Presto

10
October 15, 1927
PRESTO-TIMES
THE CABLE COMPANY'S
DEALER AD SERVICE
stores. Thus, the Advertising Department is able to
observe the effect of each piece of copy and to test
it for results so that any weak points may be elim-
inated before it is sent to the dealer.
We have selected at random a few of the ads which
have appeared in Cable's Dealer Service. A portion
This Proven Aid to Retail Sales Is Distin- of the copy is of a general nature suitable for vari- Owing to Large Number of Entrants Moving
guishable by Its Attractiveness and
ous purposes, while other ads feature special instru-
Picture Theaters Have Been Requisitioned
ments. The illustrations and art work are of the
Forcefulness of Appeal.
for Tests, in Addition to Schools.
highest order. They are the work of a number of
The mail of almost every retail merchant in any different artists and furnish a pleasing variety as to
Owing to the large number of entrants in the
line is heavy with advertising and sales suggestions stvie and treatment.
Greater Baltimore Piano Playing Contest to be held
and sponsored under the auspices of the Baltimore
Music Trades' Association, it will be found impos-
sible to hold all the tests in the schools, so a num-
ber of moving picture parlors will be requisitioned
into service. This will expedite the matter of hold-
ing the tests and will overcome the obstacle of an
inadequate number of school auditoriums. There
are more than 3,000 entries from whom will be
chosen winners who are to participate in the semi-
finals and finals. The elementary, intermediate and
high schools will be represented in the event.
Judges for the contest are familiarizing themselves
with the rules to be observed in selecting the best
players at the various preliminary tests. At a meet-
ing held during the"week in Stieff Hall, 315 North
Howard street, local musicians and teachers who vol-
unteered their services as judges were instructed as
to the rules to be observed. Enthusiasm pervaded
the meeting and every teacher was pledged to see
that entrants are given a thorough test. John De-
nues, superintendent of music in the public schools,
voiced his approval of the contest and urged teachers
to co-operate heartily with the movement to arouse
interest in music.
THE DALY
>c Company ,-rj
A new radio department has been opened by the
Howard Furniture Company, 109-11 North Howard
street. This is the first time this old and large fur-
niture house has added a line of musical instruments.
The Atwater Kent line is being featured.
SUCCESS ASSURED FOR
BALTIMORE CONTEST
SAMPLES OF CABLE ADVERTISING.
from various manufacturers. Much that the average
merchant receives, however, is not adapted to his
needs and proves utterly worthless to him. In direct
contrast to this, however, is the extremely practical
and very usable materials which The Cable Com-
pany, Chicago, sends their retailers in its weekly
Dealer Service. This service is distinguished particu-
lary by its variety and scope. It does not limit itself
to a series or to one type of advertising.
A Cable dealer using the ads which he receives
from week to week from the home office reaps the
benefit of carefully made tests and wide experience.
Most of the illustrations and copy, before furnished
to the dealer, are tried out in one of the Cable branch
Becker Bros.
Manufacturer* ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroom*
767-769 Tenth Avenue, New York
The man who wants to use larger space has been
given equal consideration. The aim in preparing the
bigger advertisements has been to make them so
pliable that each dealer can adapt them to his own
needs. Electros and mats (whichever is required)
are provided of the illustrations, borders, and head-
ings, together with proofs showing how the copy
looks when set by hand by one of the best typog-
raphers in Chicago.
In case the dealer is planning a sale or has some
peculiar advertising problems, if he will submit
proper date to the Advertising Department, special
advertising with appropriate circularizing and follow-
ups will be prepared for him. On almost every
advertising and selling problem which arises, the
Cable dealer can get constructive help and sugges-
tions from the Cable headquarters in Chicago.
In the effort to enlarge its export trade a German
piano manufacturer has constructed a special grand
for the tropics, a Tropen-piano, of teak timber, said
to be particularly suitable for climatic conditions near
the equator.
The Original Small Piano
Made and marketed by specialists in small
pianos. Valuable territory still open.
Write for our effective sales plan.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO COMPANY
126 Reed St.
Milwaukee, Wis.
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
PRESTO BUYERS' GUIDE
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
CHICAGO
GOLDSMITH PIANO COMPANY
1225-1227 Miller Street, CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
-BOSTON-
G R A N O AND UPRIGHT PIANOS
AND
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PLAYER PIANOS
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