Presto

Issue: 1928 2181

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, MAY 19, 1928
$2 The Year
BIG CONVENTION ATTENDANCE ASSURED
Enthusiastic Interest Among Members of All Music Trade Associations Will Result in Record=Breaking Crowds
at Annual Gathering at Hotel Commodore
FAR WEST TO BE
WELL REPRESENTED
Philip Clay of San Francisco, Who Is Sched-
uled for First Business Session Talk, Will
Be Accompanied to Convention by Big
Delegation of Earnest Westerners.
Philip T. Clay, president of Sherman, Clay &
Company, San Francisco, who is affectionately known
to a large number of members of this trade as "Phil,"
has accepted an invitation from the Merchants' Con-
tion there, and was on the Executive Committee of
the Red Cross all during the war, and had charge of
one of the drives. He also had charge of the account-
ing and collection during the Fifth Liberty Loan.
Mr. Clay is married and has two children. He will
be accompanied to the convention by Mrs. Clay.
Miss Curtis to Demonstrate
Arrangements have been made for a demonstra-
tion on Wednesday afternoon, June 6, at 3 o'clock in
the west ballroom of the Hotel Commodore, of the
Curtis System of group piano instruction. Miss Helen
Curtis, author of the system and one of the best
known and most successful authors of group instruc-
tion courses, will have charge of the demonstration.
She will have several children who have not pre-
viously had piano instruction, present and will give
a presentation of the exact manner in which group
instruction should be conducted. All of the members
of the National Association of Music Merchants and
any others attending the convention who may be
interested, have been very cordially invited to attend.
CONVENTION PROGRAM
. PHILIP T. CLAY.
vention Committee to address one of the business
sessions at the coming 27th annual convention of the
Merchants' Association at the Hotel Commodore,
New r York, the week beginning June 4. Mr. Clay
will be the opening speaker at the first business ses-
sion on Tuesday morning, June 5. His subject will
be "Dealer Operation," and his long and intimate
connection with one of the largest and most progres-
sive houses in the industry eminently fits him to
discuss this important subject.
Mr. Clay was born in San Francisco April 8, 1878.
After being graduated from the University of Cali-
fornia with the degree of bachelor of letters in 1901,
he went to work for Sherman, Clay & Company.
Upon the death of his father, Maj. C. C. Clay, in
1905, he was elected vice-president of Sherman, Clay
& Company, and held that office until January, 1920,
at which time L. S. Sherman retired as president of
the company to become chairman of the Board of
Directors. Then Mr. Clay was elected president and
since then has continued in that capacity.
Mr. Clay was elected president of the National
Association of Music Merchants at the convention
in 1914. This was at the time of the exposition in
San Francisco. He was a member of the Board of
Directors of the Panama Pacific International Exposi-
(Subject to slight revisions.)
SUNDAY, JUNE 3.
6:00 P.M. Directors, Music Industries Chamber of
Commerce. Breakfast Room.
MONDAY, JUNE 4.
10:00 A.M. Executive Committee, National Piano
Manufacturers' Association, Room A.
Board of Control, National Association
Music Merchants, Room C.
NOON.
Luncheon and mass meeting, Music In-
dustries Chamber of Commerce, Grand
Ball Room.
2:30 P.M. Band Instrument Manufacturers' Asso-
ciation, Room A.
6:00 P.M. Directors, Musical Supply Association,
Room C.
7:(X)P. M. National Piano Travelers' Association,
National Republican Club.
TUESDAY, JUNE 5.
9:30 A.M. National Association of Music Mer-
chants, West Ball Room National
P i a n o Manufacturers' Association,
Rooms A and B.
2:00 P. M. Musical Supply Association, Room A.
National Piano Technicians' Association,
Room C.
6:00 P.M. Dinner, Associated Musical Instrument
Dealers of New York, West Ball Room.
WEDNESDAY, J U N E 6.
9:30 A.M. National Association of Music Mer-
chants, West Ball Room.
National Musical Merchandise Associa-
tion, Room A.
2:30 P. M. National Association of Musical Instru-
ment and Accessories Manufacturers,
Room A.
THURSDAY, JUNE 7.
9:30 A.M. National Association of Music Mer-
chants, West Ball Room.
10:00 A.M. Joint Promotional Meeting, Band In-
struments Manufacturers' Association,
National Association of Musical Instru-
ment and Accessories Manufacturers
and National Musical Merchandise As-
sociation, Rooms A and B.
