Presto

Issue: 1928 2166

February 4, 1928
PRESTO-TIMES
tainment committee composed of Eugene Whelan,
chairman; E. V. Galloway, Geo. L. Hall and Geo.
P. Bent, and acknowledged the valuable assistance of
Mr. Benedict in providing such an admirable program,
the features in which were the Rosine Trio, the
Indiana Male Quartet and the speaker, Wallace Bruce
Big Attendance and Pleasant Events Mark Amsbarry.
Interesting Incident on First Day in New Fac-
"The piano," said Mr. Schneider, "is the P. & O. A.
Celebration at the Union League Club
tory Recalls Coincident Fact of Forty
Composite Grand, made up of the joint merits of
January 26.
Years Ago.
pianos made by members, who will believe me when
they
recognize
the
peculiar
sweetness
of
tone
which
The twenty-ninth annual dinner of the Chicago
It is of interest to know that the first piano shipped
Piano and Organ Association held at the Union distinguishes their pianos."
from the new Poole factory to which the Poole
President O'Connor reviewed the part the associa- Piano Company moved on January 1, 1928, went to
League Club, Thursday evening, January 29, was
another event perpetuating the fame of the organiza- tion played in musical events during the past year E. Winter's Sons, Inc., of Kingston, N. Y. This
tion for pleasurable annual celebrations. All the offi- and in outlining the plans for a piano-playing tourna- house of long and honorable standing was also the
cers were present at the official table with the excep- ment this year invited J. M. Platt of the Chicago purchaser of the first Poole piano ever shipped when
tion of Fred Bassett, second vice-president, who was Herald and Examiner to tell of his paper's plans to
out of town, but who sent a cheerful greeting, which assist in that undertaking.
Mr. O'Connor made the pleasant announcement
was read by the secretary, James V. Sill.
Other letters of regret read by Mr. Sill were from that Otto Schulz had returned from the hospital to
Gordon Laughead from New York where he was his home where he now was convalescing in an en-
attending the meeting of the Music Industries Cham- couraging way. The splendid floral piece on the
official's table, he said, was to be sent to Mr. Schulz
ber of Commerce; from Hermann Irion, president of
that organization, who regretted the important coinci- with the best wishes of those attending the annual
dent events in New York prevented his presence at dinner.
the dinner, and one from Raymond Dunham. A long
telegram from James T. Bristol from Ashland, Wis.,
conveyed the warmest feeling for the members and
the occasion although he "pencilled the message in
a coon coat and goloshes with the temperature 20
below."
President Roger O'Conner, formally presented the
first vice-president, R. J. Cook, and the secretary, A. G. Gulbransen Reelected by Stockholders
James V. Sill and named the absent second vice-
and Directors and Other Officers
president. Fred Bassett. He said it was unnecessary
Are Also Chosen.
for him to formally present the treasurer, Adam
Schneider, who, by reason of his fitness, he said,
The Gulbransen Company, Chicago, held its annual
"held the job in perpetuity."
election Tuesday, January 31, at a meeting of stock-
"The essential fitness for such a job is the ability to holders and directors and the following officers were
recognize the psychological moment to convey the elected:
treasury reminder," said Mr. Schneider. "But I
President, Treasurer and General Manager—A. G.
have found that psychological period is more correct. Gulbransen.
There should be no let-up in the acquisitive alertness
Vice-president, G. Gulbransen, and secretary, Ed-
of a treasury. The treasurer should abhor a treas- ward B. Healy.
ury vacuum and in that way preserve the continuity
Directors: A. G. Gulbransen, C. Gulbransen, Ed-
of his treasuring."
ward B. Healy, A. H. Boettcher, George A. McDer-
Mr. Schneider praised the efforts of the enter- mott, L. W. Peterson and C. H. Berggren.
President A. G. Gulbransen, in his annual report to
the stockholders, was able to present a most favor-
AVA W. POOI.E.
able showing by the Gulbransen Company. The com-
pany met all preferred stock and bond payments in
1927 and paid 6 per cent on its outstanding common the company started business nearly forty years ago
stock. Its financial position continues increasingly under the management of the late William H. Poole.
