Presto

Issue: 1928 2184

June 9, 1928
PRESTO-TIMES
MANUFACTURERS
NAME OFFICERS
C. D. Bond of Weaver Piano Company, York,
Pa., Elected as President for New
Term and Other Officers
Are Chosen.
The first meeting of the National Piano Manufac-
turers' Association was held at the Commodore on
Tuesday, June S, following a meeting of the execu-
tive committee of the association on Monday. The
principal business was the National Piano Sales Pro-
motion Plan and at the meeting E. C. Boykin, execu-
tive secretary of the Sales Promotion Committee,
presented his report of its activities. A comprehen-
sive exhibit illustrating the work that has been car-
ried on under his direction was made by Mr. Boykin
and some of the resudts presented in tangible form.
At the annual election on Tuesday the following
officers were elected:
C. I). Bond, York, Pa., president.
Fred P. Bassett, Chicago, first vice-president.
Herbert Simpson, New York, second vice-presi-
dent.
John H. Parnham, South Haven, Mich., secretary.
Charles Jacob, New York, treasurer.
The report on piano sales promotion was very
pleasing to the members and the enthusiasm which
has characterized the scheme since its inception will
be continued.
The Leasing Proposition.
The session of the manufacturers lasted four hours
and was largely devoted to an intense effort as to
methods of arousing the dealers of the United States
to their opportunities and advantages in new methods
and more push in selling pianos.
One important action taken by the organization
was the establishment of a bureau for the purpose of
taking care of the leases of piano dealers throughout
the country.
The leasing proposition, which was one of the most
important actions taken at the manufacturers' con-
vention session—the plan is to establish a bureau for
a checking of leases, but it will have to be handled
through the chamber.
If the manufacturer wants to find out anything
about a certain dealer, he will file his inquiry with
the chamber and pay a $5 fee. Then the chamber
will send out a request to all manufacturers and all
holding leases from that dealer, and they will send
back the information to the chamber, including piano
members. If there are no duplications of leases, let-
ters will be sent to every manufacturer posting that
fact. If there is evidence of duplications on the part
of any dealer, all manufacturers holding that dealer's
leases will be notified of the discrepancy.
Executive Secretary Boykin made his report on the
work of sales promotion his department had done for
the benefit of the members of the association.
NATIONAL ASSOCIATION OF
MUSIC MERCHANTS MEET
Annual Convention of the Trade at Hotel Commodore, New York, Marked
by Big Attendance. Enthusiasm of Business Sessions and
Extent and Attractiveness of Music Goods Exhibits
The events of convention week begun at 10 a. m., vised. To have deserted the Bureau for the Advance-
Monday, when the Board of Control met in Room C ment of Music, financially and otherwise, would have
of the Hotel Commodore, and important matters been an irreparable blunder.
Your president does not approve of a merchants'
relating to the convention schedule and policies of
convention separate from other bodies in our trade,
the association were discussed and acted upon. The
trade, it was agreed by the board, never before was nor does he approve of a convention being held in a
small or isolated city or expensive resort.
confronted with conditions requiring such methods of
Identity of Interests.
procedure. The ways to make business better were
Many
of
our
interests are identical with those of
in the minds of the members and everyone knew the
other bodies in our trade. We should, therefore,
necessity of good judgment and forceful action in the maintain
a central body, such as we now have in the
future course of the association.
Chamber of Commerce, but as certain of our interests
The board had planned a convention for 1928 pri- as merchants are sharply divergent from those of all
marily devoted to devising ways and means to trade other bodies, it is absolutely necessary, if we are to
betterment on a permanent foundation. Thus the prosper, for us to at all times strictly preserve our
individuality and maintain our own organization with
speakers chosen were selected for broad views, who
would point out vital necessities of the music trade our own employes accountable to us only, regardless
of the fiction of compensation being received in-
in a day of keen competition by other trades, and who directly.
would suggest by their words music trade action of
Your executives felt that a great opportunity for
the effective kind.
service to the trade was presented in promoting piano
playing and other musical instrument playing con-
NEW OFFICERS.
tests, and devoted their energies in that direction in
C. T. Roberts, re-elected president; Parham Wer- the early months of the administration. Your usual
lein, first vice-president; Chas. H. Yahrling, second
contributions of funds through the Music Industries
vice-president; Shirley Walker, third vice-president;
Chamber of Commerce for the use of the Bureau
A. Z. Moore, fourth vice-president; Herman H. Fleer, for the Advancement of Music in assisting in this
work as well as promoting the cause of music in
secretary: Carl A. Droop, treasurer.
