Presto

Issue: 1928 2173

PRESTO-TIMES
March 24, 1928
Announcing a New Grand
Heppelwhite.
Mums
The New Packard Grand—
Hepfc&lwhite Model, Style R
4 ft. 7 in. long. Mahogany.
Bench, to match.
by a 7{ealSalesPlan/
1928 is the year of opportunity for Packard dealers. The Packard organization, old
in reputation but youthful in spirit, has kept in contact with dealers' problems in a
way that is enabling Packard to produce new designs in Packard instruments that
will sell most readily and to supply the selling assistance dealers need.
1 he Heppelwhite Grand shown at the right is the newest Packard value—a splendid
instrument in an exquisite case at a surprisingly low price. It's true Packard quality
in every line with the rich full rounded tone Packard Grands are noted for. Get the
Packard plan behind you—get Packard values on your floors. Write us now!
THE PACKARD PIANO COMPANY
3335 Packard Avenue
Fort Wayne, Indiana
CHANGING THE PIANO MAPS
Chickeriug, Marshall-Wendell and Brewster instru-
ments.
The National Piano Co. is now offering the stock,
together with other stock, at substantial reductions for
quick disposal. The attractive price concession at
which the National was able to purchase the entire
stock was due to the desire of the Hamilton Company
In Indianapolis, Louisville, Cincinnati and Bal- to dispose of its entire stock of pianos, so as to be
able to formally open its new line of business after
timore Changes in Agencies Affect the
April 1. The National is one of the most active piano
Chickering, Knabe, and Other Pianos—
concerns in this city.
Placing of the Instruments in Chicago
In Chicago.
Yet Unannounced.
Interest in the disposition of the American Piano
Company's lines in Chicago is naturally deep, a feel-
Who will represent the American Piano Company
line in Indianapolis is still a question, with rumors ing evoked both by the importance of the instru-
coining so thick and fast that it seems impossible to ments involved and the identity of the houses which
trace their origin. The two companies representing have carried them for many years. One fact seems
the line in Indianapolis at present have no informa- to be accepted—the grouping of all the pianos of
tion to offer, but there is no question but what the the American Piano Company, with one distributor,
with one possible exception, at least for some months
matter will be settled in the very near future.
to come.
Louisville and Cincinnati.
Talk of the location of the American Piano Com-
In Louisville the Stewart Dry Goods Company pany's lines in Chicago is mostly conjectural and
will have the entire line in Louisville, Ky., and nothing of an official character in that respect was
George P. Gross will be the Cincinnati, O., repre- given out this week. But Presto-Times is assured by
sentative. It is said that the representatives of the its New York correspondent that full particulars
American Piano Company will carry only that com- about the plans for the American Piano Company's
pany's line and this would mean that some very pop- line will be forthcoming possibly next week, or at
ular lines will find themselves - homeless in the three least at an early date.
cities. This is not yet confirmed, but it would seem
Of the buildings that have been spoken about, the
very likely that any house carrying the complete line
two
used and occupied by music houses, cannot
manufactured by the American Piano Company would
have little room for any other make of pianos. The probably be secured. At least not unless the occu-
situation, regardless of what happens, will change the pants can replace them with suitable building for
their business. One that may be considered as a
entire situation in the three cities.
probability—the Brentano-McClurg building—seems
The Mason & Hamlin.
to be favored by the American Piano Company. But
In Indianapolis the Mason & Hamlin piano is very this property having been purchased by the present
well known, and can be found in some of the very owner from the McClurg estate about two years ago,
best homes in the city. The instrument, which has a profit of a good size is a natural expectation.
been sold there for the past twenty-five years needs
no introduction, but will require salesmen of ability
to sell it.|
The same can be said of the Knabe piano, which
has long been a favorite instrument, and for many
Paul B. Klugh, vice-president and general manager
years was sold by the Starr Piano Company. The of the Zenith Radio Corporation of Chicago, who has
Chickering & Sons piano has been sold in Indianapolis just returned from an extended tour on the Pacific
for at least fifty years and has many admirers, and Coast, makes some observations of interest to the
can be .found in many public gathering places. In music and radio trades this week:
fact, many Chickering & Sons square pianos are still
"While music dealers are just becoming seriously
in 'use there. No matter what change takes place interested in radio in eastern United States, I find on
the three instruments will require a very high grade the Pacific Coast the largest radio outlets are through
sales force to put them over as they should be.
the music trade. Most of the piano dealers inter-
In Baltimore.
viewed were strong believers in the eventual come-
The National Piano Co., 322-24 North Howard back of the straight piano, but the consensus of opin-
ion was that while one may speculate upon the re-
street, Baltimore, Md., has purchased the entire stock
of upright and playerpianos of the Chickering Ware- vival of the piano business, there is no need for such
rooms, under which name the Hamilton Co., large speculation in connection with radio."
local retailers of pianos, has been trading at 309 North
REOPENS MUSIC STORE,
Charles street. As already noted in these pages, the
Hamilton Co. is retiring from the piano business,
C. V. Jones has returned to Philadelphia, Miss.,
April 1, and will continue its retail activities as a talk-
from Canton, Ohio, and reopened the Junius-Hart
ing machine and radio store. The company was ex- Piano House. The new location of the business is in
clusive retail distributor in the Baltimore territorv of
the Rush building just south of the Benwalt Hotel.
