Presto

PRESTO-TIMES
asm that assure success for such gatherings.
A representative group of Chicago men of
the music trade attended the convention of
the Indiana Association of Music Merchants
in Indianapolis on Monday and Tuesday,
among whom were W. K. Guylee. vice-presi-
dent of The Cable Company, and Cordon
Paughead, each scheduled for an address. The
presence of the Chicago men expressed a sym-
pathetic spirit which the Indiana men con-
sidered graceful.
October IS, 1927
NEW PRESTO BUYER'S GUIDE
The 1928 Edition
The widely expressed interest of piano deal-
ers and salesmen in PRESTO BUYERS'
Published Every Saturday at 417 South Dearborn
GUIDE, following the announcement of prep-
Street, Chicago, Illinois.
aration of the new edition for 1928, is a tribute
PRESTO P U B L I S H I N G CO., Publishers.
tc the usefulness of the book, owing to the
Editor
F R A N K D. A B B O T T
- - - - - - - - -
dependable character of its statements. The
(C. A. DANIELL—1:04-1927.)
J. FERGUS O'RYAN
- - - - -
Managing Editor
attitude of the trade in expecting absolute cor-
rectness about the newer forms of grands,
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
playerpianos and reproducing pianos makes
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
the responsibilities attending the preparation
Kntered as second-class matter Jan 29, 1896, at the
Tost Office. Chicago, II., under Act of March 3, 1879.
CUSTOMERS AS PROSPECTS
of the new edition for 1928 greater than ever
Subscription, $2 a year; 6 months, $1.25: Foreign, $4.
Observant managers in the music trade have before in thirty-one years of publication.
Payable in advancs. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
learned the fact that customers, people who
The established considerations of tonal and
application.
already have bought an instrument in the structural merit will govern statements in the
Items of new" and other matter are solicited and if of
general interest to the music trade will be paid for at store, are likely prospects for further sales,
new book. It is designed primarily for the
space rates. Usually piano merchants or salesmen in the
Piano sales managers long ago learned that use of retail merchants and their salesmen in
smaller cities are the best occasional correspondents, and
their assistance is invited.
fact. A cheap or moderately-priced piano, con- the guidance of customers who may be in
Payment is not accepted for matter printed in the edi-
sidered by parents good enough while the doubt as to the merits of any particular piano
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if. of commercial character or other children are taking their earlier lessons, no which may be drawn to their attention.
than strictly news interest.
When electrotypes are sent for publication it is re- longer fills the requirements when the youth-
PRESTO BUYERS' GUIDE has been
quested that their subjects and senders be carefully indi-
ful pupils arrive at a more advanced stage in relied upon by thousands of intelligent piano
cated.
their musical education. Then, to the ambitious buyers and a large proportion of piano mer-
Forms close at noon on Thurday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
students and their sympathetic parents, the chants employ it for reassuring their custom-
vertising copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Full page display copy
best
piano is not too good for practice.
should be in hand by Tuesday noon preceding publication
ers and sustaining just claims set forth by
day. Want advertisements for current week, to insure
It
is
a fact conceded by observant musical their salesmen. Every statement in PRESTO
classification, should be in by Wednesday noon.
merchandise dealers that most people buy a BUYERS' GUIDE is sincere and estimates of
Address a 1 communications for the editorial or business
low
priced instrument when first beginning to the qualities of the pianos, playerpianos and
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
take lessons. No matter what the instrument reproducing pianos are based on the personal
may be, fiddle, saxophone, banjo or anything knowledge of experts in the piano industry.
SATURDAY, OCTOBER 15, 1927.
else, the rule holds good. At their first pur-
chase they have neither pride in their perform-
The last form of Presto-Times goes to press
a lew cents a year. In this way, it is easy to
at 11 a. m. Thursday. Any news transpiring ances nor faith in their ability to succeed, so build up and maintain a musical organization
after that hour cannot be expected in the cur- they invariably select an instrument that does which a town can be proud of without placing
rent issue. Nothing received at the office that not call for too big an expenditure. In a short
is not strictly news of importance can have time a large percentage of these customers the burden of its support on any one element
in the community, l/nder the older method,
attention after 9 a. m. on Thursday. If they are good prospects for a better instrument.
