Classic Mode

Presto

Issue: 1927 2153

November 5, 1927
PRESTO-TIMES
T
PIE Schiller Piano Company, Oregon, 111., builds an
appropriate piano for every home. The home comes
first. The piano is the rallying point in the American
home.
Present artistic furniture designs and finishes demand
new modes in pianos.
A very fine instrument is shown in the accompanying cut;
it is the Style K, Sheraton design, height 4 feet, 1 inch, and
it is made in fancy walnut or mahogany.
Schiller pianos have made their way by the way they are
made.
For Full Particulars on Schiller Agencies and Territory, Address
Schiller Piano Company
Style K, Sheraton Design, Schiller Piano
Factory and General Offices
OREGON, ILL.
Chicago Offices: 932 Republic Bldg.
ENCOURAGES MUSIC
STUDY IN MILWAUKEE
Kesselman-O'Driscoll Company Cooperates
with Daily Newspaper in Alluring Scheme
to Induce People to Study Music.
College and the Senior High School at assemblies,
and the Woman's Department Club. The best event
of the week was Wednesday evening, when the store
was crowded with specially invited Duo-Art owners
and Duo-Art prospects, for a recital with the Duo-
Art, Mr. Colber playing in comparison and Mrs.
Hen Knox singing with the Duo-Art accompaniment.
MARK OF ORIGIN REQUIRED
ON UNITED KINGDOM IMPORTS
New York Offices: 130 W. 42nd St.
NATIONAL ADVERTISING
FOR STRAUBE PIANO CO.
This Will Mean More Sales for Straube Mer-
chants Throughout the Country by Vastly
Increasing the Interest in the Goods.
Scribner's Magazine and the Golden Book Maga-
zine will carry a part of the Straube National Adver-
tising program for November.
These periodicals are each a member of the famous
Musical Goods Exporters in This Country Should quality group and have a distinct able-to-buy clien-
Understand the Requirements and Act
tele; the type of people dealers and the company are
endeavoring to reach and interest.
Accordingly.
Practically all merchants in pianos favor national
The mark of origin is a requirement on all imports advertising but the big specific advantage to a mer-
to Great Britain. The new merchandise marks act of chant comes through the tie-up with it—window dis-
the United Kingdom came into operation on June play, enlargements on the window, newspaper ads
15, and it is essential that American exporters be and personal talks about it Window display enlarge-
informed of the possible effect it may have on the ments of the November ad are going out from the
sales of their products in that country. The mark- Straube Company.
ing requirements of the United Kingdom are not so
Newspaper ads, mats or electros, both one and two
severe as to entail any serious amount of extra effort, column, are free for the asking.
but if neglected may cause considerable difficulty
The company will appreciate it if dealers will send
on the part of the importer and expense for the in copies of their newspaper advertisements about
exporter.
the Straube, also any photographs of window dis-
The L T nited Kingdom customs authorities have play's or prominent homes or public institutions with
which the dealer associates the Straube.
placed very broad interpretations on certain parts of
the regulations and are evidently enforcing them
with increased strictness. In recent months some
shipments of American goods have been held by
the authorities at various British ports due to failure
to show a mark of origin, even though similar ship-
ments had been passed by the same authorities for
many years. For this reason a close study of the Numerous Publications Announced by National Bu-
regulations should be made by all exporters inter-
reau for the Advancement of Music.
ested in tha;t market.
The National Bureau for the Advancement of
Music has just issued a new edition of its list of
CARICATURING FRANK J. BAYLEY.
publications, including no less than 153 different
Among the "Detroiters in Caricature," a feature books and booklets. The latest additions to the list,
strip by Henry Major in the Detroit News, took all published within the last twelve months, and of
some liberties with the handsome features of Frank special interest to the trade, are the following:
J. Bayley, head of the Bayley Piano Co. But the
Piano Playing Contests, Care of the Piano, Piano
cartoonist preserved Mr. Bayley's alertness in the Classes in the Schools, School Orchestras—How
pose. This descriptive text accompanied the cari- They May Be Developed, Adaptations of the Music
In Shreveport Store of Music House Pianists Give cature: "Frank J. Bayley is president of the Detroit
Memory Contest, Harmonica Bands for Boys and
Music Trades Association and was general chairman Girls, State and National School Band Contests—
Duo-Art Comparison Tests.
of the music carnival staged in Detroit recently. He 1928, Survey of Music Material for Bands in Ele-
The O. K. Houck Piano Co., Shreveport, La., was active in establishing the Masonic News and in mentary, Junior and Senior High Schools, Operettas
for Amateurs, Camp Song Booklet, Music, Earth's
recently finished a week of Duo-Art promotion collecting funds for the new Masonic Temple."
