Presto

Issue: 1927 2161

December 31, 1927
PRESTO-TIMES
BAND INSTRUMENTS
FOR THE YEAR 1927
C. D. Greenleaf, President of National Asso-
ciation of Band Instrument Manufacturers,
Considers Year Relatively Prosperous.
THINGS SAID O R SUGGESTED
THE SALES CLOSER
Salesman Henry was suave,
Bland, pleasant and polite.
In most uncommon ways with him,
Deportment was the height
Of graceful speech and movement;
With elegance was rife.
With him each act competitive
Was sweet denatured strife.
In marked contrast was our Bill,
Whose brusquerie was fierce;
Whose grating voice like auto honk
The wareroom's length did pierce.
Where Hen would sluice the warm spiel,
Bill's approach was frigid.
Where Hen met prospect with salaam
William's spine was rigid.
The polished way is, you'll admit,
A necessary aid
To closed deals in piano stores;
But Henry he just laid
The candied words too thickly on,
And smirked too bally free.
In fact he piped the honey stuff
Too blamed impartially.
For too much sweetish stuff will cloy;
'Tis argument appeals.
The salt of sanity's required
For closed piano deals.
Blarney's good in doses right,
To tightwad rolls uncoil.
The prospect too much sugar-cured
Is liable to spoil.
Fair prospects ent'ring at the door
Found Henry wrapt in smiles,
Who two-stepped airily the way
So courtly to the styles.
With bow and flourish he'd orate
In simp'ring loop-the-loop,
While taper ringers now and then
The barber chords would scoop.
But so it was while Henry's way
Was mostly nix cum rouse.
The fact was that his sweet flimflam
Was stood for by the house.
When Henry's candy guns were fired
And flattery would fail.
Most gen'rally 'twas brusque old Bill
Stepped in and closed the sale.
* * *
No matter how good the piano may be you've got
to advertise to put the world next to the fact.
* * *
A Camden County, Missouri, judge dismissed the
claim of a beekeeper who sued a piano dealer for
the return of money paid on an instrument bought
on installments. Evidently the beekeeper couldn't
prove he was stung.
* * *
HUBBY'S
SUGGESTION.
The M. J. Gummer Music Company, Oshkosh,
Wis., sold a piano to a customer in the neighborhood
of the town. The buyer was a lady of German birth
and famed for the scrupulous cleanliness of her house
and her vigorous use of mop, soap and scrubbing
brush. Monday was always a day of sudsy activi-
ties in her house.
The woman's husband paid for the piano. In the
matter of choosing it, though, or anything else in
the domestic menage, he admitted he was a cipher
minus the rim. On soapy Monday it was his pleasure
to completely remove himself. He, too, was a Ger-
man, naturally neat in his habits, but the peace-up-
setting rule of the scrubbing event palled on him.
The salesman, who was also a tuner, went along
to see the piano installed and to give it a few final
touches.
"Now, you want to be careful about the way you
dust and clean this piano,'' said the salesman, who
was aware of the suds-splashing fame of the lady.
"'Remember you are to put no wet cloths, sponges
or scrubbing brushes on it. Don't attempt to scrub
it down with water."
"You hear that mother?" spoke up the delighted
husband. "You gotta haf that biano dry gleaned."
* * *
Many a poor piano evokes respect from the un-
initiated by looking beautiful.
* * *
An Arkansas preacher had quit the pulpit for a
position in the piano store. Joined another division
in the Army of the Uplift, so to speak.
* * *
Success is the art of jollying others to do some-
thing for you.
* * *
The good-for-nothing pianos do not die young.
* * *
GERM
The year 1927 has been a relatively prosperous one
for the band instrument manufacturers, although no
previous records have been broken. The school band
contest showed greatly increased growth this year
and it is evident that school bands are constantly
becoming a more important factor in the musical
LETTERS
All "germ letters" are not like those of the Denver
blackmailing gang which threaten victims with
disease-infected missives. An agreeable germ letter
may read something like this:
Dear Mr. White Keyes—I believe Mr. and Mrs.
Jones have a serious idea of buying a piano this fall.
Of course you can count on me to say the proper
thing about your pianos at the right time. Get busy.
Sincerely yours, Kebecca Spankhard, Teacher.
*

*
'Tis really and truly a case of double dealing when
some men form a piano trade partnership.
*
*

