Presto

Issue: 1927 2153

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, NOVEMBER 5, 1927
TRADE TOPICS IN
NEW YORK CITY
Choice of the Hotel Commodore as Headquar-
ters for Convention of 1928 Considered
Admirable for a Variety of Very
Weighty Reasons.
A CUSTOMS APPEAL
Reappraisement of Tuning Pins in United States
Court of Customs Appeal Shows the Immensity
of the Importing Business of Hammacher,
Schlemmer & Co.
The extreme of good service is assured to those
who attend the music trade conventions beginning
June 4, 1928, by the management of the Commodore
Hotel, New York, which has been selected as head-
quarters by the directors of the Music Industries
Chamber of Commerce. Already alert piano manu-
facturers and manufacturers of band instruments
have applied for reservations for exhibits. It is ex-
pected that this feature of the conventions will be
unusually interesting at the forthcoming convention
and many manufacturers promise displays of products
distinguished by their novelty.
A number of considerations prompted the selection
of the Commodore for the convention of 1928 and
one was its ease of accessibility from the Grand
Central Station at which the greater number of those
attending the convention arrive. The Commodore is
easily reached by subway, surface and elevated line
another fact which added to the desirability of the
hotel.
The appointment of Frank E. Edgar as sales man-
ager of the Ludwig & Co. was announced almost
simultaneously with that of Will T. Brinkerhoff as
general manager which was printed in Presto-Times
last week. Mr. Edgar needs no introduction to the
trade and he counts as his friends a great host of
dealers scattered all over the country.
Interest in Music.
The degree of interest in music in every part of
the country is accurately appraised by C. M. Tre-
maine, head of the National Bureau for the Advance-
ment of Music, and his report and comment are
cheering to the manufacturers and dealers in musical
instruments. Mr. Tremaine reports a remarkably
large number of requests for the books and booklets
fostering musical activity in communities.
L. Schoenwald's Mission.
Like A. G. Gulbransen in Chicago, L. Schoenwald
in New York upholds the doctrine of the limited life
of the piano in constant use in schools, public places
or private homes. Whenever he has the opportunity
he scoffs at the old piano salesmen's argument that
pianos improve with use. He talked on that topic
before the New York Piano Merchants' Association,
of which he is president, last week, and urged the
listeners to encourage the truthful belief that the
average piano only endures about fifteen years. In
that time the instrument usually finished paying divi-
dends of service and should be gracefuly retired and
replaced by a new piano.
E. Paul Hamilton Back.
E. Paul Hamilton has again become associated
with the well known Brooklyn house of Frederick
Loeser & Co., in which he has been appointed general
manager of the entire store. He was manager of the
piano department of the company up to a few years
ago when he allied himself with a prominent western
house. Mr. Hamilton is widely known in the trade
and at one time was president of the National Piano
Merchants' Association.
Appeal in Customs Court.
Hammacher, Schlemmer & Co., New York, a wide-
ly known piano supply house, was party to an appeal
before the United States Court of Customs Appeals
over a decision on an appraisement of tuning pins
and zither pins imported from Germany. The gov-
ernment appealed from the decision of the U. S.
Customs Court which was in favor of the importers
and asked reappraisement of the imports on technical
grounds. The hearing showed the importance of
Hammacher, Schlemmer & Co., as importers of com-
modities required in the music industry. It was
shown that the house imported as many as 5,000,000
pins annually made by William Wagner, Jr., Pletten-
berg, Germany, for which Hammacher, Schlemmer
& Co. has been American representative for about
fifty years.
This week Alfred L. Smith, general manager of the
Music Industries Chamber of Commerce, appeared
before the House Committee on Ways and Means in
Washington, as representative of the music industries
at hearing on the individual income tax. Mr. Smith
will also represent the music industry when the tax
on corporations will be considered.
$2 The Year
NEWS OF THE TRADE
AT SAN FRANCISCO
Employes of Sherman, Clay & Co., Hold An-
nual Hallowe'en Masked Ball—Prominent
Manager Killed—Other News.