Directors: Otto B. Heaton, Howard Beasley, Jay other fields were made.
Your promotion department soon recognized
Grinnell, W. Barry Hamilton, Edward A. Geissler,
Frank J. Bayley, Alex. McDonald, Alfred D. La- greater opportunities and acted without delay. A
great deal of highly effective work has been done
motte, George J. Winter.
in promoting piano playing contests, group piano
Delegates to Music Industries Chamber of Com-
instruction, particularly in public schools, and along
merce: M. V. DeForeest, Shirley Walker, A. Mc- other promotional lines.
Donald, Henry Weissert, Robert Watkin, P. E. Con-
With other bodies in our trade we are working to
roy, A. Z. Moore, Otto B. Heaton, Henry Dreher, the same end—the promotion of music in our coun-
E. Paul Hamilton.
try. We feel that our particular interest at this time
is in promoting the piano—the basic instrument,
Alternates: Edmund Gram, W. W. Smith.
Merchants' Directors to the Chamber: Henry E. through encouraging and assisting in piano playing
contests, group piano instruction, piano ensemble con-
Weissert, M. V. DeForeest, E. Paul Hamilton.
certs and in any other way that we can.
O P E N I N G SESSION.
E X E C U T I V E SECRETARY'S REPORT.
The opening session of the convention was at 9:30
Delbert
L. Loomis, executive secretary, presented
on Tuesday in the West Ball Room of the head-
quarters hotel. C. J. Roberts, president of the asso- a comprehensive report of great historic value. The
following facts were included in the important data
ciation, presided and presented a report of a general
of a year's activity:
character.
Immediately after taking charge of the office, I
PRESIDENT ROBERTS' REPORT.
inaugurated a promotion department to operate under
Your president, immediately upon assuming office, the direction of the executive secretary and for the
and frequentl since then, has sought the advice and purpose of making use of some of the data and
counsel of some of his predecessors in office and correspondence which had been accumulated by the
other members of our trade who have been active in
National Bureau for the Advancement of Music in
the conduct of its affairs, with a view to speedily
recent months. The successful operation of this
getting into intelligent action and avoid all possible promotion department has become apparent in a
subsequent lost motion.
number of ways.
The American Piano Co. gave a theater party din-
Your president realizes that the very nature of such
At the suggestion of the executive secretary, ap-
ner and dance on Tuesday night of this week to a organizations as ours makes it absolutely necessary
proved by President C. J. Roberts of the association,
very large part}' of its friends, both men and women. for those who accept high honors to also accept great and later by the Board of Control of the association,
The theater was the fashionable Ziegfeld at 54th street responsibilities which carry with them the necessity money was provided by the Merchants' Association
and Sixth avenue, and the play was "The Show Boat." for real work. It is difficult in such an organization for bringing to New York a section of the Committee
on Instrumental Affairs of the Supervisors' Confer-
At 11:30 buses carried the guests to the Biltmore as ours for individual members to do a great deal.
Your president has freely called upon other officers ence, to formulate some definite plans for piano class
Hotel, where a splendid dinner was served and nearly
and members for assistance and feels that he has re- instruction in the public schools.
everybody present took part in the dancing.
ceived as full response as he has been entitled to.
Money obtained from the sale of the promotion
Perhaps many members expected great progress to stamps was also used for other promotional activities.
be made in organizing additional state associations.
Additional work has also been done in sending to a
It was found to be entirely impracticable for the selected list of dealers who had been in communica-
The American Piano Company, New York, has
national office to do this work. The large sum of
tion with the bureau, copies of the booklet, "Piano
announced the following additional list of dealers who money necessary to carry forward such a project was Playing Contests."
have been appointed sole agents for the American not available. It could not be raised and cannot be
Since November 1st the total mailings from the
Piano Company lines: S. Jacobs & Son, Philadelphia, raised. If such a sum could be raised it could be put office of the executive secretary have been more than
to
very
much
better
use.
