Presto

Issue: 1927 2157

PREST 0-T I M E S
December 3, 1927
C. W. COLLINS ON THE
MORAL VALUE OF MUSIC
Director cf Conn National School of Music
Contributes Instructive Article to Glen
Ellyn Newspaper.
THINGS SAID OR SUGGESTED
A CONGENIAL
But I've no rhyming knock
For those with poor pin-block.
Why should the tuner mock
What quick jobs bring?
CHANGE.
"What's become of all the muckrakers who used
to write for the magazines some time ago," asked
the perpetual inquirer.
"To a large extent they have gone to writing smut
songs for the vaudeville and cabaret vocalists," an-
swered the wise editor.
* * *
When a young man thinks a girl's piano practice
is music—that is love.
* * *
There is a wide difference between the holiday
spirit and the holiday spirits.
* * :;=
THIi AXTHHM.
Once more the suitability of the national anthem
is questioned; this time by an organization which has
the hard-working theme "Peace" as its motive. The
"Star Spangled Banner" is too roystering in its lines
and the ladies of the organization would have Con-
gress substitute some good hands-across-the-sea
verses. It may happen eventually that we will be
unwilling to sing the version Congress decides upon
and that everybody will be forced to write his own
anthem. In case of such an eventuality the following
suggested versions of "Amerfca" may be acceptable:
The Good Dealers' Version.
My country, 'tis of thee,
Conies every chance to me
In gilt-edged notes.
When in competing dash.
Ardent but never rash
Chasing thy jingling cash
My spirit gloats.
The Piano Traveler's Version.
Dear land, expansive, wide.
O'er thee I love to ride,
Selling the line.
Land of the carload quest.
Where rivals never rest,
Home of the tipping pest,
Helluva time.
A good way to raise the wind is to make your ad-
breezy.
* * *
COME-BACKS.
Success isn't a matter of orders. It is the re-orders
that go to make success. For the piano dealer, for
instance, the good customer wrongly treated lasts
only until he finds out how worthless is the piano
he bought. One thing is certain; there is a "come-
back" on every piano sale. But whether it is a come-
back in more orders, a come-back in a returned in-
strument, or a fatal come-back in discredit depends
entire 1 }' on the dealer and his methods.
You may break .you may shatter the square as
vim will, but it keeps on returning to plague dealers
still.
Some people buy pianos on such a long-time plan
that they measure the passing of the years by the
due notes.
••'.••
The Skipping Dealer's Version.
Land of the factoree,
Wlierefrom the owners' free
Pianos dispense.
Consigned with pure delight
To foxy fly-by-night
Who sells, then stepping light,
Vanishes hence.
Mrs. Ethics' Version.
My country, 'tis of thee.
Comes the rascality.
Which makes me pine.
Land of the slurs and slams,
Crooked advertising lamms,
Roughhouse which kills and damns
Honesty's line.
Even
work.
t h e lowly
• . -
*
bod-carrier
*
*
is e n g a g e d
in upliit
••::
There's nothing standard about the poor piano but
trouble.
BOOK FOR CONTEST PROMOTERS.
A nation-wide expansion of the music memory con-
test is under way as the result of special efforts of
state and national organizations. This medium of
musical appreciation is being developed in a state-
wide way in several states. Another new publication
for use in these contests is the "Third Year's Music
Memory Selections," issued by the Playground and
Recreation Association from its headquarters in New
York City. That reproduces the third in the series of
contest lists prepared by Professor Peter W. Dykema
of Teachers College, and containing descriptive notes
on each contest selection.
The Piano Tuner's Version.
My country, 'tis of thee.
Earth's best pianos be,
Of these I sing.
S. E. Moon was unanimously elected chairman of
the Eederation of I'ritish Music Industries fur 'he
ensuing year.
BOWEN PIANO LOADER
In the Beacon of Glen Ellyn, 111., C. W. Collins,
director of the Conn National School of Music, Chi-
cago, writes about the "Moral Value of Music." Mr.
Collins resides in that charming suburb of Chicago,
has charge of music matters in the schools, and is
conductor of the Glen Ellyn Grade and High School
Band.
