Presto

Issue: 1927 2147

September 24, 1927
PRESTO-TIMES
J. F. BOYER VIEWS
BUSINESS OUTLOOK
General Sales Manager for C. G. Conn, Ltd.,
Elkhart, Ind., Anticipates Marked Improve-
ment in Band Instrument Manufacturing.
Anticipations for the
remaining three and a
half months of 1927 are
of considerable value to
the music trade where
forecasts are based on
an intimate knowledge
of conditions together
with experiences ex-
tending over a long
period In the music
business. In an inter-
view this week by a
Presto - Times corres-
pondent with J. F. Boy-
er, general sales man-
ager of C. C. Conn,
Ltd., Elkhart, Ind., Mr.
Boyer said all the cir-
cumstances indicate a
J. F. BOYER.
decided improvement in
the band instrument trade. Business in that field, he
said, has been comparfatively fair during the summer
months, but the increase in sales from now to New
Year will be notable in its improvement.
"There are apparent causes for improvement in the
band instrument field and anticipations today will be-
come definite facts as the year draws to a close," said
Mr. Boyer. "The fall season is normally marked by
stimulation in this as well as all phases of the music
trade, but the band instrument business is peculiarly
favored in the renewed stimulation which marks the
band spirit throughout the country. It is an observ-
able condition which encourages the dealer to further
endeavors and naturally is potent for a greater out-
put in manufacturing."
The impending improvement will full}' make up for
any slack periods felt by band instrument trade and
industry during the summer, he said, and this ex-
perience in stimulated business will also be felt by
the piano manufacturing industry and other lines in
the music trade. Mr. Boyer speaks as an all-around
music trade man to whose keen obseravtion is added
a long and varied experience in the music field.
ment in which $5,000 in cash, medals, and other
awards are to be distributed, was also announced.
At Kenosha, Wis., a new company is the Peoples
Furniture & Musical Co., which has capitalized to
the extent of $13,000 for the purpose of handling
furniture and musical instruments. Members of the
company are Jacob Holan, Stanley G. Zongolowicz
and Louis Carps.
GOLF TOURNAMENT DATES
FIXED BY COMMITTEE
Event at Sea View Club Near Atlantic City Set for
September 26 and 27.
The Tournament Committee of the National Golf
Association of the Piano Trade, has again decided
on Sea View Club, near Atlantic City, as the location
of the games to be held Monday and Tuesday, Sep-
tember 26 and 27.
For reservations write direct to Sea View Golf
Club, Absecon, N. J., and reserve room. Members
can arrive Sunday, September 25. It is very im-
portant that members arrive at the golf club by
Sunday night in order to be ready for play by 9
o'clock Monday morning. The tournament will cover
two days, Monday and Tuesday, with medal play
handicap Monday morning, match play starting Mon-
day afternoon and finishing Tuesday afternoon.
There will also be medal play handicap Tuesday
afternoon. There will be the usual number of prizes,
the same as in past years, and the quality will be
fully up to our regular standard.
The annual dinner and election of officers will be
held at the Sea View Golf Club Tuesday evening.
Members have the privilege of remaining over Tues-
day night and can play on the course on Wednesday
if they wish to do so. Be sure to take train for
Absecon, N. J., and not Atlantic City. If the mem-
bers desire, they can go direct to Atlantic City Sat-
urday or Sunday and come over to Absecon late
Sunday afternoon by automobile.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
85 Years of Fine Piano Making
\Y/y. Jfst f° r c a t a l o g and prices
W I 116 of pianos
Made and guaranteed by
Hardman, Peck <^f Co.
433 Fifth Avenue, New York
Fine Pianos
NEW STRICH & ZEIDLER
FOLDER HELPS SALES
Collection of Convincing Letters from Users and
Others Provide Arguments for Dealers.
Strich & Zeidler, Inc., New York City, has issued
a very interesting and convincing folder of testi-
monials from colleges, conservatories, dealers and
individuals owning Strich & Zeidler instruments.