50.000.
Pa.; Hopper-Kelly Co., Tacoma, Wash.; Bensberg
Some additional state or regional associations
In November the executive secretary prepared copy
Music House, Camden, Ark.; C. C. Adams & Co.,
should
be
formed.
The
state
commissioners
and
the
for a booklet, "Our Association," giving something
Peoria, 111.; Kaplan Bros., Kail River, Mass.
members of such states or regions should do this of the history, achievements, and purpose of the Na-
work with the assistance and guidance of the national
tional Association. This booklet was sent to 5,000
officers. It would be futile and a waste of energy music merchants in duplex mailing, carrying with it
QUIET WEEK AT PIANO CLUB.
and
money
to
seek
to
organize
certain
other
states
a letter and application blank for membership.
As so many members of the Piano Club of Chicago
As a result Mr. Tremaine prepared a manual giving
were in New York this week attending the conven- or regions.
Your executives, realizing fully that a large mem- detailed information on piano class instruction. This
tion, it was thought advisable not to plan any special
bership composed of the right sort of members is guide was made a part of the report of the piano
entertainment feature for the luncheon on Monday. most desirable, have made every possible effort in
section of the Committee on Instrumental Affairs,
Luncheon was held as usual, however.
this direction consistent with the resources of our which was adopted unanimously by the Music Super-
The interest developed in the "Piano Club Spe- association.
visors' National Conference at the biennial convention.
The spirit of executive meetings held during the
cial" resulted in reservations for four cars. The
A great deal of work was done by the executive
1927 convention indicated a certain unrest, a desire office in assisting in bringing about action finally with
board of governors' meeting, which is usually held on
for changes of a radical character, some of which
the Senate Finance Committee in connection with the
the first Monday of each month, has been called for
Revenue Act which has just ben passed to obtain
Monday, June 11, when it is expected that those had they been adopted would have been fatal to the
best interests of our association. Your president, relief from double taxation where dealers have
attending the New York convention will have re- prior
to his election, opposed such changes, and is still changed from a cash or accrual basis to the install-
turned.
opposed to them. A monkey wrench thrown into ment basis of reported income.
machinery does not make a good lubricant.
The executive secretary attended the annual dinner
Abraham Goldberg, proprietor of Goldberg's In-
Loyalty to Chamber.
of the New England Music Trades Association early
ternational Music Shop, Passaic, N. J., has opened a
In the opinion of your president, the movement to this year, the annual convention of the New York
State Music Merchants' Association, and the Pennsyl-
new branch store at 707 Main avenue, Clifton, han- break away from the Music Industries Chamber of
dling a general stock of music goods.
(Continued on page 10)
Commerce and other constituent bodies was ill ad-
A. P. CO.'S THEATER PARTY
GET A. P. CO. AGENCY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 9, 1928
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. A B B O T T
- - - - - - - - -
Editor
(C. A. D A N I ELL—1904-1927.)
J. FERGUS O ' R Y A N
- - - - -
Managing Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
music dealers of the diked States will com-
bine with the one object in view of selling
everything that will make the home more at-
tractive, the/ will educate the people to an
appreciation of what the home really is. When
the public is filled with such an appreciation,
the piano will again come into its own," was
the firm belief voiced bv Mr. Clav.
SOLACING THOUGHTS
One encouraging fact impressed on their
Entered as second-class matter Jan. 29, 1896, at the
hearers by convention speakers was that ap-
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1.25; Foreign, $4. preciation, interest and understanding; of music
Payable in advance. No extra charge in United States
in this country is increasing at a remarkable
possessions, Cuba and Mexico. Rates for advertising on
application.
rate. America is demanding not onlv more
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at music but better music. Indications every-
space rates. Usually piano merchants or salesmen in the
where are that music is taking its proper place
smaller cities are the best occasional correspondents, and
their assistance is invited.
with other educational subjects in the schools
Payment is not accepted for matter printed in the edi- and that piano class instruction in the schools
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc- is becoming more of a rule than an exception.
tion will be charged if of commercial character or other
than strictly news interest.
