Presto

Issue: 1927 2150

October 15, 1927
PRESTO-TIMES
ILLINOIS MUSIC
MERCHAMTS MEET
(Continued from page 4)
"We've got to look beyond tbc individual view-
point," said Mr. Hanger. "We must do to the other
fellow as we'd have him do to us. We are here back
of this movement for you dealers in Chicago as much
as for the rest of us down state. I believe the Illi-
nois Music Merchants' Association will become the
very best state organization in the United States."
C. L. Dennis, of the National Bureau for the Ad-
vancement of Music, gave an interesting talk of the
work that is being done by C. M.'Tremaine, and of
his own work in various parts of the United States.
He referred to little booklets which the dealers all
ought to read. He said that school boards were gen-
erally coming over in favor of the i dea of group
instruction in music.
Outlook in Illinois Fair.
E. E. Hanger, president of the Illinois Music Mer-
chants' Association, said to a Presto-Times repre-
sentative: "Conditions are improving in our district,
as the mines are opening up. We are in the midst of
the corn belt, as you are aware, corn being the staple
product and source of income for the majority of
the people. Corn is not as good this year as it
should have been, unseasonable weather militating
against its full development; too many wet and cold
spells. When real summer did come it was well
along in September—too late to produce full long
ears of rich Illinois corn. Of course, there i s a crop,
but not the great crop for which our section is
famous. We'll get business, although we may have
to work a little harder this year than formerly to
secure it."
Convention Notes.
Miss Tilo Jones was registration clerk of the con-
vention, and proved herself most efficient and
obliging.
H. J. Lajoie, traveler out of Xew York for the
Auto-Pneumatic Action Company, of which W. C.
Heaton is president, was in attendance at the Cheese
Hounds buffet feast on Wednesday evening, Room
10, Palmer House, Chicago. Mr. Lajoie had been
at Milwaukee within a day or two, where he found
business conditions improving.
Henrv Gearman, traveler for the Kohler Industries
out of Chicago, who was at the Cheese Hounds fes-
tivities, Chicago, and whose home is in that city,
said he had just returned from a very successful
southern trip. He thinks that the South gives prom-
ise of wonderful development and that it has already
begun.
Henry G. Behrens, traveler for the Tonk Mfg. Co., Artistic Design and Finish Combined with
Chicag, was one of the roadmen who attended the
Rare and Distinctive Tonal Qualities
convention this week. Mr. Behrens told about the
Make the Pianos Appreciated.
great interest of the dealers in the Period line of
Tonkbenches prepared by his company. "The variety
The J. Bauer & Co. grand, size 6 ft. 1 in., made
of the presentations in Tonkbenches and their artistic by Julius Bauer & Co., Chicago, is shown in an
design attracts every observant dealer," he said.
accompanying cut, which makes plain the beauties
The address of John Parnham on "Period Models"
was of a highly inspiring character and impressed
his own view r s of the potentialities of the Period
styles to interest the piano buyers.
The "Melody Way" method of piano class instruc-
tion was most fittingly presented by W. Otto Miess-
ner, who detailed its processes and summed up the
very satisfactory results of the method as used by
music merchants.
BEAUTIES OF THE
J. BAUER & CO. GRANDS
TRADE NEWS FROM
SOUTHERN INDIANA POINTS
Evansville Music Firm Moves to Larger Quarters
and Activities of Dealers Elsewhere Are Noted.
The Schneider-Jordan Music Company has left
its quarters at 220 South First street, Evansville, Ind.,
and now is located at 223 South Third street. The
change was made necessary to take care of the grow-
ing business of "the biggest little music store in the
world," the owners say. Ralph Jordan, in addition to
his work in the store, is the clarinetist for the Grand
Theater in Evansville. Phil Schneider, too, is well
known in music circles there as a teacher and player
of the saxophone.
Henry Hudson, of the Hudson Music House at
Boonville, Ind., and his wife have become members
of the Boonville Philharmonic Music Club, one of
the leading musical organizations in southern Indiana.
W. B. Miller, head of the firm of the Harding &
Miller Music Company at Evansville, Ind., has been
elected as one of the stewards of the Trinity Meth-
odist Episcopal Church at Evansville to serve the
ensuing year.
AN IMPORTANT COMMITTEE.
Fiardman, Veck & Co.
make..
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by the
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
85 Years of Fine Piano Making
^ or c a t a l ° g
of pianos
arK
* prices
Made and guaranteed by
Hardman, Peck <§& Co.
433 Fifth Avenue, New York
Fine Pianos
Makers o) the world's most
durable piano—the Hardman
J. BAUER & CO. SMALL. ('.HAND.
of design distinguishing all the pianos of the name.
But it is in the tone of the piano, which no picture
can show, that realizes the ambition of Julius Bauer
when he founded the business seventy years ago. In
accuracy, precision and promptness of action, the
Bauer grand is unsurpassed. The musical qualities
of the pianos are such as appeal to the cultivated ear
and they have received the endorsement of many
prominent artists and the musical public.
The Bauer piano today exhibits the skill of Wil-
liam M. Bauer, famous in the piano industry as an
acoustician of proven ability. The admirable inno-
vations which enhance the tonal qualities of the Bauer
pianos are due to his genius.
A sign of the increasing adoption of class piano
teaching in the curriculum of the schools is found in
the recent appointment of a special committee on this
subject by the Music Supervisors National Confer-
ence. This committee consists of persons who are
experts in the field of class piano pedagogy and com-
SCHAEFFER WITH NEW FEATURE.
prises Helen Curtis, T. P. Giddings, Osborne Mc-
The new Schaeffer piano with the chromatic key-
Conathy, W. Otto Miessner, and C. M. Tremaine,
secretary. Its headquarters are at 45 West 45th board device has arrived at the Schaeffer Piano Com-
pany's headquarters, tenth floor of the Republic
street, Xew York Citv.
