Presto

Issue: 1927 2149

PRESTO-TIMES
October 8, 1927
MARSHALL & WENDELL
GETS RUSTIC CASE
Greensboro Music Co., Greensboro, N. C,
Provides Special Finish for Club Piano
in That Southern City.
When C. C. Hudson, wealthy resident of Greens-
boro, N. C , recently completed his $50,000 clubhouse
THINGS SAID O R SUGGESTED
IV. N. VAN MATRE'S OCEAN.
"I will return to California November 1, where,
you may have heard, I've bought the Pacific Ocean,"
said W. N. Van Matre, chairman of the board of
the Schumann Piano Co., Rockford, 111., this week.
It is Mr. Van Matre's jocose way of relating a
delightful incident which led to his purchase of an
ideal home site in California.
Some time ago Mr. and Mrs. Van Matre became
enamored with the scenic beauties and climatic de-
lights of a point on the coast about midway between
Los Angeles and San Diego, and have spent the
winters there since then. It became their habit
to sit in a particular spot overlooking the ocean and
enjoy its ever changing phases; today a placidly
smiling expanse of blue or green or violet that
invited even the most timid to sail its surface; to-
morrow, angry with foam-crested, purple and for-
midable waves that filled them with awe.
"Oh, what would we do if we came one day and
found somebody building a home here!" exclaimed
Mrs. Van Matre one evening at the end of a perfect
day of ocean viewing.
The horrible possibility startled Mr. Van Matre.
but he calmed his feelings as he answered:
"It can't happen. At least not if I get to that
agent's office in advance of the base wretch who
would commit such an infringement on our scenic
rights. Let's go!"
They went and within twenty-five minutes Mr. Van
Matre had bought a perpetual ticket to the perform-
ances of the Pacific Ocean.
* * *
Does selling a poor piano at a rich price come
under the head of commercialized vice?
* * *
Edward Martin, the witty manager in charge of
The S. Ernest Philpitt & Son branch in St. Peters-
burg, Fla., says that the first payment on the first
piano he sold on entering the piano business brought
the tears to his eyes. He was paid in onions.
* * *
A COMEDY OF ERRORS.
may suddenly disappear the moment it is hung up
or laid down anywhere.
When a Presto-Times man called for a talk with
Mr. Erickson one day last week, he hung his pearl
grey fedora alongside the fedora of Mr. Erickson,
the two being replicas of several other pearl grey
fedoras within view. But Mr. Erickson valued his
pearl grey fedora, not for the top fedora price he
paid for it in a Fort Wayne hat store, but because it
fitted him comfortably and harmonized with a favor-
ite suit and topcoat. So when the Presto-Times man
on leaving picked the nearest hat to his hand and got
away with Mr. Erickson's prized fedora, that gen-
tleman was naturally ruffled when he discovered his
loss.
During the day Mr. Erickson telephoned to places
in Richmond and New Castle where he had reason
to believe the Presto-Times man would call, but
failed to locate him. In the meantime, the latter,
pursuing the even tenor of his way, noted certain
unfamiliar things on the inside of the hat he wore;
the name of a Fort Wayne hat s + ore and the initials
C. A. E. glued to the lining. The latter, however,
meant nothing to him; the hat, he concluded, he had
absentmindedly swiped while in Fort Wayne.
Then his ingenuity was aroused. He saw how the
middle initial "A" could be allowed to serve for iden-
tification purposes, so he let it stick while he blithely
removed the first and last letters. This week he
confessed these facts to Mr. Erickson in reply to a
letter from the latter, who said that while the
Presto-Times man's fedora lacks the "class" of his
own headpiece, he will continue to wear it, but
added, "there is a regrettable lack of diversity in
men's hats."
* * *
In a twenty-five minute monologue this week a
youthful salesman in a Wabash avenue wareroom
contended that making pianos was easy. It was too
close to lunch hour for anybody to differ with him.
If he wants to start a controversy free from war
flavor some day, let him assert that selling the
pianos without printers' ink, sales managers' head-
work and salesmen's leg work is easy.
* * *
There is no power in the cunning, shrewd, long-
headed deceptive ways of using the 857 different
varieties of the lie that can beat the plain truth in
the long run. A piano house can have no advertise-
ment than can compare with the reputation of always
representing the pianos as they are. The reputation
alone has made the name and greatness of some of
the biggest piano houses in the country. They re-
garded their business honor and integrity first; their
interests afterwards.
C. A. Erickson, vice-president of the H. C. Bay
Co , Bluffton, Ind., says that women, in effecting a
quality of exclusiveness in the shape and color of
their hats, thereby provide a rather good system of
hat insurance. See a thousand women together at
any time, he says, and possibly not any two of their
hats are entirely alike. Even in this day of uni-
versal helmet effects, a dent in the crown, or a jaunty
or rakish tilt to the brim or an uncommon combina-
tion in coloring will differentiate each hat from all
the others.
Certainly, circumstances sometimes alter cases
Not so the headpieces of men, in which no exclu-
But circumstances have no monopoly on the job.
siveness of shape or color is ever achieved by the The vandal retoucher of the engraving house is some-
wearers. Thus, he points out, one's faithful fedora what of a case changer.