Greatest Power—Editorial, Giving Opera with the
which has been of tremendous interest, with very
Phonograph, Tale of Two Cities (Christmas carol-
beneficial results.
ing). Permanent Outgrowths of National Music
SUCCESSFUL BEHR ADVERTISING.
The visiting recording pianist, Fred Colber, played
in direct comparison with his Duo-Art recordings,
The O. K. Houck Piano Company in its stores Week, How to Organize a Music Week Committee,
playing a portion of the piece and the Duo-Art re- throughout the south is featuring the Baby Behr in State and National School Orchestra Contests, Na-
peating the exact portion. This is a very severe advertising and in window displays. When the first tional High School Orchestra Camp Prospectus,
test and unlike many others in the respect that the of these little instruments was sold from the store Stories of America's Songs, Suggestions for Music
Memory Contest Procedure in Rural Community
test is on the same portion of the piece, not playing a the company took a photograph of its proud owner
duet with another piano nor splitting a number. Also at her piano and made up an unusual advertisement. Clubs, The Toy Symphony, National School Band
Mr. Colber's work was done on the same piano at all The result was that the little girls and boys who saw Association, Pre-School Music Aids Child.
times, using the Duo-Art to play manually just as it immediately ran to their parents and asked for
he would a regular piano.
one, too. The benefit which this company secured
The Greenleaf Music Co., Inc., Syracuse, N. Y
Mr. Colber appeared before the Rotary, the Ki- from the advertisement was so remarkable that they has been incorporated to deal in musical instruments
wanis, and Lions' clubs at luncheons, the Centenary have continued making up others of the same nature. and radios.
The Kesselman-O'Driscoll Company, Milwaukee,
Wis., and the Wisconsin News are cooperating in
putting on what is called the "Wisconsin News Easy
Play Music Way." All those who enroll in the con-
test will be put into a class and the instrument which
the student desires to play will be loaned him by
the Kesselman-O'Driscoll Company.
If the student is among the forty most proficient
pupils in the class he wiil receive a gold medal and
these forty will compose a band which will present
a public concert. The Wisconsin News has been
publishing entry blanks and to date there have been
a number of students enrolled.
The H. W. Uhen Music Company is now well
established in the new Bain building at Kenosha,
Wis., where it now has the necessary room which
the expanded business necessitates. The company
was established six years ago and during the inter-
vening years there has been a steady growth in the
business owing to the careful personal management
of both Mr. and Mrs. Uhen.
Edmund Gram of the Edmund Gram Music House,
Milwaukee, is one of the members of the retail divi-
sion committee of the Milwaukee Association of
Commerce which is cooperating with the post office
in getting the people to do their Christmas shopping
early this year.
Gunner Helland, for nineteen years a violin maker
at Chippewa Falls, Wis., has accepted a position as
first assistant in the violin factory of Jacob Lund,
violin maker of the Twin Cities. Mr. Helland is one
of the most skilled Hardinger violinists in America.
NEW LIST OF BUREAU
BOOKS AND BOOKLETS
RECITAL BY FRED COLBER
IN 0. K. HOUCK CO'S SALON
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 5, 1927
HISTORICAL SKETCH OF
EDMUND GRAM, INC.
Facts Told by Edmund Gram, Head of Old
Milwaukee House, Provide Interesting
Story for House Journal.
P R ESTO-TI M ES
J. Schlosser, director and manager player department
and radio (13 years); James M. Gaines, director and
manager piano department (18 years); S. A. Mond-
chein, director and state traveling representative (17
years).
The house has been known for steady quality of
goods and service. It is not a "sales" house. Its
goods are standard, and a backbone of them is the
WEAVER CONTEST IS URGE
TO GREATER SALES EFFORT
Weaver Piano Co., Inc., York Pa., Reports Great
Stimulation Among the Salesmen Everywhere.
