Presto

Issue: 1928 2178

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
CHICAGO, SATURDAY, APRIL 28, 1928
10 Cents a Copy
THE NEW KNABE BUILDING
Purposes of the American Piano Company Admirably Served in Architecture,
Decorations, Furnishings, Exhibition and Sales Facilities
of Knabe Hall, New York
The trade paper men were given a rare treat on
Thursday evening, April 19, by George Urquhart,
president of the American Piano Company, New
York. They met at 6 p. m. in the Knabe Tower
Building, Fifth avenue and 47th street, and were es-
corted through the different departments of this beau-
tiful new 43-story building.
The start-off lecturer was the mural decorator and
designer of the artistic rooms, the ceiling of one of
which is in Italian Renaissance. The Travertine walls
are of a harmonious creamish grey.
The Knabe Floor.
The Knabe floor is on the second story with Chi-
nese lacquer work and Chippendale cabinets along the
side walls. There are four of these that originally
were bought by Pierpont Morgan for $1,000,000. The
trade paper men showed amazement at this, but the
guide assured them that these were merely copies.
Individual separate sound-proof rooms have been
built along the sides of the main display room. There
are nine different customers' rooms of this kind in
the building, five of them on the Knabe floor and four
on another floor.
To Chickering Hall.
From the Knabe Tower Building the trade paper
men were taken in taxis to the new Chickering Hall
Building on West 57th street, where the entertain-
ment started with the reproduced playing of Mme.
Sturkow-Ryder. After the visit to the Chickering
Building the party were guests of President Urqu-
hart at a dinner and other refreshments in the New
York Athletic Club on West 59th street.
Ampico Inventor Talks.
C. F. Stoddard, the inventor of the Ampico, gave
interesting scientific data about the instrument. Mr.
Stoddard's technicalities were made plain and he
showed how in his laboratory for scientific musical
research, they get at an exact record of the emotion
felt by the artist at the time he is producing a record.
He showed an invention, an instrument for touch,
which is so fine that the note the ear can hear is
coarse as compared with it. "Our instrument will
measure to one one hundredths of the minute differ-
ence between the ten points that divide ear recogni-
tion. In other words, the ear does not detect every
tone, the way we divide tones, but detects points ten
of our spaces apart. We have actually learned what
caused the emotional element in the artist's playing.
Our records do show these feelings."
Mr. Stoddard showed the process of cutting the
rolls and said that over 100,000 operations additional
had to be performed by the girls on the floor below.
"We could get out a short .record probably in forty-
eight hours, but there is no necessity for that kind
of hurry. We have an instrument that measures
little short intervals of time. We take one-fifth of
DETAIL OF ARTISTIC ARRANGEMENTS FOR
SHOWING KNABE.
a second and measure it into 20,000 parts. We can
stick our invention through an augur hole in a post
beside the railroad and measure the speed of an
express train passing more accurately in that short
space than you could with a stop watch in a mile."
Mr. Stoddard had the reproducing piano do some
demonstrating for itself. One very amusing selection
was a composition by Allen Copeland, a New York
boy, expressing the emotions of a cat catching a
mouse.
The artist of the evening was Josef Lhevinne,
world-renowned artist and Ampico recorder.
He
$2 The Year
was very generous in playing everything that was
called for.
Those present from the American Piano Company
were George Urquhart, the president; and Messrs.
R. K. Paynter, Quattlander, Dudley, Stoddard, vice-
president of Wm. Knabe & Co., Berthold Neuer, and
F. 11. P. Byrne, director of publicity. The trade
press representatives were Edward Lyman Bill, Ed-
ward Wilson, Mr. McCleary, all of the Music Trade
Review; Mr. Doherty of Music Trades, Messrs. C. D.
Franz and Richardson of the Musical Courier; Mr.
Steele of the Music Trade Indicator, and H. Mac-
Mullan of Presto-Times; Mr. Smith and Mr. Boykin
of the Music Industries Chamber of Commerce; Mr.
Vallient, the decorator of the Knabe Store, and Josef
Lhevinne, the pianist.
Mr. Urquhart Talks.
Saying that the American Piano Co.'s work was
open and above-board, that they had nothing to con-
ceal, George Urquhart, president of the company,
proceeded to give his guests an informative and en-
lightening talk at the close of the evening's entertain-
ment.
He said that when he took hold as president that
there were certain important matters of policy in the
different departments of the business to be thrashed
out. There was the matter of changing the three
agencies in some of the cities into one agency. But
these changes had eliminated only about 10 per cent
of the agents.
An important question then arose as to the rating of
the pianos of the company. "We were producing
these as the piano leaders in the country," said Mr.
Urquhart.
