Presto

Issue: 1928 2179

8
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. ABBOTT
- - - - - - - - -
Editor
(C. A. DAN I ELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
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Address all communications for the editorial or business
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Dearborn Street, Chicago, III.
was going along pretty well, he said, and
pianos could be sold even if no one in the
family was able to play. They were a desir-
able parlor decoration. Talking machines
were a novelty and furnished amusement and
pleasure in the home, and the demand for many
years easily kept pace with the constantly
growing production. As long as this condition
of affairs continued, what was the use of both-
ering?
"But, unfortunately, a halt came," said Mr.
Irion. "A great many other industries poured
their wares upon the market and diverted the
consumers' attention from our lines and we
came face to face with the realization that we
would have to bestir ourselves or be content
with what the other fellow was pleased to
leave us. It was about at this juncture when
our chamber, sensing this condition, organized
its Bureau for the Advancement of Music un-
der the guidance of Mr. C. M. Tremaine, and
our industry has since then, and through that
means alone, assumed a definite and leading
part in the development of musical study and
r
culture in our country."
.
NEW YORK STATE ASS'N
The annual convention of the New York
State Music Merchants' Association was held
in Syracuse this week with an attendance
SATURDAY, MAY 5, 1928.
greater than that expected by even the most
The last form of Presto-Times goes to press enthusiastic official, but the high degree of
at 11 a. m. Thursday. Any news transpiring enthusiasm evoked was an equally pleasant
after that hour cannot be expected in the cur- realization.
rent issue. Nothing received at the office that
The excellent publicity provided by Mr.
is not strictly news of importance can have
attention after 9 a. m. on Thursday. If they Charles P. Morse and his committee which
concern the interests of manufacturers or made known the attractions and impressed the
dealers such items will appear the week follow- duties of attendance on dealers, was account-
ing. Copy for advertising designed for the
current issue must reach the office not later able for a great proportion of the attendance
and much of the spirit of the event was due
fhan Wednesday noon of each week.
to Mr. Morse's part in providing the choral
and singing features. He is a song leader of
FELICITATING MR. GULBRANSEN national reputation.
A tribute to Mr. A. G. Gulbransen's part in
Of course, the activities of Mr. S. H. More-
improving the selling- aspects in the music croft and Mr. John J. Glynn, who filled the
trade was paid by several speakers at the offices of president and vice-president respec-
dinner given in his honor at the Midwest Club, tively during the term which closed this week,
Chicago, this week.
were powerful in arousing the enthusiasm that
There were eloquent felicitations from culminated in the splendid meeting at the Ho-
friends present and absent, in and outside of tel Syracuse. That their efforts to make the
the music business, at the marks of Mr. Gul- association worthy of the great state have
bransen's' genius in the perfection of the Gul- been realized was convincingly shown in every
bransen pianos and his great foresight and phase of the big and pleasant gathering.
energy is creating a powerful commercial in-
stitution for marketing it.
But those close to him know that his great-
est pleasures are in the success of his efforts
to effect more dignified and more fundament-
ally sound processes in presenting the piano.
"People I'r o p e r 1 v Approached Will Buy
Pianos" is a Gulbran.;en Co. phrase which
arouses the desire in the dealer and salesman
to understand the proper method of approach.
That, Mr. Gulbranscn is assured, is something
that everybody representing his pianos under-
stands.
C. M. TREMAINE'S PART
In h s notable address to the IT-w York
State Music Merchants' Association this week.
Mr. Hermann Irion, president of the Music-
Industries Chamber of Commerce, paid a de-
served tribute to Mr. C. M. Tremaine. He
reminded his hearers that until comparatively
recent years the music industry, as such, did
practically nothing to foster the development
of musical culture in the country. Business
CABLE PIANOS ABROAD
You cannot circumscribe the selling territory
for a good piano. Commerce sets no limits
to the instrument with the tonal worth appre-
ciated by musical people. The universal ap-
peal is the irrefutable evidence of piano supe-
riority. An incident in a tour in Spain now
being enjoyed by an American stamped the
pianos of The Cable Company. Chicago, as
instruments of world-wide favor. It is told
in ?.n excerpt from a letter of a friend to Mr.
C. E. Jackson, sales manager for the Cable
Compan \ Chicago, in which the traveler's pa-
tr'otism and civic pride are expressed. There
is human as well as trade interest in the k'tter
from Seville, reproduced on another page of
this paper.
The Cable Company is a financially and in-
dustrially powerful concern whose distribution
activities are of a far-reaching kind. It has
a wonderfully-developed selling organization
which covers all parts of the United States as
well as many countries abroad. Its pianos are
May 5, 1928
familiar objects abroad, but seeing it under the
circumstances described was naturally pride-
arousing to Mr. Jackson's friend.