MARSHALL & WKNDELL IN RUSTIC CASE.
he went in search of a piano which would not only
satisfy him musically, but would fit in well with the
rustic style of the building.
Mr. Hood of the Greensboro Music Company,
Greensboro, N. C , sold Mr. Hudson a Marshall &
Wendell upright piano and then made local arrange-
ments for having the instrument built into the special
case shown in the accompanying illustration.
WILLIAM THOMSON IS MOURNER.
Among the mourners at the funeral recently in
Scotland of Lady Lauder (^wife of Sir Harry Lauder)
were William Thomson, head of William Thomson
& Son, Glasgow, and members of his family. Mr.
Thomson and Sir Harry have been bosom friends
since boyhood, and the great comedian never visited
Glasgow without calling upon his friend. In "Bee-
thoven House," Kinning Park—where Mr. Thomson
and his son carry on such an extensive business as
musical instrument dealers—a lifelike bust of Sir
Harry has for many years occupied a prominent
position.
C. L. DENNIS IN CHICAGO.
C. L. Dennis, secretary of the Better Business Bu-
reau, was in Chicago on Monday of this week en
route to the convention of the Wisconsin State Music
Merchants' Association at Milwaukee.
The Poppler Music Co., Grand Forks, N. D., has
built an addition to its store.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
October 8, 1927
Herman H. Fleer and with Mr. Walter Kiehn
in charge of publicity. The Chicago Piano and
Organ Association is also identified with local
plans for the success of the convention.
In both Indianapolis and Chicago the con-
vening men of the music trade will have op-
portunities to discuss the problems that dis-
turb them and as a preventive of brain fag
several joyful interludes of eating, music and
song have been scheduled.
ability, it can be overcome by intensive study
and application of methods that have helped
others to success, but oftentimes "lack of cap-
The American Music Trade Weekly
ital" means "too much money tied up in slow
moving" or dead stocks." The effort to carry
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
a wide variety, a large assortment or a full
line, has handicapped many an otherwise
PRESTO P U B L I S H I N G CO., Publishers.
capable merchant. Fear that he would lose
Editor
F R A N K D. A B B O T T
- - - - - - - -
(C. A . D A N I ELL—1304-1927.)
trade if he could not fill every order that came
Managing Editor
J. FERGUS O'RYAN
his way has tempted more than one merchant
Telephones, Local and Long Distance, Harrison 0234.
to "overstock." Simplified practice helps the
Private Phones to all Departments. Cable Address ( C o m -
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
merchant to cut down his inventory, get
DENTON, COTTIER & DANIELS
J Entered as second-class matter Jan 29, 1896, at the
quicker
turnovers and better profits.
P o ost Office, Chicago, 111., under Act of March 3, 1879.
Denton. Cottier & Daniels, the fine old music
* * *
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States house of Buffalo, N. Y., this week celebrated
A slogan accepted by the heads of the Pub-
possessions, Cuba and Mexico. Rates for advertising on the one hundredth anniversary of its founding,
application.
lic School system in Detroit, is "Music for
and
in
the
glory
of
the
incident
the
entire
Items of new; and other matter are solicited and if of
Kvery Child and Kvery Child for Music." The
general interest to the music trade will be paid for at music trade of the country is a sharer. The
space rates. Usually piano merchants or salesmen in the
stimulating
phrase was announced recently in
smaller cities are the best occasional correspondents, and policies and ambitions which influenced the
their assistance is invited.
a
special
article
in a newspaper by Mr. Thomas
company through a century of continuous
Payment H not accepted for matter printed in the edi-
Chilvers,
supervisor
of music in the schools of
growth, may well be emulated by others in
torial or news columns of Presto-Times.
Wlnre half-tones are made the actual cost of produc-
that
city
in
which
he
said: "If, withal, we can
tion will be charged if of commercial character or other the trade.
than strictly news interest.
give
to
ever}-
child
as
much musical training
The house of Denton, Cottier & Daniels has
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
as
we
are
prepared
to
give,
and as much as his
played a conspicuously proud part in the an-
cated.
natural
capacity
fits
him
to
take, and then
Forms close at noon on Thursday. Late news matter nals of Buffalo. Around it cluster memorable
should be in not later than 11 o'clock on that day. Ad-
send
him
forth
with
a
genuine
love for good
vertising- copy should be in hand before Tuesday, 5 p. m.. associations and the celebration this week re-
to insure preferred position. Full page display copy
music,
with
enough
knowledge
and skill to
should be in hand by Tuesday noon preceding publication calls the names of estimable men of the house
day. Want advertisements for current week, to insure who, in their time, contributed interesting live a richer and fuller and happier life be-
classification, should be in by Wednesday noon.
cause of this musical training, we will have
Address all communications for the editorial or business chapters to the history of the city. The im-
departments to PRESTO PUBLISHING CO., 417 South portance of the house today is the result of a had a large part in the suppression of crime,
Dearborn Street, Chicago, III.
succession of beneficial contacts of those di- in the raising of the moral standard, and in the
building of a better American citizenship."
recting the house, with the community.