''After due consideration it was decided to place
the Mason & Hamlin as the leader permanently; it
had long been made and sold as a very high grade
instrument. The Knabe, also high grade, comes in
next, and they had decided that with their great man-
ufacturing facilities in the new Chickering factory,
into which they had just moved, that they could cut
down on its price while still keeping it at its former
stardards of excellence.
For fourth classification the leader in the Roches-
ter-made group, the Fischer, is chosen. These and the
American Piano Company's other makes, give the
dealer a complete line.
The number of styles of the Chickering are to be
reduced.
He spoke of their relations with dealers; of co-
operation with them and of the dealers' chances for
success. He asked pardon in advance as a late-
comer in the piano business for a criticism he was
about to make on the causes of slow piano business
in some quarters of the piano industry. He attrib-
uted it to dealers' and salesmen's inactivity.
All of the company's retail houses in New York
city had shown gains he said, and so might have
almost every other city in the United States have
shown similar gains had the dealers gone vigorously
after business and kept a strict check-up at all times
on what they were doing.
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WHERE KNABE PIANOS ARE DISPLAY EX) ON SECOND FLOOR.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 28, 1928
PRESTO-TIMES
PREPARATIONS FOR JUNE CONVENTION
all its branches, surely and soon, to greater heights
and better things.
"For the sake of your business, as well as your
personal pleasure and satisfaction—Come to the 1928
Convention in June."
Prof. Erskine to Speak.
At
the
get-together
luncheon of the Music Indus-
Letter from W. E. Guylee, President of Na-
tries Chamber of Commerce, at the Commodore,
tional Piano Manufacturers' Association Is
Monday, June 4, the guest of honor and principal
Strong Appeal for Enthusiastic In-
speaker will be Professor John Erskine, president
terest in Event by All in Trade.
of the Julliard School of Music, New York, well
known educator, of the faculty of Columbia Uni-
versity for a number of years and distinguished author
of "The Private Life of Helen of Troy," "Adam and
Eve," "Gallahad," and other works. In addition to
Prof. John Erskine, Famous in Music and Letters, his abilities as a writer and teacher Prof. Erskine is
Accepts Invitation to Speak at Get-together Lunch-
a pianist of great brilliancy and a few months ago
eon of Music Industries Chamber of Commerce.
appeared as a concert pianist with the Chicago Sym-
As the date of the opening of the annual conven- phony Orchestra in a tour of Western states.
It is well known that Prof. Erskine easily could
tions of the music trade approaches interest in the
event grows in all the trade organizations already take rank as a professional pianist if he should choose
scheduled to meet at the Hotel Commodore. The to do so. In his youth he was a pupil of Macdowell.
realization in all phases of the trade is that the annual and more recently of Ernest Hutcheson. Since then
meetings are of greater significance this year than his various musical activities have occupied much of
his time.
Speeches to Be Broadcasted.
The executive secretary of the National Associa-
tion of Music Merchants announces that he has just
concluded arrangements with George McClelland,
vice-president of the National Broadcasting Com-
pany, New York, whereby two important features
connected with the coming 27th annual convention
of the National Association of Music Merchants will
be made available to thousands of radio listeners.
The National Broadcasting Company will place on
the air the address at the annual banquet on Thurs-
day evening, June 7, at the Hotel Commodore, to be
delivered by the principal speaker and guest of honor,
Governor Albert C. Ritchie of Maryland, and the
speech of Professor John Erskine, who will be prin-
cipal speaker and guest of honor at the get-together
luncheon of the Music Industries Chamber of Com-
merce, at the Hotel Commodore, Monday, June 4.
Tt is not possible at this time to definitely announce
whether these broadcasts w r ill be carried over the red
or the blue network, but they will be broadcast from
New York either through W E A F or WJZ. In addi-
tion to the addresses above mentioned, it is probable
that some other portions of the dinner program and
the luncheon program will also be broadcast.
As far as records are obtainable this will be the
W. E. GUYLEE.
first time that functions in connection with the Na-
ever before. It is a thought well presented by W. E. tional conventions have been made available to radio
Guylee, president of the National Piano Manufactur- listeners.
ers' Association, in an open letter this week.
The Radio Convention.
The position of the music trades in relation to other
A radio conclave of record-breaking proportions is
trades is well understood by the observant man in any
phase of the music business. And the man of under- now assured for the Fourth Annual Convention and
standing easily sees where his responsibility lies. Trade Show of the Radio Manufacturers' Association
It is no time for indifference. The annual convention at Chicago, June 11-15. The radio capital of the
will be an expression of the spirit of the music trade United States will be at the Stevens Hotel, where the
and its determination to secure its proper share of the leaders and representatives of all branches of the
money expended by the American people. The con-
vention sessions will be made occasions of planning
for the increase of the public interest in music and
music goods and devising new ways to sales. The
JUNE 4 TO 8.
keynote of the 1928 convention will be "More Sales''
At Hotel Commodore, New York, the following
and helping to realize that object is the concern of
music trade organizations will hold their annual meet-
everybody in the trade and industry.
ings on dates named:
W. E. Guylee's Appeal.
Music Industries Chamber of Commerce.
