Presto

Issue: 1927 2160

December 24, 1927
SHOW JESSE FRENCH MODELS
RECENT HAPPENINGS IN
WISCONSIN MUSIC TRADE
Interes'ing Items Which Show Keen Interest in
Music at Many Points.
Henry D. Hesse, 66, prominent in Milwaukee
musical circles and for five years president of the
Milwaukee Musical Society, the city's oldest musical
organization, died there recently following a brief
illness. Mr. Hesse was prominent in Milwaukee edu-
cational circles being principal of several of the city's
schools for many years. Mr. Hesse's wife is his sole
survivor.
Wilbur M. Derges has become associated with the
I look Bros. Piano Co. at Madison, Wis.
Cook & Wilk has opened a Wurlitzer music store
at 62nd and Greenfield avenue. The store will carry
a complete stock of Wurlitzer musical instruments
besides the Wurlitzer radios.
Wisconsin high school musicians are to be offered
an opportunity to participate in an all-state music
festival which will be held at the University of Wis-
consin at Madison on May 11 and 12, it was an-
nounced by Professor E. B. Gordon of the Uni-
versity School of Music this week. This festival is
to take the place of the high school music contest
held in previous years.
STULTZ & BAUER CREDITORS.
Harold P. Coffin, New York, referee in bankruptcy,
last week notified creditors of the old Stuhz & Bauer
Company, New York, that the final meeting of the
creditors will be held at his office, 217 Broadway,
December 19, when the creditors may inspect the
vouchers of Alfred L. Smith, trustee. If there are
funds in the Hands of the trustee applicable to a
dividend to creditors, a dividend will be declared.
IN THE TENT OF OMAR.
A special exhibition of Art and Period styles of
grand pianos was held at the Wilking Music Com-
pany, 120 East Ohio street, Indianapolis, from De-
cember 8 to 20. The store was open evenings during
exposition and no goods were sold during exhibi-
tion.
The notable showing was made in "'The Tent of
Omar," which was suitably decorated and furnished
with choice Orientals from Herman Rug Co., light-
ing fixtures and lamps from Goldstein Bros, and fur-
niture from Oilar Furniture Shops.
On Saturday, December the 10th, the first official
showing of the new period models manufactured by
the Jesse French & Sons Piano Company, Xew
Castle, Indiana, was held at the warerooms of the
Wilking Music Company. The instruments were in
"Omar's Tent," which was constructed in part of
the wareroomi of blue sLriped satin, and laid with
costly Oriental rugs and hangings, and period furni-
ture to match. On entering the tent the first instru-
ment to be adaaiired was a special design grand in
crotch walnut. This instrument was built especially
for the New York exhibit, and is not included in the
regular production, and is never to be duplicated.
It is a fine example of rare veneer, and something
very artistic and unique has been accomplished in
the laying of it. The finish is perfect, with bench to
match. The instrument carries the same sweet tone
Becker Bros.
Manufacturers ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroom*
767-769 Tenth Avenue, New York
characteristic of all instruments made by the New
Castle industry.
The Spanish Renassaiuce model in high lighted
walnut, with bench to match is another creation of
art, with Spanish curves carried orrt irr-rlesig-n. The
Louis XVI is something new and apart from the
ordinary design being duplicated. It is slightly more
ornate, and the antique finish is an entirely new proc-
ess, bringing out more forcibly the light and dark in
the shading.
The Queen Anne style is a fine sample of the
period, each leg with a graceful curve and carried
out in the hand carved capping, music desk bench and
general ensemble.
Manufacture of many new and beautiful Period
models of pianos by the Jesse French & Sons Piano
Co., New Castle, Ind., in the past few months, is
centering the attention of the piano dealers more
closely on the progressive activities of this fine New
Castle industry.
These beautiful pianos, bringing out all the beauty
of the Florentine, Jacobean, Italian, Renaissance,
Spanish Renaissance and Queen Ann furniture de-
sign, are finding great favor and dealers report that
sales are unusually heavy in these, the finer designs,
of instruments.
