Presto

Issue: 1928 2162

PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. A B B O T T - - - - - - - - - -
Editor
(C. A. DANIELL—1304-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
January 7, 19_g
represent, which are about fifteen. 1 feel that
the piano industry has been more fortunate
when I hear the lamenting of other business
men." And he mentioned clothing, toys, mill-
ers, grain dealers, tires and rubber goods, as
well as paper dealers, and he did not omit to
mention the increasing' work of the corn
borer.
of the performance of a poor radio set under
most unfavorable conditions.
"Both piano and radio are needed in Amer-
ican homes and all manufacturers of musical
instruments, and merchants dealing in them,
should co-operate in re-establishing the Amer-
ican home life through making it more attrac-
tive—mainly through music.
THE YEAR AHEAD
WHAT ARE YOU?
A great many opinions of prominent men in
At this period for good resolutions and re-
Entered . as second-class matter Jan. 29, 1896, at the
the
music trade, printed in last week's issue of form-manufacturing, a good thing to ask your-
Post Office, Chicago, LI., under Act of March 3, 1879.
Presto-Times, are cheering and conducive of self is : Is your piano a "futurist" or a "past-
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
a
greater degree of energy and courage in the ist"? In forming your answer it is well to
possessions, Cuba and Mexico. Rates for advertising- on
application.
trade for 1928. And a great means to those de- distinguish the difference between futurist as
Items of news and other matter are solicited and if of
sirable forces are the helpfulness and activity applied to a peculiar form of art and futurist
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
of the national association of the trade.
smaller cities are the best occasional correspondents, and
with a piano application. The futurist in art
their assistance is invited.
The Music Industries Chamber of Commerce is freakishness aiming at distinction. It is the
Payment is not accepted for matter printed in the edi-
which has proven its worth and value to every effort of the loony faddist to handicap prosaic
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
phase of the trade and industry in the past, merit. The futurist piano is one which has be-
tion will be charged if of commercial character or other
than strictly news interest.
may be relied on to be equally alert in 1928. gun its life sanely and which elects to travel
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
This assurance is conveyed by Mr. Hermann by the merit route. It is on its way and knows
cated.
Irion, president of the Chamber, in the follow- its destination.
Forms close at noon on Thursday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
ing statement:
vertising copy should be in hand before Tuesday, 5 p. m.,
And pastist! The term conveys its meaning
to insure preferred position. Full page display copy
"As far as the outlook for the year to come only too well. Is your piano one with a good
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure
is concerned I may confidently say that the or fair past, an inconsequential present and a
classification, should be in by Wednesday noon.
work will go along in the future as it has in future that promises little? Are you a stand-
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
the past. The organization is there to solve patter in absolute methods of selling your
Dearborn Street, Chicago, III.
the problems of the industry that may come piano? Are you blind to the necessity of pub-
SATURDAY, JANUARY 7, 1928.
before it from time to time, and if any major licity in retaining your piano's character for
problems should arise during the coming year worth and guaranteeing security in patronage
NEW PRESTO BUYER'S GUIDE
I feel quite certain that they will be ably dealt for the years to come ? In short, are you
The 1928 Edition
with."
snailing along through the clays, trusting in a
The widely expressed interest of piano deal-
Equally suggestive of cheer in the future is melancholy way in the breezes that are past to
ers and salesmen in PRESTO BUYERS' an anticipation by Mr. W. E. Guylee, presi-
return and boost you? If so, you are a
GUIDE, following the announcement of prep-
aration of the new edition for 1928, is a tribute dent of the National Piano Manufacturers' As- "pastist."
to the usefulness of the book, owing to the sociation, who bases his forecast on actual con-
Another question for the piano maker at this
dependable character of its statements. The ditions that show enhancement of the piano in beginning of a new year is : Are you a realist
attitude of the trade in expecting absolute cor- the opinion of the public.
or an idealist ?
