Presto

Issue: 1928 2171

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, MARCH 10, 1928
$2 The Year
NEWS OF TRADE IN
PIANO LINES CHANGE
NEW YORK CITY
IN LOS ANGELES
The Baldwin Line Goes to Southern California Music House and in Partial*
larly Strong Newspaper Announcements of the Fact, Association
of the Piano With Famous Operatic Artists Is Told
The important changes in piano agencies and piano
representation in Los Angeles which Presto-Times
has reported and commented upon in recent issues,
have actually been put into effect. The changes in-
volve a realignment of the piano representation; prac-
tically a new map of the piano locations.
The first important result is told to Los Angeles
newspaper readers in announcements by the Southern
California Music House that the firm has been made
exclusive representative of the Baldwin piano. It is
coupled with the fact that the Baldwin is the official
piano of the Chicago Civic Opera Company, which is
filling engagements in Los Angeles this week. On
Monday of this week the following telegram was
received by Presto-Times from its Los Angeles cor-
respondent:
TELEGRAM
Los Angeles, Calif., March 5, 1928.
Southern California Music Company is having a
grand opening this week announcing the Baldwin
piano as its leader and the general Baldwin line
agencies. Their window decorations are superb, em-
bracing a lithographic display of the entire personnel
of the Chicago Civic Opera Company. They make an
elaborate display of Baldwin grands and uprights
which attract unusual attention. President Uhl is
highly gratified with the changes that have taken
place in his house. Uhl, and Vice-President Frank
L. Grannis are en route to Cincinnati and Chicago.
Other indications here are entry of Sherman, Clay
& Co. into the Los Angeles field and possible sale of
the Wiley B. Allen Co. business at Los Angeles.
Breton.
Featuring the Event.
The announcement of the Southern California Mu-
sic Company was impressed in a striking way by the
timely telling of the close association of the Baldwin
with the Chicago Civic Opera Company. This com-
pany, which is filling engagements in important places
in California and other points in the west, announces
the Baldwin as its official piano. All of the artists are
users of the instrument and have at one time or an-
other supplied expert testimony as to the artistic char-
acter of the instrument. This advertisement, headed
"Unequivocal Evidence," was attractively displayed in
Los Angeles newspapers:
"You may be certain that only after the severest of
tests and comparisons was the BALDWIN selected
as the official piano for the Artists of the
CHICAGO CIVIC OPERA COMPANY,
which opens its Los Angeles Season, Monday,
March Fifth.
"The Southern California Music Company, as exclu-
sive representative for the Baldwin, welcomes all
Southland lovers of music to our Salons. You will
quickly learn that the same qualities which make the
Baldwin the master piano for concert and opera use—
likewise make it supreme for the HOME! Musically
infallible are the opinions of the splendid artists whose
names are listed in this announcement—
ALL BALDWIN ENTHUSIASTS.
Edward H. Uhl, President Southern California Music
Company, 806-808 South Broadway.
E. H. Uhl, president, and Frank L. Grannis, vice-
president of the Southern California Music House,
came to Chicago from Cincinnati on Monday and
have been in Chicago this week, where they have
been entertained by Mr. Williams and others of the
force. They met in Chicago M. P. Thompson, gen-
eral Pacific Coast representative of the House of
Baldwin and many important conferences resulted.
Mr. Uhl is happy in his renewed relations with the
House of Baldwin and in securing the Baldwin Piano
and the Baldwin line of pianos for his Los Angeles
and San Diego stores and other places in the extensive
territory of the house in Southern California.
Knows the Baldwin.
Mr. Uhl was for many years a resident of Chicago
where in his activities for the House of Wurlitzer he
realized the competitive strength of the Baldwin.
In recent years in Los Angeles he has recognized
EDWAUD H. UHL.
the Baldwin as a strong competitor of his line. Of
course his earnest desire since acquiring control of the
Southern California Music House was to acquire the
Baldwin for his line. Today he is happy in broad-
casting the realization of his ambitions.
"We are prepared to present the Baldwin in the
strong manner called for by the prominence of the
instrument," said Mr. Uhl this week. The Southern
California Music House has a clientele highly appre-
ciative of an instrument of such excellence in every
phase constituting a high grade piano. I have always
looked upon the Baldwin as possessing individuality
and tonal qualities that appeal to appreciative buyers.