Building, Chicago, and is being demonstrated daily
to dealers who call. The new keyboard is in a large
OTTO LESTINA VISITS CHICAGO.
grand, which arrived at the warerooms on Monday
Otto Lestina, superintendent of the piano factories evening of this week.
of the H. C. Bay Company, Bluffton, Ind., was in
Chicago on Thursday of this week and spent some
time at the company's headquarters, 305 South
Wabash avenue in conference with the heads of the
house. It goes without saying that the company is
active and that Mr. Lestina received instructions
about the large productivity of the factories and that
PIANOS and PLAYER PIANOS
various plans are being carried out.
Schumann
CHARLES STANLEY IN THE EAST.
Charles Stanley, general traveler for the Bush &
Lane Piano Co., Holland, Mich., is at present cov-
ering the eastern states, from which he is sending
very cheering reports and generous orders for Bush
& Lane instruments.
The Bears Furniture Co., South Main street,
Akron, Ohio, has added a new piano and talking
machine department.
W. P. Haines & Co.
Manufacturers ot
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Thla Trade Mark la oaat
In tb« plat* and alao ap-
pear* upon the fall board
of all genuine Schumann
Planoa, and all Infrlngera
will be proaeouted. Beware
of lmltatlona auch aa Schu-
mann A Company, Schu-
mann & Son, and alao
Shuman, aa all atencll
ahopa, dealera and uaera of
planoa bearing; a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be proaeouted to the
fulleat extent of the law.
New Uataloffue on Reqneat.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
October 15, 1927
PRESTO-TIMES
THE CABLE COMPANY'S
DEALER AD SERVICE
stores. Thus, the Advertising Department is able to
observe the effect of each piece of copy and to test
it for results so that any weak points may be elim-
inated before it is sent to the dealer.
We have selected at random a few of the ads which
have appeared in Cable's Dealer Service. A portion
This Proven Aid to Retail Sales Is Distin- of the copy is of a general nature suitable for vari- Owing to Large Number of Entrants Moving
guishable by Its Attractiveness and
ous purposes, while other ads feature special instru-
Picture Theaters Have Been Requisitioned
ments. The illustrations and art work are of the
Forcefulness of Appeal.
for Tests, in Addition to Schools.
highest order. They are the work of a number of
The mail of almost every retail merchant in any different artists and furnish a pleasing variety as to
Owing to the large number of entrants in the
line is heavy with advertising and sales suggestions stvie and treatment.
Greater Baltimore Piano Playing Contest to be held
and sponsored under the auspices of the Baltimore
Music Trades' Association, it will be found impos-
sible to hold all the tests in the schools, so a num-
ber of moving picture parlors will be requisitioned
into service. This will expedite the matter of hold-
ing the tests and will overcome the obstacle of an
inadequate number of school auditoriums. There
are more than 3,000 entries from whom will be
chosen winners who are to participate in the semi-
finals and finals. The elementary, intermediate and
high schools will be represented in the event.
Judges for the contest are familiarizing themselves
with the rules to be observed in selecting the best
players at the various preliminary tests. At a meet-
ing held during the"week in Stieff Hall, 315 North
Howard street, local musicians and teachers who vol-
unteered their services as judges were instructed as
to the rules to be observed. Enthusiasm pervaded
the meeting and every teacher was pledged to see
that entrants are given a thorough test. John De-
nues, superintendent of music in the public schools,
voiced his approval of the contest and urged teachers
to co-operate heartily with the movement to arouse
interest in music.
THE DALY
>c Company ,-rj
A new radio department has been opened by the
Howard Furniture Company, 109-11 North Howard
street. This is the first time this old and large fur-
niture house has added a line of musical instruments.
The Atwater Kent line is being featured.
SUCCESS ASSURED FOR
BALTIMORE CONTEST
SAMPLES OF CABLE ADVERTISING.
from various manufacturers. Much that the average
merchant receives, however, is not adapted to his
needs and proves utterly worthless to him. In direct
contrast to this, however, is the extremely practical
and very usable materials which The Cable Com-
pany, Chicago, sends their retailers in its weekly
Dealer Service. This service is distinguished particu-
lary by its variety and scope. It does not limit itself
to a series or to one type of advertising.
A Cable dealer using the ads which he receives
from week to week from the home office reaps the
benefit of carefully made tests and wide experience.
Most of the illustrations and copy, before furnished
to the dealer, are tried out in one of the Cable branch
Becker Bros.
Manufacturer* ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroom*
767-769 Tenth Avenue, New York
The man who wants to use larger space has been
given equal consideration. The aim in preparing the
bigger advertisements has been to make them so
pliable that each dealer can adapt them to his own
needs. Electros and mats (whichever is required)
are provided of the illustrations, borders, and head-
ings, together with proofs showing how the copy
looks when set by hand by one of the best typog-
raphers in Chicago.
In case the dealer is planning a sale or has some
peculiar advertising problems, if he will submit
proper date to the Advertising Department, special
advertising with appropriate circularizing and follow-
ups will be prepared for him. On almost every
advertising and selling problem which arises, the
Cable dealer can get constructive help and sugges-
tions from the Cable headquarters in Chicago.
In the effort to enlarge its export trade a German
piano manufacturer has constructed a special grand
for the tropics, a Tropen-piano, of teak timber, said
to be particularly suitable for climatic conditions near
the equator.
The Original Small Piano
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
CHICAGO
GOLDSMITH PIANO COMPANY
1225-1227 Miller Street, CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
-BOSTON-
G R A N O AND UPRIGHT PIANOS
AND
<
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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