rectness about the newer forms of grands,
These are apart from the successful efforts
Somebody has said that the difference be-
playerpianos and reproducing pianos makes
the responsibilities attending the preparation of the National Piano Promotion Plan in- tween an idealist and a realist is that the
of the new edition for 1928 greater than ever augurated by the National Piano Manufactur- word "Bermuda" always suggests lilies to
before in thirty-one years of publication.
ers' Association. Mr. Guylee shares the belief
The established considerations of tonal and that success in the piano trade is in equal ratio one and onions to the other. There are lots
of people who persist in calling this a realistic
structural merit will govern statements in the
new book. It is designed primarily for the to the number of piano sales, so he recognizes age in which the onion thought, as you might
use of retail merchants and their salesmen in the importance of the promotion plan in his call it, is suggested by everything; the ma-
the guidance of customers who may be in published statement:
chinery age in which everything is made in
doubt as to the merits of any particular piano
"Looking ahead to 1928, I see the National quantities and the onions planted, cultivated
which may be drawn to their attention.
PRESTO BUYERS' GUIDE has been Piano Manufacturers' Association extending and harvested by labor-saving implements in
relied upon by thousands of intelligent piano and expanding its scheme for the promotion of big ranches by thousands of tons in a profit-
buyers and a large proportion of piano mer- piano sales. Doing so will be the main activity able commercial way.
chants employ it for reassuring their custom- of the organization. And everything prom-
But in this grand old garden of the world
ers and sustaining just claims set forth by ises to aid our efforts. Leading economists
it
is the lilies, the little things grown with
their salesmen. Every statement in PRESTO
BUYERS' GUIDE is sincere and estimates of foresee active conditions for the coming- year heart and hands and brains that count—really
the qualities of the pianos, playerpianos and for commerce generally. Everything points to count more than all the vast products of ma-
reproducing pianos are based on the personal the piano business as a sharer in the desirable chinery, according to the idealist.
knowledge of experts in the piano industry.
conditions. But for the best results it will
And talking of pianos, as we will persist in
need courage and energy in every phase of the doing, quality still triumphs over quantity.
A MARK TAPLEY COMFORTER trade."
Not from the realist's viewpoint, but from the
Older people who have read and enjoyed the
Mr. C. J. Roberts, president of the National viewpoint of those who consider life a garden
optimistic philosophy of Mark Tapley, the Association of Piano Merchants, in a state- where people work with brain and heart and
body servant of Martin Chuzzlewit in Dickens' ment pointed out the potency of radio in in- the love that produces the lilies.
novel, "Martin Chuzzlewit," are taking com- creasing the musical interests of the public
Another thing that differentiates the idealist
fort in a year like this that there are other men and commented on its effects on the piano and realist is the understanding of the word
much worse off than those in the piano busi- trade:
"success."" The idealist in the piano trade, for
ness. Mark Tapley was made } famous by
"When people again acquire the home en- instance, is proud of his success while making
Dickens for his irrepressible jollity and optim- tertainment habit, then will more pianos be a limited number of pianos, but doing so in a
ism which he expressed when the affairs of purchased. A radio does not take the place way worth while, beautifully and thoroughly.
himself and his traveling master were at their of a piano; neither does a piano take the place The realist in the piano trade hears music in
worst—and this was Dickens' most sarcastic of a radio. As long as the human hand, with the buzz of machinery and gets joy in the
book, the one in which he roasted the Amer- its five fingers, retains its form ; as long as the whirr of the nervous rush of big lots.
ican backwoodsmen to a fare-ye-well.
natural musical scale, which never has and The idealist goes along patiently working,
One of Presto-Times' correspondents is a never can be improved upon, appeals to the according to his own ideals, turning out the
Mark Tapley comforter. He represents us in ear, and as long as the keyboard invented to things he considers worth while. And he does
the metropolis of a great Middle West State. accommodate these creations of the Almighty so happily, while the realist across the wav
He says: "I have just returned from some of exists, pianos will be made. Thank God there turns out lots and lots and lots of goods and
the best industrial centers in the state, and find is no 'static' in a good piano, though some perhaps makes lots and lots and lots of dollars.
that all lines of business are complaining. of the poor ones, or the very old ones, when But anyway, each walks in his vale of con-
There is nothing 1 doing in any of the lines I played upon emit sounds frightfully suggestive tentment.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 7, 1928
P R E S T 0-T I M E S
ANNUAL MEETING OF
GULBRANSEN SALESMEN
Advertising, Manufacturing and Credit De-
partments Also Participate in Business and
Social Events of Occasion.