12:30 P. M. Luncheon, Delegates to Music Industries
Chamber of Commerce, Breakfast
Room.
1:30 P. M. Annual Meeting Music Industries Cham-
ber of Commerce, Breakfast Room.
EVENING. Banquet, National Association of Music
Merchants (entire trade invited), Grand
Ball Room.
WORLD TO LISTEN
IN ON SPEECHES
Two Important Social Events of Week of June
4, the Get-Together Luncheon and the
Annual Banquet, to Be Broadcasted
by Special Arrangements.
The world of radio users will be made aware of
the music trade conventions beginning June 4 at the
Hotel Commodore, New York City. It can now be
definitely announced that two of the important social
events of the conventions will be broadcast by
W E A F and the Red Network with supplementary
stations probably totaling 28 stations and extending
as far west as Denver. Arrangements for this broad-
cast were made by Delbert L. Loomis, executive
secretary of the National Association of Music Mer-
chants, with Vice-President George McClelland of
the National Broadcasting Company.
The two events will be a portion of the dinner
program at the annual banquet of the National Asso-
ciation of Music Merchants at the Hotel Commodore,
Thursday evening, June 7, including the address of
Governor Albert C. Ritchie of Maryland, and the
get-together luncheon of the Music Industries Cham-
ber of Commerce on Monday, June 4, at which Pro-
fessor John Erskine, president of the Juilliard School
of Music, will be the guest of honor and principal
speaker.
This will be the first time in the history of an
association convention in this industry, either na-
tional or state, at which anything approaching a
nation-wide broadcast of important social events will
have taken place. The luncheon will be on the air
beginning at 2:00 p. m. Eastern daylight saving time,
and the dinner at 9:00 o'clock Eastern daylight saving
time.
A Change in Plans
President Roberts of the National Association of
Music Merchants and the Merchants' Convention
Committee have decided that it will be wise to hold
the regular meeting of the Board of Control of the
Merchants' Association on Monday morning, June 4,
at the Hotel Commodore, New York, rather than on
Sunday afternoon. In years past it has been the
practice to hold this regular meeting of the board
on the Sunday preceding the opening of the conven-
tion. It is felt by President Roberts and the com-
mittee that it will make for large attendance of
members to hold the meeting on Monday morning as
in the past those coming from a distance have not
arrived in time to attend the Sunday afternoon meet-
ing. The meeting will be held in the Tavern Rooms
on the Ballroom Floor of the Hotel Commodore,
beginning at 10 a. m. sharp.
It is the desire of President Roberts that there
be as large an attendance as possible at this meeting
as a number of matters of importance are scheduled
to be presented, and it is desired to have the members
present for the opening of the session because it will
be necessary to adjourn promptly at 12:30 to attend
the annual get-together luncheon to be served in the
Grand Ballroom on the same floor.
Major Frost on Schedule.
One of the principal speakers at the business ses-
sions of the annual convention of the National Asso-
ciation of Music Merchants will be Maj. Herbert H.
Frost, vice-president of Federal-Brandes, Inc., who
has had a very wide experience in the radio field and
is one of the most distinguished and active members
in this branch of the industry. Major Frost is vice-
president of the Radio Manufacturers' Association.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 19, 1928
PRESTO-TIMES
PERCY SCHOLES ENDS
INTERESTING VISIT
British Educator and Editor-in-Chief of Audio-
Graphic Music Delivered Many Instruc-
tive Addresses While Here.
Percy Scholes, the noted British music educator
and European editor-in-chief of AudioGraphic Music,
returned to England recently on the Mauretania, after
an extremely busy three weeks in America. He came
over to confer with the American Committee for the
Advancement of Music Appreciation, which is spon-
soring AudioGraphic Music, and also for conference
with the officials of The Aeolian Company, New
York.
At the conference of National Music Supervisors
recently held in Chicago, Mr. Scholes was the offi-
cial guest of honor and delivered the chief address
of the week. He was heard in lectures and speeches
on seven of the programs of the convention. He
also delivered the Frick Foundation Lectures on
Musical Art in the Pittsburgh High Schools. At all
of his addresses there and in Chicago he used the
Duo-Art and v AudioGraphic Music to illustrate his
discussions of music understanding and appreciation.
