10
January 28, 1928
PRESTO-TIMES
right controls the frequency and the loop on the left,
volume. The rod is effected by the right hand, the
loop by the left hand. Moving the left hand towards
and away from the loop changes the volume, while
the right hand changes the emitted note. The dis-
tance between the hand and the rod and loop changes
New Piano Scheduled to Accompany the the capacity (electrical capacity) which causes
changes in the rate and amplitude of the vibration.
Theremin Ether Music Press at Metro-
These vibrations by means.of the speaker create the
politan Opera House.
sound waves.
The Wurlitzer Grand Piano Company, De Kalb.
It is possible to adjust the instrument so that the
111., announces the concert debut of its nine-foot quality of the emitted tone will be that of almost any
Concert Grand Piano at the Metropolitan Opera known musical instrument, whether string or wind. It
House in New York on Tuesday, January 31. The will, of course, reproduce the human voice and with
Wurlitzer nine-foot Concert Grand will accompany equal facility may be adjusted to resemble the tone of
the first public demonstration given in the United a trumpet, violin or clarinet.
States of the famous Theremin Ether Music Press,
It is fitting that the. House of Wurlitzer, with so
the marvelous new musical instrument, which met many years of experience in building musical instru-
with such great success when it was played in the ments, should interest itself in the introduction
various European capitals.
of this new and marvelous invention, and that this
The first public demonstration in the United States, occasion should also mark the debut of the Wurlitzer
will be given on the 31st in the Metropolitan Opera Concert Grand.
House in New York City under the auspices of The
Rudolph Wurlitzer Company of Cincinnati. Preced-
ing this demonstration there will be a special demon-
NEW OKLAHOMA DEALER.
stration to the press, which will take place at the
Announcement of the sale of the B. H. Gadd Music
Plaza Hotel, New York City, on Jan. 24. The Wur- & Book store, 107 and 109 North Fourth street.
litzer Concert Grand which will accompany Mr. Chickasha, Okla., to B. H. Young, formerly of Lex-
Theremin's new instrument, is the culmination of
ington, Mo., was made last. week. Mr. Young took
many years of painstaking experimentation, and is charge of the store although Mr. Gadd will remain
without a rival in the consistently clear and even with the firm to close out the piano department and
quality of its tone, which is especially evident when
complete all business with which he is connected
it is played by a virtuoso.
within the next thirty or sixty days. Mr. Gadd has
The new Theremin's instrument consists of a box been engaged in the music and book store business
containing parts similar to those used in the Standard there for the past fourteen years and recently com-
Five radio set, necessary battery and a loud speaker. pleted arrangements to retire. Mr. Young has been
Two tubes in this instrument are arranged so that identified in the music, book and stationery business
they oscillate at rates above that of audibility, the for a number of vears.
resultant difference in the oscillation creating a beat
note lower than either of the prime frequencies. This
E. E. BLAKE ON CONDITIONS.
is similar to the method used by organ builders
to make dulcet tone.
Edward E, Blake, who was for a long time prom-
In appearance the instrument resembles a radio inent in the piano manufacturing line, with Melville
cabinet of small dimensions, with two electrical indi- Clark and others, has been dealing in used pianos
cating motors mounted in the front, a vertical rod and playerpianos since 1922. His present place of
about an inch in diameter and one foot high projects business is at 19 South Lincoln street, Chicago, and
from the right hand top and a circular loop of ap- he is in the wholesale end of the trade only. On
proximately one loot in diameter projects in a hori- Thursday he said that the outlook for better business
zontal frame from the left side. The rod on the in 1928 over that of 1927 was very promising.
TO FEATURE WURLITZER
NINE=FOOT GRAND
ian
WHEN ROADMEN HELP
RETAILERS^TO SELL
Correspondent Commenting on Letter on
That Topic in Last Week's Paper, Re-
bukes Modesty of Presto-Times.
A St. Louis piano salesman who has been a sub-
scriber to this paper for several years writes:
"I was interested in the communication of George
Burghart which appeared on page 13 of Presto-Times
of January 21, in which he mentions the work of
wholesale travelers who help dealers occasionally to
close difficult sales. That's all right, and more credit
to those enterprising wholesale travelers.
"But why do I never see any crowing about what
the trade papers are doing and h^ve done for years
and years as sales promoters and trade getters? Are
you trade paper people too modest to blow your own
horns a little bit once in a while and take a little of
the glory to yourselves to which you are rightfully
entitled?—James Walshe, piano salesman."
Presto-Times has always regarded itself as a piano
salesman, and we thought the trade everywhere re-
garded this paper as such. The paper, with its cir-
culation in every state in the Union and in all the
American possessions, considers itself a representative
American made music goods, carrying stimulation of
selling activity and of piano promotion everywhere.
Its publishers are too busy with its great work to
find time for horn-blowing, and so far as their ob-
servation of other trade papers goes, they, too, for
the most part are similarly unconscious of the tre-
mendous importance of trade paper functioning.
Speaking for itself, Presto-Times wishes to say that
at the present time it considers itself more than ever
as party of the first part in assisting every salesman
and every music house to sell American musical in-
struments.
HANDLES THREE GREAT LINES.
H. W. Brown, of the Broadway Piano Company,
Superior, Wis., was a Chicago visitor this week. He
deals in the Schumann, the Wurlitzer and Cable-
Nelson lines of pianos in that city and vicinity, a
chain of instruments which he claims is "a strong
triumvirate in pianos."
O
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers and
Tuners Rely for prompt Service and
Perfect Satisfaction on
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
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