The latest feature in this line is the antique finish-
ing art that has been added. This brings out much
of the hidden beauty of the fine wood that is used
in the cases, and enhances the beauty of the most
beautiful of materials.
To match the Period design pianos, the plant is
also making a Period design chair, to replace the
bench or the stool. However, the bench may also
be had in period design to match the piano.
Another piano being made in the New Castle plant
that is attracting great attention, and that is selling
even beyond the fondest expectations of its designers,
the '"Boudoir," designed primarily for small apart-
ments, is among the recent additions to the Jesse
French & Sons lines.
A little over a year ago the New Castle plant
started the manufacture of the electric reproducing
grand. This great instrument has captured its field
and held it consistently.
MAYPOLE THEATER MANAGER.
Roy Maypole, the Detroit, Mich., piano man, who
is widely known in that city and elsewhere, has been
appointed manager of the Oriole Theater there.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands
-
Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
CHICAGO
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH PIANO COMPANY
1223-1227 Miller Street, CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 24, 1927
PRESTO-TIMES
lanm
..Hacked by a TiealSalesTJanj
ACKARD DEALERS have three tremendous advantages—two un-
P usual
values represented by the Louis XVI Art Models shown here,
plus a successful plan for bringing in prospects—the Packard Free
Piano Lesson Service.
The Louis XVI Art Upright with bench to match is a beautiful achievement
in piano creation, yet it is priced but little higher than our ordinary upright of
the same size. And the Louis XVI Art Grand is so rich and beautiful that it
scarcely seems possible it can be sold for so little more than the plainmodel. And
yet, Packardqualityissupreme in every feature. You can build new,bigger busi-
ness with these values. Let us tell you of the plan behind the Packard line—now!
THE PACKARD PIANO CO.
Thrze. Aces
in the Packard
Dealer's Hand
part of the assets purchased by the new owner, and
they are available for immediate shipment.
Mr. Smith declined to make any statement con-
cerning the affairs of the corporation.
The Celco Corporation is the new name of the
United Piano Corp.
E. F. Lapham, of a Bond House, Says We
Assets Bid in by Well Known Piano Man at
Are in for a Readjustment of
Auction Held Before Referee
Prices.
in Bankruptcy.
The initiation of Roger O'Connor as president of
the Chicago Piano & Organ Association was a pleas-
The assets of the United Piano Corp. of Norwalk,
ant feature of the noonday luncheon on December
Accompanied by His Wife, W. N. Van Matre Has, 15 at the Great Northern Hotel, Chicago.
Ohio, were hid in last week at auction by J. Harry
Shale, formerly associated with that house in an
Spent Some Weeks in Phoenix.
Walter Kiehn, of the Gulbransen Company, Chi-
official capacity. The auction iv-as held before Ref-
cago, and Herman J. Kartheiser, new retail manager
W. N. Van Matre, chairman of the board of direc- at Chicago for the Baldwin Piano Company, were
eree in Bankruptcy Peter E. Olney, Jr., in New York
tors of the Schumann Piano Company, Rockford, 111., accepted as members of the association. A report on
and the price bid was $110,000.
and his wife, who left their Lake Bluff, 111., home the condition of Otto Schulz, who has been in the
When interviewed by a representative of Presto-
several weeks ago to spend the winter in the Pacific Presbyterian Hospital, Chicago, showed that he is
Times, Mr. Shale said that he was not prepared to
Coast regions, and in the hope also of visiting Hon- improving and it was decided that the secretary write
olulu, a trip which was unexpectedly cut short a year him a nice letter to cheer him up and send him
ago, have been spending several weeks at Phoenix, more flowers.
Ariz., enjoying sunshiny weather.