ATTRACTIVE NEW
PREMIER CATALOG
Admirably Written and Printed Booklet Pic-
tures and Describes the Merits of Design
and Construction of a Fine Line.
addressed to the piano prospect: "By special ar-
rangements, our representatives are prepared to
furnish our instruments at the same attractive prices
as if you called upon us and selected instrument
directly from us. They are also equipped to give
you the very best of service at all times. Look for
the Premier pyramid trade mark on the plate of
every genuine Premier."
An interesting feature of the booklet is the portion
devoted to reproducing the opinions of prominent
people who are Premier piano owners. Famous
singers, pianists, teachers and composers are quoted,
and handsome illustrations show notable hotels and
other public places where the Premier piano is an
appreciated aid to pleasure. A set of loose-leaf pic-
tures with descriptions make clear the beauties and
admirable methods of construction of the following
Premier pianos:
Model R, Colonial; panelled two-tone model, Aris-
tocrat model, William and Mary art period model,
Queen Anne, Florentine, Louis XVI, Spanish, Louis
XV, French parchment model, Japanese ebony, Pre-
mier reproducing grand pianos, reproducing grand
piano ( VVelte-Mignon Licensee).
Rock Bottom
Prices
YOUNG PIANIST PRAISED.
This week at Fine Arts Recital Hall, Chicago, Miss
Pauline Manchester gave a piano recital. She is the
winner in the recent contest held by the Society of
American Musicians with the co-operation of the
Cable Piano Company. "The young lady is a very
interesting and evidently very sincere artist. Supe-
rior technical proficiency is her most salient feature.
She has command of all the mechanical display, and
is besides one of the earnest young musicians before
the public," says Herman Devries, music critic in the
Chicago American.
West of The
Rockies
A LAFAYETTE, IND., EVENT.
It's a long, long way to Washington,
Oregon and California from Chicago,
U. S. A.
Cyril Farny, vice-president and general manager
An attractive new catalog of baby grand pianos of the Wurlitzer Grand Piano Company, De Kail),
has been issued by the Premier Grand Piano Corpora-
111., attended the opening of the new store of Fre-
tion, New York. It is forcefully written and taste- linger's Music House, Lafayette, Ind., May 2 and 3.
fully printed and is tilled with arguments of the most
The Frelinger Music House has for many years repre-
convincing kind for Premier baby grand pianos.
sented Wurlitzer in Lafayette. Mr. Farny warmly
The booklet is intended for use by dealers in pre- congratulated President Frelinger upon the fine ap-
senting the merits of the Premier line, and this is pointments of the beautiful new store.
CHILDREN'S RECITAL IN BOSTON
Freight rates are high and Piano Mer-
chants west of the Rockies are forced to
add a high, freight rate premium to Piano
Bench prices . . . Unless They Buy
TONKBENCHES.
Several years ago we o p e n e d a
T O N K B E N C H Shop at 4627 East Fif-
tieth Street, Los Angeles, California.
This Pacific Coast plant is in direct-
charge of C. E. Patterson—Master Tonk-
benchman—and if you are located in the
following territories, we suggest that you
get in touch with C. E. Patterson and dis-
cover how well he can serve you; how
much he can save you, on Piano Seats of
established reputation.
Arizona
California
Hawaii
Idaho
The Orient
Nevada
Utah
Oregon
Washington
New Mexico
PTAXO CLASS OP CHTCKERING & SONS.
All unusual piano recital took place May 4 in the
beautiful warerooms of Chickering & Sons, Boston,
in which the "artists" were 80 children, girls and
boys, drawn from seven of the eight Boston public
schools. These children, ranging from the ages of
six to 12 years, had, in the short period of 12 lessons,
learned, in some cases, 15 pieces of real musical
value, and could play these pieces in as many as eight
different keys. In addition to this remarkable achieve-
ment, the children had mastered the primary musical
notations, symbols and rhythms.
At the recital, after all the children had done their
part in the evening's concert, the four best pupils of
each class compete for prizes. Mr. Wagner offered
$5 and $2.50 gold pieces to the first and second placed
winners, respectively, of each class.
Mr. Wagner presented the gold pieces to the win-
ners and diplomas to the children showing that they
had completed the 12-lesson course given by Chicker-
ing & Sons.
1912 Lewis St.
CHICAGO
Pacific Coast Factory
4627 E. 50th St., Los Angeles, California
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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