In "What the Owners Say of Strich & Zeidler
Pianos" the dealers are furnished with the most force-
ful sales arguments about the merits of the pianos.
The Strich & Zeidler is represented by many of
the foremost piano houses in the country and a large
Hotel Wisconsin, Milwaukee, Chosen for An- circle of discriminative people enthusiastically express
their satisfaction with the tonal merit of the piano.
ual Meeting of Wisconsin Association of
As to its durability, one letter on the folder convinc-
Music Merchants.
ingly speaks to that effect. It is from Mrs. Naomi
Gray, an Indianapolis teacher:
Plans for the second annual convention of the
"I purchased my Strich & Zeidler grand from'your
Wisconsin Association of Music Merchants, to be Indianapolis representative, Mr. B. F. Smith, nearly
held Oct. 4 and 5 at the Hotel Wisconsin, Milwaukee, six years ago. I am using it constantly for teaching
are being drawn up. The convention will be open purposes, having given nearly 7,500 lessons on it,
to all Wisconsin music dealers regardless of mem- besides my own and my little daughter's practice.
bership. The dates for this affair are of importance My pupils range in age from seven to sixteen. As
to all dealers because the Fifth Wisconsin Radio and
Mr. Smith will verify it is simply wonderful how it
Music Exposition is being held in Milwaukee during has retained its beautiful tone and how the action
the same week, Oct. 4 to 9. The annual convention has withstood the hard usage. I am very proud of
of the Wisconsin Radio Trades Association will be it and I hope to own an electric reproducer of the
held on Oct. 6 and 7 of the same week, and this same make in the near future."
arrangement will be of mutual benefit to members of
both organizations, since this is the first year that
OPENS OREGON STORE.
music dealers have been admitted to participate in
Lyle Conner is manager of a new store handling
the radio show. Tentative plans for the convention
Baldwin pianos, opened last week in La Grande, Ore.
call for a day and a half of business, an afternoon of
golf, and an evening of dinner dance entertainment. The store is the only exclusive piano store in La
Grande and is located in the new Melville building,
Make Contest Plans.
1427 Adams avenue. A full stock of Baldwin pianos
The first lesson of the second series of Melody will be carried. Five or six sales people will be
Way piano lessons appeared in the Milwaukee Jour- employed by the company. This is the first store to
nal, Sept. 17. This series is different from the first, be opened by the company in eastern Oregon. Mr.
and the third series still separate from the other two Connor has moved his family to La Grande and will
will start January 14. All three series were written make his home there.
by W. Otto Miessner, and the contestants in the final
contest to be held during National Music Week in
NEW KANSAS STORE.
1928 will be divided according to whether they took
The
Cox's
Music Co., Great Bend, Kans., which
12, 24 or 36 lessons.
The entire state will not be divided into districts recently bought out the Pizinger Music Co. of Hois-
as originally planned. Only Milwaukee and the cities ington, opened its new store in the latter place last
in the vicinity, that is, those in Milwaukee, Wau- week. The opening as originally announced was to
kesha, Racine, Washington and Ozaukee counties, will be a week earlier, but due to the rains and high
represent a district. However, if there are pupils water, work in preparation for it was delayed. Cox's
anywhere in the state who wish to enter the contest Music Co. will carry all kinds of musical merchandise
they are welcomed to do so. Or if there are a num- and Mrs. Letta Keagy of Hoisington will be in
ber of dealers in a certain town who are members of charge of the store.
the Melody Way Club and who wish to stage a
The Sampson Music Co. has accepted designs for
preliminary contest before sending anybody to Mil-
waukee, they may also do so. With the publishing of an addition and will make other improvements to
the first lesson of the second series the price announce- the building in Nampa, Idaho.
PLANS FOR WISCONSIN
MERCHANTS' CONVENTION
Hardman, Peck £? Co.
