11
PRESTO-TIMES
October 22, 1927
SETTERQREN LINE
DESCRIBED IN CATALOG
which a bird's-eye view is printed. Pictures also
show interesting incidents in the making of the Set-
FRANK CORLEY PROVIDES
OPERA FOR RICHMOND, VA.
Handsome New Booklet of the B. K. Setter-
gren Co., Bluffton, Ind., Tells Facts in
Baby Grand Piano Manufacture.
Head of TheCorley Company, Exclusive Cable
Dealers, Associated with Newspaper, Under-
writes Cost of Nine Performances.
The B. K. Settergren Co., Bluffton, Ind., manufac-
turers of baby grand pianos exclusively, has issued
a new catalog of its allaring line. It is an artistic
and at the same time a business-like booklet which
gives the most important features concerning the ap-
pearance and construction of the Settergren grand
pianos and it is written in a manner to convince the
prospective piano buyer with their high quality.
There is a preface by B. K. Settergren, president
of the company, whose portrait appears as a frontis-
piece. Mr. Settergren says: "The writer has been
engaged in piano manufacturing for 38 years, but it
is only four years since the B. K. Settergren Co.
INTKK1OR SETTING OF W II LIAA1 AND MARY
made its first grand pianos. Today our instruments
DESIGN.
are not only known, but well known by the entire
industry; are being sold in 42 states and in foreign tergren piano Scenes in the rim roo.11, cairnet room,
bellying department, stringing department and the
countries, and our agency is considered a real asset
Frank Corley of The Corley Company, Richmond,
Va., together with the News Leader of that city, has
just underwritten a full week of grand opera to be
presented in Richmond, January 23 to 28, inclusive.
This will be the first week of grand opera ever
offered in Richmond. The San Carlos Opera Com-
pany, d'rected by Fortune Gallo, was selected for the
occasion. Nine performances will be given, including
three matinees, one for children. A number of cele-
brated guest artists will be presented. The comple-
tion of the new Mosquos Theater in Richmond, with
a seating capacity of over 5,000, is one factor which
has made possible this ambitious civic undertaking
on the part of The Corley Company. It is believed
that this will be by far the most elaborate musical
event ever offered in Virginia.
The Corley Company is a splendid example of a
progressive music store, doing real work to promote
the musical life of its community. Not only will the
city of Richmond benefit from this generosity, but
the entire surrounding territory as well. Neighboring
cities and communities have been invited to partici-
pate in Richmond's first week of opera. Special sec-
tions have been reserved for the various communities.
Such a musical event should bring many people to
Richmond, all of whose attention will be called, in
the most favorable way, to The Corley Company,
through whose initiative this treat was made possible.
With the exception of Humperdinck's opera,
Hansel and Gretel, for the children's performance,
the operas have not yet been chosen. The News
Leader has suggested that an informal contest be
run to determine which operas are most popular with
Richmond's music lovers. The Corley Company, as
joint underwriters with the News Leader, will share
in this excellent publicity. Its name will be kept
before the people of Richmond, not merely as a pro-
gressive, reliable business house, but also as one
interested in advancing the civic and cultural life of
the city.
The Corley Company are exclusive Cable dealers,
carrying the full Cable line of pianos and Inner-
Player pianos. It is one of the most successful music
houses in the South, and this promotion of Rich-
mond's first week of opera is but one example of
their initiative and aggressiveness.
AMPICO USED IN MUSIC
MEMORY CONTESTS ABROAD
Amazing Success of Thomas P. Radcliff in England
While Using Ampico Recordings.
Ampico listening lessons and music memory con-
tests are popular in England, where Thomas P. Rat-
cliff Is conducting a brilliant series of musical and
educational activities. Mr. Ratcliff is well known and
his success in England, where he has been for some
months, is phenomenal. He has organized commu-
nity singing in many places, notably at Wembly,
where ninety-two thousand people participated. On
this occasion Mr. Ratcliff received the personal con-
gratulations of King George on the success of his
work.
Recently Mr. Ratcliff has been conducting, "under
distinguished patronage," a series of listening lessons
or music memory contests with the Ampico supplying
the music. The popularity of the listening contests
is evidenced by a large attendance of parents and
pupils and the interest in the project displayed by
prominent musicians and gifted amateurs amongst
the nobility who have lent their names and given
their encouragement and endorsement by their per-
B. K. SETTERGREN.
sonal presence.
The Ampico recordings used have been interpre-
by a great many of the most prominent piano mer-
departments for action, damper fitting, coarse rub-
chants."
bing, action regulating, fine tuning, oiling of and tations of the familiar classic and light classic works
inspection and packing and shipping. Illustrations of piano literature with occasional excursions into the
Fine halftone cuts show the Settergren Period
also include front and back views of the Settergren symphonic field in the piano arrangements of orches-
models in an admirable way. and the most eagerly
scale and cross sections of the pinblock and riii. tral works conducted for the Ampico by Rodanzky.
sought models are pictured with benches to match.
And adding to the interest in the "Trip Through the
"A Trip Through the Settergren Plant" gives the
Settergren Plant" is a portrait of Nels W. Nelson,
reader a complete knowledge of the extent and ca-
B. H. Blanton has taken over the piano depart-
the efficient factory superintendent.
pacity of the great B. K. Settergren Co.'s factory, of
ment of the Mathewson-Pelz Co., Marshall, Tex.
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
»
PLAYER PIANOS
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