Presenting the Baldwin to the music lovers of South-
ern California will be a joyous task for us."
THE NEW YORK ASSOCIATION.
Glenn L. Chesbro, Syracuse, New York, secretary
of the New York State Music Merchants' Associa-
tion, announces that the annual meeting of that organ-
ization will be held in Syracuse on Tuesday and
Wednesday, May 1 and 2. The officers of the asso-
ciation are now working on a program which will
have many attractive features to draw a large attend-
ance.
JOINS GRINNELL BROS.
Fred N. Goosman, former president and general
manager of the Goosman Piano Co., Toledo, O., has
joined the forces of the firm of Grinnell Bros., dealers
in musical instruments, which bought the Goosman
stock. Mr. Goosman, a past president of the Music
Dealers of Ohio, is a member of the Exchange Club.
Activities of Manufacturers and Retailers Indi-
cate Improved Conditions in All Phases
of the Music Trade—Personal Views
of Prominent Men Quoted.
HERMANN IRION TALKS
President of Music Industries Chamber of Commerce
Addresses Big Radio Audience on Subject of
Arbitration in Business and Industry.
By HENRY MAC MULLAN.
Hermann Irion, president of the Music Industries
Chamber of Commerce and director of the American
Arbitration Society, was the chief speaker last week,
over WRNY during the Industrial Digest Hour of
"Little Journeys Into Great American Industries."
His subject was "Arbitration in Business and Indus-
try." Among other things Mr. Irion said that re-
course to law for the settlement of disputes had not
been necessary for years in the music industry, but
that if such occasion should arise he could see no
better way of adjusting it than by recourse to one
or more arbitrators consisting of a man—or men—
who know the history of the trade and its usages, to
settle it.
"I happen to be connected with the piano industry,"
he continued, "which is one of the very oldest in
our country, and for that reason it can be said to
be a very stable industry. It has its roots in tradi-
tions that were brought here by craftsmen of the Old
World, who established the industry in this country
more than 100 years ago.
Chamber's Action.
"It is possible that because we manufacture an
instrument producing music—the key note of which
is harmony—that we do not have many disputes in
our line. Nevertheless, our Music Industries Cham-
ber of Commerce has whole-heartedly and unreserv-
edly endorsed commercial arbitration and is a sup-
porter of this movement which has gathered such
great momentum in this country within the last
decade."
Concluding his talk Mr. Irion said: "I am far
from claiming that we have arrived at an age where
all disputes can be settled by arbitration and our
association does not claim to, or even attempt to,
settle cases that have their basis of argument in the
law. We do claim, however, that competent arbi-
trators are as well qualified to determine facts and
to see their proper presentation as any judge and any
jury, and in many cases they are more competent
than the latter, particularly when arbitrators are
chosen to decide a case in an industry in which their
own activity lies and where scientific and commercial
knowledge are necessary to a clear understanding of
the facts at issue."
Alex. McDonald Returns.
Alexander McDonald was en route homeward from
the Pacific Coast when Presto-Times representative
called at the Sohmer Building, 31 West 57th street,
this week. But he was expected back at his desk,
where he counts among his duties that of advertising
manager. His trip was full of interest, and his return
was eagerly looked forward to by those in the office
with him.
W. S. Lanz in New York.
W. S. Lanz, general traveler for the Brinkerhoff
Piano Company, Chicago, has been in New York
part of this week and stopped at the Hotel Astor.
Frederick Grebe's Successful Trip.
Frederick Grebe, general sales manager of Kra-
nich & Bach, 235-243 East 23rd street, has just re-
turned from a successful trip into the southwest and
other parts of the country. He found that business
was recovering pretty fast in southern Missouri, for
spring is nearer there than it is at Chicago or New
York, and things are livening up for spring trade in
(Continued on next page.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
that favored climate. Mr. Grebe was met by Presto-
Times' eastern representative on Monday of this week
and the well-known piano man, who has been with
Kranich & Bach for 31 years, expressed himself as
confident that piano trade is on the upturn in many
places.
Edward Lyman Bill Marries.
Edward Lyman Bill, described in society reports
in New York as "millionaire publisher" of the Music
Trade Review, and Miss Dorothy Smart were united
in marriage at 4 p. m. Tuesday of this week in Hitch-
cock Memorial Church, Scarsdale, N. Y. The bride
was the loveliest of five American beauties chosen by
Jean Patou to model his gowns in his Paris atelier.