Makers of the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Q 3*ian0. o
This Trade Mark Is oa»t
tn the plate and alao ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringer*
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company. Schu-
mann tt Bon, and also
Shuman. as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
Mew Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
W. P. Haines & Co.
Manufacturers of
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 24, 1927
PRESTO-TIMES
New!
Mxnm
Packard Style XX 5 ft. G r a n d -
Made in Mahogany, lacquered.
Bench to match.
..Hacked by a Real Sales Plan/
T i O T H winners! The new "Packard Free Piano Lesson" Adver-
vertising Service—and the Louis XVI Period Grand. T w o
first links in the Sales Plan—but mighty important ones! For
dealers who desire to quickly, effectively, inexpensively, yet surely
increase business, the Portfolio pictured here will prove a gold mine
of ideas and profitable sales material. And the Art Grand, with
Bench to match, exquisite, delightful—splendid tone and ample
volume in small size—priced but little higher than the regular 5 ft.
style, will be a real sales booster.
Write now for free Dealers' Portfolio and more about the new Art Grand
The Packard Piano Co.
HOBART M. CABLE WINS
MINNEAPOLIS BUYERS
Howard B. Morenus, General Manager of
Active La Porte, In.d., Industry, Tells of
Fine Results of Inauguration Sale.
H. B. Morenus, vice-president, secretary and gen-
eral manager of the Hobart M. Cable Company, La
Porte, Ind., has just returned from Minneapolis,
Minn., where he was the guest of R. O. Foster, head
of Foster & Waldo, the prominent music house,
which recently took on the representation of the
Hobart M. Cable line.
Foster & Waldo inaugurated the event with a spe-
cial sale which was advertised in the thorough man-
ner of the company. The selling efforts were par-
ticularly directed to the Hobart M. Cable uprights
and the amazing success of the sale has prompted
further special sales for other numbers in the line
of the active La Porte industry.
Foster & Waldo is now directing the attention of
the prospective piano buyers to the new five-foot,
two-inch Hobart M. Cable grand, an instrument
which has all the desirable features to attract dis-
criminating buyers. It has the purity and sweetness
of tone and the volume which satisfies the musician,
together with the superb case design and tasteful fin-
ish which distinguish Hobart M. Cable instruments.
ferent art models and finishes are shown from time
to time and have always been a big attraction to the
many people who pass this corner daily.
J. R. REED MUSIC CO.
BUYS AUSTIN BUILDING
Progressive Texas Firm Purchases Store Occupied
in Fine Location and Plans to Remodel It.
Walter Caldwell, owner of Caldwell's Orchestra
and prominent as a musician throughout the state of
Texas, has disposed of his interests in the organiza-
tion to join the J. R. Reed Music Co., Austin, with
which his brother, John S. Caldwell, the song writer,
has been associated for the past three years.
Last week J. R. Reed, head of the J. R. Reed Mu-
sic Co., concluded a deal for the purchase of the
building occupied by the company on Congress ave-
nue. The consideration was $40,000. Ambitious plans
for the remodeling of the building have been launched
by Mr. Reed, who has supreme faith in the advan-
tages of the location, which he believes to be the
most desirable in Austin. The purchase of the store
and the money appropriated for remodeling he con-
siders in the light of a good investment.
MOST VALUABLE ASSET
OF THE M. SCHULZ CO.
It Is the Personal Interest of the Schulz
Family in the Building of
Every Piano.
The M. Schulz Company, Chicago, is one of the
enterprising piano manufacturing concerns whose
wealth may be computed, its production facilities
estimated and its high degree of efficiency in piano
making plainly stated. The scope of its great busi-
ness is an evidence of its financial ability; the com-
prehensive character of its piano presentations and
the country-wide extent of its selling field are con-
vincing evidences of its facilities and the acceptance
of M. Schulz instruments by artists, musical people
generally and an exacting clientele of dealers is a not-
able testimonial to their technical and artistic cor-
rectness.
