Presto

Issue: 1927 2150

PRESTO-TIMES
ILLINOIS MUSIC MERCHANTS
ASSOCIATION IN CONVENTION
Large Attendance and Well Expressed Enthusiasm Show Vitality of State
Organization of Music Trade Men at Palmer House, Chicago,This Week
The Illinois Music Merchants' Association opened
its annual convention at the Palmer House, Chicago,
on Wednesday of this week with a luncheon spon-
sored by the Piano Club of Chicago. It was a two-
days' convention, which while following the sched-
uled program, also conducted inquiries into several
side issues of more than cursory interest to the deal-
ers in pianos in Illinois.
Treasurer's Report.
The report of the treasurer showed that there was
at the beginning of the year $202.18 cash on hand;
receipts from members during the year, $441.35; dis-
bursements, $522.42; cash on hand this month,
$121.11.
The Replevin Subject.
Henry Weisert spoke of the benefit of state organ-
ization in cases of replevin. Formerly a New York
law or ruling required a five days' notice if a shipper
wanted to foreclose on a piano. "Why, the piano
might be as far away as California in that time," said
Mr. Weisert. The New York association has suc-
ceeded in getting that ruling or law rescinded or
repealed.
Class Teaching
A member referred to the recent remarks of Shir-
ley Walker when Mr. Walker was in Chicago. Mr.
Walker, who is president of the Northern California
Music Merchants' Association, has said in Chicago
that it would have been impossible for an individual
to haveg roup instruction in music put into the
schools, but the association had succeeded in doing
so out there with the aid and backing of the super-
visor of music.
President Hanger said that he is a member of the
Board of Education of the city of Lincoln, 111., as
well as a piano dealer there. In Lincoln the music
teacher of the public schools gives the group instruc-
tion in music before and after the regular school
hours, thereby not infringing on the regular school
day. Lincoln now has 68 music pupils taking group
instruction. "If you haven't group instruction in
your schools," said Mr. Hanger, "institute it at once,
but be sure that you do not make your piano dealer
too prominent in the enterprise."
The Wednesday Luncheon.
The noonday luncheon Wednesday was started by
honoring Harry Bibb, president- elect of the Chicago
Piano Club, which sponsored this session, the whole
assemblage of nearly one hundred bursting into song
with the following line, "He's a Jully Good Fellow."
Welcomes Association to Chicago.
Mr. Bibb welcomed the association to the city,
complimented it on its fair start and introduced its
president, E. E. Hanger, piano dealer of Lincoln,
111., who responded by thanking the Chicago people
for helping to make the association a success. They
had aided in putting to rout any jealous feeling as
between Chicago dealers and the dealers throughout
the state, and all sections could now work harmo-
niously.
Joliet Receives Praise.
Dealer Wiswell of Joliet was called upon and
said that Joliet had a lot of fine piano men and was
proudly the home of this year's "Miss America." In-
deed, his city was famous for many other things
beside being the location of a bog penitentiary. He
alluded to its place on the map as a great manu-
facturing center.
C. E. Byrne on Contests.
Charles E. Byrne, vice-president Steger & Sons
Piano Mfg. Co., Chicago, spoke on piano playing
tournaments and presented some facts that should
serve to increase the sale of pianos.
Piano playing tournament is the best means of
creating future sales. If such tournaments had been
conducted for many years instead of recently, their
cumulative effect would have produced a greater in-
terest in the piano and created a larger volume of
piano sales," he said. The most effective way to
show a mother or father that a piano is a necessity
is by making them realize how ability to play the
piano will serve to insure the social and commercial
advancement of their children. The piano industry
owes its progress to the love of the parent for the
child, the natural ambition to promote its welfare
through education. And the educational factor is the
foundation of the piano trade.
What suggestion does the tournament hold for
the piano merchant? It would be impossible for one
man to conduct so large an undertaking, but several
October 15, 1927
EXECUTIVE SECRETARY
C. L. DENNIS RESIGNS
Fact Conveyed in Letter This Week to Presi-
dent Roberts of the National Association
of Music Merchants.