The very nature of music, says Mr. Collins, not
only tends to bring out the most worth-while traits
of character, improve the scholarship of the children,
but is also of a very practical value to them after
graduation. Continuing he says:
"Character building is the fundamental note in
education today. The ultimate test by which the
school system of which we are so proud must stand
or fall is its ability to form character, to send out
youngsters ready to take the : r place in the world
as high-minded responsible citizens. The new con-
ception of education can be felt in practically every
subject in the grade school curriculum. Mathematics
makes for straightforward, honest thinking. There
can be no fudging or sliding over in sums which
can be checked and proved back. History teaches
the lesson of moral values, the ultimate downfall of
the unmoral man. And so it is with the rest of the
school subjects. They can all be made, and we are
trying to make them, lessons in right thinking and
high moral standards."
Serving the same purpose of moral training and
character building, and often in greater degree, are
the so-called extra-curricular subjects, according to
Mr. Collins. These generally have a sugar coating
that the requr'red studies lack and are. therefore, ea-
gerly welcomed by the children. Music, art, athletics,
manual training and domestic science all have valu-
able lessons to teach and on these grounds alone jus-
tify the time and expense they involve, he declares.
"Take music for example," says Mr. Collins. "Musr'c
has been found the solution of many disciplinary
problems, It teaches the children the lesson of co-
operation, develops a sense of pride and self-respect,
and cultivates a taste for beauty and the worthwhile
tilings in life. It calls for infinite patience and per-
severance, quick think : ng, accuracy and similar worth-
while character traits. The grammar school that is
fortunate enough to have its own band and orchestra
is doubly blest as it will get and hold the children's in-
terest more than any other activity, it will keep the chil-
dren off the street, adds to their pride in their own
school and makes a real contribution to the com-
munity. The day is past when educators and parents
look on music as a frill to education, a side issue. It
is being recognized now for its true worth, and the
music organizations in schools are multiplying by
leaps and bounds."
YOUNGSTOWN FIRM RETIRES.
It has been announced that the Greenwood Co., 322
West Federal street, Youngstown, O., is to retire
from business. Harry E. and Paul Greenwood are
proprietors and it is said the move is caused by the
ill-health of Harry E. Greenwood, the senior partner.
The Greenwood Co. was established in 1897. The
entire stock of the store will be closed out and the
location relinquished about the first of the year.
PS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. Tt is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 3, 1927
PRESTO-TIMES
CHICAGO TRADE HOLDS
MEETING TO BOOM SALES
Manufacturers and Merchants at Meeting This
Week Asked to Contribute Liberally to
Continue Piano Playing Contests.
The most important piano trade meeting of the
year at Chicago was held at 10 a. m. on Thursday
of this week in Lyon & Healy Music Hall, Wabash
avenue and Jackson boulevard. Herman H. Fleer
of Lyon & Healy presided.
The first speaker was Mr. Pratt of the Chicago
Herald-Examiner, who said that he believed that
about 95 per cent of the piano trade in Chicago dur-
ing the last year was due to the piano playing con-
test. In 1921 the automobile business spent over
eight million dollars in fifteen magazines; in 1927 it
is estimated that General Motors alone will spend
$37,000,000. The piano and musical business in 1924
spent a total of $903,000. There had been a lack
on the part of the piano business to keep advertised
before the public, as compared with rival lines of
business.
The future of this business in pianos rested with
interesting the children, Mr. Pratt contended. The
president of the wheat pool came to the office of
Mr. Pratt last Friday to get a line on a book he
wanted for the children of Canada; a book to educate
them about wheat. "You piano men can learn from
him that the message now is to the children, and the
Herald-Examiner stands ready to support you," was
the final word of Mr. Pratt.
Chas. E. Byrne of Steger & Sons Piano Mfg. Co.
said that if this contest had been started ten years
ago it would not be so hard to sell pianos today.
"You can't tell me,'' said Mr. Byrne, that those
15,000 children in Chicago that joined our contests
last year have not been a very powerful aid in sell-
ing pianos during this year. Men whose salaries
were $50,000 a year had boasted proudly of their
children winning in these contests."
A man had ridden down in the train with Mr.
Byrne that morning and had deplored the "effects
of radio on the p'ano trade," and talked as though
the piano was a thing of the past To get that idea
out of the heads of the general public it was neces-
sary to interest the children. It would require per-
haps $15,000 or, say, possibly $20,000, from the Chi-
cago trade to do this; but what of it? It would
mean only the price of one grand to any big house.