An important annual event to the employes of
Sherman, Clay & Co., San Francisco, was held on
Monday of this week at the Palace Hotel. It was the
now famous Hallowe'en masked ball in which prizes
were given for the cleverest costumes. The event is
one of the most enjoyable social affairs of the season
and the privilege of attending it is highly appreciated.
The annual Hallowe'en fancy dress ball of Sherman,
Clay & Co.'s employes was inaugurated about seven
years ago.
Humphrey Peel, manager of the Reno, Nev.,
branch of Sherman, Clay & Co., was buried October
25, in Oakland, Calif. Mr. Peel was killed in an auto-
mobile accident October 16 at Truckee. A man riding
Letter from Secretary Behning This Week with him escaped with a broken arm. While rid-
ing along a mountain side road something went wrong
Follows Decision at Meeting Recently at
with the steering gear and the car plunged down the
National Republican Club, New York.
mountain side. Mr. Peel, who had made a large
The National Piano Travelers' Association will number of friends in Reno, is survived by his widow.
Shirley Walker, of Sherman, Clay & Co., president
hold its annual convention for 1928 at the Hotel Com-
modore, New York City, the evening of June 4, 1928, of the Western Music Trades Association, was
elected a director of the Pacific Radio Trade Associa-
following a dinner.
This is according to plans determined upon at a tion at a meeting last week. The association is one
meeting of the executive committee of the association of the prominent trade organizations in the west and
at the National Republican Club, recently, at which its importance is judged by the personnel of its offi-
the following were present: Gordon Laughead, pres- cers, all of whom were reelected: President, Ernest
ident; William J. Keeley, W. B. Williams, "Jack" Ingold, Northern California distributor for Atwater
Bliss, Calvin T. Purdy, A. Dalrymple and Albert Kent; vice-president, \\ . J. Laughlin, and treasurer,
W. J. Aschenbrenner.
Behning, secretary.
In a special letter mailed to members this week
The National Piano & Radio Co. is the new name
by Secretary Albert Behning this is said:
of the National Piano Co., which has been building
Dear Friend: There are two reasons why every up an active business for some time at 822 Mission
wholesale piano man should hold a membership in street, on the second floor. The first floor space has
our association.
now been taken by the company in which the Victor
1. The Business Reason: A, we are one of the and radio lines will be carried. More space has thus
units of the National Council Traveling Salesmen been made available for the piano department which
fighting to abolish the Pullman surtax; B, to reduce
local hotel phone rates with hotel associations; C, the has been decorated in a very tasteful manner.
mileage bill is still an issue. All this is to help
reduce traveling costs.
2. For twenty years this has been an organization
promoting friendship. Our annual dinner in New
York next June is to be the social high light of the
convention. Plans are now in preparation for this
great party. Only members in good standing who Arthur B. Merry, Wounded Veteran, Uses Instru-
are piano traveling men will be admitted to this din-
ment at Presentation of Song.
ner in accordance with our time-honored and iron-
Arthur
B.
Merry, who was wounded while serving
clad rule.
Here is an application. There is a special presi- with the A. E. F., is a writer of lyrics, and what
dent's prize to the member turning in the most mem- more suitable subject could he be expected to choose
bers this year. Five dollars and your fellow piano for his first big song than an incident in his over-
traveler is a member. The only thing wrong about it seas experiences. "We Said Good-Bye to Love in
all is the price is too cheap.
Flanders" is the title of romantic verses which were
set to music by Mark Silver, who won the Pulitzer
prize for musical composition in 1917.
When the song was sung by him for the first time
before a group of ex-army men, he insisted that
he be allowed to bring with him his new Little
Bacon piano. This tiny instrument will be used in
Successful Young Wholesale Man for Wurlitzer Co. a vaudeville act featuring Merry's song. When asked
why he chose the Bacon piano, Merry replied:
Falls to His Death Near Atlanta, Ga.
