Presto

Issue: 1928 2182

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
$2 The Year
CHICAGO, SATURDAY, MAY 26, 1928
CONVENTION PLANS COMPLETE
Trade Meeting of Unusual Attractions in a Business and Social Way to Draw a Record
Crowd from All Phases of the Music Business to the Hotel
Commodore, Week of June 4
In addition to the reunion of old-line music
merchants and manufacturers the lobby of
the Commodore Hotel will have another at-
traction during the cenvention to be held
there June 4 to 7. According to reports
issued by the Convention Publicity Commit-
tee a collection of very interesting old instru-
ments will be displayed during the entire
week.
Rare Exhibit.
The collection will consist of one Uth
century spinet, which is reported to have
been imported to America by John Jacob
Astor in 1789, furnished by the Bacon Piano
Company; also an 18th century harpsichord
made by C. F. Laefcke in Amsterdam, Hol-
land in 1768, taken from the collection of
the Brambach Piano Company. A virginal
made by Kroeger Piano Company in 1856
and a square piano, the first to be made by
Steinway & Sons, are in the display.
An instrument favored by Mozart & Bee-
thoven and played by them has been fur-
nished by Chas. M. Stieff, Inc. This is
known as the famous Stein pianoforte and
was built by Johann Andreas Stein prior to
1771. Last, but not least, there 1 will be an
historic square piano, the first to be built
by Chickering & Sons in 1823, furnished by
Chickering & Sons of Boston.
Piano Club Special.
The Piano Club of Chicago will operate
a special train to the Music Trade conven-
tion in New York. This will be operated as
a second section of the "Fifth Avenue Spe-
cial" of the New York Central Railroad. It
will leave Chicago from the La Salle Street
Station, Saturday, June 2, at 10:30 a. m.
(11:30 a. m. Daylight Saving Time), sched-
uled to arrive in New York on Sunday morn-
ing at 8:30 a. m. Standard (9:30 a. m. Day-
light Saving Time).
This is a Pullman train exclusively,
equipped with 12 section-drawing room, 12
section-compartment, parlor car Chicago to
Cleveland, club car to New York, and dining
car serving all meals.
Time of Departure.
The time of departure and arrival is de-
signed to meet the convenience of those at-
tending the convention, and who may have
arrangements to complete before the opening
day of the session, and ample time in which
to do so; or wish to spend the day sight-
seeing.
The usual rate and a half for the round
trip will be available to all those attending
the convention. This is extended on the cer-
tificate plan to those purchasing tickets May
31 to June 6, with the return limit June 13'.
Those going to New York from points
North, South and West of Chicago can ar-
range their schedules so as to join the party
in Chicago. Dealers and others at South
Bend, Elkhart, Toledo, Cleveland, and other
points on or adjacent to the line of the New York
Central can arrange to join the party at those points.
Reservations for space should be made immediately,
so that everyone will be accommodated. Applications
for reservations should be addressed to the Chairman
of the Transportation Committee, E. A. Leveille, 1746
Marquette Building, Chicago, 111.
W. H. Alfring's Opinion.
Following is a message from W. H. Alfring, vice-
president and general manager of the Aeolian Com-
THE HOTEL COMMODORE.
pany, to the music trade regarding convention attend-
ance:
"It is my opinion that there has never been a time
in the history of the music industry when the possi-
bilities for profit to the music dealer existed as
abundantly as during the coming year. To share in
this coming prosperity, of course, means work, and
the music merchant who puts his shoulder to the
wheel and determines to obtain his part of the pros-
perity will be rewarded.