THINGS SAID OR SUGGESTED
A PIANO ACT.
The wide-awake piano dealer is ever ready to iden-
tify himself with civic and social functions in his
territory and among the roster of piano retailers are
none more happy to do so than A. H. Budahn, the
active proprietor of the Budahn Piano Co., La Valle,
Wis. If the event is of a literary and musical nature
Mr. Budahn is all the more keen to be amongst those
participating'. It is good advertising and personally
popularizes a man in a very effective way.
Mr. Budahn had a call recently to be a "number"
in an entertainment for some local laudable purpose.
When the day came he loaded a playerpiano on his
wagon and proceeded to the school house to do his
turn at playing several selections upon it.
He naturally considered his performance one of a
serious nature. But all gravity was dispelled when a
German farmer who was master of ceremonies intro-
duced him thus:
'"Ladies undt chendlemans, I haf the Measure to
introduce to you Mr. Budahn of La Valle, who vill
now play the biano mit his feets."
* * *
Sometimes enthusiasm is arrested by the sheriff for
exceeding the speed limit.
* * *
Too often a piano's popularity isn't worth the price.
* * *
DISAPPEARING
PA YMENTS.
In a Chicago wholesale piano wareroom this week
two salesmen and two visiting dealers were discuss-
ing piano trade affairs in intervals between the busi-
ness of showing the line and booking the orders. The
claims of the interest and the carrying charge meth-
ods of selling pianos at retail were discussed. The
topic generally reminded E. J. Carnes, the Oak Creek,
Mo., dealer of a colored genius named Patch Skelton,
who created a financial system that was original if
not legal.
"One day the white foreman of a big railroad
tie camp on the Osage River toted in a piano for his
wife," said Mr. Carnes. "The lady could play enough
to give St. Vitus' dance to every colored dweller in
the camp, and of evenings the well-tamped mudbank
in front of the foreman's shack was a lively place.
There was trouble, though, when the more ambitious
of the colored women got envious and pestered their
men for pianos for their shanties. There was little
chance of satisfying the ambition, with the price of
making ties fixed at the rate of 'a bit a stick.'
"Then Patch Skelton saw an opening for his
crooked abilities. Patch was a card and crap sharper
who infested the camp about every pay-day. He
had some vague notion of the workings of a building
and loan association and considered that such a plan
app'ied to pianos might bring nigger dollars his way
quicker than by crooked gambling. For four weeks
the t.e-makers swarmed around Patch on pay-day
to put up their dollars for the alluring chance of
being winners in a promised drawing. Then the
sheriff stopped his easy game and before handing
him over to the postoftice authorities, made the
sharper return the money of his dupes.
"But in the meantime, Jeff Hewitt, who had paid
in four dollars for a gambling chance to win a piano
for some black or tawney beauty, had followed a
boat-load of mules to a railroad loading point farther
down the river. He continued as valet to the long-
eared animals to a point in Cuba. In due course of
time Jeff got back to the camp and the first he sought
out was the genius, Patch Skelton.
" T guess I want mah fo' dollahs, Patch,' was the
request.
"'What fo' dollahs yo' talkin' 'bout?'
" 'Why, de fc' dollahs I done big yo' fo' the piano
drawring.'
" 'Well, I ain't got dat fo' dollahs. Yo' done stayed
away so long de interest natchally eat it all up.' "
* * *
Tact is merely the art of getting what you want.
* * *
For an industrious stunt trust the idle rumor.
* * *
CO 11L DN' T CHA NGE.
