Presto

Issue: 1928 2176

April 14, 1928
13
P R E S T 0-T I M E S
JESSE FRENCH & SONS
GRANDS SELL WELL
Stimulation in Player-Piano Orders Also Mat-
ter of Gratification to President H. Edgar
French of New Castle Industry.
that they are surrounded by many relatives and old
friends who are eager to add to their joys.
How Mr. Tonk has benefited from his delightful
vacation in California is shown by a snapshot taken
by some friend during a trip to the San Gabriel
Mission. He looks strong and vigorous enough to
take part in all the strenuous out-of-door events
planned by friends for the entertainment of himself
and Mrs. Tonk.
ANN ARBOR PLANS FOR
GREAT TOURNAMENT
Piano and Scale Playing Contest Announced
as Notable Feature of the Famous
May Festival.
Accompanied by Mrs. Tonk, Head of William Tonk
& Bro., Is Tasting Climatic Joys of Sunny South.
The l'iano and Scale IMaying Tournament in Ann
Arbor, Mich., will be a notable feature of the May
Festival, now looked forward lo each year as the
city's greatest musical event. The tournament prep-
aration, which has been going on for the past eight
months, will play its finals at the Hill Auditorium
Good Piano Period Anticipated by North Carolina during National Music Week.
This tournament has proved to be a most wonderful
Dealers, According to Adam Schaaf Traveler.
success on account of the high standard set at the
Harry T. Sipe, general traveler for Adam Schaaf, beginning, and it has interested the teachers, schools,
I nc, Chicago, is sending very satisfactory orders and colleges and parents beyond the fondest expectations
cheering reports from southern states included in his of the promoters.
itinerary this trip. Charlotte, N. C, which he vis-
"I have been advised by many of the teachers in
ited this week is a city favored by a lively piano tliis territory that never before in their experience
demand, and dealers there are making their piano of teaching the piano, has such enthusiasm been
orders generous enough to fit their anticipations for shown by their pupils, nor so much real work accom-
the spring and summer business.
plished, said II. (i. I'ulfrey, manager of the Uni-
While in Greensboro. N. C , last week Mr. Sipe versity .Music Mouse this week. "I am more enthu-
attended the annual meeting of the Xorth Carolina
siastic than ever on this subject and believe it is the
Music Merchants' Association, of which C. S. An- quickest and surest way for piano publicity—if built
a'ong the right lines of musical standards and with
drews is president.
the proper dignity.
''One of the great things we have accomplished in
WINS ESTEY ORGAN CO. PRIZE.
the last six months through this piano playing tour-
Dr. William Berwald, professor of composition and
nament is the placing of pianos in our public school
pianos Syracuse University, has been awarded the system to be taught in group classes, starting this
$1,000 prize contributed by the Estey Organ Com- fall. This is advice which has recently been received
pany, in the contest conducted by the National Asso- from the supervisor of music here and 1 confidently
ciation of Organists for an organ and orchestra com- believe it to be the result of the publicity we have
position. It is a symphonic prelude in A minor.
built around the piano. It alone is worth the efforts
we have made to make this a success."
Writing this week from the Hotel Maryland, Glen-
dale, Calif.. William Tonk of William Tonk & Bro.,
Inc., Xew York, tells of the continuous pleasures of
his vacation.
Mr. Tonk, who is accompanied by Mrs. Tonk. says
the joys of the beautiful weather are great but what
makes his sojourn in California most enjoyable is
The Berendsen Music Store, Niles Center, 111., was
opened last week. The'' store is on Lincoln avenue,
south of Oakton street. The new establishment will
deal in all kinds of musical instruments, will contract
for music lessons and solicit musical instrument repair
work.
The stimulated activities in the grand piano depart-
ment of the Jesse French & Sons Piano Co., New
Castle, Ind., was a cheerful fact related hy H. Ed^ar
French, president of the company, to a Presto-Times
man thus week. Another pleasant fact told by Mr
French was the activity in the playerpiano depart-
ment. The April orders in the export department
accounted for some of the liveliness in the grand
and player-piano departments, but a very gratifying
share of the liveliness was due to stimulation at
home.
The promising condition of business in the south
is shown by the orders for pianos from that section.
It is a reaction to the persistent and consistent adver-
tising of fine pianos in the southern states by the
Jesse French & Sons stores in that section. In the
south the name Jesse French has become associated
with pianos of the finer kind and the Jesse French
piano is regarded as an artistic production and the
result of long experience and ambitious effort in the
piano manufacturing field.
WILLIAM TONK ENJOYS
CALIFORNIA VACATION
HARRY T. SIPE SENDS
GOOD REPORTS FROM SOUTH
NEW
ILLINOIS STORE.
WESSELL. NICKEL & GROSS
Manufacturers of
BALDWIN FOR CONVENTION.
Announcement has just been made that the Iowa
State Music Teachers' Society and the Federated Wo-
men's Music Clubs have chosen the Baldwin for the
official piano for the 1928 convention to be held in
Des Moines, Iowa.