AMERICAN PIANO CO.
LINES SHIFTED
PAUL B. KLUGH RETURNS
INDIANAPOLIS, IND.,
MUSIC TRADE NEWS
Music Merchants Meet This Week to Complete
Plans for Music Week—Steinway Piano
in Mme. Yolando Mero's Notable
Concerts—Other News.
On Friday evening, March 23, at 8 o'clock, the
Indianapolis music merchants will meet at the Starr
Piano Company's warerooms to perfect the program
for Music Week, which decision was reached at to-
day's meeting held in the library of the Indianapolis
Board of Trade. At the meeting today the officers
for the coming year were elected as follows: Presi-
dent, H. G. Hook; first vice-president, Frank A.
Davis; second vice-president, A. L. Rapp; secretary,
L. H. McPheeters; treasurer, William Christena; ex-
ecutive committee, Ira Williams, Albert Saring and
C. O. Herdman.
Baldwin Featured at Birthday Party.
The Baldwin concert grand is being featured at the
birthday party of Charlie Davis, leader of the orches-
tra at the Indiana Theater all this week. Mr. Davis
appears in person at the Baldwin concert grand,
which is being given an unusual amount of good pub-
licity. Davis is what is known as a matinee idol and
his appearance at the piano is drawing big houses at
the Indiana, where several Baldwin instruments are
in use.
Concerts Featuring the Steinway & Sons.
During the past week hte Steinway concert grand
has been used at several well attended concerts in
which Mme. Yolando Mero appeared at the Acad-
emy of Music before a large and appreciative audience
on Sunday. The instrument was also used at a re-
cital given at Caleb Mills Hall by the pupils of the
Shortridge High School on last Wednesday evening.
Kimball Company Changes.
Ray Coverdill, manager of the Kimball Piano Com-
pany, announces some changes in the local ware-
rooms, which will be remodeled and redecorated.
About 50 feet additional floor space will be added to
the ground floor, which will give the company an
alley entrance for loading and unloading, and a bal-
cony will be built over the shipping room where the
office will be housed in a space about 15 feet deep
and the width of the store. The basement will be
finished and floored the full length of the store,
where new and used instrument rooms will be con-
structed, with sound proof walls. The phonograph
and record department will also be housed in the
basement, and will be reached by an elaborate stair-
way from the front of the store.
Mr. Coverdill reports the sale of one of the Louis
the XVI Kimball grands to the Seventh Christian
Church. The instrument is giving the congregation
complete satisfaction, according to a letter received
from the minister of the church.
Clifford Bros., Inc., has taken over the music store
conducted by I. G. Boyce at 502 Main street, Win-
sted, Conn.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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March 24, 1928
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. A B B O T T - - - - - - - - - -
Editor
(C. A. DAN I ELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character of other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Pull page display copy
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, MARCH 24, 1928.
The last form of Presto-Times goes to press
at 11 a. m. Thursday. Any news transpiring
after that hour cannot be expected in the cur-
rent issue. Nothing received at the office that
is not strictly news of importance can have
attention after 9 a. m. on Thursday. If they
concern the interests of manufacturers or
dealers such items will appear the week follow-
ing. Copy for advertising designed for the
current issue must reach the office not later
(ban Wednesday noon of each week.
THE OHIO QUESTION
The Music Merchants' Association of Ohio,
is not affiliated with the National Association
of Music Merchants and what action the state
body will take on the affiliation question will
be decided by a vote by mail to be taken this
month. The action to take the vote was
authorized at the last Cleveland convention,
and the results will be announced at the meet-
ing- of the special committee March 26.
Mr. Otto B. Heaton of Columbus, is consid-
ered leader of the members sponsoring" the af-
filiation movement and Mr. Dan F. Summey
of Cincinnati, represents the negative side.
Each has written arguments supporting his
stand and these are inclosed with the vote
blank to members. Mr. Heaton believes the
state body should affiliate with the national
body "for the same reason that our great state
is an integral part of the United States." Mr.
Summey comes back with: "Why change the
status of an association of five hundred for no
reason other than the desire of a few?" If,
through a charter, the Ohio association could
accomplish a solution of its retail problems,
we might consider it." That, he states, is pre-
vented by Article XI. But no matter what
the result may be, the vote will be a full one,
according to the piano travelers.
But it ought to be a satisfactory one as well.
That is, satisfactory to the music trade the
interests of which should come above those
of any local organization. The purposes of the
music trade are broad and at no time in its
history has there been such a need of national
unity as at present exists. The problems of
the Obit) association are similar to those of all
other state and local associations and the best
help in solving them is naturally expected from
a music trade association as wide as the coun-
try in its scope.
An additional $5 in dues to the national as-
sociation by a member of the Ohio association,
if affiliation carries, is a consideration that
should not deter a dealer from voting "yes."