The resignation of C. L. Dennis as executive sec-
retary of the National Association of Music Mer-
chants was conveyed in the following letter to its
competitors might hold a tournament on a small president. C. J. Roberts, Baltimore, this week:
scale
and the results in increased musical interest
Indianapolis, Ind., October 9, 1927.
w r ould be well worth while.
Dear Mr. Roberts:
The average piano merchant is very busy with
It is with a sense of regret that 1 feel compelled
many problems of his own and he is inclined to bury to offer to you my resignation as executive secretary
himself in his store. However, it is important that of the National Association of Music Merchants, to
he widen his activities, participate in various musical take effect November 1. An opportunity has come
affairs and promote such educational movements as to me for service which I feel is well suited to my
group instruction and piano playing tournaments. experience and qualifications, which will maintain
The only way to work for a good harvest of piano my contacts in the music trade, and which 1 hope
sales is to plant the right kind of seeds where they will serve their interests and mine to our mutual
will do the most good.
benefit.
Your personal knowledge of my plans will confirm
Guylee Favors Music Promotion.
my viewpoint of the matter. In no way do I wish
W. E. Guylee, president of the National Piano you to feel that my interest and assistance in your
Manufacturers' Association, spoke, assuring his hear- plans will cease abruptly, although I find it necessary
ers that he was continuing the fight, now nation-wide, to take up my new work at an early date. 1 hope
of promoting the cause of music.
to be in a position to help you carry on in the asso-
ciation work, and I will be glad to do so.
How the Tuners Help.
I do regret the change, however, to the extent
Chas. Deutschman, president of the National that our personal contacts will not be as frequent
Tuners' Association, gave the tuners' side of the and we cannot carry out in official relationship the
story, telling how this class of useful geniuses aided plans which we had developed for the remainder of
indirectly in the sale of many pianos, and of their your administration. I wish also to thank you for
your keen understanding and sympathetic consider-
services to the trade generally.
ation of the association problems, which have made
Roberts Sends Regrets.
it a pleasure to work with you.
With cordial good wishes to you personally, and
Others who spoke briefly included E. C. Boykin,
secretary of the piano manufacturers executive com- for the success of the association work you have
mittee; C. L. Dennis, one of the regular promoters undertaken, I am,
Sincerely yours,
of the cause of music, who presented the regrets of
C. L. DENNIS.
Mr. Roberts of Baltimore, president of the National
Executive Secretary.
Merchants' Association, that he could not be in at-
Mr. Dennis has been identified with the associa-
tendance at this convention.
tion work for ten years. Prior to that he was a
Chicago Offers Glad Hand.
newspaper man in Milwaukee and other cities, doing
Fred P. Watson, expresident of the association, a both editorial and advertising work. He was con-
Mount Vernon, 111., dealer, spoke briefly and Frank ducting his own advertising office when he estab-
T. Whitmore, president of the Chicago Piano & lished the Better Business Bureau of the Associa-
Organ Association, extended greetings to all to come tion under Mr. Gram's administration and took up
to Chicago at any time and welcome. Matt J. Ken- the problems of evils in music trade advertising. It
nedy, president of the National Travelers' Associa- was through this connection that he became ac-
tion, and E. R. Jacobson, ex-president of the Music quainted with the association work. He was elected
Industries Chamber of Commerce gave short inter- secretary of the association at the 1918 convention
esting talks ( and Harry Bibb thanked the club for and was identified with all the activities of the organ-
ization developments, having collected the Music
his election and said he expected many forms of
support trom the members during his term of office. Industries Preservation Fund in 1918, developed the
Merchants' Official tSamp Plan to finance the deal-
Matt J. Kennedy Speaks.
