Presto

Issue: 1928 2168

February 18, 1928
P R E S T O-T I M E S
CENTURY=OLD CHICKERING
STILL IN CONSTANT USE
Piano Made 103 Years Ago Is Prized Possession of
Dix Family, Maiden, Mass.
THINGS SAID OR SUGGESTED
That's good. Now put that 'Best California' sign
on 'em.
"Another way these piano dealers outrage public
sentiment is in the untruthfulness of their advertis-
ing," he resumed to the drygoods man in a loud and
virtuous voice. "They have a positive genius for
deception in that respect. It is—"
"James, I wish you would fix up those—ahem—
A TOURIST APPLICANT
too ripe oranges in fresh tissue wrapping, before the
Early in the fall R. K. Settergren, president of forenoon rush begins," was again the aside advice.
the B. K. Settergren Co., Bluffton, Ind., was anxious
"I have done so already, sir," responded James,
to find a few good action men. He put an ad stating respectfully, ever thoughtful in all things appertaining
his desires in the Chicago Sunday newspapers. On to lively grocery business principles.
Monday morning he arrived at the factory filled with
"You are a good boy, James. Yes," continued
expectations. Before he could remove his coat an
Litewaite, the grocer, again addressing himself to
applicant for a job entered his office.
the drygoods man from next door, "it makes my
"Well, you're first, anyway," said Mr. Settergren blood boil to see the public fooled by these piano
cheerfully. "I suppose you saw the ad in the Sun- selling schemes."
day papers?"
"That's right; it makes me hot under the collar,
"Why, no," admitted the early bird. "I came in too," agreed the drygoods man.
on one of those freight cars you see switchin' up the
"By the way, Yardly, my wife says that the silk
tracks."
skirt she bought in your store yesterday is only mer-
"What can you do in this factory?" asked Mr. cerized cotton. How about it?" asked the grocer,
Settergren less hopefully.
sternly.
"Why, I can turn me hand to most anything," re-
"I can't settle a drygoods question in a grocery.
plied the man, airily.
Tell her to come around to the store," replied the
"Ever work on baby grands?"
drygoods man, evasively. "What brought me in at
"No.
But I varnished baby buggies for two all was to tell you that the lower half of that barrel
weeks at Bellhammer's in Grand Rapids.
of sauerkraut you sold me is pickled alfalfa."
"Next!" roared Mr. Settergren.
* * *
* * *
WHAT THE CYNIC SAYS
Mrs. O. W. Lane of Great Barrington, Mass., pro-
vided the photograph from which the accompanying
cut was made. Undoubtedly, this is one of the very
oldest Chickering pianos still in use, for it is now 103
SCOOPS
A scoop in daily newspaper work is the spreading
of an item of news before readers who have not
already seen the same news in other newspapers. A
trade paper "scoop" is also that but often it is the
blunderbuss that kicks the head off the scooper.
* * *
THE LOOKING
GLASS.
"Why, the thing is criminal! It is iniquitous, and
it is time the commercial forces should exert them-
selves to stop this fooling of the public by these
blatant advertisers of the piano trade, "sputtered
Litewaite, the grocer to the dry-goods dealer from
next door.
"These bait ads, for instance, have all the elements
of deceit," continued the wrathful grocer pacing an-
• grily to and fro. "Just plain, unadulterated deceit
and—"
"James," he interrupted, in an aside to the clerk
who was arranging the fruit and vegetable display,
"have you turned over the apples this morning so
that the—ahem—soft ones will be nearer the middle
of the barrel?"
"Yes, sir," said James, who was a bright boy and
had hopes of a partnership.
"Right, James. Yes, siree," the grocer continued,
addressing himself to the drygoods man, "these piano
trade advertisers are jeopardizing every retail trade
by exciting doubt and suspicion in the public mind
by presenting used pianos slicked up to look like new
pianos and—"
"James," the grocer again addressed his clerk in a
stage whisper, "I hope you haven't forgotten to brush
the mold off those runty prunes and to sprinkle a
little warm water on 'em to swell 'em up a bit? Yes.