Made and marketed by specialists in small
The Winter House has been handling the Poole
sound.
pianos. Valuable territory still open.
Write for our effective sales plan.
Mr. Gulbransen emphasized his belief that "The steadily from that time to this, furnishing a remark-
public properly approached will buy pianos," and able example of continuity of dealings between man-
called attention to the fact that during the last ufacturer and dealer.
eighteen months the Gulbransen Company has re-
E. Winter's Sons, Inc., was incorporated in 1912 as
leased fifteen new Gulbransen models, covering the successors to Edward Winter who began doing busi-
THE UTTLE PIANO WITH THE BIG TONE
entire range of grand, upright, registering and repro- ness as a piano merchant at Kingston, N. Y., in 1860,
ducing pianos. He drew attention to the changing and who in turn followed his father, Archibald Win-
MIESSNER PIANO COMPANY
conditions in all lines of industry, explained how the ter, in this field.
126 Reed St.
Milwaukee, Wis.
entire organization had been strengthened to meet
President Ava W. Poole of the Poole Piano Com-
the new order of things. The style trend of the pany, on looking over old records brought to light at
present day is answered through the greater beauty the time of moving into the new Poole factory, dis-
expressed in the various Gulbransen models, which covered this interesting coincidence which marks an-
now includes "every type of piano for the home."
other pleasant continuity in an unbroken relationship
with one of the manv loval Poole dealers.
TWENTY=NINTH ANNUAL
DINNER OF P. & 0 . ASSN.
LOYALTY OF POOLE
PIANO CO'S DEALERS
ANNUAL MEETING OF
THE QULBRANSEN CO.
The Original Small Piano
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies* Always
VISIT TO STEINWAY PLANT
"
IS EVENT OF WEEK
Directors of Music Industries Chamber of Commerce
and Board of Control Officials in Party.
Between the hours of 11:30 and 3:00 o'clock the
directors of the Music Industries Chamber of Com-
merce and the Board of Control of the National
Association of Music Merchants were entertained at
the factories of Steinway & Sons in Long Island City,
where they listened to the excellent playing of an
orchestra composed of thirty-five Steinway emp'oyes.
Following this a light luncheon was served, after
which the guests were conducted through the new-
modern Ditmars factory, just completed. They were
then taken to the plate-making plants and lumber
yards and returned again to the chamber offices,
where their meetings were resumed.
The complete facilities for the manufacture of
Steinway pianos were highly interesting to the prac-
tical piano men in the visiting party and the extent
of the great plant was a revelation to many. The
foundry efficiency in producing the piano plates and
the vast supply of choice lumber in the yards evoked
an interest equal to that expressed in the departments
devoted to constructing the piano parts and assem-
bling and finishing them.
HENDERSON MAKES A CALL
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
Advertising- Manager Henderson of Grinnell Bros ,
Detroit, was a guest at luncheon on Thursday of
Treasurer F. Reidemeister of Steinway & Sons. R.
de Majewski of the Steinway & Sons wholesale de-
partment was also a member of the party.
EDWIN Q. TONK MAKES
ENJOYABLE OCEAN TRIP
Secretary and Treasurer of William Tonk &
Bro., New York, Tells of His Company's
Efforts in Piano Field.
Edwin G. Tonk, secretary and treasurer of William
Tonk & Bro., Inc., 10th avenue, 35th and 36th streets,
New York, has just returned from a two weeks' trip
to the Bermudas. He had not had a real vacation in
four years, so he booked on the gorgeous new boat,
Bermuda, for its maiden trip, spent a most delightful
two weeks traveling and sightseeing and returned
to his office on Thursday of last week.
"The Bermuda is not the largest boat in the world,"
said Mr. Tonk this week in recounting some of the
pleasures of his trip to a Presto-Times representa-
tive, "but it certainly is the finest. It is fitted out
with swimming pool, Spanish cafe, richly decorated
salon, the costliest furniture and fittings, and the
cabins are most luxuriant and comfortable.