ers' share of association work in 1919, and upon
"Direct mail advertising, properly illustrated and merging of the offices in 1920 extended the stamp
with the right kind of reader appeal, is one of the plan to the piano manufacturers in its present com-
greatest means at the merchants disposal for cre- bination form. He also has had the handling of
ating sales contact that I can possibly think of," the new Merchants' Promotion Stamp, an additional
said Matt J. Kennedy, "and while the promotion means of financing for the special work which the
of such a plan must of necessity be somewhat com- Merchants' Association wishes to carry on, and
mercial, it is the only way it can be put over. The already in the first year has raised about one-third
trade press has given this campaign considerable of what the old stamp produced as the merchants'
space, thereby again proving that it is to the best share.
interests of the retail merchant to use this sort of
Mr. Dennis' new connections will be with the W.
copy in promoting the sale of pianos. I am thor-
oughly convinced it has the punch, and will do a Otto Miessner interests in Milwaukee, but the exact
great deal towards bringing a real message right into nature of his activities have not yet been outlined
the homes, which, in the final analysis, is where we for publication.
deliver our pianos."
Mr. Kennedy, alluding to the work in piano pro- CHEESE HOUNDS HOLD
motion performed by W. Otto Miessner, said:
ANNUAL MEETING IN CHICAGO
"W'hen you stop to consider what he has accom-
plished, with very meager means, it seems almost
impossible. His proposition has had a real human
Many Participators in Cheeseries from Hotel Kitchen
appeal, and there has never, for one moment, been
Get Thrill on Listening to Fans.
any question as to what his purpose has been. He
The Ancient and Honorable Order of Cheese
has, through his Melody Way, and various other
activities, proven the necessity for pianos in the Hounds, in annual session in the Palmer House,
Chicago, Wednesday evening, celebrated by eating
home. Think of the thousands upon thousands of
cheese sandwiches and other delicacies and drinking
dollars' worth of publicity he has secured for the
music dealers all over the country where the Melody half a dozen different decoctions persuaded into ex-
istence in the tee-total years of the world's history.
Way has been used."
The Cheese Hounds told sedate stories (none so very
risque) and adjourned at a late hour for another
WEDNESDAY AFTERNOON'S SESSION.
year. Head Cheese Charles Burtzloff was chairman
James T. Bristol dealt with "Financial Problems of and, incidentally, Axel Christensen, who had another
the Music Dealers." His discourse gave rise to a engagement in the same hotel at the same hours,
furnished professional entertainment by performing
discussion as to who should pay the carrying charge
on pianos—the dealer or the purchaser? The discus- on the piano and reciting a poem by James Whit-
sion brought to the surface most of the vexing fea- comb Riley.
The eatables included the latest works of art of
tures of the age-old problems, touching upon a divi-
sion of the carrying charges, evoking some questions the most skillful chef in the great hotel in which
deep enough for a jurist to ponder over. Henry dainty preparations of cheese was the principal in-
Weisert, who lias a judicial mind, made a suggestion gredient. The stories brought out of the cobwebs,
some antique yarns of the road, some experiences
for a split in the charges, which seemed logical.
with "tough guys in de big cities,' an Irish tale or
Association Is Chartered
two, one on a German, a Swede imitated inimitably
President E. E. Hanger (the retiring president)
by Axel Christensen, some stories of the animal
said that the association just reached the necessary world, and one about a patented device put to use
number—twenty—early in summer and secured its by a railroad. The Cheese hounds intend to hold
charter on June 7.
another meeting next year and do some more "lis-
(Continued on page 9)
tening in."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 15, 1927
PRESTO-TIMES
INDIANA MUSIC
TRADE ASS'N MEETS
Second Annual Convention of Indiana Associa-
tion of Music Merchants at Indianapolis
Is Instructive and Joyous Event—
Officers Are Elected.
C. R. MOORE, PRESIDENT
Popular Fort Wayne Merchant Chosen to Head the
Organization for the New Term—Other Officers
and Directors Elected.
A TONKBENCH
of
Popularity
When you select Tonkbench
No. 6078, illustrated above, to
match your reasonably priced
Uprights; or when you select its
c o m p a n i o n, Tonkbench No.
6078^/4 to go with your good
Grands, you are taking no chances
with the satisfaction of your
customers.