"I have known of its high musical quality for years
Officials of the Wurlitzer Grand Piano Company
and of the Rudolph Wurlitzer Company were shocked and besides I was all pepped up on Americanism
to learn of the tragic death of Roy C. Burgess, trav- when 1 bought it. Since all my songs are 100 per
cent American, I thought I would get a 100 per cent
eling representative for the Wurlitzer factories in the
American
piano to present them on."
South, who was killed in an airplane accident on
October 27 near Atlanta, Ga. Another young man
who was flying with him was also killed.
P. T. STARCK MAKES EASTERN TRIP.
Mr. Burgess had been with the Wurlitzer Company
P. T. Starck, president of the P. A. Starck Piano
but a short time. He was highly respected and re- Company, Chicago, has been making a trip through
garded and was making notable progress for the the East this week, looking after the eastern stores of
Wurlitzer Company in the Southern territory. The the company. Among the piano stores he visited
officials of the company were stunned at the tragic were the Starck stores in New York and Brooklyn.
news.
Starck salesmen everywhere are aggressively going
Mr. Burgess is survived by his widow, Mrs. Roy after business, and getting a goodly share of
C. Burgess, of Chicago, his father, Robert Burgess, trade, too.
and his brother, Ray Burgess, of the W. W. Kimball
Company.
A LYON & HEALY PARTY.
From office boy to the chairman of the board, all
R. P. Dunlap, the progressive music dealer of of the 838 employes of Lyon & Healy, Chicago, wit-
Peekskill, N. Y., is broadcasting a series of radio nessed a performance of "Hoosiers Abroad" at the
announcements, telling the people of the community
Blackstone Theater, one night this week. Theater
about the Gulbransen small grand and Gulbransen parties have become an annual event of the Lyon &
registering pianos.
Healy Company for its employes.
MORE MEMBERS FOR
PIANO TRAVELERS' ASS'N
SOLDIER SONG WRITER
PREFERS LITTLE BACON
ROY BURGESS KILLED
IN AIRPLANE CRASH
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 5, 1927
PRESTO-TI MES
HOBART M. CABLE FOR COLLEGE
A notable tribute to the merits of the Hobart M. musicians for the army the college. It was the first
school in the West at which the Juilliard Musical
Cable pianos made by The Hobart M. Cable Co.,
Foundation of New York City aided needy, talented
La Porte, Ind., was the purchase recently of a car-
load of the instruments by Bethany College, Linds- and ambitious music stndents. This college of unsur-
passed musical standing- and wonderful reputation
borg, Kans. Accompanying cuts add to the interest
of the account of the important fact. The first cut uses Hobart M. Cable instruments almost exclusively.
Its preference for Hobart M. Cables dates back to
at the top shows the library and administration build-
Hardman, Veck & Co.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
ing, and alongside it is the picture of the Hall of
Music and Fine Arts. The third cut shows the Beth-
any College Oratorio Society which annually pre-
sents the famous Lindsborg Messiah. In this notable
musical event the chorus of 500 voices and the orches-
tra of 55 pieces participate.
The recent purchase raises the total of Hobart
M. Cables owned by this college to 45.
The Government, before the armistice was signed,
selected as one of the few schools at which to train
the year 1914, when Bethany College bought its first
Hobart M. Cable pianos. Dr. Ernst F. Pihlblad,
president of Bethany College, upon the occasion of
their recent purchase of Hobart M. Cables, wrote:
"We have been using the Hobart M. Cable for a
number of years on our practice service, where it
receives the most trying usage. It has stood the
test in a most satisfactory way and we feel that we
shall be more pleased than ever with the pianos
which have lately come to us from your factory."
85 Years of Fine Piano Making
for catalog and prices
of pianos
Made and guaranteed by
Hardmam Peck <^f Co.
433 Fifth Avenue, New York
Fine Pianos
Makers of the world's most
durable piano—the Hardman
Schumann
WILLIAM R. STEINWAY
VISITS INDIANAPOLIS
With Paul H. Schmidt and R. E. Wells Mr.