So in considering the topic of sales depres-
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi- sion a corrective to discouragement is that
cated.
musical appreciation in the last ten years has
Forms close at noon on Thursday. Late news matter
made more progress than in the preceding-
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Full page display copy twenty and that it has made greater strides in
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure the last five years than in the preceding ten
classification, should be in by Wednesday noon.
years. In view of such undeniable facts the
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South decrease in piano sales does not arise from a
Dearborn Street, Chicago, III.
lack of musical appreciation and understand-
ing in the American people.
SATURDAY, JUNE 9. 1928.
Rut a question officially and unofficially dis-
The last form of Presto-Times goes to press cussed during the convention this week was
at 11 a. m. Thursday. Any news transpiring what sources of music has adversely affected
after that hour cannot be expected in the cur- the demand for pianos? Has radio, the new
rent issue. Nothing received at the office that phonograph, increased interest in bands and
is not strictly news of importance can have
attention after 9 a. m. on Thursday. If they orchestras adversely affected consumer de-
concern the interests of manufacturers or mand for pianos? It was generally admitted
dealers such items will appear the week follow- that no single force is more important in the
ing. Copy for advertising designed for the realm of music today than the radio, and
current issue must reach the office not later man} dealers were free to admit that interest
in radio was directly the cause of a decrease in
their piano sales.
MR. CLAY'S ENLIGHTENING TALK
But there was solace in the belief expressed
by
a few that radio will enlarge the potential
The address of Mr. Philip T. Clay before the
Xational Association of Music Merchants dur- market of every music merchant because it
ing' the annual convention this week was en- daily increases the number of those interested
lightening' and applied to conditions in a par- in music. Instead of being a sinister influence
ticular way. in that the theme was suggested radio was pointed out as the ally of the piano
by the query which Mr. Clay says he finds merchant and that the piano man who sees it
rather a n n o y i n g 1 y frequent these days : otherwise has an inferiority complex.
"What's the matter with the music business?"
In his enlightening report to members, Mr.
He stated convincingly that "there's nothing
the matter with the music business any more Roy S. Hibschman, president of the Musical
than there is with any other business." The Supply Association of America said, in dis-
trouble in the majority of cases, he said, is with cussing piano trade conditions, that "We have
had too many merchandisers and not enough
the men at the head of the businesses.
The man who asks a question that raises piano nieti." He did not think it necessary to
doubt as to the profitable character of the draw any fine distinctions between the two,
music business, cites a case against himself. but he intimated they were well understood
It suggests his inability to understand his own when he added: "Manufacturers and dealers
position. Both manufacturers and dealers are are seeing a new light and, as a result, con-
found in that category, according to Mr. Clay. structive methods of presenting the piano to
The manufacturer who is forced to make the the public are being put into effect."
* * *
prices of his product too high because of a
crushing overhead is naturally detrimental to
Speaking before a convention of music mer-
retail trade in that he decreases the competi- chants in Philadelphia recently, Mr. Paul B.
tive power of his retailers.
Klugh frankly stated a trade fact that sug-
The music trade is not necessarily wrong gested a disappointment in expected results.
because some dealers and manufacturers are He said that fully six years ago the Zenith
blind to changed conditions in music goods de- Radio Corporation decided that music mer-
mands. "What's the matter with the music chants provided the proper outlet for radio
business?" is a natural question with the piano selling. This decision seemed to be well
dealer who is unable to differentiate between founded because music merchants were estab-
the obsolete methods of piano presentation and lished as sellers of high-grade musical prod-
"proper approach" essential today. Mr. Clav ucts going into the home. A strenuous effort
said the music store should be an emporium was made, therefore, to interest music dealers
for the sale of home entertainment. Jt is a in radio, but the results were meager. "We
necessitv arising' from the competition be- encountered, among music merchants, the
tween the home and the out-of-doors. "If feeling that radio was an interloper which
would interfere with the piano and phono-
graph business." he said. "After a persistent
effort to make progress with music merchants,
we were forced to abandon the idea and to
seek outlets which were in sympathy with the
radio business."