local business men made up an annual purse
concern the interests of manufacturers or
Mancy successful managers in piano and tor the support of the band, on the theory that
dealers such items will appear the week follow-
ing. Copy for advertising designed for the other departments now recognize the truth of whatever stimulates community activity re-
current issue must reach the office not later the foregoing and their salesmen find valuable acts to the benefit of business. This arrange-
than Wednesday noon of each week.
use of their time in systematical]}- interview- ment male the financing of a band hard, un-
ing the old customer with a view to future certain and unjust. The new plan is consid-
The capital stock of Presto Publishing Com- sales oi a high-priced character.
ered as the most equitable, democratic, as well
Visitors to the Wisconsin convention at Mil- as most practical method.
pany, owned by the late C. A. Daniell and all
his interests in this corporation and in Presto- waukee last week observed the rather unusual
* * *
Times, has just been purchased by Frank D. conditions that are now existing in that citv
What is called the Victorian Age in British
Abbott from Mrs. Daniell, executrix of the among the dealers, who are putting their feet lurniture is interesting the antique hunters
estate of Mr. Daniell. Mrs. Daniell has, for under the same tables at councils and dinners, and as a response the furniture makers and a
the time being at least, become a resident of and cordially exhibiting several window dis- tew piano manufacturers are presenting char-
the State of New York.
plays giving credit to competitors" instruments acteristic models. If the demand for Victorian
in announcing them in connection with the models ever affects the American piano trade
Otto Miessner Melody Way of learning to it will be difficult to follow its types. Vic-
CHICAGO'S BIG WEEK
play them. This lias added one more proof
Numerous incidents of a business and social that if there is an. thing new to learn by get- torian turniture comprises many types which
nature contributed to making' this week in ting together and ironing out previous misun- were influenced by the Kmpire styles, floriated
Chicago a memorable one for the men of the derstandings, Milwaukee piano men arc- anion•; Renaissance carvings, Gothic forms tried by
Chippendale and Spanish and Italian Period
music trade of Illinois. A weekly meeting of the very first to profit by the trial.
styles. The Renaissance carvings on old
the Piano Club of Chicago at the Chicago Ath-
square pianos are samples of the Victorian
letic Club, at noon Monday, was a pleasant
The Central Credit Bureau, Inc.. of 10 North era. which no one has yet dignified by calling
preamble to the annual meeting- and election Clark street, Chicago, announces to members
which took place at a dinner at the Blackstone and allied manufacturers that the autumn it the Victorian Period.
* * *
Hotel in the evening. The events, described business expansion is now under way; that
Business
sense
is
synonymous with common
elsewhere in this issue, comprised the Piano available indices for August show marked in-
sense.
It
is
the
principle
equipment for achiev-
Club phase of the week's activities and in a creases in operations of many lines, although
ing
success
in
any
business.
Many music deal-
striking way exhibited the fraternal character business was then still slack in many lines. It
ers
have
brought
disaster
on themselves
of the club and its power to inspire move- declared that the upturn had been slow, be-
through
disregard
of
the
verities.
They might
ments in music and the music trade.
cause of unseasonable weather and sharp cur-
have
succeeded
very
well
if
they
had
stuck to
The second phase of the extraordinary week tailment of operations in one of the leading-
the
truth
in
word
and
act.
They
attempted
the
for the music trade began at the opening of auto plants. However, there is a golden side
impossible—tried
to
maintain
themselves
on
a
the annual convention of the Illinois Music to the. story, because the report says "moncy
structure
of
lies.
Merchants Association at the Palmer House is easy and promises to continue." Indications
* * *
on Wednesday morning. Then was inaugu- are that fall conditions compare favorably
The
only
reduced
costs that can really re-
rated a series of instructive business sessions with a year ago.
sult
in
more
sales
and
more work for the fac-
and social functions sponsored by the Piano
* * *
tory
force
are
those
which
eliminate wastes,
Club of Chicago and the Chicago Piano and
The guiding- principle behind the law that improve efficiency, substitute the latest and
Organ Association. These organizations con- permits a community or town band is that the
tributed the air of hospitality, powerful in cost of maintaining that band is shared by all, most efficient machines for obsolete machines,
devices and methods, and cut out unnecessary
evoking the individual and collective enthusi-
and this makes the individual cost a matter of processes.
The American Music Trade Weekly
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