Laffargue Company Finds Business Good.
"Business with us has been good since the begin-
ning of the year," said Max J. de Rochemont, vice-
president and treasurer of The Laffargue Company,
this week. He said art was the leading feature in
external designs in pianos today, and the average
person is better educated in tonal qualities of instru-
ments than they were a few years ago. President
Joseph Oktavec, who has charge of production at the
factory, is more particular than ever about having all
pianos made just right in the plant.
Hy. Eilers' New York Enterprise.
Hy. Eilers, who at one time had 45 branch stores
running on the Pacific Coast as auxiliaries of his
bigger store in San Francisco, was among the guests
at the New York piano merchants' dinner on Tues-
day night this week. He has started the Associated
Piano Manufacturers at 130 West 42nd street; his
telephone number is Wisconsin 6194. The business
so far has been wholesaling with some retailing, but
Mr. Eilers is organizing for larger development. In
recalling former acquaintance with this writer he
reminded him of incidents in Fort Wayne, Ind., when
Eilers wrote all the advertising for A. A. Fisher,
general salesman for W. W. Kimball Co., and they all
lived in the Arcade Building in Fort Wayne, including
Bud Fisher, then a small boy, and who made his
fortune later creating Mutt and Jeff. Mr. Eilers
knows the originals of Mutt and Jeff—one is dead,
the other w ? orth more than $100,000, so it would not
be fair to mention either of them here.
Old Instruments Used at Concert.
Rodman Wanamaker entertained friends from
Philadelphia and elsewhere Wednesday evening this
week at the Metropolitan Opera House, New York,
where instruments from the Wanamaker collection
of old Italian instruments were played at the con-
cert. In the party were Mr. and Mrs. George Whar-
ton Pepper, Mr. and Mrs. Henriques Crawford, Mr.
and Mrs. Charles Louis Borie, Jr., Mrs. William B.
Elliott, Mr. and Mrs. Daniel L. Hutchinson, Jr.
Kranich & Bach at Loeser's.
Over at Loeser's department store in Brooklyn,
where Loeser's 67th anniversary sale is in progress,
and where E. Paul Hamilton is once more in charge
of the piano department, the instrument in the lime-
light is the Kranich & Bach two-tone exclusive early
American Period model grand, which the ads say "has
never been shown to the public before this anni-
versary."
Wm. Knabe & Co. Move.
William Knabe & Co. moved at midnight on Feb-
ruary 29 from their temporary quarters at Fifth ave-
nue and 52nd street to the new Ampico Tower Build-
ing at Fifth avenue and 42nd street, New York. The
new home of the company is 33 stories high and was
designed by Warren, & Wetmore.
Presto-Times
correspondent found Advertising Manager Byrne on
the ninth floor, but the other officials of the company
will be located mostly upon the third floor.
At Kindler & Collins Headquarters.
A call was made this week at the office of Kindler
& Collins, 520 to 524 West 48th street, New York,
by a Presto-Times eastern representative, where he
found William P. Collins, vice-president and treas-
urer, in charge. The concern is still handling pianos
from former stocks and is buying some instruments,
but has ceased to manufacture for a time. After they
get their warerooms cleared out somewhat Mr. Col-
lins intimated they will very likely re-engage in man-
ufacturing pianos.
Buying Thrills at New Place.
'"W T hat a thrill to select the piano of your dreams in
the new Knabe salons!" is the manner in which the
advertising of the opening sales in the Ampico Tower
Building at 47th street and 5th avenue, New York,
is worded. "Hundreds of new instruments, as beauti-
ful in finish as they are in tone—worthy of the music-
loving homes into which they will go. Every piano
we sell bears the full Knabe guarantee.."
Krakauer Traveler in Ohio;
A. S. Zeisler, general traveler for Krakauer Bros.,
Cypress avenue at East 136th street, New York, is
making a successful trip in Ohio at present. Arthur
Hahn, treasurer of the company, said that the best
business at present is coining in from California and
March 10, 1928
H. EDGAR FRENCH SELECTS PIANO
JESSE FRENCH & SONS' SPANISH RENAISSANCE GRAND IN HI-OTED WALXUT
The president of a piano factory must have a dis-
tracting time when lie picks a new instrument for
his home. 11. Edgar French, of the Jesse French &
Sons Piano Company, New Castle, Ind., looked over
the twenty-odd styles in his line and decided on the
new Spanish Renaissance Grand in Hi-lited walnut.