"I draw this conclusion from the facts that the
American public have a greater income than ever be-
fore in the history of any nation and the music in-
dustry, and especially the piano industry, will keep
pace with the advance of American prosperity. We
are now on the threshold of a substantial increase due
to the fact that only a few years ago not many people
could listen to music very often. In the smaller lo-
calities they were fortunate if they heard music in the
churches on Sunday—and then it was not always
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 26, 1928
PRESTO-TIMES
OFFICERS OF THE TRADE ASSOCIATIONS
good music. However, today with the enormous ad-
vance in radio broadcasting and the wider distribution
of talking machines with better recordings, the indus-
try is advertising itself, and can only create a desire MUSIC INDUSTRIES CHAMBER O F COM- Second Vice-President—Fred P. Bassett, Chicago.
on the part of the public to appreciate and hear better
Secretary—Herbert Simpson, New York.
MERCE.
music. This will result in the sale of a greater num-
Assistant Secretary—Herbert W. Hill, New York.
President—Hermann Irion, of New York.
ber of musical instruments, and especially the piano
Treasurer—Charles Jacob, New York.
First Vice-President—Charles H. Yahrling, of
a« the basic musical instrument.
Youngstown, Ohio.
"It seems to me that every music dealer should
Second Vice-President—William J. Ilaussler, of
NATIONAL PIANO TRAVELERS' ASS'N.
make a special effort this year to attend the conven-
Xew York.
President—Gordon Laughead, Chicago.
tion in New York of the National Association of
Treasurer—Herbert Simpson, of New York.
First Vice-President—A. B. Furlong. Cincinnati.
Music Merchants. Never was there a time when the
Secretary and General Manager—A. L. Smith, of
Second Vice-President—Roy E. Briggs, Newton-
new enthusiasms, exchange of helpful ideas and faith New York.
ville, Mass.
in our industry such as one gains from this conven-
Directors at Large—Hermann Trion, Walter W.
Third Vice-President—Henry D. Hewitt, Chicago.
tion could be of more value to the dealer.
Clark, Herbert Simpson, R. E. Durham.
Secretary—Albert Behning, New York.
"I am confidently looking forward to the prosperity
(The foregoing were elected for two years at the
Treasurer—George H. Bliss, New York.
of the music industry."
1927 convention.)
All Plans Complete.
Mark P. Campbell, New York; A. J. Kendrick, Chi-
All plans are completed for the annual conventions cago; H. C. Dickinson, Chicago; Charles H. Yahrling,
NATIONAL MUSICAL MERCHANDISE ASS'N.
of the music trade for 1928, and from the earnestness Youngstown, Ohio.
President—William J. Haussler, New York.
of the promoters and anticipations based on the re- The four members named above continue in office
First Vice-President—F. C. Howard, Kansas City,
ports from various parts of the country the event as holdover directors at large.)
Missouri.
will be highly successful in point of numbers and the
Past Presidents—Richard W. Lawrence, New
Second Vice-President—John L. Luellen, Chicago.
degree of enthusiasm. The convention of 1928 will York; E. R. Jacobson, Hammond, Ind.
Secretary—Alfred L. Smith, New York.
be "different." It will not follow precedents in many
Treasurer—Fred Gretsch, Brooklyn, N. Y.
particulars, but the purpose has been to give it a NATIONAL ASS'N O F MUSIC MERCHANTS.
spontaneous spirit and one resulting in the effective-
The Executive Board of the National Association
PIANO SUPPLY ASSOCIATION.
ness of the results.
The efforts to make the convention of the National of Music Merchants is as follows:
President—William C. Breckwoldt, Dolgeville, N. Y.
President,
C.
J.
Roberts,
Baltimore,
Chas.
M.
Association of Music Merchants unique in the evi-
Vice-President—George C. Seeley, Irvington, Conn.
dences of enthusiasm will prove successful from the Stieff, Inc.
Secretary—M. Wulpe, Chicago.
Vice-presidents, Chas. H. Yahrling, Youngstown,
reports from observant members of the trade and
Treasurer—G. L. Aston, Chicago.
O.,
Yahrling-Rayner
Music
Co.;
Parham
Werlein,
from the expectations of the officials of the associa-
tion. The business sessions will be of a character to New Orleans, Philip Werlein, Ltd.; Henry P. Mayer,
evoke the interest of dealers, salesmen and advertis- Paris, Tex.; A. Z. Moore, Lancaster, Pa., Kirk John- NATIONAL ASSOCIATION OF BAND INSTRU-
MENT MANUFACTURERS.
ing men. They will be conferences in which every son Co., Inc.
