Presto

Issue: 1928 2180

PRESTO-TIMES
MUSIC TRADE NOTES
FROM INDIANAPOLIS
May 12, 1928
HARDMAN "MODERNIQUE" MODELS
The entire line of "Modernique" pianos recently things which go toward making the home artistically
introduced by Hardman, Peck & Company have been comfortable.
Rapp & Lennox Announces Addition of M. received with enthusiastic interest by both the trade
Lee Simonson, the creator of the piano named "The
and public. Besides the remarkable attendance at
Death of a Simile," observed that "it has been the
Schulz and Charles Frederick Stein
the exhibition of these new pianos, held at the Fifth custom to cover up the piano case with any sort of
Pianos—Other News.
avenue showroom, it is estimated that the window
a drapery which we happened to have on hand,
Alfred Rapp of Rapp & Lennox has anounced two display has attracted the attention of some 11,000 thereby proving that we did not like the looks of the
instrument, but with these new pianos, it is possible
of the pianos he proposes to sell in the future, the M. people daily.
Schulz and the Charles Frederick Stein, both made
The private showing of the "Modernique" group, to have an instrument in the home which is not only
in Chicago. When questioned as to what other which formally opened the exhibition on the after- adequate for the musician, but, in addition, is a thing
makes the company would carry, Mr. Rapp said: noon of April 10, was attended by a number of well- of rare and exotic beauty."
"We expect to carry several other makes of instru- known musicians, decorators, artists, representatives
Edward Steichen, designer of the pianos "Lunar
ments, but are not quite ready to make any announce- of the press and the designers of the new pianos.
Moth" and "Vers Libre," said, "The designing and
ments at this time. We have been solicited by some
very old and reputable concerns, who have been
manufacturing pianos for many years, but we are
anxious to tie up with manufacturers who are making
a good popular priced piano.'
William Christena, president of the Christena-
Teague Piano Company, has returned to his desk
again after a few days' illness, suffering from in-
fluenza. The company are busy making arrange-
ments for a very large sale, which began last Tues-
day, and will try and clear the floors of all old
instruments in order to make room for a new stock.
Sales worthy of mention made by the company during
the past week were one of the Haines Bros, period
model, style Louis XV, in mahogany, and one of the
Chickering & Sons Ampicos in mahogany. Mr.
Christena reports the business of April very satisfac-
tory, with the outlook for the future very promising.
Carl Carpenter, who has been connected with the
music industry in this city for many years, and lately
manager of the Robertson's Music House, has been
made manager of the Wurlitzer House in Louis-
ville. Ky.
The Granada Theater, which is considered one of
the finest in this city and located in the residential
district, is equipped with one of the famous Wur-
litzer organs. One of the strange features about the
instrument is the housing of the pipes. These are
hidden in Spanish balconies that are draped with cloth
of gold, behind a wrought iron grille and out of sight
of the audience. The arrangement, however, does
not have any affect on the tone.
Brewer T. Clay, one of the sa'esmen at the Pearson
Piano Company, has gone to Miami, Fla., with the
Indianapolis Shrine.
Chas. Howe of the Apollo Grand Piano Co. is in
Indianapolis this week giving a special feature act ?t
the new Fountain Square theatre. Mr. Howe is using
the Apollo grand in fire cracker red finish which was
especially built for the act.
Ellis Lev}', noted violinist, gave a concert at the
Kirshbaum Community House on Sunday evening,
accompanied by the Steinway piano. The concert
was presented to a large audience in the auditorium.
DESIGN CREATED BY EDWARD STEICHEN FOR HARDMAN. PECK & CO. IT IS
Frank Davis, manager of the House of Baldwin, is THE MODERN PIANO
PAINTED IN BRILLIANT PROXIMITIES OF BLACK, RED AND GOLD LKAF.
spending some time in Chicago this week. Visitors
in Indianapolis this week were Fred Gennett of the Mr. Eugene A. Schmitt, vice-president of Hardman, manufacture of these pianos represents the linking of
Peck & Company, presided. There were several art and industry in a great step forward in modern
Starr Piano Company, George Schaffer of the Kurtz-
mann Piano Co. and Chas. Howe of the Apollo Piano speeches made by individuals prominent in the art progress."
and designing world, the keynote of the occasion—
Miss Helen Dryden. creator of two of the "Mod-
Co.
the importance of the "Modernique" contribution to ernique" • group called "Caprice" and "Simplicity,"
the cabinet design of the future—being sounded by warned of the danger of confusing modernism with
A Ion C. Bement, director of the Art Center of New the merely bizarre. "Modernistic furniture," said
York.