Such an objection to affiliation obviously is
weak to any member who considers the main
purpose of organization in the music trade.
The organized strength of the national asso-
ciation of Music Merchants and the prestige
and powerfully practical aid of the Music In-
dustries Chamber of Commerce are well worth
the price.
NEW CONVENTION IDEAS
towards the commodities offered for sale by
the dealers. Blatant piano advertising which
makes the inducements and allurements more
prominent than the piano itself, is less in evi-
dence in the daily newspapers. That is be-
cause the musical character of the piano has
become of greater importance than the price
cuts, and ridiculously-extended terms and gifts.
Bringing about such discriminative condition
of mind in the public is, in itself, a notable
achievement of the piano promotion schemes.
We see the cause and the effects ; now 7 it is
up to the piano dealers to carry on with their
own intensive local piano promotion schemes.
Their appeals are of the intimate kind more
closely followed by actual sales. Dealers any-
where can apply the results of the big national
promotion activities or can nullify their ef-
fects. A couple of columns of piano adver-
tising bunk can render ineffective the best
efforts of the ambitious piano sales promoters;
a fishy piano sales proposition can get the de-
risive laugh for the clean doctrine of piano
sales methods. The piano dealer who believes
the end justifies the means, no matter how
rotten that may be, is a drag on the piano pro-
motional activities.
The convention committee of the National
Association of Music Merchants met in New
York last week to evolve plans for a success-
ful meeting at the Hotel Commodore in June.
The committee did not go to the extent of fix-
ing details, but considered the creation of an
entirely new scheme of procedure for the bus-
iness sessions. It promises something it be-
lieves will inject a more active interest in the
The piano dealer who has ambitions for the
sessions and promote a keener desire in mem- revitalizing of the piano trade does not con-
bers to be present.
sider his job a lone one. Rather, he looks at
The committee does not, by its proposed himself as one of the great army striving to
action, mean to belittle the plans of previous attain a desirable and necessary objective. His
committees, but believes the convention of fellow dealers are comrades, not competitors.
Fighting the cause of the trade is essentially
1928 calls for a character of greater novelty
an
effort for himself. He serves the cause of
and attractiveness in the important business
piano
sales generally as well as his own im-
sessions. It is in these sessions the spirit,
mediate
objects when he employs a sufficient
impulses and ambitions of the retail music
number
of competent salesmen for his pur-
trade are expressed, its processes explained
poses.
There
is a vital consideration. Trained
and its ambitions made clear.
salesmen and enough of them are necessities
The committee does not ignore the distrac-
in the dealer's part of piano promotion.
tions that tend to lessen the number of audi-
tors at the business sessions. Committees in
FIXING THE BLAME
the past have officially closed the exhibits dur-
The trouble with many of the retail piano
ing the hours of the business sessions ; have
discouraged trade breakfasts, theater matinees advertisers is that they do not talk the lan-
and other events possible of lessening the at- guage of the piano prospect. The newspaper
tendance of conventioners at the business ses- displays which often are bright, original and
sions, but everybody knows what a strenuous striking in layout and type, arc weak in the
time the sergeant-at-arms and his posses usu- power to convince because they are written
ally have in rounding up the members and from the standpoint of the store rather than
from the standpoint of the consumer. The
herding- them to convention halls.
advertising
man of the music store should
The committee has done little more than
put
himself
in
the prospective customer's place
reclare an intention, but from its make-up the
and
should
frame
his appeal from the cus-
trade may expect action resulting in the real-
tomer's
point
of
view.
ization of the desirable object—making the
But the blame for much of the failure in
business sessions occasions of the greatest at-
results of piano advertising, for instance,
tractiveness in a busy convention week.
should not be placed on the advertising de-
partment. The pianos may not be merchan-
EVERYBODY MAY HELP
dised right. The scheme of selling may not
Piano promotion plans now appear in the be in accordance with the proper approach,
music trade in various forms and different de- which involves a number of requirements for
grees of potency, but nearly all effect the end successfully impressing the prospect. The
for which they were created.
failure of any piano house advertising depart-
Promotion plans, national in their scope, ment should never be blamed on the publicity
launched by the National Piano Manufactur- itself until a careful analysis has been made
ers' Association, are producing effects in the of the real merchandising situation behind the
attitude of the public which are heartening goods. If the selling policy is not in accord-
to the dealers who co-operate with them. The ance with the fundamentals of sound mer-
broad, dignified publicity is a strong incentive chandising, the advertisement must necessarily
to the observant piano merchant, not only to be ineffective.
make use of the publicity, but also to inaug-
urate local activities of his own. Other pro-
The public has been educated to a point zvhere
motional schemes of trade associations, man- it rejects all obsolete merchandise except the
ufacturers and individual dealers are of re- piano. Piano relics arc still the rule in too many
markable intensity and show results in their homes. Public consciousness has not been aroused
to the fact that tremendous developments have
ambitious purposes.
One plain effect of the joint efforts to pro- been made in modernizing the piano to make it fit
in zvith other modern home furnishings.—A. G.
mote the piano is the attitude of the public Gulbransen, President, The Gulbransen Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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