"I didn't go down there to sell pianos, as the place
is a pleasure resort pure and simple, and not an auto-
mobile to be seen anywhere. The island on w r hich
we stayed is only 25 miles long.
"W r e are now working the near-by territory inten-
sively; it is vast in population; over 10,000,000 peo-
ple reside within 50 miles of our factory. Our success
has been very fair. We have had a better trade than
many others, and we are now anticipating a goodly
increase in it."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. A B B O T T - - - - - - - - - -
Editor
(C. A. DAN I ELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Pull page display copy
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, FEBRUARY 4, 1928.
February 4, 1928
ods, by first of all increasing the number and commission evil continued to exist and the
obnoxious fiends to tread gaily along the
efficiency of their sales staffs.
It is a coincidence that an article in this harassed piano way.
Do you ever hear a protest at paying a com-
issue from Mr. Elmon Armstrong, the piano
traveler, also bears upon the subject of the mission to somebody outside the store today?
salesman's importance in the scheme of selling. You do not. And the circumstance shows what
Mr. Armstrong believes that the dealers are has automatically come to pass in the piano
beginning to realize that the piano business trade. From being a warm proposition, the
can be revitalized by securing good salesmen so-called commission evil has become a chilly
and holding them by compensating them remembrance. But circumstances in the evo-
properly. In plain American the dealers are lution of the trade, not the efforts of regu-
getting wise to themselves. Instead of asking: lators and uplifters have resulted in the happy
"What's the matter with the piano business?" happening.
many a dealer says : "What ails me. Why Commissions continue to be paid in the piano
can't I step on it any more and hit 'er up on trade, but far from being thorns in the flesh
all cylinders? I've got a flat tire or two and the payments are considered bearable incidents
I'm impeding piano commerce by going too in sales stimulation. What was an abnormality
slow. Come on with the frank diagnosis, and in customs has been replaced by business-like
and natural processes. The old time commis-
tell me why I let everything pass me.''
The question of attracting salesmen and re- sion custom was bad even when the fiends
taining them by making the job profitable and were limited to teachers and musicians, but it
interesting is discussed wherever piano men became a positive pest when grafters in every
meet. It will provide a topic for the national walk of life saw opportunities to loot the piano
conventions of the music trades in New York dealers out of a big" slice of their profits.
in June. Mr. Gulbransen's attitude on the The inculcation of better business methods
salesman question is also that of the Gulbran- in the piano business which involved generous
sen Company, which has frankly stated to its and better advertising, just prices and first
dealers that it has launched a campaign to put class active salesmen were the means by which
100,000 men to work in the piano business, and the galling commission feature of business was
obviously they will not all be selling Gulbran- rectified. The custom of paying commissions
to people outside the store has not been ended.
sens.
It still exists, but the payments are just and
are willingly paid.
POOLE PIANO CO. HISTORY
The last form of Presto-Times goes to press
A very pleasant and interesting coincidence
England is desirous of emulating the group
at 11 a. m. Thursday. Any news transpiring
after that hour cannot be expected in the cur- was discovered by President Ava W. Poole teaching of the piano in our public schools,
rent issue. Nothing received at the office that when the Poole Piano Co., Boston, was pre- according to a message brought to a Town
is not strictly news of importance can have paring to move to the new factory in Cam- Hall Club audience in New York last week
attention after 9 a. m. on Thursday. If they bridge. In looking over old records, Mr. Poole
concern the interests of manufacturers or found that the first piano shipped out of the from the Federation of Music Industries of
Great Britain and Ireland. "The best thing
dealers such items will appear the week follow-
ing. Copy for advertising designed for the Poole factory, when the Poole Piano Co. began that Great Britain could do to introduce a like
current issue must reach the office not later manufacturing nearly forty years ago, was system in her schools would be to send a dele-
sent to E. Winter's Sons of Kingston, N. Y.