Miss Dryden, "should be able to stand any test ap-
Mr. Bement pointed out that the telephone and plied to the furniture of by-gone designing periods. It
the radiator were really examples of present day should be just as line in design and in craftsmanship.
It should be as restrained and honest as the furniture
Great Exhibition of Music Goods to Add to Attrac- American design, but yet they were usually carefully
of Sheraton or Hepplewhite. The bizarre, the pre-
concealed. These modern pianos, however, also truly
tiveness of Colorful Show.
representative of the feeling among American design- tentious and the absurd are in just as bad taste as
Reports from Los Angeles indicate that success is ers of today, will not have to be covered up as they they ever were and are most decidedly not a part of
true modernism."
assured for the First International Music Pageant are extremely beautiful additions to that group of
and Exposition, to be held there in the Ambassador
auditorium June 16 to 20, according to officials of the
Western Music Trades Association and the Southern East Indian architecture of vivid color, with two
California Music Trades Association, under whose sound-proof demonstration rooms. Brunswick-Balke-
sponsorship the event will be managed. Waldo T. Collender Co. has arranged for Egyptian effects, with
Tupper, managing director of numerous Los Angeles colorful awnings, a golden throne on which to display
trade shows, including the annual Los Angeles radio outstanding merchandise, two demonstration rooms,
Pianos and Phonographs Make Good Showing at
and a sentry pacing to and fro on battlements over-
show, has been appointed managing director.
Event Fostered by Chamber of Commerce.
Booths have been assigned to scores of nationally head.
known music, musical instrument and musical supply
Piano manufacturers and other musical instrument
houses, which include:
manufacturers of the Baltimore market are participat-
Victor Talking Machine Co., Brunswick-Balke-Col-
ing in the Baltimore Products W r eek, sponsored and
George
P.
Bent
surprised
his
Chicago
friends
this
lender Co., Estey Piano Corporation, Edison Phono- week by returning unannounced from Los Angeles. held under auspices of the Baltimore Association of
graph Co., C. G. Conn, Ltd., Ludwig & Ludwig, Ru- But it was an agreeable surprise and the meetings
Commerce for the purpose of making known better
dolph Wurlitzer Co., William L. Lange, Freid-Eise- with his many old friends were pleasurable ones. the diversification of products manufactured in that
man Radio Corporation, Lenardo Nunes, Tonk Manu- Mr. Bent has opened offices at Suite 1813, W, in the city. These manufacturers are displaying their in-
facturing Co., and the Hough Portable Phonograph
Palmer House, where he plans a busy period in com- struments in all of the leading retail establishments
Company.
pleting his book and getting it to press before the of the city.
In addition, leading Los Angeles music stores to opening of the conventions, June 4, at the Commodore
Among the manufacturers participating are the
hold exhibitions include: Birkel Music Co., Baxter- Hotel, New York. It is labor of love for him, but it
Charles M. Stieff Co., makers of Stieff and Shaw
Northrup Co., California Piano Supply Co., Fitzger- means incessant work at the drudgery of proof- pianos; The Win, Knabe Co., subsidiary of the
ald Music Co., Martin Music Co., Platt Music Co., reading and necessary changes as well as of looking
American Piano Co., and makers of the Knabe
Richardson's Inc., Harry F. Slater Mfg. Co., South- up data available in Chicago.
pianos; the Oriole Phonograph Co., makers of the
ern California Music Co., Starr Piano Co.
Oriole line of portable phonographs, the Brafco line
Booths are being built on a lavish scale. The Vic-
M. J. Pelletier has opened the musical instrument
of phonographs, and accessories comprising over 4500
tor Talking Machine Company has contracted for an business at Fort Kent, Maine.
individual items and Mel-o-Art player rolls.
SUCCESS ASSURED FOR
LOS ANGELES PAGEANT
MUSICAL INSTRUMENTS AT
BALTIMORE PRODUCTS FAIR
GEO. P. BENT IN CHICAGO
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May 12, 1928
P R E S T 0-T I M E S
MUSIC MERCHANTS
MEET IN PHILADELPHIA
a modern two-story structure which will contain
about 10,000 square feet, which is expected to be ready
for occupancy some time in July. A substantial
section of the building will be devoted to radios and
victrolas.
PORTLAND, ORE., MUSIC
DEALERS ARE ACTIVE
Under Auspices of Pennsylvania Association
of Music Merchants, Dealers in All
Lines from Four States Meet.
TWO GOOD ADDRESSES AT
PIANO CLUB LUNCHEON
Free Music Lessons Offered by Sherman, Clay
& Co., for Which Over Two Hundred En-
rolled the First Day—Other News.