Secretary, Herman H. Fleer, Chicago, Lyon &
President—C. D. Greenleaf. Elkhart, Ind.
earnest worker in the piano business is urged to
Healy.
Vice-President—Karl B. Shinkman, Grand Rapids,
participate.
Treasurer, Carl A. Droop, Washington, E. F. Michigan.
All kinds of problems, some new, some old with
Secretarv-Treasurer—Alfred L. Smith, New York.
new applications, -will be discussed by the thinkers Droop & Sons Co.
Directors, Otto B. Heaton, Columbus, O., Heaton's
and doers of the trade. Questions of vital interest
and. importance to all branches of the industry will Music Store; Shirley Walker, San Francisco, Sher- NATIONAL ASSOCIATION O F MUSICAL IN-
be on the carpet. Many of these will be ironed out man, Clay & Co.; Jay Grinnell, Detroit, Grinnell
STRUMENT AND ACCESSORIES
and answered before the sessions are over. It will Bros.; William C. Hamilton, Pittsburgh, S. Hamilton
MANUFACTURERS.
Co.;
Edward
A.
Geissler,
Los
Angeles,
Birkel
Music
pay, and pay well, to be in on these discussions.
President—Henry
C. Lomb, New York.
Co.; Frank J. Bayle.y, Detroit, Bayley Music House;
If there ever was a time in the history of this in- Alex McDonald, New York, Sohmer & Co.; Alfred D.
Vice-President—C. Frederick Martin, Nazareth, Pa.
dustry when there was need for its members to get La Mottie, San Diego, Thearle Music Co.; George J.
Secretary—Epi A. Stathopou'o, Long Island City,
together in convention for free discussion of ways Winter, Erie, Pa., Winter Piano Co.
New York.
and means for improving business, it is right now.
Treasurer—L. A. Elkington.
Executive secretary, Delbert L. Loomis, New York,
Encouragement Everywhere.
45 West 45th street.
Everywhere the state organizations of the music
NATIONAL PIANO TECHNICIANS' ASS'N.
trade have encouraged attendance of their members NATIONAL PIANO MANUFACTURERS' ASS'N.
President—Andrew K. Gutsohn, New York.
at the annual convention of the national body. At the
President—W. E. Guylee, Chicago.
Vice-President—T. H. Johanson, Chicago.
recent convention of the New York State Music Mer-
First Vice-President—C. D. Bond, York, Pa.
Secretarv-Treasurer— Alfred L. Smith, New York.
chants' Association a strong resolution was passed
voicing accord with the aims and purposes and efforts
to promote co-operation by the national body. The the plans already formulated for the teaching of the
Phillip T. Clay, a distinguished member of the
resolution urged members to attend the meeting at piano in classes in the public schools may be carried
association,
who will speak on "Dealer Operation."
the Hotel Commodore. Such action by state and out, when J. E. Maddy, chairman of the Committee on
Other Addresses.
local associations throughout the country will have Instrumental Affairs of the Supervisors' Conference,
Governor
Albert
C. Ritchie of Maryland, who as
the stimulative influence.
appears at the Thursday morning business session of
Maryland's "Favorite Son" is in line for nomination
Evokes Healthy Interest.
the National Association during convention week at
for president, will be guest of honor and principal
Attendance at the national conventions means a the Hotel Commodore.
speaker at the annual banquet Thursday evening,
healthy degree of interest in the national association,
Qualified to Talk.