The 15,000 children interested last year cost less
than $1 each to get them in.
Eugene Whelan and others spoRtew^. The estimates
of cost was left to the budget committee.
Prominent men of the trade at the meeting in-
eluded Adam Schneider, C. G. Steger, C. E. Byrne,
Percy Tonk, J. T. Bristol, Eugene Whelan, H. H.
Fleer, H. C. Dickinson, F. P. Whitmore, R. J. Cook.
LATE MUSIC TRADE NEWS
FROM PORTLAND, ORE.
Reed, French Piano Co., Portland, Adds Floor Space
to Facilitate an Increasing Piano Business.
The Reed, French Piano Co. of Portland, Ore., has
added additional floor space to their store so as to
take care of its increasing piano trade. The com-
pany makes a specialty of grand pianos and are fea-
turing the Knabe and the Ampico. It has also re-
cently added a radio department, placing W. L. Hor-
rell, formerly with the G. F. Johnson Piano Co., in
charge. They will feature the Stewart-Warner line
of radios.
George C. Will of. Salem, Ore., one of the oldest
music merchants in the state of Oregon, has recently
added the Brunswick line to his stock, according to
the report of the Portland headquarters of the Bruns-
wick.
Ignaz Friedman, Polish pianist and exclusive Duo
Art artist, was the guest artist of the Portland Sym-
phony Orchestra at their second concert this season,
November 21. The principel offering was Chopin's
Concerto in E minor, which was enthusiastically re-
ceived by the large audience. Sherman. Clay & Co.
took advantage of the artist's appearance by featuring
the Steinway piano and the Duo Art in a dual win-
dow display, giving the public the endorsements of
the instrument by the famous pianist, who is an
exclusive Duo Art recorder.
Among the visitors to the Portland, Ore., trade the
the last half of November was O. N. Kruschke of
San Francisco, Pacific Coast representative of the
Wurlitzer company of Chicago.
PIANO CLUB DRIVE.
The Piano Club of Chicago has launched a drive
for additional members and all members have been
asked to join hands and heart in this membership
drive. We've got about 300 real live members now.
If you get a new one and see to it that every other
member gets one new one, oh! boy, what a club we
will have. What CAN'T we do with such an organi-
zation in the Chicago market?" says an appeal signed
by Roger O'Conner, chairman of the membership
committee.
Two of the largest dealers in Buenos Aires carried
on, at the beginning of last year, lively propaganda
for the sale of uprights and .grands on easy monthly
payments. The result was immense, and fifteen to
twenty instruments were sold daily in both houses.
The instruments most favored were those with a
highly polished appearance.
BROADCASTING WITH A BALDWIN
Hardman, Peck & Co.
make
a Fine Piano
for every pocket bo ok
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
worlds most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
W/r
iia of
*° r p cata
'°8 anc * P rices
VV fll&
ianos
Made and guaranteed by
Wardman^ Peck $f Co
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is oast
In tb« plate and alto ap-
pears upon the fall board
or all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations such as Schu
niana & Company, Schu-
mann & Son, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of tb» law
t'Hlwii>B"<* on
Kmiueni
Schumann Piano Co.
W N. VAN MATRE, Presid.nl
Rockford, 111.
W. P. Haines & Co.
HENRY K DAHNERS. PRESIDENT AND ANNOUNCER OK STATION KGCU. MANDAN, N. D., AND HIS FIVE
POPULAR ENTERTAINERS.
The promotional activities of Henry L. Dahners.
Baldwin dealer at Mandan, North Dakota, include the
operation of Station KGCU, of which he is president
and announcer. This connection gives Mr. Dahners
opportunity to feature both the Baldwin piano and
The Music Shop, of which store he is the hustling
proprietor.
"We get from 300 to 500 letters a day," writes
Henry, "all having a good word for Baldwin, and
when you come out here we will give you an easy
chair and let you read over a few thousand of them.
"'In a recent Sunday program 1 announced that we
would mail a picture of our Baldwin and the orches-
tra to any one asking for it, and so far we have
received 341 requests, and they are still coming in."
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES A CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Arena*
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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