Steinway Was Guest of Pearson Piano
Co. Last Week.
During the past week William R. Steinway, Paul H.
Schmidt, secretary to the president of Steinway &
Sons, and R. E. Wells, manager of the House of
Steinway. & Sons at Cincinnati, Ohio, were the guests
of the Pearson Piano Company, Indianapolis.
Edgar Daab, in charge of the Steinway Salon at
the Pearson Piano Company, was the guest of R. E.
Wells at a banquet given in honor of Mr. Steiway
at the. Sinton Hotel, Cincinnati, Ohio, Oct. 24, which
was held in the Chatterbox room. Many notable mu-
sicians were present, among them Mrs. Fritz Reiner,
Mme. Melville Lesznewska and many other Steinway
artists, and notable musicians.
Mr. Daab reports the sale of a Steinway grand style
'"L" in mahogany to the Indianapolis Athletic Club,
which will be used in the main dining room.
Herbert L. Teague of the Christena-Teague Piano
Company is proud of the first sale of the new Sym-
phonique with the Ampico. The instrument was on
display but a short time in the company's spacious
and attractive window, arranged in a homey settin,
when it was sold. Mr. Teague reports October closing
with a very good average of sales, in fact far above
expectations. During the month the Gulbransen in-
strument was placed in many of the Indianapolis
homes, and Mr. Teague points with pride to the in-
creasing popularity of the Gulbransen piano.
On last Sunday Marion Talley was heard by a large
apdience at the Murat Theater, where the Steinway
concert grand was used. On the same day the Stein-
way was used at the Indianapolis Propylaneum by
Bomar Cramer.
On November 2 the Baldwin Concert grand was
used by Edith Mason at a matinee musical at La
I'ortc. Ind. The instrument was sent from Indianap-
olis. Don Zelaya will be heard at Muncie on the
6ih and Richmond, Ind., on the 10th of November
and on each occasion will use the Baldwin Concert
grand.
Visitors in the city during the week were: Leon C.
Steele of the Cable Nelson. Company; George Schaef-
fer of the Lester Piano Company, and H. Mochwart
of the Jesse French Piano Company.
STRONG FEATURING OF
THE STARR GLISSANDO
New Instrument of Starr Piano Company, Richmond,
Ind., Played to Audiences in Various Places.
At a recent concert in Richmond, Ind., in which
was demonstrated the Chromatic. Glissando piano
of the Starr Piano Co., the musical progress being
made in the Richmond City Schools was shown.
The Starr Glissando piano was demonstrated by a
high school student and the rest of the program was
made up entirely of talent from the schools and a
local college. The theater holding some 1,500 was
filled to capacity and the concert was well appre-
ciated judging from demonstrations and comments.
Starr pianos, Starr phonographs and Starr silent key-
boards are used exclusively in Richmond educational
institutions. It was only recently that Earlham Col-
lege added several Starr grands and uprights to their
music departments.
Starr store managers in attendance were W. P.
Benner of Richmond: C. J. Meinberg, Cincinnati;
H. G. Hook, Indianapolis; J. A. DeHays, Dayton and
a large corps of salesmen trom each of the stores.
Last week the Glissando piano was demonstrated
by Duane Snodgrass with great success in the store
of Knight-Campbell Music Company, Denver, Colo.;
also at J. W. Jenkins Sons' Music Company, Kansas
City, Mo., under the direction of Fred Gennett.
The parable of the prodigal son teaches us not to
he fatted calves.
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark is oast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Piano*, and all Infringe™
will b- prosecuted. Beware
of Imitations such aa Schu
many & Company, Schu-
mann A. Son, and alao
Shuman, as all stencil
shops, dealera and users of
pianos bearing a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of that law
^ew Uataiogue on Reqnest.
Schumann Piano Co.
W N. VAN MATRE, President
Rockford, 111.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
ana
W. P. HAINES & CO.
Grand, Upright and Reproducing
Piano*
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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