"The automobile is a rubber-tired cash separator
which is being used largely to keep prosperous Ameri-
can citizens from worrying over how to invest their
money," said the piano wareroom cynic. "Auto-
mobiles come in all sizes, from the flivver to the
bootlegger size. A small car with only twelve con-
densed horses in it can be driven over the curb and
into a telegraph pole as successfully as a big car
which costs $12,000, and has tires as fat as elephants'
legs."
* * *
SMUT GLORY
"Slushington, the lyric writer, looks all puffed up
with pride. Has he struck pay dirt at last?" asked
Rubberneck.
"Yes," replied Hackscribble, enviously. "He wrote
the words of that smutty song that got the Belch
Vodville Theater closed by the police last night."
* * *
It is said that Gen. Augusto Sandino, the leader
of the Nicarauguan rebels, can neither read nor write.
His great accomplishments are commanding an army,
constantly on the move and playing the mandolin
whenever he finds a moment to sit still.
* * *
Some scientists now contend that the early serpent
had feet. Maybe. It is even possible it may have
worn them off chasing the first apple prospect.
BOWEN PIANO LOADER
CHTCKER1NG NO. 349.
years old. The original purchaser of this instrument
—No. 349—was T. B. Curtiss, a Boston music teacher
who bought the piano in 1825 from Jonas Chickering,
founder of the Chickering Company. This was only
two years after the first Chickering was made, for
Jonas Chickering turned out the first piano which
bore his name in 1823. Incidentally, the Jonas Chick-
ering nameplate is still on the fall-board of Mrs.
Lane's piano and may be read quite as easily as
when the piano was new.
Mr. Curtis later sold the piano to James H. Dix
of South Maiden, Mass., the grandfather of the pres-
ent owner. Mrs. Lane writes that her own grand-
children now use the piano and that "its tone is still
very sweet." It will be noted, therefore, that this
century-old piano has been used by five generations
of the same family. Mrs. Lane states that the piano
has been featured a number of times in Great Bar-
rington for Colonial concerts. Visitors to her home
almost invariably comment not only upon the fine
tonal quality of the piano today, after a century of
use, but also upon the harmonious lines of the ma-
hogany case which still retains all its original charm
and beauty. It is not to be wondered that Mrs. Lane
says of the old Chickering: "We treasure it very
highly because of its old associations."
NEW YORK PIANO CLUB.
The annual meeting of the Piano Club of New
York was held in the clubrooms February 14. The
regular ticket presented by the nominating committee
was elected: President, John M. Haffen; vice-presi-
dent, Joseph V. Miller; treasurer, A. L. Bretzfelder;
secretary, Charles E. Reid. For Board of Governors,
terms to expire in 1930, George W. Ullman, L. D.
Perry, Gus G. Kindervater, Joseph D. McGeveran
and Harry J. Van Cook.
ORGAN TRADE IS GOOD.
Trade in organs is good just now," said H. W.
Washburn, advertising manager for the Skinner
Organ Company, whose offices are at 677 Fifth ave-
nue, New York, to a Presto-Times representative
this week. He said that both their factories in
Massachusetts were busy.
PS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
PERIOD MODEL PIANOS
SELL IN INDIANAPOLIS
Carlin Music Co. Makes Cheerful Report
About Cable Pianos—Herbert Teague
Resigns-—Other News.
The Carlin Music Company, Indianapolis, Intl., re-
ports an increasing demand for the period models in
The Cable Co.'s line of pianos. "Period models
have come to stay," said Frank Carlin, who has
been in the piano business practically all his life.
"The public are not interested in the old style instru-
ments, and the dealer who is not prepared to feature
the period style instrument will soon pass from the
picture.- Today the homes are being built entirely
along the period lines, and furnishings are all of period
design, and naturally pianos must follow the trend
of style. There is only one thing that is facing all
piano dealers, and that is the trade-in proposition.
Some practically new pianos are being taken in, on
sales where the Period instrument is preferred, and
unless dealers are very careful they will find them-
selves overstocked with unsalable pianos, and possibly
some financial difficulties."
Herbert Teague Resigns.
Herbert Teague, secretary and treasurer of the
Christena-Teague Piano Company, Indianapolis, has
resigned his office with that company, which was
somewhat of a surprise to the local dealers. Before
his entry into the piano business, Mr. Teague was
engaged in the finance and bond business, and will
enter into that line of business again. Mr. Christena
reports business improving with prospects looking ex-
ceptional'}- good.