June 7th, at the Commodore.
which means a realization of the benefits to firms
Mr. Maddy is probably better qualified than any
At the get-together luncheon of the Music Indus-
and individuals from organization. The National As- other individual to give the members of the Mer- tries Chamber of Commerce, at the Commodore,
sociation of Music Merchants is 26 years old, and the chants' Association a striking word picture of the Monday, June 4, Professor John Erskine, president
veterans are proud to say that the organization has manner in which the Instrumental Affairs Committee
of the Juilliard School of Music, New York, well-
continued to exist in an active form because of its
known educator and author, will talk.
adhesion to principles. Today it is a badge of honor has functioned in recent years and to tell of the plans
already
under
way
for
the
teaching
of
the
piano
in
in the music trade to belong to the merchants' asso-
the public schools on a nation-wide basis. He is head
ciation. It is made up of the leading merchants of
the country who have jealously upheld the principles of the Public School Music Department of the Uni-
promulgated by the organization. In carrying on versity of Michigan at Ann Arbor. He has been
the officials and members in every year since the engaged in educational work for the past 10 years
and prior to that was a member of the Minneapolis
association was organized have made the words of
Stock of Materials in Huntington, Ind., Fac-
Chandler Smith, the first president, a guiding Symphony Orchestra. Mr. Maddy has long been
actively interested in the formation of high school
doctrine:
tory Acquired, Includes Valuable Lumber,
orchestras.
The Guiding Doctrine.
Hardwood and Fine Veneers.
Through the activities of the Instrumental Affairs
"Never lose sight of the fact that the secret of
Committee there has been tremendous growth in the
The Jesse French & Sons Piano Co., Newcastle,
organized effort depends largely, in fact I may say number of high school orchestras and there are at Ind., has announced the purchase of the entire stock
wholly, upon the idea of merit in membership. A present approximately 30 state orchestras made up
of materials and supplies belonging to the Schaff
dealer or a retail house, either great or small, whose of the most proficient players in the various cities.
Bros. Piano Company of Huntington, Ind.
business methods are dishonorable or questionable
The Speakers.
Among the materials in the stock were large quan-
should not be permitted to membership."
tities of lumber and line veneers, hardware, etc., etc.
These
men,
some
of
whom
will
travel
hundreds
of
The most admirable thing about the associations is
This marks the end of the Schaff Bros. Company's
that they are working in harmony, a happening made miles at their own expense to be present, will give
easier by the aids to co-operation provided by the you ideas which should prove priceless if applied to career, which began in 186) and continued until a few
months ago. The Jesse French & Sons Piano Co.,
Music Industries Chamber of Commerce. All the your own business:
one of the largest and best established of American
Fred
W.
Shibley,
vice-president
Bankers
Trust
associations are striving to improve conditions affect-
piano manufacturing concerns, will be glad to take
ing them, and every association can point to im- Company of New York, on "Installment Selling and
care of the wants of Schaff Bros.' customers in th
Budgetary Control."
portant things accomplished.
future.
F. E. Moscovics, president Stutz Motor Company,
Mr. Maddy to Talk.
The deal was closed by President H. Edgar French
Indianapolis, on "Knowing Your Market."
Major Herbert H. Frost, vice-president Radio and Superintendent Will McKovvn of the Jesse French
An unusual opportunity will be offered to members
& Sons Piano Co.
of the National Association of Music Merchants and Manufacturers' Association, on "What Radio Means
others connected with other associations in the music to the Music Merchant."
S. L. Rothafel (Roxy) of movie and broadcast
industry to learn something of the exact manner in
ANOTHER A. P. CO. AGENCY.
which the work leading up to the formation of a fame, an inspirational address on the appeal of music
The American Piano Company, New York, an-
large number of high school bands and orchestras to the great masses of the public.
nounces the addition of the Simon Piano Company,
throughout the country has been carried forward by
Homer McKee, president of Homer McKee, Inc.,
Spokane, Wash., to the list of dealers who have been
members of the Music Supervisors' National Confer- an advertising expert, who will speak on "Modern
appointed sole agents for the American Piano Com-
ence and also to gain an idea of the manner in which Advertising Methods."
pany lines.
JESSE FRENCH & SONS
BUYS SCHAFF BROS.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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