SATURDAY, OCTOBER 8, 1927.
* * *
The musical atmosphere of Denton, Cottier
The new list of publications of the National
The last form of Presto-Times goes to press & Daniels has been in process of creation for
at 11 a. m. Thursday. Any news transpiring the past hundred years. What Mr. William Bureau for the Advancement of Music has 153
after that hour cannot be expected in the cur- H. Daniels, its president today, has contributed items and every book or booklet is filled with
rent issue. Nothing received at the office that to perpetuate old policies and achieve new
suggestions for the music dealer. They con-
is not strictly news of importance can have
glories
for
the
house,
make
the
later
inscrip-
tain
information and suggestions for the or-
attention after 9 a. m. on Thursday. If they
tions
in
its
annals
highly
interesting.
His
own
ganization
of some type of musical activity in
concern the interests of manufacturers or
dealers such items will appear the week follow- attitude personifies the pride of the house in the community, or the promotion of some par-
ing. Copy for advertising designed for the representing the Steinway piano since 1860. ticular musical development in the schools,
current issue must reach the office not later At the opening of Steinway Hall, New York, clubs, churches, and in the home. There is
than Wednesday noon of each week.
Oct. 17, 1825, speaking for himself, his house scarcely a group whose musical possibilities
and on behalf of the Steinway dealers, he are not provided for, and probably no form of
voiced a tribute to the Steinway which has be- music in which many may participate which is
CONVENTION DAYS
The convention of the Wisconsin Association come a classic in piano trade literature.
not represented.
of Music Merchants, held in Milwaukee on
* * *
Tuesday and Wednesday of this week, came
THE PIANO'S PERMANENCE
Gaining the confidence of the public is the
up to the highest expectations as to the en-
In the news pages of this issue of Presto- most potent means towards building up a
thusiasm of the dealers and their numerical Times, Mr. John J. Glynn, secretary of the clientele, was an opinion voiced recently by
force. When it is considered that the organi- James & Holmstrom Piano Co., New York, is Air. H. Edgar French in an interview by a
zation was formed only a year ago the extent quoted on the permanence of favor for the reporter of the Alabama Journal of Mont-
of its membership is surprising-, although the piano. It may be taken as voicing the spirit of gomery, Ala., and one of the ways to achieve
high character of the members is the most the New York music trade in which he fulfils that confidence is to build pianos of a reliable
hopeful assurance for the association's fur- a representative role. In reply to an inter- quality. In Alabama, he said, the Jesse French
ther growth and its influence in affairs in the viewer Mr. Glynn said:
& Sons Piano Co. spends a lot of money in
music trade and the field of musical art in the
"To say that the piano is in danger of being newspaper advertising and general publicity,
state.
superseded by radio or any other musical in- "but," he added, "in the final analysis it's
Xext week two other important conventions strument is but idle talk. We all know that through the pleased customers that we secure
will take place in the west, that of the Indiana the piano is the basic instrument, and as such, most of our additional sales."
Association of Music Merchants in Indianap- is destined to live and flourish as long as there
* * *
olis on Oct. 10 and 11, and that of the Illinois is any desire for music in the hearts of the
Usually we think of waste as something un-
Music Merchants Association at the Palmer people."
used, a surplus perhaps or a quantity of ma-
House, Chicago, on Oct. 12 and 13. Like the
Mr. Glynn pointed out the subtle but def- terial left unsold which perishes. Waste is
Wisconsin association, the Indiana trade body inite change which the character of the Amer-
something more than that—labor that is un-
will hold its second annual meeting and the ican people was undergoing. The national de-
employed is wasted. Transportation that is
Indiana dealers feel assured of achieving the sire to make money is regulated by the saving-
interrupted or consumes too much time means
same success as lays to the credit of the men grace of other aspirations. He alluded to the
waste. The piano dealer who considers it wise
of the Badger State.
awakening in all the arts, especially music, and economy to delay the purchase of practical
In the years since its formation the Illinois this cultural fact, he said, had a notable bearing moving trucks and piano loaders designed for
Music Dealers Association has preferred im- on the fortunes of the piano.
his uses and impedes his force by continuing
portant towns in various sections in the state
the use of obsolete methods, may be set down
for its annual meeting, but this year Chicago
Bradstreet's analysis of causes of failures as a waster.
was chosen for the first time. Within itself during the years 1922 to 1926, inclusive, gives
the Illinois body has active force leading to "incompetence" as the reason for 35 per cent
Standardization makes things cheap; it
success in any enterprise but there are other of the cases, and "lack of capital" for 33 per makes repairs easy; it multiplies the luxuries
assurances of a great triumph in the gathering cent more. The other 27 per cent are scattered we can all have. We say this is an age of ma-
in Chicago next week. The Piano Club of among "inexperience," "extravagance," "specu- chinery, but it is also an age demanding care-
Chicago has undertaken a big part in the ar- lation," "fraud," etc. Insofar as "incompe- ful and attentive accuracy from the man back
rangements with a committee headed by Mr. tence" expresses a deficiency in managerial of the machine.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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