E. F. Lapham, former piano man, now in the bond
Mr. Van Matre has visited with old friends at business, made the principal address. He said most
Phoenix and played golf every day, but the couple Americans were looking through rose-tinted glasses
left Phoenix on Monday of this week for Los Ange- at this year's business. If asked, "Are profits satis-
les, Calif., and will be located at the Biltmore Hotel, factory?" the cautious answer would be, "That de-
that city, until January 14, when they expect to go pends on whom you ask." Tn business offices there
aboard a steamer for Honolulu to make their long* were many cross currents this year. Periods have
delayed visit to the land of high mountains and big expansion and contraction; what goes up must come
pineapples.
down. In prc-Christmas shopping he had found
Returning to the United States they will spend the price-cutting at the stores. In the country, chain
rest of the winter on the Pacific Coast and will be stores were driving small merchants out of business.
home at Lake Bluff in May. While Mr. Van Matre
If the wages of the laboring man were reduced it
is still head of the Schumann Piano Company, its would have serious consequences on trade. If the
activities are no longer directed by him, but by his farmers were hard up it was large'y their own fault.
son, W. X. Van Matre, Jr., president of the company.
As a brighter side to the pessimistic picture he was
painting, Mr. Lapham said live stock was bringing
higher prices; cotton, on account of a short crop,
was selling profitably. Prosperity was described as
a condition when everybody is making money, "but
we'll hardly ever come to that condition." He said
that there were in the savings banks of the United
Application to Business Is One of the Mottoes Under States $36,000,000,000 and the increase for the year
was $1,000,000,000. Europe took one-half of our
Which Company Is Working.
exports in the last year. The income of America had
W. T. Brinkerhoff, general manager of Ludwig & increased 43 per cent in the last five years.
Co., New York, says in a letter, dated last Saturday,
"I believe we're in for a readjustment of prices,"
to Presto-Times:
said Mr. Lapham in conclusion. After he sat down
"The writer is very glad to report to you that the Adam Schneider referred to Mr. Lapham's speech
J. HARRY SHALE.
Ludwig business is increasing daily, and it looks very as pessimistic, to which Mr. Lapham said: "I'm
encouraging and bright for 1928. We are making not pessimistic. How could a United States citizen
state as yet what he would do with the business. A
all preparations to increase our business over any be pessimistic when we have all the money in the
re-organization, however, is believed to be a likely
previous years of the Ludwig history, and the writer world? I simply pointed out that this is not a boom
development in the near future.
believes that under his supervision, there is no ques- year."
Following the auction, at a session before the ref- tion of a doubt, but that we will succeed. The old
saying is, 'if you apply yourself you must get results,'
eree in bankruptcy, Alfred L. Smith, who had been
CLIFFORD GRUNEWALD DIES.
and that is the motto we have laid down for the
serving as receiver for the corporation, was elected
Clifford Grunewald, a son of Louis Grunewald,
force that is now affiliated with this company.
trustee. His bond was fixed at $25,000. Edwin S.
Williams, an official of the United Piano Corp., was
"We wish to take this opportunity of wishing you founder of the New Orleans house of the L. Grune-
examined before the referee. Mr. Smith's election
an very merry Christmas and a most happy and pros- wald Co., died recently from the effects of an acci-
dent. He lost his life while cleaning his gun, the
was unopposed by any of the parties interested.
perous New Year."
piece being accidentally discharged. He was a resi-
The next meeting of creditors is scheduled for
dent of Houston, Tex., where he was engaged in the
January 13. at 3:30 p. m., in the office of the referee
SETTERGREN TRAVELER WEDS.
real estate business.
in bankruptcy, at 7 Dey street, New York. In order
E. Bennett Fox, Eastern wholesale representative
that the factory force might be held intact, Alfred L.
of the B. K. Settergren Co., Bluffton, Ind., was
WILLIAM P. PALMER DIES.
Smith, the receiver, has kept the plant in operation.
married recently to Miss Margaret Foley of Detroit.
William P. Palmer, president of the American Steel
Since November 3 no shipments have been made.
Mr. and Mrs. f o x are now enjoying a honeymoon in
& Wire Co., died this week in Cleveland, O., at which
The pianos that have been completed since then are
California.
place interment took place December 21.
PIANO BUSINESS SEEKS
AVENUES OF PROSPERITY
J. HARRY SHALE BUYS
UNITED PIANO CORP.
HEAD OF SCHUMANN PIANO CO.
HAS REACHED LOS ANGELES
RESULTS BEING ACHIEVED
BY LUDWIG & CO., NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.