* * *
A man may be great while alive and be ac-
corded the rewards of success only after his
death. For the greater part of his lifetime
Schubert owned no piano, but was content to
play his works to a few friends at one of their
houses or at some hospitable "gasthaus." Now
thanks to the enterprise of the Columbia Com-
pany, his Sonata in G Major is performed in
thousands of homes. This sonata is probably
his greatest work for piano solo.
'WAY BACK IN PRESTO
(From issue of Presto of June 5, 1890)
I'nder the caption, "Quite Prosperous, Thank You."
Presto did a little "blowing its own horn" in the fol-
lowing reader and "proof of the pudding."
QUITE PROSPEROUS, THANK YOU!
The above words formed the reply by the editor
to an inquiring friend who wished to know how
Presto is progressing now-a-days. We added that
subscriptions continue to come in freely from all
parts of the country, and handing our friend a copy
of the paper, remarked that in the matter of adver-
tising patronage the paper speaks for itself; that our
advertisers hardly ever think of dropping off; on the
contrary, new support is being gained all the time.
The following are names copied from our subscription
books of new music trade subscribers to Presto received
during the month ending May L\S, IKilO.
A. Denison, Arcade, N. Y.; W. L. Reading, Akron,
Ohio; Lange & Minton, Burlington, La.; New York
Cheap Store, Bisbee, Ariz.; Dubois & Newell, Brad-
ford, Pa ; Dubois & Newell, Lima, Ohio; Brigham
City Music Co., Brigham City, Utah; G. F. Rosche
& Co., 178 State street, Chicago; F. S. Cable, secre-
tary Chicago Cottage Organ Co., Chicago; D. H.
Baldwin & Co., Cincinnati; Thos. Goggan & Bro.,
Galveston, Tex.; Solomon Dill & Co., Kalamazoo,
Mich.; Carl Hoggman, Leavenworth, Kan.; Wm.
Rohlfling & Sons, Milwaukee, Wis.; Max Meyer &
Bro., Omaha, Neb.; Hinners & Albertsen, Pekin, 111 ;
Chas. Whitmore, Plymouth, Ind.; Guernsey Bros.,
Scranton, Pa.; H. M. Dible, Verona, Pa.; Wm.
Vischer & Sons, Wellington, Pa.; Adam Schaaf, 176
West Madison street, Chicago; M. E. Converse, Joliet,
111.; David McKee, with Lyon & Healy, Chicago, 111.;
Ed. C. Smith, with W. W. Kimball Co., Chicago;
Geo. Schleiffarth, with B. Shoninger Co., Chicago;
Geo. Busse, 305 State street, Chicago; Edmund Gram,
Milwaukee, Wis.; Sanders & Stayman, Richmond, Va.;
E. Hunchendorf, Walnut, Iowa; E. A. Wilson & Co.,
Franklin, Pa.; J. Topping & Co., Calais, Me.; W.
P. Hanna, Sharon, Pa.; Alcott & Maynor, Dallas,
Tex.; P. Kramer, Ft. Jennings, Ohio; H. J. Hay-
more, Erie, Pa.
Mathushek & Son, now incorporated as a stock
company under the laws of the state of New York,
have capital and manufacturing facilities largely in-
creased.
Comrade Henry Behning, who has lately arrived
at his boyhood home, Hanover, Germany, will spend
the summer in Europe and reach New York about the
middle of September. Mr. Behning is accompanied
by his wife.
Mr. Edward P. Mason, son of the late Henry
Mason, will succeed his father as president and gen-
eral manager of the Mason & Hamlin Organ Co.
We have received No. 10, Vol. 1, of Peek & Sons'
paper, "The Opera." It is well gotten up typograph-
ically and contains interesting and useful reading
matter.
The well-known excellence of the Hardman, Peck
& Co. pianoforte, having steadily added to its glory
and prestige year by year, now ranks as one of the
leading American pianofortes.
One of the pianofortes, in fact we may say the
one in particular which the W. W. Kimball Co. has
pushed extensively, is the Hallet & Davis. They annu-
ally dispose of a large proportion of the output of
the Hallet & Davis factory in Boston. The excellent
and unique system of selling which characterizes
the Kimball Co. is one of the reasons for their suc-
cess with the Hallet & Davis pianofortes.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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