These are facts set down in booklets, catalogs, and
in ledgers in the offices and they constitute assets as
numerous as they are valuable. But an asset which
may not be found in print or writing in any of these
places is considered the most valuable by the M.
Schulz Company.
BUYS OKLAHOMA BUSINESS.
Last week the Wetumka Music Store, Wetumka.
That is something in the building of the pianos in
Okla., was bought by the Wewoka Music Store, of
which the personal equation enters in a marked de-
which Mr. H. O'Rear is proprietor. The already good
gree and assures the injection of an admirable M.
stock of musical instruments will be increased and he
Schulz characteristic into every instrument. The
will also add a line of radios. Mr. O'Rear is a successful most valuable asset in every M. Schulz piano is the
business man and believes he will find Wetumka a personal interest and attention which the members of
good place for his business. He will divide his time the Schulz family give to it. It is the desirable inci-
between his stores at Wetumka and Wewoka.
dent in the making of the pianos that has caused the
Al. Schulz Company to grow and prosper continu-
ously since the company was established close to
SETTERGREN FACTORY BUSY.
sixty years ago.
Pianos and Musical Merchandise Shown to
B. K. Settergren, president of the B. K. Setter-
The tone quality of M. Schulz pianos; the artistic
gren Co., BlufFton, Ind., was a visitor to Chicago
Public in Window Exhibits Prove Valu-
case work, the truth in design and the fineness of fin-
this week. Mr. Settergren naturally is gratified at
able Aid to Immediate Sales.
ish are things that the trade and the appreciative
the assurances of an active business for the fall and
factory is buyers expect. But all the qualities that make the
To Chicago dealers the coming of fall means more winter. The B. K. Settergren Company's
r
instruments desirable are assured by the personal
activity in showing the goods and many dealers who one of the fortunate ones now w orking with a night
interest of the Schulz family. That is a continuous
shift
to
produce
the
pianos
required
in
urgent
de-
are not in the habit of waiting for opportunity to
insistence on the production of the best; a family
walk in, are filling their windows with irresistible mands.
pride in making every M. Schulz instrument be rep-
lures. Window displays of late grand and upright
resentative of unswerving standards.
ASSIST AT PIANO SALE.
piano models provide attraction on Chicago's Piano
D. W. Carr, and E. L. Banks, of Indianapolis, both
Row and other trade centers in the city and suburbs. connected with the wholesale department of the
HENRY GENNETT'S VACATION.
Period art grands seem to predominate show win-
Indianapolis office of the Baldwin Piano Company,
dows and dealers report a brisk trade for those in- last week assisted Oscar G. Price of the Home Fur-
Henry Gennett, president of the Starr Piano Co.,
struments. Lyon & Healy, Inc., Wabash and Jack- niture Store, Columbus, Ind., in a piano sale.
Richmond. Ind., is in California, accompanied by
son, in exploiting the Steinway this week, presented
his family, and will remain there for two or three
one of the most artistic window displays ever seen
weeks longer before returning to Richmond. Fred
A. C. DANZ ON VACATION.
on Chicago's piano row. The piano was set in the
A. C. Danz, head of the A. C. Danz Music Co., Gennett, secretary of the company, is on a business
center of the large windows with beautiful tapestries
trip and sending in numerous orders which bear out
Los Angeles, is enjoying a well earned vacation at
encircling the wall. The tapestries were of a dark
Arrow Head Springs, Calif., a health resort consid- his bright anticipations of a lively fall and winter
weave which blended perfectly with the walnut finish erably favored by men of the music trade in southern business.
of the piano.
California.
The Cable Piano company has a perpetual display
The Royal Music & Instrument Co., 2164 Third
of the celebrated Mason & Hamlin grand in its
J. E. McKillip, of Bellevue, la., has opened a piano avenue, New York, will be moved this week to 2196
elaborate show window on Jackson boulevard. Dif- store in the Gillen Hotel, Anamosa, la.
Third avenue.
CHICAGO STORES MAKE
FALL MODEL DISPLAYS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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