The convention of the piano, talking machine and
radio dealers of Pennsylvania, southern New Jersey,
Delaware and Maryland, under the auspices of the
Pennsylvania Association of Music Merchants, was
held at the Hotel Adelphia, Philadelphia, on Monday
and Tuesday of this week (May 7 and 8). Instead
of confining this convention to the members of the
Pennsylvania Association of Music Merchants, the
directors decided to invite all piano, talking machine
and radio dealers of the states named to join them.
Every dealer and employe was made welcome,
whether a member of the Pennsylvania association or
not, and no membership fees were collected. The
entire affair was held on the Roof Garden of the
Hotel Adelphia.
The list of speakers included Hon. Harry A.
Mackey. mayor of Philadelphia; Philip H. Gadsden,
president, Philadelphia Chamber of Commerce; Her-
mann Irion, Steinway & Sons, New York, president.
Musical Industries Chamber of Commerce; C. J.
Roberts, president, National Association of Music
Merchants; Alfred L. Smith, general secretary,
Musical Industries Chamber of Commerce; C. M.
Tremaine, director, National Bureau for Advancement
of Music; Edward Boykin, director of publicity, Na-
tional Association of Piano Manufacturers; C. B.
Amorous, general sales manager, Aeolian Company;
Herbert W. Simpson, general manager, Kohler In-
dustries; Roy A. Forbes, general sales manager.
Victor Talking Machine Co.; Joie L. Ray, general
sales manager, Radio Corporation of America; J. E.
Henderson, manager, record sales, Brunswick Co.;
Paul M. Klugh, vice-president, Zenith Radio Cor-
poration; R. E. Smiley; P. A. Ware; Dorothy Martin,
Camden, N. J., Victor Co.; Frederick E. Sard, New
York, director, Schubert Centennial, Columbia Phono-
graph Co.; Richard W. Lawrence, president, Bankers'
Com. Security Corp.; Francis S. Chapman, dean,
Temple University Law School; James Francis Cook,
editor, "Etude"; W. S. Pearce; Prof. R. C. Borden,
and Prof. Alvin C. Busse.
Special luncheons were served Monday and Tues-
day on the Roof Garden of the Hotel Adelphia. On
Monday night there was a special entertainment, con-
cert and dance. On Tuesday evening the grand
banquet was held, at which Mayor Mackey of Phila-
delphia and the finest speakers in the entire music
trade spoke. Special entertainment features were pre-
sented through the courtesy of the various phono-
graph and radio companies participating in the
convention.
The Convention Committee comprised G. C. Rams-
dcll, chairman, Ramsdell & Son, Philadelphia, presi-
dent, Philadelphia Piano Trade Association; A. C.
Weymann, H. A. Weymann & Son; George Miller,
F. A. North Co.; G. W. Witney, C. J. Heppe & Son.
OLD PIANO USED IN
BALTIMORE RECITAL
C. Edward Phorney Describes Recreational
Advantages Close to Chicagoans, and
Eugene Whalen Tells of the Amazing
Enthusiasm in Piano Tournament.
"One Hundred Miles Around Chicago" was the
title of a very descriptive and illuminating talk that
pointed out the many recreational advantages that
are available within 100 miles of Chicago by C.
Edward Phorney of the Commonwealth Edison
Recreational Department at the luncheon this week of
the Piano Club of Chicago. E. V. Lapham introduced
Mr. Phorney, who got his message across in a pleas-
ing way.
Following Mr. Phorney's talk, Eugene Whalen of
the committee of promotion of the Piano Playing
Tournament told of the progress of the contest pre-
liminaries and dwelt with satisfaction on the amazing
display of enthusiasm of the boys and girls of the
schools.
"It would be a revelation to members, not to say
people outside of the music trade, to note the ardor
of the school heads and teachers and the joyousness
of the young folks at their participation in the con-
tests," said Mr. Whalen. "The tournament this year
far exceeds in interest the ev«nt of last year, and its
results in piano sales are plainly noticed in the trade
even at this early period," he said.
OFFICERS ELECTED.
At the closing session of the New York State Music
Merchants' Association at Syracuse last week the
nominating committee presented the following slate
of officers for the coming year, which was adopted
unanimously: Honorary president, Sidney H. More-
croft; president, E. R. Weeks. Binghamton; first
vice-president, J. J. Glynn, New York City; second
vice-president, B. E. Ncal, Buffalo; secretary, Ken-
neth Marks, Elmira; treasurer, F. W. Bush, Pen Yan.
and directors for three years, M. J. Slason, Malone:
I 1 ". II. Scudder, Albany, and Harry N. Leiter,
Syracuse.
