Presto

December 17, 1927
PRESTO-TIMES
Mr. Doyle has given intensive study to the problems
that are confronting the piano business today. With
his knowledge of the problems of many other lines
of industry, and the necessarily close contact he had
as advertising manager with piano dealers in every
section of the country, he has developed positive con-
In Addition to Standing Committees President victions on the present conditions of the piano busi-
ness. As to this, he made the following brief com-
Taylor Has Appointed a Special One
ment:
on National Affiliation.
''The piano business today challenges the best ef-
New standing committees of the Music Merchants' forts of every man in it. I would say that the great-
Association of Ohio, were announced this week by est need is new ideas and methods to meet the pres-
President R. E. Taylor. A special committee on sure of other lines of industry. We must keep pace
affiliation with the National Association of Music with modern conditions and apply our efforts with
Merchants was also named. The following are the an eye on what other industries are doing.
members of the new standing committees:
''The piano business needs new blood, capable
Membership committee: B. G. Burrier, Zanesville, men trained in other lines and not hidebound by the
chairman; Dan E. Baumbaugh, Cleveland; Chester D. customs of the business. Such men could bring to
Anderson, Dayton; Tony Zender, Lima; Kermit F. bear new angles for developing the huge market for
Crippen, Marietta; W. A. Bammerlin, Massillon; R. the piano. They would be unfettered by personal
B. Finley, Salem; Merrill L. Muehlhauser, Cleveland; considerations resulting from long and intimate asso-
Ernest C. Hall, Warren; Howard J. Shartle, Cleve- ciations.
land; Fred C. Grau, Cincinnati; Carl E. Summers,
"The piano business has to appeal to the general
Jackson; DeVere Kaufman, Wooster; H. Kellogg public that cares nothing for personal considerations.
Day, Elyria; Frank Smerda, Cleveland; A. B. Sauer, I can sell you-a piano if you like me, but you have
Lorain; F. W. Van Scoyoc, Akron; Henry S. Gross- to sell it to some one who cares nothing for either
man, Cleveland; Charles S. Hockett, Beliefontaine; of us. That means that you and I have to get to-
F. W. Mahan, Alliance; C. Emmette Parker, Athens; gether. When every one in the piano business buries
Karl P. Kobe, Findlay.
the hatchet, and all get together and work in a spirit
Legislative committee: Herman Lievermau, Col- of cooperation, realizing that our competitors are
umbus, chairman; J. A. Compton, Coshocton; Wm. not selling pianos but other merchandise, then the
E. Donaldson, Painesville.
piano business will begin to gain momentum, and not
Advertising advisory committee: Earl Poling, Ak- until then."
ron, chairman; Louis A. Noelcke, Cincinnati; Arthur
Air. Doyle has under consideration two proposi-
L. Roberts, Columbus; Mrs. J. G. Herbold, Galion; tions, but he probably will not announce his future
F. H. Frazelle, Toledo.
plans before the first of the year.
Mutual Insurance committee: Henry F. Stucke,
Toledo, chairman; Mrs. P. F. Sarver, Piqua; J. H.
LATE NEWS OF THE MUSIC
Mattlin, Cleveland.
The special committee is composed of three past
TRADE OF SOUTHERN INDIANA
presidents of the state associations: O. H. Boyd,
Marion, chairman; Otto C. Muehlhauser, Cleveland,
and Otto Grau, Cincinnati.
Items from Many Points in That Section Indicate a
Lively Condition in Sales.
NEW COMMITTEES FOR
OHIO ASSOCIATION
JESSE FRENCH & SONS'
NEW PIANO BOOKLET
Latest Addition to Publicity Literature of the
New Castle, Ind., Industry, Powerful
Aid to Sales.
A new booklet just issued by the Jesse French &
Sons Piano Co., New Castle, Ind., is characteristic of
the artistic tastes of the company. It is a booklet in
which beautiful pictures tell a story of achievements
by the enterprising company. It is a triumph of
printing as well as of picturing and every page is
filled with suggestions leading to closed piano sales.
The cover, in shades of-brown, shows a tasteful
music room in which a Jesse French & Sons piano
is the central object.
