 1 V>u.inJ.>
this at mv store where the pianos listed hcl>'« arc
sold. It isan experience youshouldnol postpone.
bv l
n a p n i ^ i-t I —
Ji-i.
exalt the piano as an instrument, emphasizing the
surpassing beauty of piano music when heard not
through other mediums of reproduction, but through
the piano itself. A strong emotional appeal along
these lines will run through the entire campaign
forming a general background for the specific story
of the Ampico.
This is but the first advertisement in a series which
A comprehensive plan for a direct tie-up with this
national advertising in direct-by-mail work has also
been planned and will be presented to the dealers
enjoying the American Piano Company franchise.
Copy for newspaper advertisements to be used by
Ampico dealers in their local papers, tying up with
the National Campaign, has been prepared in mat
form and is being distributed to the dealers.
SHIP CABLE MIDGETS
FOR SUMMER DISPLAY
for schools and nurseries, rich inlays and marquetries,
and unfinished—for decorators and home artists.
Members of the Kiwanis Club and Chamber of
Commerce inspected the pianos as guests of Thure
Johanson, the factory superintendent.
Collection of Thirty-six of the Little Instru-
ments, Typical of the Company's Taste,
Sent by Superintendent Johnson.
NEW VENTURES SHARE
FAVOR OF BUYERS
Thirty-six midget pianos, the most elaborate col-
lection ever assembled, were shipped from the Cable
Company's factory at St. Charles, 111., to Chicago,
where they formed the exhibits in the piano fashion
show held in the Cable Company's store in the Cable
building in Chicago.
The midget piano was designed to meet modern
requirements for compactness. It is only 44 inches
high. The little pianos were all different in color,
finish or wood. Following are the different types:
All period models; hi-gloss mahogany, art satin
mahogany, hi-gloss walnut, hi-lite walnut, pictured
oak-gloss of art, mirror ebony, silver or wash gold
trim and electric lighted, rich parlor combinations in
ducos or lacquers, pictorial decorations in colors,
oriental-embossed and vivid colors, mar-proof finish
Late Additions to Forces of Piano Distribution
Show Liveliness of Trade.
CHRISTMAN
STUDIO PIANOS
(R«gr. V. S. Pat. Off.)
Makers of the Famous
STUDIO GRAND
"The First Touch Tells"
(Reg. U. 8. Pat. Off.)
CHRISTMAN PIANO C0.,Inc.
597 East 137th S t
Mrs. Anna Murray has opened a new general music
store at 909 Fifth avenue, Ford City, Pa.
Hentschel's Music Store, Baltimore, Md., was re-
cently moved from- 931 North Caroline street to 929
North Gay street.
Rollo Powers, formerly with Sousa, Conway and
Pryor bands and with prominent orchestras, has
opened a branch music store handling all woodwind
and stringed instruments, in Orlando, Fla.
The Lassen-Card Music Co., Ogden, Utah, recently
took over the stock and business of the local branch
of the Beesley Music Co., of Salt Lak City.
Small goods, talking machines, records, and radios
are the lines carried by Remington & Rawson, Tabor,
Iowa, successors to the Delevan Music Co.
Hjalmar Olson has purchased the stock and busi-
ness of the Landved & Schultz Hardware Co., Antigo,
Wis. He will cart.}' on the business.
Lee Brothers, Modesto, Cal., recently moved into a
fine new building in the most desirable part of the
business section. The store was destroyed by fire a
few months ago and the firm has since been in tem-
porary quarters.
The Wilson Music Co., Inc., has opened a music
store at 30-32 West Flagler street, Miami, Fla. Mu-
sical instruments, pianos, phonographs and other lines
are carried.
William L. Nutting, Inc., Nashua, N. H., has se-
cured adjoining floor space. It will remodel its pres-
ent quarters and increase its stock of music goods,
pianos and phonographs.
The Hiawatha Music Co., Seattle, Wash., is a new
business operated by Wayne Colman and Cliff Wil-
liamson in the Sutherland Holloway building, 4530
California avenue.
Grinnell Bros. Music House, of Detroit, has opened
a branch store at 121 North Woodward avenue, Bir-
mingham, Mich.
Distance Now No Bar to the Quick Pursuit
of the Prospective Piano Buyer
by the Alert Dealer.
In these active days of piano promotion when the
piano playing contest spreads over the land and
sales managers puzzle their brains for effective ways
for locating prospects, there is one thing that con-
tinues to present itself as a quick and assured aid to
reaching the piano customer. That is the Bowen
Piano Loader and Carrier made by the Bowen Piano
Loader Co., Winston-Salem, N. C.
The Bowen loader increases the size of the dealer's
territory. The old circumscribed area of operations
of the wagon and buggy days is no more. The
prospect may be over the hills and far away for all
the salesman with the Bowen loader or his Ford run-
about attachment cares. Twenty miles today are
no more than two miles in the past.
The Bowen loader works with the prospect finder
and is ready to show the goods when the possible
buyer is located. It brings the store to the farm-
house and for the time being converts the front yard,
the kitchen or the parlor into a demonstration room.
No salesman on the outside is properly equipped to
handle prospects without his Bowen loader. With a
Bowen loader attached to a Ford runabout he is
master of the situation; able to convert mere names
on a prospect list into closed incidents, with the
names on the dotted line and the fat first payment
snug in his bill-fold.
The season for the great out-of-door game of piano
selling is here and it is wisdom for the piano dealers
to equip salesmen with the means to locate customers
and show them the pianos right at their own door-
steps. Quick sales mean quick turnovers and that
is the aim of the man who looks for profits in his
business.
HONORS R. T. STANTON
R. T. Stanton, who heads the retail and wholesale
sheet music departments at Lyon & Healy's, Chicago,
has been elected to the board of directors of the
Music Industries Chamber of Commerce. Mr. Stan-
ton is one of the best known and most widely experi-
enced men in the sheet music trade. He was also
elected to the presidency of the National Association
of Sheet Music Dealers by the New York convention
this summer.
HARRY C. KEELER'S NEW WORK.
Harry C. Keeler, for many years a member of the
sales staff of Chas. M. Stieff, Washington branch,
has joined the staff of E. F. Droop & Sons Co. in the
same city. Mr. Keeler has a wide experience in the
national capital music trade and an extensive circle
of acquaintances in the city. He will be identified
in the Steinway piano and Victrola departments of
the store.
MOVES IN SAN FRANCISCO.
The Gibson McConnell Co., San Francisco, for
fourteen years located at 315 Sutter street, moved
recently to 278 Pearl street, where quarters have
been taken on the fifth floor of the building. The
company which established a precedent when it made
a success of its upstairs store at 315 Sutter street,
has acquired more space in the Pearl street quarters.
The piano stock of John's Music Store, Lima, Ohio,
has been disposed of to Grinnell Bros.
The CABLE COMPANY
Makers of Grand, Upright
and Inner'Player Pianos,
including Conover, Cable,
Kingsbury, Wellington and
Euphona.
Chicago
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