MOVING TRUCKS
for
PIANO ACTIONS
ONE GRADE ONLY
HIGHEST GRADE
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
MC\X/
45thSI., 10thAM. &W46lh. H E i W
YOPlf
I V-flX I V
Orthophonic Victrolas
Electric Refrigerators
OFFICE.
457 W .
45th Street
Write for catalog and prices for End Trucks, Sili
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co.
Manufacturers i>r
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWO1DT, P?ea.
W. A. BRECKWOLDT. Sec. & Treas
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
High
Qrads
PIANO PLATES
SPRINGFIELD
-
-
OHIO
XH E CO MSTOCK, C HENEY & CO.
IVORYTON, CONN
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Iyory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
14
PRESTO-TIMES
BIO ASSOCIATION MEETS
Talking Machine and Radio Men, Inc., in
Meeting Last Week Nominated Officers
to Be Voted for in May.
Talking Machine and Radio Men, Inc., the trade
association of the states of New York, New Jersey
and Connecticut, will hold its monthly meeting April
11 at the Cafe Boulevard, Broadway and 41st street.
Xew York.
Arthur R. Nilson, principal of the West Side Y. M.
C. A. Radio Institute, addressed the meeting, his
subject being "Radio Service Men," the Problem and
the Answer."
Bond P. Geddes, executive vice-president of the
Radio Manufacturers' Association spoke on "Coopera-
tion, the 'Foundation of Future Profits in the In-
dustry."
Officers for the ensuing year were nominated. The
elections will be held in May.
The final report was made by the entertainment
committee about the affair of April 23, which prom-
ises to be. the biggest and finest ever had in the
history of the association.
"Do not forget that Warren F. Scanlon of Stanley
& Patterson, who is acting as radio technical adviser
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
April 14, 1928
of our association, will be present to answer all ques-
tions and handle your problems for you," was the
inducement in the notice of the meeting.
Greater Beauty
and Greater
SCARFS,
CUSH-
IONS,
COVERS
SELLING THE SONGS
Jesse French & Sons Piano Co.'s Manager in
Mobile, Ala., Believes in Making Win-
dow Displays Real.
By RAYMOND RUSSELL VOORHEES.
The trouble with many displays in windows is that
they are not real. They lack that touch that "gets"
the people when they stop and look in. Not so, how-
ever, with the display that was used recently by the
Jesse French & Sons Piano Co. of Mobile. Ala. This
firm, of which J. Henry Resch is manager, used a
window to feature "Rain," which was so real that it
got the business in fine shape.
Figures of a young man and girl were cut from wall
board and painted to look almost real. This was the
central feature of the display. An umbrella was held
open over them. The rest of the window was taken
up with a display of the song, green grass being put
around the floor to add a real touch.
Hidden behind a little drop that was suspended
from the ceiling of the window there was a pipe in
which were tiny holes. Water was pumped through
this pipe and fell in the window in a trough just in
front of the couple with the umbrella over their heads.
Colored lights played on the couple from the top of
the window.
The song was featured at a local theater and so a
sign was included in the window stressing the fact.
"Rain" was carried in sheet music and on three
makes of records. In the first day of this display one
hundred copies of sheet music were sold and two
hundred records. The balance of the display con-
tinued to bring sizable business. The window was
so real it just had to bring in business.
Comfort
Bench Cushions, Piano Throws, Bags
(or Small Instruments, Upholstered
Bench Tops.
Illustrated Folders On Requt.it
Period Drapery and Mfg. Co.
NEW ALBANY, IND.
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agents for
WEICKERT
Hammer
and Damper
Felts
Grand and Upright Hammer*
Made of Weickert Felt
Fine Action Bushing Cloths, etc.
PIANO KEYS RECOVERED
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originator* — Patentee*
De Kalb, Illinois
PIANO KEY REPAIRING
KEYS RETURNED IN 24 HOURS
BEST GRADE IVORINE
RECOVERING
$8.00
BUSHING
3.50
SHARPS
2.50
NEW FRONTS
2.00
PLAYER ACTIONS REPAIRED
Prompt and efficient service
Striking Pneumatics
Air Motors, Governors, etc., Recovered
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
90%
General Key Repairs,
Sharps, Etc.
of the Piano, Organ
and Action Trade in
U. S. and Canada
Ivory Sanding, Polishing
and Re-Gluing
We Supply More Than
Pouch Skins
a Specialty
Our Ivorine Keys
Heaviest
Write for sample book
Supply especially
for REPAIR MEN
and
T.L.LUTRINSIi
4 0 SPRUCE ST.. NEWYORK.N.Y.
McMacKin
ianoScrVice
1719-21 MOI\t>AI*!IN AVE
Highest Quality
Standard Prices
U Very Prompt Service
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER VEST OF NEW YORK AND
THE LARGEST ENGR^ING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1 8 7 6
THE O T T O
CINCINNATI,
REFERENCE ANY PUBLISHER
ZIMMERMAN
6c SON
CO.INC
OHIO.
99%
interested prospects become customers
R F C A TJ S F
PERFECTION BENCHES
arc used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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