W. E. Guylee, president of the National Piano Man-
National Piano Manufacturers' Association of
ufacturers' Association, in a letter to the trade says, America.
"Come to the Convention and be rejuvenated." Mr.
National Association of Music Merchants.
Guylee continues:
Musical Supply Association.
"Reasons are abundant for an outpouring of the
National Piano Travelers' Association.
music trade members at the coming convention, such
National Music Merchandise Association.
as this industry has never yet seen. It is the annual
National Association of Band Instrument Manu-
market and style show of pianos and kindred lines. facturers.
Never in its history has this trade presented such an
National Association of Musical Instrument and
array of unique, worthy, beautiful and appealing Accessories Manufacturers.
products. Manufacturers, merchants, mechanicians,
Organ Builders' Association of America.
sales people and music trade workers generally ought
National Piano Technicians' Association.
to go to this source of inspiration and be rejuvenated.
"The associations also have much to give the ear-
JUNE 11 AND 13.
nest seeker. Less politics and more service is the
The National Association of Sheet Music Dealers,
order of this day. Our associations are becoming in-
tensely practical and genuinely helpful. America is at the Hotel McAlpin, New York.
securely sold on music. The next big job for the
JUNE 12.
good of all is to project and nurture the idea of home
On this date the National Association of Music
music and self-made music. Powerful campaigns are
in progress and flourishing right now. Convention Publishers will hold its annual meeting and election.
visitors will learn all about it. Hook-ups for every
AUGUST 13 TO 16.
business and ways to growth and profit will be
shown. Meetings will deal with practical business
National Association of Piano Tuners, Inc., at the
problems and render helpful aid to those who seek to Hotel Statler, Cleveland, O. Annual convention and
get into step with the awakened forces in the music election and important exhibition of piano, players,
trade, which forces bid fair to carry this industry in reproducing pianos and supplies.
BIG MEETINGS
ARE NOW ASSURED
NEW ATTRACTIONS
industry, manufacturers, jobbers and dealers, and also
broadcasters, 25,000 to 30,000 strong, will be assem-
bled during the week of June 11.
Other Phases.
As the time for the National School Band Con-
test at Joliet, 111., on May 24-26 approaches, arrange-
ments for the holding of the state and sectional con-
tests are rapidly being completed, according to re-
ports received by the National Bureau for the Ad-
vancement of Music. The bureau is cooperating with
the Committee on Instrumental Affairs of the Music
Supervisors' National Conference in promoting both
the state and national contests. Competitions for the
state trophy offered by the National Bureau for the
winning band in each state have been scheduled in
thirty contest units, embracing individual states and
sectional groups. For the most part these contests
will be held under the auspices of the public edu-
cation departments or state universities, and in many
cases the school band contests will form a feature
of the annual music festivals in the respective state.
C. ALFRED WAGNER
RETURNS TO AEOLIAN CO.
Recently Appointed Vice-President Expresses
Pleasure at Renewing Association with
Many Old Friends in the Company.
"It is indeed a pleasure for me to announce I will
again be active in the piano industry and particularly
that I will again be affiliated with The Aeolian Com-
CONVENTION DATES
C. ALFRED WAGNER.
pany," said C. Alfred Wagner, vice-president of the
Aeolian Company, New York, to a Presto-Times
representative this week.
"It seems to be a long time since 1899, the year of
my first connection in the piano industry in the retail
sales department of The Aeolian Company, located
then at 18 West 23rd street.
"In again joining The Aeolian Company it is indeed
nice to renew my association with so many who were
with the company at the time of my former connec-
tion. Although it is quite natural that some changes
would necessarily have to take place due to the great
progress the company has made it is gratifying to
find the dealer structure substantially the same as at
the time of my former connection.
"Although continuing my activities in the piano in-
dustry voices more than anything I may say, the
confidence I have in the future of the industry, I am
indeed happy to be affiliated with The Aeolian Com-
pany, affording me an opportunity to be active with
this company, whose position is internationally out-
standing."
Mr. Wagner is widely known in the piano industry
in which he has had experiences for twenty-nine
years..V When his return to The Aeolian Company
and his appointment as vice-president was announced
last week by William H. Alfring, general manager of
the company, the news evoked many warm expres-
sions of congratulation from his friends throughout
the country.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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