But when you note the beauties of design and con-
struction of the piano in the accompanying cut you
will realize the greater charms that made it a prefer-
ence over the other nineteen.
The Spanish Renaissance, one of the three new
Jesse French Period grands which have caused such
a sensation in the industry, is a thing of exquisite
beauty. Delicate panels decorate the sides of the
case. Beautifully designed mouldings form the base
of the key bed and are repeated on the music rack
and on the capitols which surmount the legs. The
legs, which are triple, are of two designs, each group
consisting of two of the fluted design with a spiral
between. Intricately carved medallions decorate the
centers of the panels, the upper corners of the music
rack and the ends of the case at each side of the key
board. The lyre and pedal box are of hand-carved
solid walnut. The design is very pleasing and has
been pronounced authentic of the period.
right around New York. Mr. Hahn says there will
always be piano business for the people who are en-
terprising enough to get out and find it.
On Pennsylvania Trip.
Gottlieb Heller, vice-president of Winter & Co.,
849-863 East 141st street, New York, is on a successful
Irip in Pennsylvania, while his son, William G. Heller,
president of the company, is at the main offices taking
care of the orders that come in by mail and otherwise.
"Our best trade just now is coming from California,"
said Mr. William Heller to the Presto-Times repre-
sentative on Friday. "Fads and fancies come and go
among the young people of today, but 1 am glad to
see that the girls are taking to the piano more and
more lately. We have an enormous number of young
people in New York City who understand a great deal
about the best in music; they can play; they under-
stand much about musical authorship and musical
productions—far more than some of the piano manu-
facturers of the last generation could have told them,
so we are sure that the piano business, so far from
dying down, as some pessimists would have us think,
is just catching its breath for a longer and better race
than ever before."
OLD WISCONSIN FIRM
OCCUPIES FINE NEW STORE
A Call at Ricca & Sons.
It is always a pleasure to meet Hugo F. Ricca,
president of Ricca & Son, 89-99 Southern boulevard,
New York. Presto-Times man had a chat with him
on Friday of last week. Mr. Ricca said that while
he could do more business, he was finding some trade
by sending out letters direct to his customers and
he had five men on the road, all of whom were doing
fairly we'l. He declares that the piano business is
bound to get better before long.
Good Bureau Report.
Interesting replies have been received by the Na-
tional Bureau for the Advancement of Music in re-
sponse to its questionnaire on the operation of school
piano classes recently sent to twenty citie^
Among the eighteen cities w r hich have .i'ready re-
plied are Evanston, 111., Racine, Wis., Birmingham,
Ala, and Kansas City, Mo. From Evanston comes
the information that there are two class lessons per
(Continued on Page 12)
Paulus Music Co., Manitowoc, Founded by Herman
C. Paulus, Celebrates Thirty-second Year.
The Paulus Music Company, Manitowoc, Wis.,
the oldest concern of its kind in the city, held a
formal opening in its new quarters at 912 South
Eighth street, just tw T o doors south of the old location
in the Wood Block last week. There was a special
display of pianos, radios and phonographs and the
day was devoted to giving the customers an oppor-
tunity to make an inspection of the new home which
provides larger display rooms for all of the depart-
ments.
The company, which is owned and managed by
Herman C. Paulus, has been in business in this city
for thirty-two years and the greater portion of that
time has been located on Eighth street. It has quar-
ters in the Wood Block at Eighth and Franklin
streets from the time the building was completed
twenty years ago until three weeks ago when the
removal to the new quarters was made. The new
quarters were remodelled to meet the special needs
of an up-to-date music store, provides a repair depart-
ment in the basement and boasts a second floor which
is to be eventually fitted out as a special radio dem-
onstration room. For the present the front end of
the store is devoted to the display of pianos, the
sheet music and record stock with a cabinet contain-
ing musical instruments and accessories. Spec:al
booths are provided where the customers can try out
the new arrival in records with a special department
devoted to the display of phonographs and radios.
The office is at the extreme rear of the building.
CANADIAN COMPANY MEETS.
Orme, Ltd., at 175 Sparks street, Ottawa, Ont.,
held its annual general meeting for 1928 recently, and
Frank L. Orme was re-elected president, Matthew
Orme, a member of the original Orme firm, was re-
elected director.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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