DUTY CALLS
The various committees in charge of the
plans for the annual convention of the music
trades are performing valiant services in mak-
ing the event an irresistible attraction for peo-
ple in all phases of the music trade and indus-
try. Unique features are to be provided for
social and business events and men of remark-
able personality have been secured as speak-
ers for important occasions. The exhibits
alone should be of great drawing power as
they will represent the latest developments in
the instruments and show the tendencies of
taste in the buyers.
Every man with perception in the music
trade is convinced that grave reasons exist for
a scheme of cooperation in the trade, anel that
the attitude of the trade and industry should
express the cooperative spirit. No better way
of showing unity of purpose and the spirit to
improve conditions could be found than by the
declaration of purposes and making of plans
possible in a great annual convention. Every
earnest man in any phase of the activities
should consider it his plain duty to attend the
convention which opens June 4 at the Com-
modore Hotel, New York.
DEALERS SHOULD NOTE
The significance of the action of the super-
visors at their recent conference in Chicago
was pointed out by Mr. Delbert L. Loomis in
his address to the New York State Music Mer-
chants' Association at Syracuse this week. Mr.
Loomis said it lies in that this body of edu-
cators numbering over five thousand is now
definitely on record as favoring piano-class
instruction in the public schools and it is be-
lieved that more has already been accomplished
for the promotion of the piano in the success-
ful carrying out thus far of this activity than
has been done through any other channel. It
will require money to carry on this particular
work. "Every music merchant who contributes
to the promotion work of the National Associ-
ation through payment for the Promotion
Stamp shoulel feel that he is doing his part in
furthering class instruction on the piano in the
public schools," said Mr. Loomis.
The necessity for the largest possible mem-
bership in the National Association of Music
Merchants was advocated this week by Presi-
dent Roberts in an address at the annual din-
ner of the New York State Music Merchants
Association in Syracuse. Everv executive in
the piano field should be a member and it
means something worth while to belong to
.stu'h an association, he said.
* * *
The open forum is to be one of the foremost
features of the convention at the Commodore
Hotel and the announcement of the fact will
arouse pleasurable anticipation for Thursdav
morning of convention week, the time set in
the schedule. The open forum has always
proved a most desirable opportunity for the
interested dealers to inaugurate discussions of
problems that may not be includeel in the pro-
grams.
* * *
The community store is growing in numbers
in the larger cities and is pointed out as a re-
sult of conditions. The community music
store is known in residential districts in New
York, Chicago, Philadelphia, San Francisco,
Los Angeles and Detroit.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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Mav 5. 1928
P R E S T 0-T I M E S
A. a GULBRANSEN'S JUBILEE CELEBRATION
President and Founder of the Gulbransen Company, Chicago, Receives Felicitations of Admiring Friends at Home
and Abroad at Dinner This Week Given at Midwest Club by Board of Directors
Upwards of seventy-five guests attended tlie Golden was C. II. Wood, president of the Wood & Brooks
Jubilee Dinner at the Midwest Athletic Club, 6 North Company, Buffalo, one of the leading supply sources
llamlin avenue, given by the directors of the Gul- of the Gulbransen Company. Birger Oslund, a man
bransen Company, Chicago, to A. G. Gulbransen, to ranking high in financial, civic and Norwegian-Amer-
commemorate his fifty years of achievement in the ican circles, a close friend of Mr. Gulbransen, made
music industry. The guests represented the arts a wonderful talk based on what Mr. Gulbransen has
and sCcience, as well as numerous phases of industry achieved and emphasizing the qualities which are
and commerce, and an international character was required to carry a man to the top. J. H. Wibly and
given to the occasion by the presence of Olaf Bernts, Warren B. Thayer of the Thayer Action Company of
Norwegian consul in Chicago, who gave a felicitous Rockford, 111., made short addresses.
Another speaker was A. H. Smith, president of the
talk.
Madison and Kedzie State Bank and a man who has
A great many admirers of Mr. Gulbransen, who
intimated they were present in spirit, got in touch
with the assemblage by letter or by well-timed tele-
grams or cable messages. Sales Manager J. S. Gor-
man read about two hundred congratulatory messages
from dealers at home and abroad; from piano trav-
elers and from friends and acquaintances in the piano
and other industries. Mr. Gorman took the opportu-
nity of voicing his own felicitations and spoke im-
pressively of Mr. Gulbransen as an inspiring chief.
In his introductory Mr. Healy as toastmaster said.
"We may w r ell congratulate ourselves upon the
pleasure afforded us in being present at this Golden
Jubilee Dinner given in honor of A. G. Gu'bransen's
fifty years of achievement in the music industry.