The association accepted the most cordial invitation
of Binghamton to hold next year's convention in that
citv.
WALTER LANE'S TRIP.
Walter Lane
Holland, Mich.,
Saturday, April
months' tour of
of the Bush & Lane Piano Co.,
and wife sailed on the "America,"
2 ! , from New York for a three
Europe.
Sherman, Clay & Co. of Portland, Ore., has en-
rolled over 200 children of the city for free music
lessons on the piano, violin, banjo, saxophone, or
any instrument they may choose, the only condition
being that they never have had musical instruction
previously. A course of eight weeks has been ar
ranged. Announcement of the lessons was made by
advertisements in the papers and over the radio, and
the 200 were enrolled within a week. It was expected
that 500 would have signed up by May 1 when the
lessons started. Prominent certified music teachers
will give instructions, with instruments furnished the
pupils free of cost for the occasion. This is being
done by Sherman, Clay & Co. to demonstrate to
parents the new methods of teaching music and also
for them to find out if their children have any musical
ability, without their having to purchase instruments
or pay instructors to start them.
Walter White of the Hyatt Music Company of
Portland, Ore., who last week resigned his position
as manager of the piano department of the firm to go
into the Frigidaire company's branch in that city, is
back again in his old position. Mr. White had been
15 years in the piano business and could not resist
the musical call.
Frank Lucas Goes East.
Frank Lucas of the Seiberling, Lucas Music Co.
of Portland, Ore., left April 23 for Chicago, and
before leaving said he might extend his trip to New
York. Mr. Lucas and Mr. Seiberling recently an-
nounced their purpose of severing their partnership
relations, which have extended over many years, and
Mr. Lucas announced that upon his return he would
have an important statement to make.
NEW A. P. COMPANY AGENTS
The American Piano Company, New York, an-
nounces an additional list of dealers who have been
appointed sole agents for the company lines:
The M. O'Neil Company, Akron, Ohio.
E. E. Forbes & Sons Piano Co., Birmingham, Ala.
Christena-Teague Piano Co., Indianapolis, Ind.
Glen Bros.-Roberts Piano Co., Salt Lake City, Utah.
Thearle Music Co., San Diego, Cal.
Jones Piano Co., Des Moines, la.
J. O. Adams Music Co., Wichita, Kans.
Thos. Goggan & Bro., Houston, Tex.
Redewill Music Co., Phoenix, Ariz.
Winter Piano Co., Erie, Pa.
Platt Music Co., Los Angeles, Cal.
Charles F. Cooper has opened a branch music
shop at 9219 Grand River avenue, Detroit, Mich.
WURLITZER FOR THREE IN FAMILY
Square Model in Possession of Stieff Family
for Over One Hundred Years Added
to Interest of Event.
One of the oldest pianos in the country, owned by
the Stieff family of Baltimore, Md., well known man-
ufacturers of Stieff and Shaw pianos, was used in
a piano recital over Baltimore station of WBAL
during a program that presented the "Story of the
Piano." The instrument which was built some time
between 1743 and 1800 was used to give the historical
narrative a musical background.
This piano is square in design, as all the early
pianos were, and though the keys are yellow with age,
the tone is still as true and mellow as the day it
was made. The piano has been in the family of
Frederick P. Stieff, member of the Stieff Company,
who will narrate this program for several genera-
tions. The musical selections which illustrated the
historic "Story of the Piano" were played by Sol
Sax, staff pianist.
The piano used, which is at least 128 years old,
and possibly 180 years old, is one of the most treas-
ured heirlooms of the Stieff family, which has been
identified with the piano industry for almost a cen-
tury.
Miller Bros., 244 North Patterson Park avenue,
Baltimore, furniture retailers, will open a modern
radio and victrola department in their new store at
3117-19 Greenmount avenue. The concern will erect
THE CRANCER COMPANY'S TRUCK.
Recently Ray Crancer of the G. A. Crancer Com- of the Wurlitzer grand that they persuaded Mr. Gies'
pany, Wurlitzer dealers of Lincoln, Neb., sold three two brothers, George Gies and Gerald Gies, to also
Wurlitzer grand pianos to three members of the Gies take Wurlitzer grands. The three instruments, loaded
on the Crancer truck, were delivered to the three
family of Beaver Crossing, Neb. F. L. Gies, accom- families in Beaver Crossing on the same day.
panied by his wife, called at the Crancer store, and
The Crancer Company is enjoying splendid bus-
were so well pleased with the tone and case design iness on Wurlitzer grands at the present time.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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