November 19, 1927
PRESTO-TIMES
Presenting
WESSELL, NICKEL &
GROSS FORESIGHT
Keen Perception of Arthur and Fernando Wes-
sell in Preparing to Withstand Possible
Floods at Its Vermont Logging
Camp, Recalled by Recent Events.
ARTHUR WESSELL RETURNS
TONKBENCH
No. 6225i
Active Member of the Action Making Company, Back
This Week, Has Thrilling Story of Experiences
During the Floods.
In the newspaper reports of the recent disastrous
floods in Vermont, the name of the town of Barton
particularly incited the interest of people in the man-
ufacturing end of the piano trade and, indeed, of
music trade people generally. Near Barton is located
Hundreds of merchants who
have purchased TONKBENCH
No. 6225^, for use with their rea-
sonably priced Grands, have told
us that in their estimation the
style, quality of materials and
workmanship in this bench could
hardly be improved.
We agree with them; but we
felt we could and we have effected
certain manufacturing economies
which make it possible for us to
offer this New TONKBENCH
No. 6225^, with full size music
compartment, at an attractively
ARTHUR WESSELL.
It may be had, 18 inches high in
brown or red mahogany, dull, pol-
ished or highlight finish with a
square or beveled edge, 36-inch by
15-inch top.
Check up your requirements
today.
Give us the name, color and fin-
ish of the Pianos you want to
match and take full advantage of
the greater value now offered in
this TONKBENCH of proven
popularity.
iring
my
1912 Lewis St.
CHICAGO
Pacific Coast Factory
4627 E. 50th St., Los Angeles, California
NEW COMMITTEES AT
MERCHANTS ASSOCIATION
President Roberts Announces Several Impor-
tant Appointments in Message to National
Association of Music Merchants.
A Model of Established
Popularity at a
New Lower Price
lower price.
sell and their secretary, Mr. Koenig, set out by auto-
mobile on a winter's day to investigate. The prop-
erty they went to see did not meet their requirements,
so hearing of another property far to the north they
moved on, fighting snow storms and snow drifts for
days until Barton was reached and a deal closed
for their present valuable holdings at the now famous
Wessell, Nickel & Gross maple log camp near Barton.
Another bit of sensational history was contributed
by Arthur Wessell on his return froin Barton this
week. Mr. Wessell has a thrilling story to tell of his
escape from the flood district just barely ahead of
the disaster and how near he came to being ma-
rooned at several places along the route on his way
back to New York, beginning just after he left Bar-
ton. The Wessells have a cottage there and one of
the Wessell brothers, Arthur or Fernando, or their
sons, spend much of the summer there. Fernando
went at once to Barton as soon as Arthur returned
and is now there.
the expensive logging camp and maple forest hold-
ings of Wessell, Nickel & Gross, the widely known
piano action manufacturers, New York.
Recalls Purchase.
The events at the Wessell, Nickel & Gross hold-
ings in Vermont during the floods pointed eloquently
to the foresight of Wessell, Nickel & Gross in taking
precautions against such a distressing contingency.
Some damage and loss for Wessell, Nickel & Gross
resulted from the inundations as the company had
millions of feet in logs but the losses were compara-
tively small.
Three years ago when the holdings were purchased
they took precautions in strengthening the dams con-
trolling the lagoons where the logs are stored. This
probably prevented a much greater damage than did
occur had they not done the strengthening w-ork.
As soon as the property was purchased from which
is cut the maple used in piano actions, the company
set about improving conditions at the dams. A sci-
entific plan of of concrete block reinforcing was
carried out. This made possible the large body of
water necessary in retaining the logs until ready for
the preliminaries of drying and manufactur.ng.
Thus when the mill dams and lake dams began to
fill from the effects of heavy rains during the sum-
mer, Wessell, Nickel & Gross' retaining walls held
firm and as the dams filled they merely overflowed
and there was no break.
A High Water Point.