(han Wednesday noon of each week.
gation to the United States to see the school
But the pleasant coincidence was disclosed by
piano classes in actual operation, and to study
the shipping room in the newly occupied fac-
how you achieve the remarkably successful re-
SALESMEN WANTED
tory from which the first piano shipment also
sults," was the fraternal greeting conveyed by
The importance of salesmen in distributing went to the house of E. Winter's Sons, Inc.
pianos is a fact requiring no effort to bring
The shipment record of the earlier date bore G. W. F. Reed.
* * *
home to the dealers. The success of publicity a cheerful memorandum by the late William
Celebration
of
Music
Week in America this
schemes depends upon them; it is the sales- H. Poole. It was indicative of the spirit which
year
will
more
or
less
commemorate
Schubert,
men who realize on the printed matter in news- has characterized the subsequent relations of
although
the
chief
glory
and
chief
responsi-
papers, magazines, and booklets. The dealers' the ambitious Boston piano industry and the
bility
for
the
hundredth
anniversary
falls to
barrage of advertising and printed follow-up fine old retail house of Winter's Sons of
Vienna.
An
elaborate
celebration
is
again
appeals are too often futile without the spir- Kingston.
planned
in
that
city
and
the
rest
of
the
world
ited personal assault by the salesmen on the
The instance is only one of many which
prospects' defensive positions. The signatures disclose an unbroken relationship through will make its own celebration as it hardly
on the dotted line are the most conclusive evi- many years of the Poole Piano Co. with loyal ceases to do from one year's end to another.
dence of the piano dealers' triumphs.
dealers, all of which facts are significant of It will help the cause of music in America to
The salesman and his work provided a the merits of tone and general reliability of recall once more, emphatically, during music
theme for Mr. A. G. Gulbransen recently when Poole pianos and of the pleasant attitude of week, to such ideals of beauty as Schubert
addressing a conference of dealers and sales- the company towards its retail representatives. stood for.
* * •
men. "The public properly approached will
Continued
growth
of Simplified Practice as
buy pianos," was Mr. Gulbransen's message to
A TRADE REVOLUTION
a
means
of
eliminating
waste in industry is
the merchants. "There is too much evidence
There was a time in the piano trade of this evidenced by the completion during the calen-
of the public's acceptance of the piano, wher- country when the paying of commissions to
ever an intelligent effort has been made to people who influenced prospects in becoming dar year 1927, of eighteen new Simplified Prac-
create piano sales, for there to be any ques- actual customers and to those who merely tice Recommendations, thus bringing the total
tion about that. The piano business is fight- suggested the names of possible customers, projects completed to eighty, according to a
ing for lost position because it is under- constituted a problem. The intensity of feel- review of the past year's activities of the Com-
manned. Salesmen have been attracted away ing at the time was shown by the use of the mercial Standards Group, Bureau of Standards,
from piano business to other lines or to other term "commission fiends," in alluding to such. by Ray M. Hudson, Assistant Director, in
divisions of the music business. The retailer Condemnatory speeches about the commission charge.
* * *
has not fully realized that piano selling is a takers at trade banquets added a tabasco tang
Out of 10,000,000 pianos in the United States,
specialty and that if a man is to be successful to the edibles ; orations full of caustic adjec-
8,000,000 never receive attention from the
at it, he must put his undivided energy into tives keyed up feeling at piano trade conven-
tuner, according to figures compiled by the
this field alone."
tions where the commission takers were figur- National Association of Piano Tuners. Some
Observant men in the piano business agree atively hung, drawn and quartered, and in cause for discord! This is not the fault of
in the main with the statement of Mr. Gul- every issue of the trade papers, oracular edi- the tuners and laying the blame where it be-
bransen and the most ambitious and progres- tors jabbed them with the keen blade of in- longs goes a long way towards lessening the
sive ones are eager to improve the sales meth* vective, but apparently to no purpose. The number of tuneless instruments.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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