Frank Weems, who was a well-known Pacific
coast salesman before going East to the piano de-
partment of the Wanamaker House in Greater New
York, naturally acquired a personal knowledge of
hundreds of good, bad and indifferent hotels in the
territory over which he had traveled so long. Cali-
fornia is a progressive state in ways other than polit-
ical, but it has some hotels where the progressive-
ness is a negligible quality and where comfort for
the weary drummer is conspicuously absent.
Last August when Mr. Weems was making the
journey from California to New York he got into
conversation with a fellow traveler and was the more
pleased when he learned that California was his
native state and Chink Camp, Calaveras County, his
abiding place.
"Well, well," said Mr. Weems, delightedly, recall-
ing the picturesque and historic region, "and so
you're from old Calaveras. Why, I was time and
again in Chink Camp. Say," he asked with interest,
"is the hotel in Chink Camp as rotten as it used
to be?"
"I guess it is," replied his fellow traveler p'eas-
antly, "I'm running it yet."
The Gulbransen Company held its annual sales
meeting Thursday and Friday, December 29 and 30,
at the big Chicago factory. Gulbransen wholesale
salesmen who cover the country were in attendance
together with members of the sales, advertising,
credit and manufacturing departments.
The meeting opened Thursday morning with the
keynote talk by A. G. Gulbransen, president of the
Gulbransen Company, who pledged continuance of
the distinctive and progressive policies of the com-
pany, which have proved their value to Gulbransen
merchants in every part of the country during the
past decade. Included in these Gulbransen principles
are constant improvement and modernization of the
product itself; large scale, efficient production, steady
national advertising, national prices, short time and
quick turnover. The chairman of the meeting was
John S. Gorman, sales manager.
Thursday evening the company was host at a din-
ner at the Lake Shore Athletic Club, 850 North Lake
Shore Drive, one of the newest and finest clubs in
the country; to the wholesale salesmen, principals of
various departments of the organization, and a few
invited guests. There were piano music and com-
munity singing, the piano being played by Jack Wehr-
lin, who records for Gulbransen music rolls; Henry
D. Sulcer, of the Gulbransen Company's advertising
counsel, obliged with a few well rendered sales.
Mr. Gorman set forth the policies of the company
and the plan of operation for 1928 in a way that was
indicative of a sound, substantial and broad-minded
attitude on the part of the company and an attempt
to influence Gulbransen dealers to work with their
piano competitors and in the interests of the piano
industry as a whole.
With the development of new selling angles there
was a great deal in the way of unique literature and
promotional plans to place before the men and this
was done by Walter Kiehn, the advertising manager.
L. W. Peterson, the credit manager, discussed
financial problems of the piano dealer in the light of
modern developments in the field of business.
The out-of-town men in attendance were as fol-
lows: G. E. Corson, L. Matson, W. G. Karmann,
Howard Hi 1, W. A. Holmes, J. E. Albineau, T. W.
Perkins, Al Lucas, A. W. Musser, G. C. Girardin,
Clark Gross, W. J. Eden and C. W. Ruby.
NEW CHRISTMAN WAREROOMS.
The Christman Piano Co., New York, has issued a
printed notice announcing the location of a new
Christman Studio sales office and show rooms, at
200 West 57th street, corner Seventh avenue, on the
second floor of the Radio Studio Building. The no-
tice, addressed to "Our Friends," says: "This latest
Studio was inaugurated for your own convenience,
and your first visit is keenly anticipated. You will
find a hearty welcome awaiting you."
ETHEL BARRYMORE BUYS AMPICO.
CHOOSES CHICKERING.
Ethel Barrymore, well-known theatrical star, has
purchased a Knabe Ampico grand for use at her
Mamaroneck, N. Y., home. The sale was made by
the Knabe Warerooms, Fifth avenue, at 52nd street.
Tarnuel W. Reyburn, president of Lord & Taylor,
I"c-v York, has purchased a Chickering grand at
Chicker.Yg Hall New York. This is the third Chick-
ering purchased by Mr. Reyburn.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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