Starr Valentine Window.
The Starr Piano Company, Indianapolis, has at-
tracted more than the usual amount of attention with
its Valentine window especially decorated for St. Val-
entine's Day. In the center of the spacious window on a
costly oriental rug, a special style 39 Period model in
early English design is arranged. On its music desk
an old fashioned lace valentine, that one might be
safe in describing as of pre-Victorian style, has been
placed, with the favorite inscription, "To My Valen-
tine." Ned Clay, in charge of the sales department
and the originator of the display, said that he has had
some interesting inquiries which will develop into
sales, and also has made several sales, as the result
of a good window display.
Frank Davis, manager of House of Baldwin, who
has just returned from Detroit, Michigan, reports the
sale of one of the style K Baldwin grands to the new
United Artists Theater of that city. Mr. Davis said
that the instrument will be used in the orchestra pit.
REDUCED FREIGHTS
ON PIANO SHIPMENTS
New Rates Published Apply to New Pianos
Shipped Via Steamship to ths
Pacific Coast.
A reduction of 15 cents per 100 pounds has been
granted on new pianos shipped via steamship to the
coast, according to a recent statement issued by the
United States Inter-Coastal Conference. This move
is made as a result of pressure brought by the Music
Industries Chamber of Commerce cooperating with
F. Ei Bates, traffic manager of Sherman, Clay & Co.,
and president of the Central Ca'ifornia Traffic Asso-
ciation.
Considerable protest had been received by the
Chamber with regard to the old rate of $1.25, which,
if continued, would have been the means of shifting
traffic from the steamship line to rail, as under the
old rate a piano could be shipped, harnessed, by rail,
under the carload arrangement, cheaper than by
steamship. The new rates will mean a saving of
about $18 per carload.
The conference has issued the $1.10 rate on the
basis of a carload minimum rate both straight and
mixed of 12,000 pounds. The old rate of $1.75 per
hundred weight on less than carload lots remains
unchanged.
OLD CALIFORNIA MUSIC
FIRM HAS NEW OWNERS
L. E. Starkweather and Fred Bobo Buy Interests of
H. W. Hawes in Riverside Business.
Unusual interest attaches to the announcement
made recently by H. W. Hawes of the completion of
arrangements for the sale of the stock and lease of
the Riverside Music Company, for the reason that
it marks the transfer of the oldest established busi-
ness in Riverside held under one continuous owner-
ship.
The purchasers, L. E. Starkweather and Fred Bobo,
who will take possession February 13, will take steps
to incorporate and continue the business under the
name of the Riverside Music Company, Inc.
Mr. Starkweather returns to the firm with which
he started more than fourteen years ago, having been
associated with Mr. Hawes for more than five years.
As manager of the phonograph and radio department
of the Martin Music Company in Los Angeles he has
had valuable experiences.
Mr. Bobo, formerly with the Keystone Hall of
Music, but recently manager of the radio department
of the Martin Music Company of Los Angeles, is
well known to Riversiders and has been for the past
nine months with the Hopkins-Miles Music Company.
The Riverside Music Co., was established in No-
vember, 1888, under the firm name of H. S. Hawes
& Son.
GULBRANSEN NATIONAL SALON
ENLIVENS PIANO SALES
Great Nation-Wide Appeal of Progressive Dealers
Proves Effective from the Opening Day.
The February Tie-Up Plan of the Gulbransen Com-
pany, Chicago, is proving the efficacy of the Na-
tional Gulbransen salon, which was inaugurated Feb-
ruary 8, to continue to February 22.
National advertising, proofs of which were sent
in advance to dealers, announced the Gulbranson
salon to the homemakers of the country. The mate-
rial shown in the groups when properly used, should
produce the finest possible tie-up to this advertising.
In building windows, decorating interiors and run-
ning newspaper advertising, the material offered deal-
ers is powerful for reaping full benefits from the Gul-
bransen National Salon.
