12
PRESTO-TIMES
JESSE FRENCH & SONS
PIANO PLEASES ENTERTAINER
Labert Boggs, Eleven-Year-Old Genius of Chautau-
qua Fame, Writes About Style G.
The following letter recently received by the Jesse
French & Sons Piano Co., New Castle, Ind., from
a youthful owner of a Jesse French & Sons grand,
has the spontaneous ring of sincerity which increases
its value as a testimonial:
Veedersburg, Ind.
Jesse French & Sons Piano Co.,
Newcastle, Ind.
Gentlemen:
Although I am only eleven years of age now I
have spent the past four years on the Chantauqua
platform entertaining thousands of folks with my
songs and impersonations. I have given perform-
ances on many pianos in my work and my mother,
who accompanies me, has had the privilege of play-
ing on pianos of almost every make.
A few weeks ago my father presented me with one
of your Style G grand pianos and we are all more
than delighted with it. ]t has a magnificent tone
and is handsome in appearance. I am now a booster
for Jesse French pianos, as they arc most outstand-
ing instruments.
LABERT ROGGS,
Entertainer with Loar Independent Chautauquas.
MRS. WM. I. BOGGS, Accompanist.
Therefore, it was only natural that when I entered
the piano and phonograph field that the Presto-Times
should receive instruction-book attention," writes Mr.
Lee.
"Arcadia, with the Seaboard shops and citrus crops,
is one of the most substantial of Florida towns and
coupled with the eternal cultural desire for music, I
should have no trouble in selling a large number of
pianos and phonographs, together with radios.
October 15, 1927
STRAUBE TRAVELERS
MEET AT HOME OFFICE
Trio of Go-Getters Hold Conference in Ad-
vance of Annual Meeting to Be
Held Later.
Although the annual get-together of the whole-
sale staff of the Straube Piano Co., Hammond, Ind.,
will not be held until later, the meeting at the home
office, early this month, of J. A. Bryan, eastern trav-
eler; D. L. Sterling, central territory, and W. A.
Berry, who travels in nearby western territory, was
The Three Bauer Brothers All Busy Wholesaling and indicative of the success with which the Straube is
meeting in all sections of the country.
Manufacturing—False Report About Sale Punctured.
Mr. Berry stated that not only were conditions in
The Julius Bauer & Co. factory, located at 1335- his territory more promising than they had been
45 Altgeld street, Chicago, is in active operation. A
for several years, but that present sales volume is
correspondent of Presto-Times recently inquired extremely gratifying. "In Chicago," said Mr. Ster-
about Julius Bauer & Co., stating that a dealer in his ling, "we have a merchant who seemingly has deter-
town, a friend of the Bauer house, had sent out a mined to set a record with the Straube grand and he
report that Julius Bauer & Co., had gone out of busi- is going like a house a lire. Just what the situation
ness; that it had sold out to Lyon & Healy, of Chi- will be a little later I don't know, but right now
cago.
it is splendid.
The Straube Duplex Overstrung patent, which
If the dealer in question knew the circumstances
it was a vicious report to circulate, for all three of the enables us to furnish a full scale piano in a very small
Bauer Bros., William, Julius and Richard, are plug- case, both grand and upright, has developed a very
large business in my territory with schools, studios
ging for business and getting it.
As for Lyon & Healy "buying out Julius Bauer & and apartments."
Captain Bryan, eastern traveler, who reports a
Co.," it is true that Lyon & Healy have taken the
local agency in Chicago for the Bauer pianos; they consistently good business this year, attributes a
took it some months ago when Julius Bauer & Co., considerable portion of the success of the Straube
gave up their retail store to engage in manufacturing in the east to the Straube national price system. "No
Practical Newspaperman Finds New Field for Adver- more exclusively—in other words to devote them- one likes to be imposed upon," said Mr. Bryan, "and
tising Talent in Stimulating Piano Sales.
selves to expanding the manufacturing and whole- salesmen find it easier to sell the nationally priced
Straube than they do some of the other instruments
saling
end of the business.
Hubert F. Lee, of Atlanta, Ga., recently became
that do not have a standardized price. The public
connected with the Arcadia Music Store, Arcadia,
likes the idea of a national price, and so does the
Fla., coming there from LaGrange, Ga., where he
dealer, because it protects his profit and assures
F.
H.
STAEHLING'S
ACTIVITIES.
was advertising manager of the LaGrange Daily
him the fair margin of profit he must have if his
F.
11.
Staehling,
who
will
be
remembered
as
a
Reporter.
business is going to be successful financially. Of
traveler for the Fuehr & Stemmer Piano Company
course, the Straube national price system is backed
Since leaving the air service in 1921, Mr. Lee has for many years, is now an independent solicitor of
up
by national advertising in the east, where they
devoted his time chiefly to merchandising problems
piano business in Chicago at retail. This veteran
of newspapers and advertisers and has been con- piano man, who is widely known and highly re- figure on a pretty businesslike basis, they sure like
nected with some of the leading newspapers of the
spected for his probity, was met in the Republic the Straube."
south, and publisher of a weekly newspaper of his
Building on Monday of this week by a representa-
own.
M. SCHULZ NORTHWEST BUSINESS.
tive of Presto-Times, and he spoke hopefully of the
"About the first thing I did two weeks ago, when
outlook for the rest of the season in pianos, espe-
Ernest F. Prinz, whose home is in Milwaukee, gen-
I arrived in Arcadia to be connected with the Arcadia
cially in grands. He is a pianist of rare technical
eral traveler representing the M. Schulz Company
Music Store with my brother-in-law, A. C. Polk, skill, and when he plays everybody listens, charmed. in Wisconsin, Minnesota and the Dakotas, and who
was to get his file of trade papers. My years of
But his skill does not detract from his ability to close is a keen observer of trade conditions generally and
newspaper experience and feature writing has been
a deal. It was the late Mr. Fuehr who got Mr. in his territory particularly, looks forward to a good
bulwarked with facts and data gleaned from trade-
Staehling to take up piano selling as a business in the Fall and Winter business, which so far as his own
publications when dealing with special subjects. first place.
territory is concerned has already started.
JULIUS BAUER & COMPANY
FACTORY IS ACTIVE
HUBERT F. LEE JOINS
ARCADIA MUSIC STORE
BUSH & LANE GRAND FOR PRESBYTERIAN CHURCH
Bush & Lane grand pianos have
been purchased for and are now in-
stalled in the magnificent new
Grosse Pointe Presbyterian Church
at Detroit, Mich.
This beautiful new religious edi-
fice has been acclaimed one of the
finest examples of ecclesiastical
architecture to be found in America.
In purchasing Bush & Lane
exclusively the directors of the
Grosse Pointe Presbyterian Church
have set their seal of approval on
the fine instruments of the Bush
& Lane Piano Co., Holland, Mich.,
in an emphatic and practical man-
ner and have aligned themselves
with the directors of practically
every other important public and
semi-public institution in the De-
troit district, including the Detroit
Yacht Club, Masonic Temple, Sa-
cred Heart Seminary, Book-Cad-
illac Hotel, Capitol Theater, Hotel
Statler, Masonic Country Club,
State Theater, Mabel Guest Stu-
dios, Fort Shelby Hotel, and many
others.
AH of these very prominent in-
stitutions are equipped with Bush
& Lane pianos, and a number of
them have also purchased one or
more Bush & Lane Welte-Mignon
(Licensee) reproducing pianos.
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