We have been manufacturing
and selling these two, unusually
popular members of The TONK-
BENCH Family for so many
years, and in such increasing
quantities, that their salability in
your store is a foregone con-
clusion.
We also offer this Tonkbench
with brass feet as T No. 6075 for
Uprights and 6075 / 2 for Grands;
and if you prefer beveled edge
tops we can furnish them also.
Prompt shipments of all orders
will be made to points east of the
"Rockies" from the Chicago
Plant and to points on the Pacific
Coast from the Los Angeles
Factory.
-Man
Co
1912 Lewis St.
CHICAGO
Pacific Coast Factory
4627 E. 50th St., Los Angeles, California
The second annual meeting of the Indiana Music
Merchants' Association was opened at a luncheon at
the Indianapolis Athletic Club on October 10, by an
address of welcome by Dick Miller, president of the
Indianapolis Chamber of Commerce and a prominent
banker of that city.
T H E NEW OFFICERS.
President, C. R. Moore of Fort Wayne; Frank
Wilking, Indianapolis, first vice-president; Albert A.
Klamer, Evansville, second vice-president; secretary,
George E. Stewart, Indianapolis; treasurer, T. JI.
McPheeters, Pearson Piano Company, Indianapolis.
Directors (for three years)—J. B. Ryde, Indianaj-
olis; Edwin Butler, Marion; William Christena, In-
dianapolis.
At 2:00 o'clock the convention was called to order
by President Joel B. Ryde, who reviewed the events
since the formation of the association.
The report of the secretary and treasurer were then
read. The next order of business was the appoint-
ment of committees by the president.
The Business Session.
An address by W. E. Guylee, vice-president of The
Cable Company, Chicago, on "Interesting Young
Men in the Music Business," was heartily welcomed
by everyone and thoroughly discussed by the mem-
bers present. Mr. Guylee's address was one that
will be long remembered by everyone present at the
convention. Hy. Giessenbier spoke on "Installment
Selling Today." Mr. Giessenbier, who is cashier of
Scruggs, Vandervoort & Barney Bank, St. Louis,
outlined the methods of installment selling, its ad-
vantages and disadvantages.
"Advantages of Carrying Charges," which was to
have been discussed by Charles S. Onderdonk, vice-
president of Chickering & Son, was discussed by
Ray G. Houck, as Mr. Onderdonk was unable to be
present. Mr. Houck discussed the plans and method
in detail and much interest was shown by many deal-
ers from all parts of the state.
Round Table Discussions.
In the Round Table discussions, Frank Wilking
of the Wilking Music Company spoke on how his
company carried their salesmen and how they were
paid proportionately. Frank Davis of the Baldwin
Piano Company discussed the future of the player
piano and its possibilities; George Stewart spoke on
the srevice charges on radios and phonographs; Mr.
McPheeters, office manager of the Pearson Piano
Company, discussed the collection situation, and C. C.
Matthews of the Stewart-Warner Radio Company
told of radio installation. The meeting then ad-
journed and at 10 o'clock there was the visual evening
party in charge of Mr. George E. Stewart of the
Wilson-Stewart Company.
The Tuesday Session.
At the Tuesday session Gordon Laughead of the
Wurlitzer Company, Chicago, spoke on "Profitable
Advertising. Advertising in street cars, billboards
and outdoor advertising was not favorably com-
mented on by Mr. Laughead. He also dwelt on the
fact that merchants should select their days for
advertising in the daily papers, such as shopping
days, using nothing but simple language in their
advertising. Merchants should occasionally clean
house and rid their floors of slow moving merchan-
dise in order to keep the latest models in sight of
the public, he said.
"Class instruction" was the topic of George Cain
of the Miessner Institute of Music, Milwaukee. Sam-
ples of newspaper advertising were exhibited by Mr.
Cain showing what the various cities over the United
States are doing with group instruction. Special
praise was given Evansville, Ind., on account of its
interest in group instruction and the progress it has
made. The Kansas City Star has the record of en-
rolling the largest number of students in one week—
17,000 applicants were received by this newspaper.
Music in Schools.