Among the aids provided for dealers by the Gul-
bransen Company is a four-page letter urging pros-
pects to come to the store to get a free copy of
"Artistic Interiors," the work of some of the finest
interior decorators in the country. It visualizes on
its profusely illustrated pages, the most popular of
the period styles. The rooms have been drawn by
experts and the text written by authorities.
S1X=YEAR=OLD PRODIGY
PLAYS FRANCIS BACON PIANO
February 18, 1928
COMPETITION SPURS
M. SCHULZ SALESMAN
F. L. Augustine, Retail Manager in Chicago
and Cleveland, Says Sales Increase
Through Bonus to Salesmen.
"In spite of the cries of 'no business' so prevalent
in pianodom today." says F. L. Augustine, manager
of the Schulz retail stores in Chicago and Cleveland,
our stores are steadily increasing the volume of sales.
This is attributable in a large measure to the--em-
ployment of canvassing crews, and an interesting
bonus or prize system which keeps the crews con-
stantly keyed up and in a state of friendly rivalry
with. each other to bring in the largest number of
good sales.
"Our crews are divided into three departments,
each superintended by a department manager. In
turn, each manager has charge of three crews super-
vised again by a crew manager, the latter working
with his crew in the daily canvass of homes. Attrac-
tive weekly and monthly bonuses are offered to the
department managers for the department doing the
largest business during those terms. A substantial
cash prize is offered to the crew managers who have
topped their quotas and the marks set for the others.
There are also cash awards given to the 'high man'
for the month in each crew.
"Crew members, crew managers and department
heads hold a get-together meeting on the first day of
each week when the quotas are assigned to each, the
amount of business to be secured by any one crew
depending upon the particular section of the city in
which they are to operate and what our experience
has shown to be reasonable results to expect from
these territories.
"The system of cash bonuses or prize awards, "con-
cluded Mr. Augustine, "was inaugurated last No-
vember, and that it keeps the men at work is proved
by the fact that our holiday business exceeded by
25 per cent the business done during the same period
the previous year, and we have shown an increase in
January, 1928, over the same month in 1927."
The Original Small Piano
Made and marketed by specialists in small
pianos. Valuable territory still open
Write for our effective sales plan.
Lorene Butcher Amazes Audiences in Austin, Tex.,
and Shows Merits of Little Piano.
Lorene Butcher, a 6-year-old piano prodigy, has
just completed a series of concerts at the J. R. Reed
Music Co. warerooms at 805 Congress avenue, Aus-
tin. Tex., playing exclusively on one of the dainty
little Francis Bacon Baby upright pianos.
The demonstrations at the J. R. Reed Music Co.
were given to show the unusual progress made by
the child, with only six months of instruction, and,
at the same time, impress upon the parents the ease
and comfort with which the child acquires her early
training upon a wonderful Francis Bacon Miniature
piano, which, incidentally, contains every feature of
the most expensive grand, but is built in a way that
it is convenient and comfortable, physically, for the
child to operate.
After each performance, which was well attended,
the J. R. Reed Music Co. outlined important details
to impress the visiting mothers with the importance
of starting then child on the right road to a finished
musical career, stressing that the little Francis Bacon
piano is an instrument that will stimulate greater
interest in practice and study, because it is individual
and best suited for the needs of the child.
WINTER MUSIC STORE.
When on June 1, 1927, Arthur E. Winter purchased
from the executors and heirs of the late F. A. Winter
the business and real estate formerly included in
the partnership of F. A. Winter & Son, Altoona, Pa.,
the title of the business was changed to the Winter
Music Store. The fine old house at 1415 Eleventh
avenue, is one of the oldest and most representative
of business-like policies in that section.
GEORGE CLAY COX IMPROVES.
George Clay Cox, late owner of the Martin Bros.
Music House, Rochester, X. Y.. and who for some
time past has been visiting at his old home-town in
Central Illinois, is at present in Springfield, 111., where
he has been undergoing surgical treatment. He has
improved greatly and seems to be in a fair way to
regain his former old-time health and vigor.
The P. & H. Pharmacy, successor to Patterson &
Hughes, at Garrett, lnd., has increased its stock of
phonographs.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed S t .
Milwaukee, WU.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grinds
-
Reproducing Grands
Player-Pianos
a n d Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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