u
October 22, 1927
PRESTO-TIMES
PROFIT IN CLARK ROLLS
Clark Orchestra Roll Co. Provides Line for
Coin-Operated Instruments that Assures
Good Income for Owners.
The sales of coin-operated pianos and orchestrions
are of a healthy, spontaneous kind, but wise mana-
gers know they can be stimulated by a good line
of ro'ls like that of the Clark Orchestra Roll Co.,
De Kalb, 111. The most meritorious automatic in-
strument will fail to continue to please the patrons
who drop the coins in the slot except the music they
start to playing is timely, well selected and recorded
with the required snap. The interest in the music
must be kept up or the slot records will fall away.
Providing a steady increase for the player owner
is the big job of the C'ark Orchestra Roll Co. The
company makes a line of rolls for coin-operated in-
struments that keep the interest of the patrons con-
tinuously stimulated. Patrons of every age and de-
gree of musical taste are provided for in the great
variety of selections issued by the De Kalb company.
The young folk who want to dance are enabled to
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
step out to the most up-to-date tunes that they
demand. The fox trots, waltzes and blues are well
selected and snappily recorded by a proficient corps
of pianists. There is always a good sprinkling of
standard numbers in the monthly bulletins and the
foreign rolls appeal to every shade of national emo-
tion.
Whether a music dealer sells automatic pianos or
not, it will be profitable for him to handle the line of
Clark Orchestra Rolls. They are certain money
makers and often lead to the building up of a good
trade in automatic instruments.
SUNDAY OPERA FEATURES
Innovatons by Chicago Civic Opera Company Inter-
est Teachers and Other Music Lovers.
Teachers have shown great partiality to the Sunday
matinees of the Chicago Civic Opera Company. Now
that a consistent series is to be inaugurated with the
opening of the new season, the Auditorium may be
expected to take on the aspect of a teachers' conven-
tion every Sunday afternoon. The heavy patronage
with which Chicago's 17th annual lyric season starts
also will be responsible for other innovations. A
number of midweek matinees are under discussion,
and there will be either six or seven Friday evening
performances—the other Fridays having been ab-
sorbed by Milwaukee, which will introduce a series
of four scattered Friday evening performances. Alto-
gether some 30 performances will be given in Chi-
cago, in addition to the five subscription series.
The two greatest concerts of the season are at hand
in the coming Sunday, October 23, afternoon of Tito
Schipa, the golden voiced Italian tenor, and the ap-
pearance two weeks later of John McCormack. Both
recitals will take place at the Auditorium Theater
and are under the auspices of the Chicago Civic
Opera Company.
Carrie Jacobs Bond will bring out three new songs
in October.
A. C. CHENEY
PIANO ACTION COMPANY
Greater Beauty
and Greater
Piano String Co,
Manufacturers of
Period Drapery & Mfg. Co., New Albany, Ind., in
Important Announcement to the Trade.
With the general interest in the period styles in
pianos, both grands and uprights, there is a decided
demand for benches to harmonize with these pianos,
of which the upholstered bench is receiving the most
attention.
Period models in pianos call for correspond ng
styles in benches, bench cushions, covers and scarfs
and the demand for such has created the specialty
house for these accessories. The Period Drapery &
Mfg. Co , New Albany, Ind., is a house of that kind,
which by efficient attention to the requirements of
the time, has achieved a position of prominence for
itself.
The Period Drapery & Mfg. Co. specializes in
manufacturing upholstered seats and upholstered
pane's in sizes to suit each individual manufacturer.
These seats are upholstered in carefully selected,
beautiful fabrics of mohair, tapestry, plush, silk
brocade, brocatelles, velor.r, etc., in both domestic
and imported weaves.
ATTRACTIONS AT CHICAGO PLAYHOUSE.
"The Living Dead Man," based on Luigi Piran-
dello's satiric novel, "The Late Matthias Rascal,"
will be shown at the Clrcago Playhouse, the unique
little cinema movement theater at 410 South Michi-
gan avenue, Chicago, during the week beginning
Saturday, October 22. Following t'.ie showing of he
Pirandello opus the Playhouse will present "Poly-
kushka," a Russian drama, with Ivan Moskvin, one
of the greatest Russian actors of all time, in the
lead. Moscow Art Theater Players are in the sup-
port : ng cast. Other films to be shown here short.y
are "The Cabinet of Dr. Caligari," the film which
more than any other is responsible for the little
cinema movement; "The Street," a psychological
drama, and Tolstoi's "Power of Darkness."
Comfort
GENERAL PIANO KEY
REPAIRING
SCARFS,
CUSH-
IONS,
COVERS
CASTLETON, N. Y.
SCHAFF
NEW PERIOD BENCH STYLES
2 4-HOUR
SERVICE
RECOVERING
BUSHING
SHARPS
Bench Cushions, Piano Throws, Bags
for Small Instruments, Upholstered
Bench Tops.
E. A. BOUSLOG, Inc.
2106 Boulevard Place
INDIANAPOLIS, IND.
Illustrated Folders On Request
Period Drapery and Mfg. Go.
NEW ALBANY, IND.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Playei-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
PIANO KEYS RECOVERED
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
McMACKIN PIANO SERVICE
Cor er Lewis Street
Factory: 1721-3 Mondamin Avenue
DES MOINES, IA.
CHICAGO
:iii]iiiiii!iiinii!innini!iiiiin]!
i i i i i i
Heaviest grade Pyralin Ivory, beveled
and polished to look like the finest ivory
keyboards built. Beautiful work, guaran-
teed. Sharps ebonized, bushings, etc.
We begin work on your keys the minute they
arrive. Write for Nevj Price List.
n
i
M I N I
335 South Wabash Ave.
Chicago
I
FOR REAL QUALITY
PERFECTION
Benches
There is no piano built so fine that we cannot make a bench
of equal quality.
STYLE 25
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
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