Ernest E. Hesser, supervisor of music in the
Indianapolis public schools, spoke on the "Music in
Public Schools." Developing school orchestras was
discussed by Joseph E. Maddy of Ann Arbor, Mich.
Tuesday Afternoon.
The keynote of Mr. Sidener's speech at the after-
noon session was "The Cash Register," which he
said was the very heart of the marchant's business,
and good will the greatest asset in business. C. L.
Dennis, secretary of the national association, then
spoke on general promotion work, the need for asso-
ciation and its support was the keynote of Mr. Den-
nis' speech. Mr. Dennis praised the first piece of
literature issued by the Indiana organization, entitled
"Phonograph Trade-Ins" and also praised the asso-
ciation's work and exchange of ideas.
Mrs. Edward B. Birge of Bloomington, hid., and
president of the Federation of Music in Indiana,
spoke on the new possibilities of music in the state.
The chief discussion of her subject pertained to the
introduction of music in the rural districts, which is
the federation's object. Miss Bertha Eckles of the
educational department of the Victor Talking Ma-
chine Company, discussed the talking machine as a
necessity in the modern home. Radio merchandising
for music dealers was discussed by P. A. Ware of
the Atwater Kent Manufacturing Company.
The Resolutions.
The report of the resolutions committee was read
by Frank Wilknig. It was as follows:
1. That the carrying charge of at least one-half
of one per cent per month after initial payment and
trade-in be recommended for the consideration of
the members for adoption in the form outlined as
discussed in the convention.
2. That printed pamphlets be distributed to mem-
bers recommending that a lower valuation than now
prevails be placed upon used instruments taken in
trade-in keeping with their market value.
3. That a letter of thanks be sent to Harry Wert
of Kansas City for his work and time given the
Indiana association; also that he be given an honor-
ary membership in the association.
4. That the by-laws of the Indiana Music Mer-
clians' Association be revised to provide that the re-
tiring president be made an advisory counsel of this
body for a three-year period from the time of their
retirement.
The nominating committee recommended the board
of directors that the next meeting be held outside of
Indianapolis, preferably at some place away from the
business, such as West Baden, Ind., where a large
per cnet of the duties of host club are assumed by
the hotel, and if held at such place be held in Sep-
tember. The committee also recommended to the
board of directors that a director of publicity be
appointed to more thoroughly organize the associa-
tion. This was approved and passed.
At the banquet William Tueschell of the Indian-
apolis News was speaker and entertained the guests
with poems in Hoosier dialect.
DE FOREEST PIONEER
MUSIC HOUSE, TO CLOSE
Old Music Business Established Sixty Years
Ago in Sharon, Pa., to Be Discontinued
by M. V. De Foreest.
After sixty years in business in Sharon, Pa., the
De Foreest Pioneer Music House, West State street,
will soon be no more. M. V. De Foreest, son of the
founder, William C. De Foreest, announced last week
that he intends to close out the stock so that he
and his son, William, may devote their time solely
to the De Foreest Buick agency, which has branches
in Titusville and Grove City.
The big store will be closed for several days while
the stock is being arranged for the closing out sale,
the dates for which will soon be announced.
The Pioneer Music House was founded in 1868
by W. C. De Foreest, and occupied a room in the
then new Carver Hall block. M. V. De Foreest
joined his father and the firm was long known as
W. C. De Foreest & Son. "M. V." recalls that he
sold his first piano in 1887.
As the business continued to grow, the present
building was acquired and many improvements have
been added from time to time. During the long
period in business the Pioneer Music House has spe-
cialized in the best known makes of all instruments,
having been distributors, among others, of the Stein-
way, Knabe and Kimball pianos, the Conn band in-
struments, the Victor and Brunswick talking ma-
chines and other high grade goods of the kind.
Mr. De Foreest has earned a high place in musical
circles and in the piano trade and has been honored
by many of the most important offices in the Music
Merchants' National organization, being president for
a term.
The passing of the De Foreest Pioneer Music
House will be regretted by all, as it has been for
many years a real Sharon institution.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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