The site of the Wessell, Nickel & Gross lands is
at a high water shed point; in fact, it is said that
the Barton system of dams was the source from
which the first flow of water started to keep pour-
ing on and on to the south toward Montpelier, to the
north to Lake Memphfunagog and to the westward
to Lake Champlain.
The story of the circumstances leading to the pur-
chase of its Vermont maple timber lands by Wessell,
Nickel & Gross is extremely interesting and full of
action. Hearing about a tract of maple up there
that was offered for sale, Arthur and Fernando Wes-
The following committee appointments for 1927-
192 5 have been made by President Roberts of the
National Association of Music Merchants:
Membership Committee—H. H. Fleer, chairman,
Lyon & Healy, Chicago, 111.; Milton Weil, Krakauer
Bros., New York city; and John J. Glynn, James &
Holmstrom Piano Co., New York city.
Press Committee—H. H. Fleer, chairman, Lyon &
Healy, Chicago, 111.; Charles H. Yahrling, Yahrling-
Rayner Music Co., Youngstown, O.; E. Paul Hamil-
ton, Frederick Loeser, Brooklyn, N. Y.; and W, Otto
Miessner, Miessner Institute of Music, Milwaukee,
Wisconsin.
Resolutions Committee—Robert N. Watkin, chair-
man, Will A. Watkin Co., Dallas, Tex.; A. D. La
Motte, Thearle Music Co., San Diego, Cal.; and A. L.
Maresh, Maresh Piano Co., Cleveland, O.
Legislative Committee—Frederick P. Stieff, chair-
man, Chas. M. Stieff, Inc., Baltimore, Md.; W. S.
Bond, Weaver Piano Co., York, Pa.; C. S. Andrews,
Andrews Music Store, Charlotte, N. C , and Joel 11.
Ryde, Fuller-Ryde Music Co., Indianapolis, Ind.
National Piano Playing Contest Committee—Frank
J. Bayley, chairman, Bayley Alusic House, Detroit,
Mich.; W. Otto Miessner, Miessner Institute of
Music, Milwaukee, Wis.; and C. R. Moores, Packard
Music House, Fort Wayne, Ind., and Miss Helen
Curtis of Chicago, 111., honorary member.
CLEVER WINDOW DISPLAY
FEATURES TOM THUMB
George Porch, the Johnstown, Pa., Dealer Effects
a Tie-up for Little Piano.
George Porch, the Johnstown, Pa., distributor of
Milton pianos, accomplished a clever tie-up for the
Tom Thumb with the Hallowe'en festivities. Two
of the children, a boy and girl, appearing in special
show window display, were Mr. Porch's own off-
spring. They were seated at the table acting as hosts
to the others invited to a supposed tea party.
No better method of enhancing the childish pride
of possession could possibly be advanced than this
window display which Mr. Porch used in his store
as a Hallowe'en attraction. The favorable comment
and wide attention called to this unusual display has
won for him added business and popularity.
The sales possibilities of the Tom Thumb piano
are unlimited and with many more holidays approach-
ing it is safe to say that dealers throughout the coun-
try w T ill take advantage of Mr. Porch's success and
endeavor to bring to the attention of their town-folk
—and especially the children—the desirability of own-
ing a Tom Thumb piano.
SEATTLE RADIO ASSOCIATION.
The Radio and Music Trade's Association of Seat-
tle held its annual meeting and election of officers
last week at a banquet in the New Washington
Hotel. Over one hundred delegates were present.
The election resulted as follows: President, W. H.
Graham, Hopper-Kelly Company; 1st vice-president,
Gordon Prentice, Sunset Electric Company; 2nd vice-
president, A. S. Kincaid, University Radio Company;
secretary-treasurer, Geo. J. Marsh, Sherman, Clay
& Co. The group directors are: Harry J. Martin,
Ned Douglas, A. S. Cobb, C. C. Engelhard, and A. B.
Miller.
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