The "Weaver Dealer," the interesting little monthly
publication of the Weaver Piano Co., Inc., York,
An interesting sketch of Edmund Gram, contrib-
Pa.,in the current number prints a description of the
The groundwork of a child's education is not complete with'
uted by the able head of Edmund Gram, Inc., pro-
out training in music. This training should accompany your
Weaver Sales Contests which is proving a stimula-
child's scholastic education, for it is a most valuable training m
gressive Steinway representatives, Milwaukee, ap-
tion to sales. According to the rules of the contest,
fitting that child for life's duties and problems
pears in the current issue of "Harmony in the
which began October 1 and ends December 31, sales
Music rounds out character. For a young person to be able
Home," published monthly by the company. This is
to perform well on a musical instrument is a powerful asset
blanks furnished by the company must be signed by
said in part:
both socially and economically. It is a great aid to individuality
customer, salesman and dealer and sent in within 24
I have been forty-four years in the music business
and Self-expression, a builder of poise and self-confidence.
hours after sale is c'oscd, and also two sales of
in Milwaukee. I have now begun to sell the third
A piano in the home is the basis of these desirable things
generation, and to me that fact gives a great satis-
Weaver or York pianos must me made by one sales-
The piano has been a mighty factor in the world's progress and
faction. It makes me feel that I have been able to
m its uplifting and refining influences for the human race.
man before he becomes a qualified entrant and then
be of service. Forty-four years in business is a long
?s(o home can afford to be without one, and not to have one
he is credited with the points earned on the first
period of endeavor. It pleases me to know that I
when there are children in the family is to deny those children
two sales.
am selling the grandsons and granddaughters of many
a golden opportunity.
of my early customers. When such a situation exists,
The points will be awarded as follows: Weaver
Let us help you in selecting an instrument fitted to your child's
one must feel that others have had faith in him, for
needs. Let us be your musical advisers, a tas^ for which our
piano, 2 points for each dollar of the sale, 2 points
three generations is a long continuity of service.
long experience fits us.
for each dollar cash first payment. York piano, 1
Throughout, I have kept our company abreast of
point for each dollar of the sale, 1 point for each
The
Home
of
the
World
Renowned
the times and up to the minute. Our business is not
dollar cash first payment. Points will be awarded
an old-fashioned house, but an old-established, pro-
on the net price of the instrument after deducting
gressive house. We have held to the firm and
trade-in allowances. Ten per cent extra points will
solid standards of business. These standards always
be credited on each sale when the prospect has been
win, providnig a concern keeps pace with the times
in all respects. Throughout these forty-four years
previously sent in to the Weaver direct mail adver-
The Instrument of
I have taken advantage of every progressive measure
tising department.
the
Immortals
for the good of the music business, but have avoided
The prize fund will contist of ]/ 2 cent a point for
scrupulously all measures which make for instability.
each point scored by all of the contestants combined
I have kept in mind throughout the welfare and
during the contest. Every qualified entrant will re-
interests of the customer. That is probably the main
reason that grandsons and granddaughters of my early
ceive part of this fund, which will be divided as
customers still come to this store to do business.
follows:
Good fortune has been with us and we have given
SAMPLE OF GRAM STEINWAY ADVERTISING.
One-half the total amount of prize money will be
consistent service and will continue to give it.
inimitable Steinway piano, well named "The Instru- devided pro rata among all of the contestants ac-
The company has kept its employees, and they have
cording to the points they have earned. The balance
ment of the Immortals."
progressed with the business. I have shared with
As far back as 1908, 1 began to manufacture my will be divided into five grand prizes, to be awarded
them, given them opportunity. Many of them are
stockholders and our board of directors is an em- own piano, the "Edmund Gram." It is holding its to the live contestants scoring the greatest number
ployees' board. This is the modern method, the
own and giving the greatest satisfaction to the public. of points during the contest. 1st grand prize, 50 per
method which : keeps each man interested in the prog-
I have endeavored during these 44 years to be cent of the grand prize money; 2nd grand prize, 50
ress of a bus ness. The officers, directors and their
more than a merchandizer of musical instruments. I per cent of the balance of the grand prize money;
length of service are: Edmund Gram, president and
have sought to make our firm represent the great
treasurer (44 years); John H. Heim vice-president
word "MUSIC" in the most musical community in 3rd grand prize, 50 per cent of the balance of the
and credit manager (18 years); O. R. Stiehm, secre- America, and I have entered with vigor into the grand prize money; 4th grand prize, 75 per cent of
tary and assistant manager (19 years); Edward Her-
musical activities of Milwaukee and expect to con- the balance of the grand prize money; 5th grand
prize, the remaining portion of the grand prize money.
zog, director and sales manager (24 years); Stanley
tinue to do so.
Dealers Who Like to Sell Pianos and Players
of Exceptionally Fine Character
WILL FIND
Opportunities in
the instruments
made by us. Not
a Quantity prop-
osition, but a
Quality product
always.
WHO MAY
Have customers
requiring partic-
ular repairs, or
rebuilding of fine
instruments, are
invited to corre-
spond.
E. LEINS PIANO CO.
E. LEINS PIANO CO.
©IT
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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