The importance of the houses shown are obvious
and the interior views make plain the culture of the
owners who choose the fine instruments from the
big New Castle factory. The title is "Jesse French
& Sons Pianos in Beautiful Homes" and the size of
the pages give an opportunity to show the fine pic-
tures. The pianos in most of the Indianapolis homes
shown in the booklet were sold by the F. O. Wilking
Co., Indianapolis.
The booklet serves to show the desirability of the
Jesse French & Sons piano for the home of culture.
The tone of the piano is an acknowledged fact; the
beauty of design in the cases is made plain in appro-
priate surroundings.
EXPANDS IN GREENVILLE, O.
Harry Barry and Loren Hussey, proprietors of the
Greenville Piano Co., Greenville, O., has acquired a
location at 539 Broadway, which building they have
purchased. Both partners have been identified with
the piano business here for the past ten years. When
they, together with W. S. Hyer, now deceased,
opened a small piano store in March, 1919, in Broad-
way, growth of business was rapid. In 1924 Mr.
W. H. DOYLE RESIGNS FROM
Music dealers in Evansville and other towns in Hyer retired from the business and since that time
Indiana, as well as those in many of the the store has been known as the Greenville Piano Co.
KOHLER INDUSTRIES AD FORCE southern
towns in southern Illinois and western and northern
Kentucky, report their Christmas holiday trade has
Man of Long Experience in the Publicity Field Has been very good. Many of the dealers say their holi-
day trade has been as good, if not better than it was
Keenly Studied Conditions in Trade.
for the corresponding period of last year and they
W. H. Doyle, advertising manager of the Kohler have no complaint to make. Pianos have not been
Industries, New York, has resigned after three years moving as briskly during the closing months of this
GRAND, UPRIGHT and PLAYER
of service in that position. He came to the adver- year as last year, but talking machines have been
AND
tising department of the Kohler Industries four years selling rapidly in spite of the demand for the radio.
ago, and a year later was appointed manager.
Walter Geissler, of the W. P. Geissler Music Com-
Mr. Doyle is an advertising man of long experi- pany of Evansville, was recently on a business trip
ence, having served w T ith five advertising agencies: to Chicago.
The Erickson Company, the Tucker Agency, and
Art Willem, sales manager of the Stahlschmidt
740-742 East 136th Street
the Empire Advertising Service in New York, N. W. Piano Company at Evansville, says the recent sale
Ayer & Son in Philadelphia, and the Deatel Adver- started by the company has been a great success.
NEW YORK
tising Service in Baltimore. He has actively engaged
The company's lease on its present location expired
in practically every field of the advertising business— and it was decided to sell the stock of goods on hand
marketing analyses, merchandising plans, copy work to get ready for removal to another location.
on advertisements, business literature and publicity,
W. F. Schwentker, Evansville music dealer, is back
and in mechanical production. He also sustained from a business trip to Chicago.
himself for three years as a free lance in New York.
Elmer D. Luhring, president of the Stahlschmidt
To survive one year of this in New York is con- Piano Company at Evansville, and president of the
ceded the acid test of advertising ability.
park board of that city, has announced an elaborate
During his four years with the Kohler Industries park improvement program for that city for the com-
Grands - Reproducing Grands
ing year.-
' •
Mr. and Mrs. Henry Hudson, of the Hudson Music
House of Boonville, Ind., took part in a recent con-
cert given by the Philharmonic Club of that city.
They have been members of the Philharmonic Club
for a number of years.
Mrs. Harriett Wilder, who for many years owned
and operated music houses in Boonville and Peters-
Manufacturer* oi
burg, Ind., has moved from Indianapolis to Evans-
The Line That Sells Easily
ville. Mrs. Wilder was one of the first women in
and Satisfies Always
Indiana to open a retail music house. She was
assisted in the work by her four sons and two
daughters.
Factory and Wareroom*
William A. McGlasson, Dies Moines, Iowa, has
767-769 Tenth Avenue, New York
711 Milwaukee Ave., CHICAGO, ILL.
been made manager of the Victrola department of the
Stoner Piano Co.
STRICH & ZEIDLER, Inc.
HOMER PIANOS
BRINKERHOFF
Becker Bros.
Player-Pianos
and Pianos
HIGH GRADE PIANOS
and PLAYER PIANOS
BRINKERHOFF PIANO CO.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
CHICAGO
GOLDSMITH PIANO COMPANY
1223-1227 Miller Street. CHICAGO
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