One way to save trouble is not to borrow any.
C. D. GREENI.RAF.
life of the nation. The practice of giving school
credit for instrumental music, including both bands
and orchestras, is becoming more prevalent and this
is an indication of the growing interest in musical
instruction in the schools.
So far as 1928 is concerned, predictions are useless.
There seems to be no reason why general underlying
conditions should not continue favorable, and if this
proves to be the case, the music business for 1928
should be what the people in the industry are able to
make it. I see no reason why concerted and con-
structive efforts should not result in an increase in
business, but I do not think such an increase will
come without a sales effort which is comparable to
the effort which is put forth in competing industries.
C. D. GREENLEAF.
December 15, 1927.
/ have been engaged in piano manufacturing
for 38 years, but it is only 4 years since the B. K.
Settergren Company made its first grand piano.
Todax our instruments are not only known but
well knozvn by the entire industry; arc being sold
m 42 states and in foreign countries.—B. K. Set-
tergren, Bluffton, hid.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "shew the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 31, 1927
P R E S T O-T I M E S
10
BEAUTIFUL HOME OF W. N. VAN MATRE
Charming Structure Ideally Situated at Lake Bluff, 111., Looking Out on
Lake Michigan Makes "Anne Crest" a Source of Pride to Residents
While W. N. Van Matre, chairman of the
board of the Schumann Piano Co., Rockford,
111., and Mrs. Van Matre are enjoying the
pleasures of the California residence looking
out on the Pacific Ocean, their minds nat-
rrally revert with joy to their other home,
"Anne Crest," directly facing Lake Michigan
at Lake Bluff, 111., and it is someth ; ng worth
recalling.
Here the house is delightfully placed upon
a crest of the land fronting this magnificent
waterscape from a backgrojnd of superb old
trees, many of them of primitive forest growth
In itself it is an unusually agreeable homelike
structure of brick and plaster, built in 1918.
On the lake front the water is overlooked
beyond a broad expanse of lawn from an open
porch of one-story colonial columns runn'ng
the length of the main building.
The evidences of delightful seclusion are
shown in the accompanying picture of the
house. Another picture shows the trellied
architecture at the pergola w'.iich gives attrac-
tive access to the garden, where a notable
collection of tulips is Mrs. Van Matre's special
pr'de.
The grounds of the place extend from North
Avenue to Scranton Avenue, a distance of 25!)
feet, in an enchanting medley of thickly massed
shrubs and informal borders and groupings of
flowers. Through the more densely wooded
sections, still largely retaining their original
wild charm, stepping-stone paths lead down the
slope of the crest to occasionally intersect at
pianos in several of the rooms show the musical
taste of the family and the friends whose visits add
to the congenial joys.
Over a whole a cheerful feeling of light and glow
from the out of doors floods in through large-paned
casement windows. In the drawing room the same
note of period culture, subordinated by homelike
comfort, prevails, but in a more conventional ar-
rangement and luxury of details.
Mr. Van Matre, who epitomizes his busy and
interesting life in \ memorandum of a few words,
made his start in the music business in Reloit, Wis.,
in 1877; bought into the Chicago Cottage Organ Co.
(which later became The Cable Company) in 1885.
Tie was made manager of sales and remained with
the company until 1895 when he started the Straube
THR TRBLLISED PERGOLA LEADING TO THE
GARDEN.
W. N. VAN MATRE.
Piano Co. Hut he ^old out his interests in this com-
pany very soon and bought into the Smith &
Barnes Piano Co. and became its secretary. In 1900
he bought control of the Schumann Piano Co. and
his subsequent career of making and successfully
selling the meritorious Schumann line is familiar to
the readers of Presto-Times.
VALUABLE NEW DIRECTORY
OF THE MUSIC TRADE
The 1928 Edition of "Musique Addresses Universel"
of Great Interest to Entire Trade.
ANNE CRE.ST, RESIDENCE OF MR. AND MRS. W. N. VAN MATRK, LAKE BLUFF, ILL.
some particularly enchanting detail in the way of
garden statuary or secluded resting places. Most
alluring of all, however, are the big tulip beds, which
form an important part of the gardening scheme,
especially in May and early June, when they reach
the highest perfection of growth and glorious multi-
colored blooming.
The interior also reflects the artistic taste of the
owners. The place is of a pleasantly livable char-
acter, and the presence of handsome Schumann
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
A valuable source of music trade information of
an international character is the 1928 edition of
"Musique Addresses Universel" (The Universal
Music Trade Directory) just published by the Office
General De La Musique, 15 Rue De Madrid, Paris,
France. It is a most valuable book for all those
engaged in the international music trade, as the
names of over 55,000 manufacturers and dealers of
musical instruments in every civilized country of the
world are given in the volume. It is strongly bound
in cloth, comprises over 3,000 pages, carefully classi-
fied according to countries and sections.
In addition to listing various establishments accord-
ing to countries, there is also found in the back of
the book an alphabetical listing of the music houses
of the world without relation to country boundaries.
It is a directory of the music trade of the world of
the most comprehensive character and a valuable addi-
tion to the office files of manufacturers and mer-
chants.
Today I am an optimist. I believe it is noiv
•within our power to develop a larger and bettei
piano business than we have ever enjoyed here-
tofore. The Kno.v system- of piano playing has
proven that the piano is probably the easiest of
all instruments to learn to play.—Geo. 0. Chase,
San Franeiseo.
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
err
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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