Twenty years of close association with him has given
me the greatest pleasure, as w r ell as a clear vision
of his many virtues and a knowledge of the high
ideals which guide him in his relations with Irs fel-
low men. What are his personal qualities? He pos-
sesses the humor of an Irishman, the practicability
of a Norwegian, the efficiency of an American and
the soul of a true musician. These qualities among
others have no doubt enabled him to reach the high
position in the business world that he now enjoys.
To meet him is to like him."
W. E. Guylee, vice-president of The Cable Co.,
Chicago, in one of his incisive talks, conveyed his
own congratulations, those of his company, and also
of the National Piano Manufacturers' Association.
Max de Kochmont, speaking for the Piano Promo-
tion Committee of the National Piano Manufacturers'
Association, paid an eloquent tribute to Mr. Gulbran-
A. (3. Gl'LBHAN^EX.
sen's helpful and effective efforts for the e'evation worked closely with Mr. Gulbransen in affairs of the
of the piano business and the promotion of sales by a Chicago W r est Side Chamber of Commerce, the Mid-
sensible and businesslike method of piano presenta- west Athletic Club and other similar enterprises.
tion.
Mark Shanks, popularly known as the "Mayor of
Representatives of civic and commerc'al interests the West Side"—a man who has given liberally of
in the West Side of Chicago praised Mr. Gulbransen's his time to helpful civicc enterprises—told of his ac-
active part in all movements for the public good and
quaintance and admiration of Mr. Gulbransen.
the leading part he took in the creation of the new
E. V. Babcock, of the Babcock Lumber Company
Midwest Club, in which the dinner was being held.
of
Pittsburgh, Pa., and the former mayor of that city,
Others Who Spoke.
paid a delightful tribute to Mr. Gulbransen, which was
Mr. Healy called on A. H. Boettcher, a patent lightened considerably by the humorous way in which
attorney who has had a great deal to do with the he told it. This proved to be immensely interesting
Gulbransen patents and who is a director of the Gul- to all those present.
bransen Company. The next one to be introduced
A. E. G. \\ it::el, a Gulbransen dealer of Chicago,
was introduced as the first authorized Gulbransen
dealer on the company's books.
Other speakers were Arnold Trautvetter, of the
house of A. Wagner & Levien, the most prominent
music dealers of Mexicco City and the Republic of
Mexico; Mr. Wood, of Wood & Brooks, Buffalo;
W. B. Thayer, of the Thayer Piano Action Co.,
Rockford, 111.; Mr. Wickham of the Wickham Piano
Plate Fundry, Springfield, Ohio; Mr. Betcher of
Betcher, Brown & Co.; Raymond Bill of the Music
Trade Review; Michael Zimmer, superintendent of
the Cook County Hospital, and Harry E. Freund.
Mr. Gulbransen spoke feelingly in replying to the
expression of friendliness and admiration and said
that such a display was a pleasant reward for his
work in the music business and said he wished his
friends at- the table and those unable to be present
could fu 1 ly understand his feelings of appreciation.
Mr. Gorman presented from the directors of the
Gulbransen Company a handsome souvenir in the
shape of an album of autographic signatures of the
persons present at the banquet, and after that a
loving cup was presented to Mr. Gulbransen by
friends.
The dinner was brightened by appropriate and high
class music. Mrs. Lloyd Lear was the shining star of
the evening, appearing in two groups of numbers, the
first composed of music of fifty years ago, when Mr.
Gulbransen made his entry into the music business.
Mrs. Loar wore a costume fitting the occasion. She
sang "Nellie Gray," "Wait for the Wagon" and "Long,
Long Ago." In her second group she appeared in a
modern costume and sang "Come to the Fair" in
brilliant fashion. For her second number she did a
novel thing entitled "Hats," in the course of which
she made twenty or thirty changes of hats. Her
accompaniments were played on the Gulbransen
Spanish model grand by Mr. Loar.
Mr. Loar a'so appeared as a soloist, playing "Mock-
ing Bird Fantasie," "Silver Threads Among the
Gold," "When You and 1 Were Young, Maggie," the
piano accompaniment being played by George L.
Simonson, a Gulbransen dealer in Chicago. The
assembled men, music men for the most part, gave a
very good account of themselves when it came to
community singing. Special Golden Jubilee song
sheets had been prepared for the occcasion.
Following the presentation to Mr. Gulbransen, he
made a very gracious, short talk of acceptance, stat-
ing he considered it a privilege to have been able to
give fifty years of his life to the music business. He
also paid a tribute to his associates to his friends and
to the old-time employes of the company who have
worked with him for so many years.
The Testimony.
The following was engrossed in the book of testi-
mony presented to Mr. Gulbransen:
"Mr. Gulbransen, the world of music has already
bestowed upon you its two greatest gifts—success and
(Continued on page 12)
FROM PHOTOGRAPH TAKEN AT GULBRAN SEN JUBILEE DINNER.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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